Duran Group
Duran Group is a privately held Berkshire Hathaway HomeServices-affiliated residential real estate brokerage serving home buyers, sellers, and investors in Panama City Beach, the 30A corridor, and surrounding Gulf Coast Florida markets through a three-person team.
- Company typePrivate
- Founded-
- HeadquartersPanama City Beach, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Duran Group does
Duran Group is a privately held, owner-operated residential real estate brokerage headquartered at 15750 Panama City Beach Pkwy., #140, Panama City Beach, Florida, operating as an independently owned franchisee of Berkshire Hathaway HomeServices (BHH Affiliates, LLC) since 2018. The firm is led by owner Craig Duran, a REALTOR with 22+ years of experience and lifetime closed volume exceeding $500 million across 633+ transactions. A three-person team — Craig Duran (Owner | Sales), Jacob Willenborg (Sales | Operations | Marketing), and Melissa Valle (Marketing | Brand | Media, formerly of Nike, MTV Networks, and Discovery Communications) — delivers full-service buyer and seller representation across Panama City Beach, the 30A corridor, and the broader Florida Panhandle Gulf Coast.
The company's core offering is brokerage representation of residential properties — second homes, vacation condos, resort properties, luxury Gulf-front homes, and investment/rental properties — supported by a standard brokerage technology stack (MLS distribution via the Central Panhandle Association of REALTORS, CRM, email marketing, professional photography/videography, drone videography, and custom property microsites). A separate branded initiative, Villas Laguna Beach, markets a curated collection of ten luxury five-bedroom villas on Front Beach Road as a vacation-rental investment product. The go-to-market is direct-to-consumer, sales-led, and hybrid in-person/virtual, with marketing distributed across YouTube, Facebook, Instagram, email (889,285+ sends, 32% open rate), MLS syndication, custom property web pages, direct mail, and SEO.
The business model is purely transaction-based: commissions on completed buy- and sell-side transactions, billed pay-as-you-go at industry-standard Florida rates, with no recurring SaaS, subscription, or management revenue. Customer segments span second-home buyers, real estate investors, luxury sellers, and general residential buyers/sellers; the firm has served 1,000+ lifetime customers and earned 250+ verified five-star reviews across Google, Zillow, and FastExpert. The firm has been ranked #1 resale agent/team in Panama City Beach in 2023, 2024, and YTD 2025, and received the BHHS Chairman's Circle Diamond Award in 2024 (top 0.5% of the global network). The company is self-funded with no institutional investors, no parent company, and no subsidiaries.
Duran Group firmographics
Firmographics- Name
- Duran Group
- Legal name
- Duran Group FL
- Website
- https://durangroupfl.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Duran Group is a privately held Berkshire Hathaway HomeServices-affiliated residential real estate brokerage serving home buyers, sellers, and investors in Panama City Beach, the 30A corridor, and surrounding Gulf Coast Florida markets through a three-person team.
- Ownership category
- akta.pro rank
Duran Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Duran Group is headquartered
LocationHeadquarters
- HQ city
- Panama City Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Duran Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Commissions: Traditional real estate brokerage commissions on property sales. The team represents buyers and sellers in residential transactions, earning commission on completed transactions. Craig Duran averages 50+ closings per year with over $500 million in closed transactions.
- Buyer Representation: Commission-based buyer representation services including property search, negotiations, and transaction management.
- Seller Representation: Full-service listing representation including professional photography, videography, drone footage, MLS listing, digital marketing, and negotiation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer Representation Services |
| Transaction based/ take rate | Pay-as-you-go | Seller Representation Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Duran Group product offering
Product offeringCore offering
Duran Group is a full-service residential real estate brokerage offering buyer representation, seller representation, and integrated property marketing for homes, condos, vacation properties, and investment properties in Panama City Beach and surrounding Gulf Coast communities. The firm supports end-to-end transactions including personalized home search, MLS listing distribution, professional photography, drone videography, custom property web pages, email marketing, and negotiation through closing.
Product overview
Duran Group is a full-service real estate brokerage operating as part of the Berkshire Hathaway HomeServices network. The company offers a unified service platform combining buyer representation, seller representation, and marketing services. The core product is their real estate transaction services supported by a proprietary home search portal, supplemented by specialized offerings including the Villas Laguna Beach luxury villa development, home valuation reports, and comprehensive property marketing packages featuring photography, video, and MLS distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Villas Laguna Beach: A curated collection of ten private residences along Front Beach Road in Panama City Beach, featuring five-bedroom villas with private pools and rooftop terraces, marketed as luxury Gulf Coast properties with vacation rental potential.
Products and services
- Buyer and Seller Real Estate Representation Full-service residential real estate brokerage service for buyers and sellers of homes, condos, vacation properties, and investment properties in Panama City Beach and surrounding Gulf Coast communities, including property search, listing, negotiation, and transaction management through closing.
- Home Search Platform Online property search portal that lets buyers browse 2,298+ active listings across Panama City Beach with filtering by price, bedrooms, bathrooms, and property type, plus saved searches and neighborhood guides.
- Villas Laguna Beach A curated collection of ten private five-bedroom luxury villas at 17674 Front Beach Road in Panama City Beach, featuring private plunge pools, rooftop terraces, and Gulf access, marketed for personal use and vacation rental investment.
- Home Valuation Service Customized market evaluation reports using comparative market analysis combined with local expertise and property-specific features to estimate home values, positioned as an alternative to algorithmic estimates like Zillow Zestimates.
- Property Marketing Services Comprehensive listing marketing package for sellers including professional photography, video tours with drone footage, custom property web pages, email marketing to 889,285+ contacts, and direct mailers.
- MLS Listing Distribution Distribution of property listings through the Central Panhandle Association of REALTORS MLS with syndication to Zillow, Realtor.com, and hundreds of other property websites.
Quantifiable outcome
- Ranked #1 resale agent in Panama City Beach 2023, 2024, YTD 2025
- +4 more outcomes
Companies that use Duran Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Duran Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Duran Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Berkshire Hathaway HomeServicescoreDuran Group is part of Berkshire Hathaway HomeServices, one of the world's leading real estate brokerage franchise networks with over 50,000 agents and 1,500 offices across nine countries. As a member of the BHHS Luxury Collection, the team joins select professionals providing white glove service for extraordinary home transactions. The affiliation provides global brand awareness and access to worldwide buyer networks, which is critical since many buyers come from out of state.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Duran Group competitors and assessment
Company assessmentBroad incumbents
- eXp Realty: Cloud-based brokerage with aggressive agent-recruiting economics; relevant peer for any BHHS-affiliated team evaluating platform splits, revenue share, and scalability tradeoffs.
- Compass: National tech-forward brokerage with significant Florida presence and an agent-friendly model; competes for experienced producers like Craig Duran who may evaluate platform economics.
- Better Homes and Gardens Real Estate: Mid-large national franchise with Florida coastal coverage; competes for the same residential buyer/seller pool with a lifestyle-brand positioning comparable to BHHS.
- Keller Williams Realty: Largest US real estate franchise by agent count, with established Florida Gulf Coast offices competing directly for listings, agents, and second-home buyer mindshare.
- Coldwell Banker Real Estate: Large legacy franchise network with strong Florida Gulf Coast coverage and a luxury brand (Coldwell Banker Global Luxury) overlapping with Duran Group's premium segment.
- RE/MAX: Global franchise with deep Florida Panhandle presence; competes for the same local producers and vacation-property buyers in Panama City Beach and surrounding markets.
Direct peers
- Engel & Völkers: International luxury-focused brokerage with a strong Florida coastal presence; directly comparable to Duran Group on luxury second-home buyer targeting, global referral network, and premium coastal positioning.
- Premier Property Group: Panama City Beach / 30A-focused residential brokerage; operates in the same micro-market with overlapping agent talent, similar buyer profile, and similar luxury condo/second-home inventory.
- Sotheby's International Realty: Luxury and resort-property specialist with affiliate offices across Florida's Gulf Coast; competes for the same high-net-worth vacation-home buyers and benefits from a comparable global referral engine.
- Berkshire Hathaway HomeServices Beach Properties of Florida: The regional BHHS franchisee that Duran Group operates under; same parent brand, same Florida Panhandle footprint, same luxury buyer pool, and competing for the same Panama City Beach/30A listings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Duran Group social profiles
Digital presenceDuran Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duran Group leadership team
Management profileNumber of profiles
Profiles3 records
Duran Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duran Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duran Group
What does Duran Group do?
Duran Group is a full-service residential real estate brokerage offering buyer representation, seller representation, and integrated property marketing for homes, condos, vacation properties, and investment properties in Panama City Beach and surrounding Gulf Coast communities. The firm supports end-to-end transactions including personalized home search, MLS listing distribution, professional photography, drone videography, custom property web pages, email marketing, and negotiation through closing.
Is Duran Group a public or private company?
Duran Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Duran Group founded?
Duran Group was founded in -1.
Where is Duran Group based?
Duran Group is headquartered in Panama City Beach, United States, in the North America region.
How does Duran Group make money?
Three revenue lines are on record. Real Estate Commissions are the primary driver. The others are buyer Representation and seller Representation.
Who are Duran Group's main competitors?
Broad incumbents on record are eXp Realty, Compass, Better Homes and Gardens Real Estate, Keller Williams Realty, Coldwell Banker Real Estate and RE/MAX. Direct peers are Engel & Völkers, Premier Property Group, Sotheby's International Realty and Berkshire Hathaway HomeServices Beach Properties of Florida.
Does Duran Group have an API?
No public API is recorded for Duran Group.
What industry is Duran Group in?
Duran Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAK, Seller Representation & Listing Services. Its NAICS code is 53121 and its SIC code is 6531.