Rigo International

What Rigo International does

Rigo International is a privately held Indian direct-to-consumer apparel brand headquartered in Delhi, operating the storefront rigo.in on Shopify. The company sells a broad range of clothing — T-shirts, shirts, pants, jeans, joggers, winter wear (sweatshirts, hoodies, jackets, puffer jackets, cardigans, overcoats), co-ords, tracksuits, and ethnic kurtas — across men's, women's, and kids' segments, with dedicated plus-size lines extending up to 5XL. The catalog is substantial, with over 1,055 men's SKUs and 533 women's SKUs plus a regular cadence of fresh arrivals (188+ listed).

The business model is predominantly one-time direct product sales to individual consumers through the Shopify storefront, supported by tiered pricing from Rs. 299 to Rs. 4,999 and bulk purchase discounts (Buy 2 Get 10% off, Buy 3 Get 15% off). Distribution is hybrid: alongside DTC e-commerce, the company lists wholesale and franchise enquiry options, indicating intent to expand into B2B and physical retail. Customer engagement is handled via WhatsApp, email, and phone during defined business hours. The firm employs 11-50 people, has no disclosed venture or private equity funding, and operates solely in the Indian market. No management team, intellectual property, certifications, partnerships, or AI/ML capabilities are disclosed in the available data.

Name

Rigo International

Legal name

Rigo India

Website

https://rigo.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rigo International is a privately held Indian DTC apparel brand selling men's, women's, kids', and plus-size clothing through its Shopify storefront rigo.in, with planned franchise and wholesale expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time product sales through the e-commerce website where customers purchase apparel items directly. Revenue generated from sale of t-shirts, shirts, pants, jeans, jackets, sweatshirts, hoodies, kurtas, and kids clothing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rigo International is an Indian direct-to-consumer fashion brand that designs, sources, and sells its own line of men's, women's, and kids' apparel through a Shopify-powered online storefront (rigo.in). The assortment spans t-shirts, shirts, pants, jeans, joggers, co-ords, kurtas, tracksuits, winter wear (sweatshirts, hoodies, jackets, puffer jackets, cardigans, overcoats), and plus-size clothing up to 5XL, priced from Rs. 299 to Rs. 4,999.

Product overview

Rigo International is an Indian direct-to-consumer fashion brand operating on a Shopify e-commerce platform. The company offers a comprehensive portfolio of apparel across three main segments: men's, women's, and children's clothing. The men's collection dominates with T-shirts (round neck, polo, oversized, vests), shirts, pants, jeans, joggers, winter wear (sweatshirts, hoodies, jackets, puffer jackets, cardigans, overcoats), coordinated sets (co-ords), tracksuits, and ethnic kurtas. The women's line includes tops, shrugs, shirts, trousers, jeans, dresses, jumpsuits, activewear, and winter apparel. Children's clothing features tees, sets, shirts, pants, and shorts. The brand also serves the plus-size market with extended sizing across both men's and women's categories. All products are available through the company's Shopify-powered online store at rigo.in.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's T-Shirts Men's t-shirts across regular fit round neck, oversized, polo, and sleeveless vest variants in varied colors, prints (typography, geometric, Italy print), and fabrics for everyday casual wear.
• Men's Shirts Men's shirts including formal and casual styles with cut-away, Cuban, and Mandarin collars, half and full sleeves, in cotton, linen, corduroy, and rayon fabrics.
• Cargos & Pants Men's bottoms including cargos, pants, joggers, and trousers in Korean fit, corduroy loose fit, straight fit, and relaxed fit styles.
• Men's Jeans Men's stretchable jeans in relaxed, straight, slim, and tapered fits available in black, blue, and grey with mid-rise options.
• Men's Winter Wear Cold-weather apparel including sweatshirts, hoodies, jackets, puffer jackets, cardigans, and overcoats made from fleece, corduroy, and quilted fabrics.
• Co-Ords (Coordinated Sets) Coordinated outfit sets for men and women featuring printed rayon, tropical prints, and herringbone fabric designs in casual and trendy cuts.
• Men's Tracksuits Men's tracksuits in colorblock, solid terry, and printed fleece options with oversized fits for athleisure wear.
• Men's Kurtas Men's ethnic wear including embroidered regular fit and loose fit kurtas in cotton with zig-zag embroidery, targeted at festive and traditional occasions.
• Women's Clothing Women's apparel across tops, shrugs, shirts, trousers, jeans, dresses, jumpsuits, activewear tees, sweatshirts, hoodies, jackets, and overcoats in various styles, patterns, and plus-size options.
• Plus Size Clothing (Men & Women) Extended size range for men and women including plus-size shirts, tees, sweatshirts, jackets, and co-ords in sizes up to 5XL, addressing the underserved plus-size apparel segment.
• Kids' Clothing Children's clothing including tees, clothing sets, shirts, pants, and shorts in various prints and patterns for everyday wear.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Ajio: Reliance-owned Indian fashion e-commerce platform carrying a wide range of branded and private-label apparel across price tiers. Directly comparable to Rigo on category breadth and value-casual positioning.
• Bewakoof: Indian DTC casual apparel brand targeting young consumers with affordable t-shirts, hoodies, and casual wear via its own website. Closely matches Rigo on value pricing, horizontal assortment, and Shopify-style DTC operating model.
• The Souled Store: Indian DTC apparel and lifestyle brand with casual t-shirts, co-ords, and pop-culture-led designs sold direct-to-consumer. Comparable to Rigo on DTC-first distribution, casual assortment, and Indian middle-class target customer.
• Myntra: India's leading online fashion marketplace, offering men's, women's, and kids' apparel with deep assortment, frequent discounting, and strong logistics — the primary competitive benchmark for Rigo's DTC assortment and value-pricing approach.

Emerging players

• Urbanic: India-focused fast-fashion brand offering trend-driven women's and men's apparel at affordable prices via its own app and site. Comparable on value-casual positioning and aggressive assortment refresh.
• Snitch: India-based DTC men's fashion brand focused on trendy, affordable shirts, jeans, and casual wear. Comparable to Rigo's men's assortment and value-casual positioning, though Snitch is more men's-heavy and design-led.

Broad incumbents

• Allen Solly: Madura Fashion & Lifestyle (Aditya Birla) brand offering casual and formal men's and women's apparel at mid-market price points. Comparable to Rigo's men's shirts, tees, and casual-formal hybrid positioning.
• Fabindia: Established Indian apparel and home retailer with strong ethnic and casual assortment, large physical footprint, and omnichannel presence. Comparable to Rigo's inclusion of kurtas and ethnic wear within a broader casual portfolio.
• Peter England: Large Indian menswear brand (Madura/ABFRL) covering formal shirts, trousers, and casual wear at accessible prices. Comparable to Rigo on affordable men's shirts, jeans, and value-formal positioning.
• Zudio: Trent/Tata value-fashion chain offering affordable apparel for men, women, and kids across a rapidly expanding offline footprint in India. Comparable to Rigo on value pricing, horizontal assortment, and Indian mass-market target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rigoclothing
• LinkedInlinkedin.com/company/rigo-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigo International