Vision Quest Coaching

What Vision Quest Coaching does

Vision Quest Coaching, LLC is a private, founder-owned endurance sports coaching organization established in 2000 and headquartered in Highland Park, Illinois, with a second studio in Chicago. The company serves individual athletes — from beginners to elite competitors including Olympians — through a "Test. Train. Transform." methodology in which gold-standard physiological assessments (DEXA body composition, VO2 Max, Resting Metabolic Rate, Kinotek 3D motion capture, sweat analysis, and INSCYD metabolic profiling as the exclusive Midwest INSCYD partner) generate individualized training prescriptions delivered via in-studio coached cycling and strength classes, a virtual platform (VQ Virtual / VQ Velocity, $99/month subscription), one-on-one remote coaching on TrainingPeaks ($199-$300/month), and destination cycling camps at locations including Gran Canaria, Mallorca, Steamboat, Blue Ridge, and Ludington. The leadership team is anchored by founder and former U.S. Postal Service professional cyclist Robbie Ventura and President/COO Dave Noda.

The core technology stack combines physiological testing hardware with structured periodization software delivered through TrainingPeaks, which syncs athlete data with Garmin, Wahoo, and Zwift devices. Bookings and memberships are managed through Momence, performance testing scheduling through DexaFit, and SMS communications through GoHighLevel; the company does not expose a proprietary API. The "INSCYD Power Performance Decoder" enables remote metabolic testing using only a power meter or GPS watch, extending the testing vertical beyond the studio footprint.

Revenue mechanics are diversified across four streams: in-studio memberships at $250/month, virtual platform subscriptions at $99/month, performance testing packages at $150-$450 per assessment, and high-touch 1-on-1 coaching at $199-$300/month, supplemented by destination camps (varying pricing with $1,000 deposit), gift cards, and 4-class packs at $149. Distribution is omnichannel: direct-to-consumer through two physical studios, self-serve virtual subscriptions via the VQ Velocity app, and inside-sales-converted consultation appointments that match prospects to the appropriate service tier. Vision Quest has coached more than 3,000 athletes and tested more than 8,000 since founding, and operates with a founder-owned capital structure that has been supplemented by approximately $7 million in exempt securities offerings across 2020 and 2022, primarily to fund personnel and virtual platform scaling.

Name

Vision Quest Coaching

Legal name

Vision Quest Coaching, LLC

Website

https://visionquestcoaching.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Vision Quest Coaching is a private endurance sports coaching organization founded in 2000, providing data-driven cycling, triathlon, and strength training through two Chicago-area studios, a virtual platform, and performance testing services to athletes from beginners to Olympians.

Ownership category

akta.pro rank

Product category

Endurance Sports Coaching

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industries

Endurance & Running/Cycling Training (HSADAAAG), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Endurance sports coaching
• Physiological fitness testing
• Cycling training programs
• Triathlon coaching services
• Data driven performance training

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Studio Memberships: Monthly membership at $250/month for unlimited or unlimited access to coached cycling and strength classes at Highland Park and Chicago studios
2. VQ Virtual Platform Subscription: $99/month subscription for live-streamed classes, on-demand library of 100+ workouts, community access, and webinars. Monthly recurring revenue.
3. Virtual 1-on-1 Coaching: Personalized coaching starting at $199-300/month with dedicated coach, custom TrainingPeaks plans, weekly check-ins, and video analysis. Higher-touch subscription tier.
4. Performance Testing Services: Individual tests from $150-300 or complete Baseline Package at $450 including DEXA, VO2 Max, and coaching consultation. One-time or periodic service.
5. Training Camps: Multi-day destination cycling camps at iconic locations (Gran Canaria, Mallorca, Blue Ridge, Steamboat, Ludington). $1,000 deposit at registration plus package pricing.
6. Class Packs: 4-class pack available for $149 for drop-in or trial customers not committing to monthly membership
7. Gift Cards: Prepaid gift cards at custom amounts plus preset packages (The Road Map $600, The Path to Success) for gifting services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vision Quest Coaching sells data-driven endurance sports coaching services for cyclists, triathletes, runners, and fitness-focused adults under its Test-Train-Transform methodology. Core deliverables include gold-standard physiological testing (DEXA, VO2 Max, RMR, Kinotek, INSCYD metabolic analysis), in-studio coached cycling and strength classes at Highland Park and Chicago locations, a $99/month virtual platform (VQ Virtual/VQ Velocity) with live and on-demand workouts, $199-300/month 1-on-1 personalized coaching on TrainingPeaks, and multi-day destination cycling camps.

Product overview

Vision Quest Coaching is a coaching organization (founded 2000) offering a multi-channel training ecosystem. The core offering centers on performance testing (DEXA, VO2 Max, RMR, Kinotek, Sweat Testing, INSCYD) and in-studio cycling/strength training at Highland Park and Chicago locations. This is extended by two virtual tiers: VQ Virtual (a $99/mo group platform with live/on-demand classes, also branded as VQ Velocity) and 1-on-1 Virtual Coaching (personalized plans on TrainingPeaks, starting at $199/mo). Additional services include outdoor group rides, destination training camps (Gran Canaria, Mallorca, Blue Ridge, Ludington, Steamboat), and gift card packages. All services are unified by the 'Test. Train. Transform.' methodology, where testing data informs training programming across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• VQ Virtual: Virtual training platform offering live classes, on-demand workouts, and community for athletes training remotely.
• VQ Velocity

Products and services

• In-Studio Cycling and Strength Training Power-based indoor cycling classes (intensity, endurance, aerobic formats) and functional strength training offered at Highland Park and Chicago studios; unlimited monthly membership priced at $250/month with the first class free for new athletes.
• VQ Virtual (also branded VQ Velocity) Subscription virtual training platform offering live-streamed cycling classes, on-demand workout library of 100+ sessions, community challenges, webinars, and discounted camp pricing at $99/month with a 14-day free trial.
• Virtual 1-on-1 Coaching Fully personalized remote coaching with a dedicated VQ coach, custom TrainingPeaks training plan, weekly check-ins, video technique analysis, and race strategy; plans starting at $199/month scaled to sport, volume, and coaching frequency.
• Performance Testing Suite Gold-standard fitness testing services at the Highland Park studio including DEXA body composition scans, VO2 Max cardio-respiratory testing, Resting Metabolic Rate analysis, Kinotek 3D motion-capture movement screening, sweat testing, and INSCYD metabolic profiling; individual tests priced $150-300 each or as a complete Baseline Package at $450.
• VQ Cycling Camps Immersive multi-day destination cycling camps at Gran Canaria, Mallorca, Blue Ridge, Ludington (Michigan), and Steamboat (Colorado) with VQ coaches, local guides, bike mechanics, and premium accommodations; $1,000 deposit at registration plus per-destination package pricing, with member vs non-member and single-room fee structures.
• Outdoor Coached Group Rides Coached outdoor road rides from the Highland Park studio running spring through summer, organized into ability-matched groups with structured intervals and safety-trained coaches.
• VQ Gift Cards Prepaid gift cards available at custom amounts and preset packages (e.g., The Road Map at $600 including a performance evaluation, DEXA scan, RMR, and VO2 Max) usable for any Vision Quest service.

Quantifiable outcome

• 14% average VO2 Max improvement in 7 months
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrainingPeakscoreTechnology or IntegrationTrainingPeaks is used as the platform for delivering personalized training plans. Coaches upload custom workouts to TrainingPeaks where they sync to athlete devices (Garmin, Wahoo, Zwift). Weekly coaching reviews are conducted through TrainingPeaks comments and data analysis.
• MomencecoreTechnology or IntegrationMomence serves as the booking and membership management platform. All memberships, class packs, and service bookings are processed through Momence. Virtual trial and membership purchases redirect to Momence checkout.
• DexaFitcoreTechnology or IntegrationDexaFit provides the booking infrastructure for performance testing services including DEXA scans, VO2 Max testing, RMR testing, and Kinotek movement screening at the Highland Park location.
• Arch RoamRightminorOthersRecommended travel insurance partner for cycling camps. Offers comprehensive coverage including trip cancellation, medical emergencies, lost luggage, and travel delays. VQC recommends but does not require campers to purchase.
• GoHighLevelcoreTechnology or IntegrationSMS platform provider used for automated and manual text message communications with members. Handles transactional messages (class confirmations, reminders), promotional messages, and coaching communications for opted-in users.
• INSCYDcoreTechnology or IntegrationExclusive Midwest partner for INSCYD metabolic testing technology. Provides complete physiological profiling including VO2 Max, VLaMax, anaerobic threshold, and lactate dynamics analysis. Same system used by professional cycling teams worldwide.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrainerRoad: TrainerRoad is a structured cycling training platform offering adaptive, data-driven workout plans and FTP testing, directly comparable to Vision Quest's VQ Virtual and 1-on-1 coaching tiers that deliver personalized TrainingPeaks-based endurance plans to cyclists.
• Zwift: Zwift is a global indoor cycling platform combining virtual worlds with structured training plans and integrates with TrainingPeaks (as Vision Quest does) to deliver coach-designed workouts, making it a direct competitor for VQ Velocity's virtual cycling subscribers.
• Wahoo SYSTM: Wahoo's SYSTM training app offers structured cycling and triathlon workouts, video analysis, and four-dimensional power training, directly comparable to Vision Quest's virtual coaching and indoor cycling offerings.
• Carmichael Training Systems (CTS): CTS is a long-standing endurance coaching company offering personalized cycling, triathlon, and running coaching with testing-based methodologies, comparable to Vision Quest's coach-led 1-on-1 model founded by a former professional cyclist.
• DexaFit: DexaFit operates DEXA, VO2 Max, RMR, and movement screening services and is also Vision Quest's testing booking partner; comparable because DexaFit offers similar physiological testing as both a direct service and to other fitness operators.
• Stages Indoor Cycling: Stages Indoor Cycling provides power-based indoor cycling equipment and coach training programs, comparable to Vision Quest's power-based coached cycling classes and studio operating model.

Broad incumbents

• Peloton: Peloton is a mass-market connected fitness platform with live and on-demand indoor cycling classes, overlapping with VQ Velocity's group virtual cycling offering but at a lower price point and broader audience.
• Life Time Fitness: Life Time operates premium fitness clubs with indoor cycling, personal training, and performance services, comparable to Vision Quest's studio operations but at much larger scale and broader geographic footprint.

Emerging players

• InsideTracker: InsideTracker provides data-driven biomarker and performance testing with personalized recommendations, comparable to Vision Quest's performance testing suite (DEXA, VO2 Max, RMR, INSCYD) targeting the same data-driven athlete segment.

Others

• ROKA: ROKA is an endurance sports brand selling triathlon and cycling apparel/gear with community-driven content; adjacent peer because it serves the same endurance athlete persona as Vision Quest and participates in camp/event ecosystems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/vqcoaching
• Facebookfacebook.com/visionquestcoaching
• Instagraminstagram.com/vqcoaching
• Xx.com/vqcoaching
• LinkedInlinkedin.com/company/vision-quest-coaching-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Quest Coaching