Moving Forward Marketing

What Moving Forward Marketing does

Moving Forward Marketing is a privately held, Howell, Michigan-based marketing and business consulting firm operating with 1-10 employees and targeting growth-focused small and mid-market businesses across Michigan and the broader Midwest. The firm delivers a modular suite of services rather than a bundled agency retainer, charging clients only for the specific capabilities they activate. Its core offerings are Brand Creation, Media Buying, and Full Business Consulting, with supporting modules covering traditional media (broadcast television, radio, cable, billboards, print, direct mail), digital and social channels (Facebook, Instagram, email, display, retargeting, OTT), analysis and ROI measurement, vendor auditing, on-demand production through a third-party vendor network, and reviews management. The firm is selective about its client base and emphasizes long-term advisory relationships initiated through complimentary consultations.

The business model is professional services revenue generated through consulting fees and media buying coordination, with the company acting as a single point of contact that routes production, graphic design, printing, and fabrication through an extensive network of premium vendors only when those capabilities are required. Pricing is opaque and quote-based, structured as pay-as-you-go rather than fixed retainers. The firm's documented differentiator is the cross-industry perspective of its team, transferring practices found effective in one vertical into engagements in another where the approach is novel. Disclosed scale signals include decades of combined team experience and prior management of media buying budgets worth millions of dollars, though the firm's own revenue is not publicly disclosed.

Commercially, the firm uses a sales-led go-to-market motion centered on direct outreach, the company website, phone contact, and email inquiries. There is no evidence of institutional investment, venture backing, parent company affiliation, or public listing. No leadership team data, partnerships, M&A activity, funding rounds, or regulatory actions are documented. The firm appears to be founder-owned and operated, with testimonial language referring to a single male principal. Operating status is active based on a current website with contact information and recent testimonials.

Name

Moving Forward Marketing

Legal name

Moving Forward Marketing

Website

https://movingforwardmarketing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving Forward Marketing is a Howell, Michigan-based boutique marketing and business consulting firm offering modular, pay-for-what-you-use services including brand creation, media buying, and full business consulting to SMB and mid-market clients across Michigan and the Midwest.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAFABAF

Print Media Buying (Newspapers & Magazines)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYBPAFAIAG

Content Strategy & Planning

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Marketing consulting services
• Brand development
• Media buying
• Business consulting
• Advertising strategy

Headquarters

HQ city

Howell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services: The company generates revenue through professional consulting fees for marketing strategy, brand creation, media buying, and business process analysis services. Their unique model allows clients to pay only for the specific services they use, activated through their extensive vendor network when needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moving Forward Marketing is a Michigan-based full-service marketing and consulting firm that provides brand creation, media buying (traditional and digital), and full business consulting services to small and mid-sized businesses. The firm operates on a "pay for what you use" model, activating an on-demand network of premium vendors for production, graphic design, printing, and fabrication work so clients only pay for the specific services they need.

Product overview

Moving Forward Marketing is a Michigan-based marketing and consulting firm offering a modular suite of services built around the principle of pay-for-what-you-use. The core offerings consist of Brand Creation (strategic brand development), Media Buying (traditional and digital channel management), and Full Business Consulting (process optimization and cross-industry best practices). These core services are supported by specialized modules for traditional media (broadcast, radio, cable, billboards, print, direct mail), social media and non-traditional channels (Facebook, Instagram, email, display, retargeting, OTT), analysis and analytics, auditing, on-demand production (graphic design, printing, fabrication), and reviews management. The company maintains an extensive vendor network to provide customized solutions without requiring clients to pay for unused services.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation Comprehensive brand development service that goes beyond visual presentation, including analysis of strategic advantages, value proposition development, and brand cultivation to help clients communicate their identity effectively to cultivate loyal customers.
• Media Buying Coordinated media buying service managing broadcast television, radio, cable, billboards, print, and direct mail placements, with strategy development, rate negotiation, and integrated media plan implementation for business clients.
• Full Business Consulting Comprehensive consulting service that aligns marketing messages with core business practices and principles, providing an outside perspective on business processes and applying cross-industry best practices to help cultivate loyal customers.
• Traditional Media Services Traditional media channel management covering broadcast television, radio, cable, billboards, print, and direct mail, including strategy, creative development, planning, buying, and cross-platform coordination.
• Social Media and Non-Traditional Digital Services Digital marketing services covering Facebook, Instagram, email marketing, display advertising, retargeting, and OTT (over-the-top) streaming platforms, including ad placement and campaign development.
• Analysis and Auditing Services Business analytics including ROI measurement, comprehensive campaign analysis, internal business process assessment, internal marketing evaluation, sales process optimization, and bill and vendor auditing to verify partner accountability in media and marketing contracts.
• A la Carte Production Services On-demand production services including graphic design, printing, and fabrication activated through an extensive vendor network when clients require these capabilities under the pay-for-what-you-use model.
• Reviews Management Systematic approach to cultivating and rewarding client reviews and testimonials to leverage the power of internet word-of-mouth marketing for business clients.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Weidert Group: Appleton, Wisconsin-based B2B marketing agency offering strategy, brand, content, and integrated media execution for mid-market manufacturers and industrial firms. Same Midwest roots, similar size tier, comparable full-service agency scope.
• Duct Tape Marketing: Cleveland-based small consulting firm focused on marketing strategy, lead generation, and brand development for SMBs. Closely comparable to MFM's boutique consulting model, pay-as-you-go positioning, and SMB/mid-market target segment.
• Constructive: Minneapolis-based independent agency of similar size providing brand, media, and content strategy to nonprofits and mid-market companies. Comparable in geography, customer mix, and integrated service offering.
• Adpearance: Portland-based digital marketing agency (now part of Dealer Tire) of similar scale, offering paid media, SEO, and creative services to mid-market advertisers. Comparable in delivering integrated media buying and creative production via an internal-plus-vendor model.
• Ignite Visibility: San Diego-based mid-market digital marketing agency with a strong media buying and SEO practice. Comparable to MFM in providing integrated paid media and consulting services to mid-market brands.
• SmartBug Media: Mid-sized inbound marketing agency offering strategy, branding, and integrated media execution to mid-market B2B and B2C clients. Comparable in full-service scope and middle-market focus.
• Empower Media Group: Midwest-headquartered independent media agency (Cincinnati) with a media-first heritage across traditional and digital channels. Comparable to MFM in offering coordinated omnichannel media buying for enterprise and mid-market clients.
• Power Digital Marketing: Tech-enabled mid-market marketing services firm combining consulting, media, and creative. Comparable in offering flexible modular engagements rather than bundled retainers, and in serving similar client profiles.
• Thrive Internet Marketing Agency: Multi-location digital marketing agency of comparable scale offering SEO, paid media, social, and web services to SMB and mid-market clients. Overlaps with MFM on digital media buying and as a similarly sized flexible-services competitor.

Broad incumbents

• HubSpot: Large marketing/CRM platform whose self-serve and partner-agency ecosystem competes directly with MFM's service stack by enabling SMBs to execute campaigns in-house. Represented here as a broad incumbent shaping the competitive context for boutique firms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moving-forward-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Forward Marketing