What Weidert Group does

Weidert Group, Inc. is a privately held, employee-owned B2B marketing and sales growth agency headquartered in Appleton, Wisconsin. Founded in 1980 and operating with 11–50 employees, the firm delivers integrated marketing and sales services — Marketing Planning & Strategy, Web Strategy & Development, Lead Generation, Sales Enablement & Automation, and HubSpot Implementation & Training — to industrial manufacturers, engineering and technology firms, B2B professional service providers, and supply chain and logistics companies primarily across Wisconsin. The company's underlying technology stack is built on the HubSpot CRM and CMS platform, which it implements and configures for clients as a certified Solutions Partner with Platform Enablement accreditation; internally it layers inbound marketing methodology with consumer-grade generative AI tools for content creation, summarization, and atomization across channels (blog, podcast, social, email).

Revenue is generated through custom annual retainers and project-based engagements, with pricing tailored to client scope rather than published tiers; lead capture runs through a consultative 30-minute consultation motion supported by an owned content ecosystem that includes The ChangeOver podcast, the Experience Inbound annual conference, and a Learning Center resource library. Distribution is direct and consultative, combining field sales outreach, thought-leadership content, and event-based engagement at marquee Wisconsin venues. The firm differentiates through decades of vertical specialization in complex industrial B2B, an ESOP operating model that aligns employee incentives with client outcomes, and a proprietary Growth Engine Framework that systematizes the alignment of marketing, sales, and leadership teams. Customer logos include Barcoding, Fox Valley Metal Tech, FEI, and ESOP Partners, with multi-year engagements referenced (e.g., Barcoding since 2020). The company has no disclosed funding events, no parent entity, no subsidiaries, and no public listing.

Name

Weidert Group

Legal name

Weidert Group, Inc.

Website

https://weidert.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Weidert Group is an employee-owned, Appleton, Wisconsin-based B2B marketing agency that delivers integrated marketing, sales enablement, and HubSpot implementation services to industrial manufacturers, engineering firms, and supply chain companies across Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Sales Consulting Services: Full-service B2B marketing agency providing customized strategies for industrial manufacturers including marketing planning, lead generation, website development, sales enablement, and HubSpot implementation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Weidert Group is a B2B industrial marketing agency that delivers integrated marketing and sales growth services to industrial manufacturers, supply chain partners, and professional service providers. Its core deliverables include marketing planning and strategy, web strategy and development, lead generation, sales enablement and automation, and HubSpot CRM implementation and training. The firm also produces owned-media content such as The ChangeOver podcast and the Experience Inbound conference.

Product overview

Weidert Group is a B2B industrial marketing agency providing integrated marketing and sales growth services to manufacturers, supply chain partners, and professional service providers. Their service portfolio includes five core offerings: Marketing Planning & Strategy, Web Strategy & Development, Lead Generation, Sales Enablement & Automation, and HubSpot Implementation & Training. These services are delivered as consulting and managed services rather than software products. The agency also produces educational content through The ChangeOver podcast, the Experience Inbound annual conference, and a Learning Center with videos, guides, and blog articles. The company operates as a HubSpot Partner Agency with Platform Enablement Partner accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Planning & Strategy Aligns marketing and sales efforts with business growth goals through customized strategic planning for industrial B2B manufacturers.
• Web Strategy & Development
• Lead Generation
• Sales Enablement & Automation
• HubSpot Implementation & Training Maximizes return on HubSpot CRM investment through implementation, configuration, and team training. Weidert Group is Wisconsin's top HubSpot agency with Platform Enablement Partner accreditation.
• The ChangeOver Podcast
• Experience Inbound Conference
• Learning Center

Quantifiable outcome

• 0 new employees hired and onboarded for one contract manufacturer client
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationWeidert Group is Wisconsin's top HubSpot agency and certified HubSpot partner. They offer HubSpot implementation, training, and platform enablement services, helping industrial clients maximize their CRM investment through expert consulting and integration.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kuno Creative: HubSpot Diamond partner agency offering inbound marketing, web design, and sales enablement for B2B clients. Comparable services stack and HubSpot-centric delivery model.
• Gorilla 76: Industrial B2B marketing agency serving manufacturers and engineered-product companies with branding, web, and lead generation services. Closely comparable vertical focus and mid-market agency scale.
• New Breed: B2B revenue-focused agency providing marketing, sales enablement, and HubSpot implementation. Comparable services stack and similar mid-market positioning.
• Refactored: B2B marketing and HubSpot implementation agency serving mid-market industrial and technology clients. Closely comparable services mix and client profile to Weidert.
• IMPACT: B2B and industrial marketing agency providing strategy, web, and HubSpot implementation. Overlaps with Weidert on services, HubSpot partnership, and mid-market manufacturing client base.
• Trew Marketing: B2B marketing agency focused on industrial, manufacturing, and engineering companies. Directly comparable to Weidert in vertical specialization, services (strategy, lead gen, sales enablement), and HubSpot platform expertise.
• Square 2 Marketing: HubSpot Diamond partner agency delivering inbound marketing, sales enablement, and CRM services to B2B clients. Comparable delivery model and HubSpot-centric positioning.

Emerging players

• Heinz Marketing: B2B sales and marketing agency with strong focus on industrial and tech verticals. Comparable target market but more sales-focused offering than Weidert's full-stack model.

Broad incumbents

• SmartBug Media: Large HubSpot Elite partner agency offering full-stack B2B marketing services. Comparable services but materially larger scale and broader vertical footprint than Weidert.

Regional players

• Bluetent: HubSpot partner agency with comparable services stack. Primarily serves home and lifestyle verticals rather than industrial, but overlaps on HubSpot implementation and inbound methodology.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLxh1r5S9jWnx_bvcl2rA97SCmL1tAtmbM
• Xx.com/weidertgroup
• Facebookfacebook.com/weidertgroup
• LinkedInlinkedin.com/company/weidert-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weidert Group