Ticket Park

What Ticket Park does

Ticketpark GmbH is a privately held Swiss event-ticketing platform founded in 2011 in Bern and operating with a core team of approximately 11 people plus a three-member advisory board. The company sells ticketing services primarily to Swiss event organizers across theater, sports, conferences, and cultural segments, embedding the ticket shop directly into each organizer's branded website via a JavaScript snippet so the end buyer never leaves the organizer's domain. Its technology stack centers on a core ticketing system with QR-code check-in via a smartphone app (iPhone/Android), a proprietary progressive-web-app digital ticket format branded PEP (persönliches Event-Portal) — delivered by SMS or email with home-screen placement and offline functionality — and complementary modules for CRM/address management, badge printing, and integrated livestreaming for hybrid events. Technical integrations include SKIDATA for turnstile access control, Mailchimp for newsletter sync, bexio for accounting, Zapier for general automation, and slido for audience interaction, with a REST API enabling custom data exchange.

The business model is a transaction-fee structure with quote-based, pay-as-you-go pricing and no multi-year contract requirements, supplemented by recurring revenue from add-on modules such as CRM, badge printing, and scanner rental. Ticketpark positions itself against larger ticketing incumbents on an explicitly anti-dark-pattern stance: no third-party advertising, no data sharing, no upselling, and full guest data ownership retained by the organizer — a position the company reinforces through a content-driven marketing approach anchored by the TheaterTalk podcast and a ticketing-industry blog. Customer roster of roughly 35+ named Swiss organizations spans theater companies (Theater Gurten in a 10+ year relationship, Murten 1476, Shake Company), top-tier sports clubs (HC Rychenberg Winterthur, BSV Bern, EHC Arosa, FC Biel-Bienne, multiple unihockey clubs), and enterprise events (Best of Swiss Web Awards, SCORE!, Studerus TEFO), with marquee deployments including SwissSkills 2022 (120,000 visitors) and Theater Gurten's open-air productions (~14,000 viewers).

Revenue is not publicly disclosed, no external funding rounds are recorded, and ownership is founder-led via two Co-CEOs (Manuel Reinhard on development/technical support; Tadi Grba on marketing/consulting). The company is GDPR Article 27 compliant via an EU representative and operates only inside Switzerland, suggesting a deliberately scoped, organically grown small business rather than a venture-backed scale-stage enterprise.

Name

Ticket Park

Legal name

Ticketpark GmbH

Website

https://ticketpark.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticketpark GmbH is a privately held Swiss event-ticketing platform founded in 2011 in Bern, providing embedded ticket sales, the PEP progressive-web-app digital ticket, CRM, badge printing, and livestream integrations to Swiss event organizers across theater, sports, conferences, and cultural segments on a transaction-fee, quote-based pricing model.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event ticketing software
• Online ticket sales
• Digital event management
• Venue admission control
• Season ticket platform

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Transaction Fees: Ticketpark charges event organizers for ticketing services. Organizers receive personalized quotes based on event requirements. The company emphasizes transparent, fair pricing without hidden costs. No mandatory multi-year contracts required.
2. Add-on Modules and Services: Additional revenue from premium features such as CRM module, badge printing services, professional handheld scanners for rent, and specialized integrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ticketpark provides a Swiss-based event ticketing platform that enables event organizers to sell tickets directly through their own websites via a simple JavaScript embed. The platform includes a proprietary PEP digital ticket format delivered as a progressive web app, smartphone-based CheckIn app for admission control, integrated CRM, live badge printing, and SKIDATA turnstile integration, with transparent quote-based pricing and no mandatory multi-year contracts.

Product overview

Ticket Park operates as a unified event ticketing platform centered on its core ticketing system, with specialized modules extending functionality. The core ticketing system handles the full lifecycle from ticket sales on the organizer's website through QR-code check-in via smartphone. PEP (pERSÖNLICHES EVENT PORTAL) serves as a progressive web app delivering digital tickets via SMS/email with home-screen placement, functioning as both a standalone digital ticket format and as season passes for sports clubs. The Ticketpark CRM module manages attendee data, sponsor relationships, and integrates with Mailchimp for newsletter automation. Badge Printing enables live professional badge production at event entry points. The Streaming Platform provides integrated live streaming and video-on-demand capabilities, connecting ticketing and content delivery in one system. All modules share a unified backend and database, with CRM data feeding marketing workflows and streaming integrated directly into the ticket purchase flow.

Differentiator

Problem solved

Functional benefit

Brands

• PEP: Personal Event Portal - a mobile digital event ticket format that serves as a communication channel for season cards, conference tickets, and event passes. PEP combines website-like information content with simple ticket functionality, accessible without app download.

Products and services

• Core Ticketing System The primary event ticketing platform enabling ticket sales directly on the organizer's website, QR-code-based check-in via smartphone app, seat selection with venue maps, inventory management, payment processing, invoice generation, and attendee data management. Built for Swiss event organizers across theaters, sports clubs, and corporate events.
• PEP - Persönliches Event-Portal A mobile digital event ticket implemented as a progressive web app, delivered via SMS or email link and placed as an icon on the smartphone home screen. Works offline without app store download, combining the information scope of a website with the simplicity of a classic ticket download. Suitable as season tickets for sports clubs, conference tickets, and festival passes.
• Ticketpark CRM Customer relationship management module integrated with the ticketing system. Manages attendee preferences, sponsor/partner relationships, donors, and actors with automatic duplicate detection, individual data fields, relationship mapping between contacts, and automatic Mailchimp synchronization.
• Badge Printing Live badge printing at event entry points. After ticket scan, personalized name badges are printed instantly. Supports flexible data handling until the last moment and optionally uses recyclable PET badges.
• Streaming Platform Integrated technical streaming platform for live events and video-on-demand. Enables online events, webinars, concerts, and hybrid events with ticketing and streaming seamlessly connected in one system.

Quantifiable outcome

• 36% of surveyed consumers abandoned ticket purchases due to additional fees (FHNW study 2016)
• +5 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

One partnership is on record.

• SKIDATAcoreTechnology or IntegrationTechnical integration partnership for turnstile access control. SKIDATA turnstiles at stadiums and leisure facilities can read Ticketpark tickets directly for automated entry control. Enables sector-specific access (e.g., separating home/away fans), precise attendance tracking, and efficient crowd management.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: Ticketmaster is the global leader in live-event ticketing, serving major venues, sports, and concerts worldwide. As a broad incumbent with established Swiss operations and partnerships (e.g., SKIDATA-style integrations at large venues), it represents the dominant competitive threat to Ticketpark for any account considering scale or distribution.
• Eventbrite: Eventbrite is a global self-service ticketing and event-management platform used by SMBs, conferences, and community organizers across Europe. It is comparable to Ticketpark as a self-serve ticketing SaaS for smaller organizers, though positioned for English-led international segments rather than the Swiss multilingual theater/sports vertical.
• SecuTix: SecuTix is a European SaaS ticketing and audience-engagement platform used by major sports clubs and venues (now part of the broader Tessitura/Idsserve ecosystem). It overlaps with Ticketpark in serving top-tier Swiss and European sports clubs with season-ticket, CRM, and access-control functionality.
• See Tickets: See Tickets (Vivendi/Ticketmaster Europe family) is a European ticketing provider for festivals, concerts, theater, and sports events. Comparable to Ticketpark as a Europe-wide ticketing solution with embedded ticketing and venue-management features, although See Tickets operates at larger scale and broader geographic scope.
• Eventim: Eventim (CTS Eventim) is Europe's largest ticketing and live-entertainment group, operating across primary ticketing, ticketing software, and live event promotion. It competes with Ticketpark in the broader Swiss and DACH market with significantly greater scale, capital, and integrated venue/media assets.

Regional players

• Tixomat: Tixomat is an Austrian event-ticketing platform serving theaters, festivals, and cultural events in the DACH region. It is comparable to Ticketpark as a regional, German-language peer with similar mid-market theater and cultural-vertical positioning, though primarily serving the Austrian market.
• Reservix: Reservix is a German ticketing platform serving theaters, concert halls, and event organizers across the DACH region. It is comparable to Ticketpark as a regional DACH mid-market provider with embedded ticketing, organizer-controlled data, and CRM modules, but does not directly serve Switzerland with the same localized presence.

Emerging players

• Pretix: Pretix is a European open-source ticketing platform developed by rami.io, offering self-hosting and SaaS tiers for conferences, festivals, and cultural events. It overlaps with Ticketpark in mid-market European event organizers seeking embeddable ticketing, though Pretix leans technical/self-serve while Ticketpark provides consultative Swiss-local sales.

Direct peers

• Ticketino: Ticketino is a Swiss-native event ticketing platform offering similar embedded ticket-shop, organizer-controlled data, and transparent-fee positioning. It is the most direct domestic competitor to Ticketpark in Switzerland, serving overlapping theaters, sports clubs, and event organizers with comparable mid-market focus.
• LINEUP: LINEUP is a Swiss sports-focused ticketing and event-management platform, directly comparable to Ticketpark as a domestic competitor for football, ice hockey, and other sports-club ticketing in Switzerland, with similar mid-market positioning and season-ticket capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ticketpark
• LinkedInlinkedin.com/company/ticketpark
• Instagraminstagram.com/ticketpark
• Xx.com/ticketpark

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticket Park