Ticketino
Ticketino is a Swiss self-service ticketing platform serving event organizers across the DACH region with online presale, admission control, OTA distribution, and white-label solutions.
- Company typePrivate
- Founded2003
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ticketino does
Ticketino (TICKETINO AG) is a privately held Swiss ticketing platform founded in 2003, headquartered in Root D4 with a Zürich operations office, serving event organizers across the DACH region (Switzerland, Germany, Austria). The company operates a cloud-based, self-service ticketing platform that covers the full event lifecycle: online presale, print-at-home ticket delivery, 24/7 call center support, guest management, mobile admission control via the ScanApp, and box office solutions. Its primary value proposition is event setup in under three minutes, transparent tiered transaction fees, and a mark-up pricing model that allows organizers to run ticketing free of charge by passing fees to ticket buyers.
Ticketino firmographics
Firmographics- Name
- Ticketino
- Legal name
- TICKETINO AG
- Website
- https://ticketino.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketino is a Swiss self-service ticketing platform serving event organizers across the DACH region with online presale, admission control, OTA distribution, and white-label solutions.
- Ownership category
- akta.pro rank
Ticketino industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Ticketino is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Ticketino business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket sales commission: All-inclusive presale fee (Vorverkaufsgebühr) charged as percentage of ticket price. Fees range from 3.9% for high-value tickets (over CHF/EUR 500) to flat rate of CHF/EUR 0.85 for tickets under CHF/EUR 10.75. Organizers can pass fees to ticket buyers or absorb them via mark-up pricing model.
- Free event ticketing: Free ticketing for free events with no setup fees. Fee of CHF 0.85/EUR 0.85 per ticket applies when free tickets are generated or obtained directly through organizer.
- Additional services: Professional support services including individual remote specialist (CHF 90/hour) and individual on-site specialist (CHF 150/hour plus travel expenses). Admission equipment rental with transport costs and demurrage charges for late returns.
- White Label solutions: White label ticketing solutions with service fee structure designed to be significantly below market price for ticket sales in DACH region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | High-value tickets (CHF/EUR 500.01+) |
| Transaction based/ take rate | Pay-as-you-go | Mid-high tickets (CHF/EUR 160.01-500) |
| Transaction based/ take rate | Pay-as-you-go | Mid tickets (CHF/EUR 80.01-160) |
| Transaction based/ take rate | Pay-as-you-go | Mid-low tickets (CHF/EUR 40.01-80) |
| Transaction based/ take rate | Pay-as-you-go | Low tickets (CHF/EUR 10.76-40) |
| Unit Pricing | Pay-as-you-go | Very low tickets (CHF/EUR 0-10.75) |
| Transaction based/ take rate | Pay-as-you-go | Free events |
| Outcome Based/ Performance | Pay-as-you-go | Individual remote specialist support |
| Outcome Based/ Performance | Pay-as-you-go | Individual on-site specialist support |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
Ticketino product offering
Product offeringCore offering
Ticketino operates a cloud-based self-service ticketing platform for events, concerts, festivals, trade fairs, and business events in the DACH region (Switzerland, Germany, Austria). Organizers use the platform to create events in under three minutes, sell tickets online with print@home and mobile delivery, manage admissions via mobile ScanApp, and access a nationwide network of physical presale offices and a 24/7 call center. White-label solutions and an open REST API extend the platform for branded deployments and third-party integrations.
Product overview
TICKETINO is a Swiss-based self-service ticketing platform offering a comprehensive ecosystem of products. The core offering includes the TICKETINO Platform for end-to-end ticket sales and the Organizer Cockpit for event management. Supporting modules include the ScanApp and Browser Client for admission control, the Box Office solution for on-site sales, and the POS Portal for physical outlets. The White Label and Custom Ticketing Solutions allow branded deployments, while the Open REST API enables custom integrations. Additional capabilities include Time Slot Booking for queue management, Channel Manager for OTA distribution, Carbon Neutral Ticketing via ClimatePartner, and the Academy for organizer education.
Differentiator
Problem solved
Functional benefit
Brands
- TICKETINO White Label: White label ticketing solution allowing partners to operate their own branded ticketing system
- TICKETINO Academy
- TICKETINO Organizer Cockpit
- TICKETINO ScanApp
- TICKETINO POS Portal
Products and services
- TICKETINO Platform Core cloud-based self-service ticketing platform that enables event organizers to set up events, sell tickets online, and manage the full ticketing workflow including print@home, mobile tickets, presale offices, and a 24/7 call center. Designed for event organizers across the DACH region.
- Organizer Cockpit Web-based back-office tool that allows event organizers to create and configure events, manage seatmaps and pricing, track ticket sales, and oversee the full ticketing operation.
- ScanApp
Quantifiable outcome
- Event setup time reduced to under 3 minutes
- +1 more outcomes
Companies that use Ticketino
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Ticketino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Ticketino partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ClimatePartner Switzerland AGcoreClimatePartner partnership enables carbon neutral ticketing with CO2 compensation at ticket level and support for ambitious climate projects. TICKETINO integrates climate compensation options into the ticket purchase process.
- Europäische Reiseversicherungs AG (ERV)coreERV provides ticket insurance for event attendees. Insurance can be purchased during ticket checkout to protect against event cancellation or inability to attend. Claims handled directly through ERV's damage service.
- HubSpot Inc.coreCRM system for organizer customer data management. TICKETINO uses HubSpot for organizing and managing organizer requests and customer data. Data hosting in EU (Germany).
- Guidle AGminorEvent marketing partnership for automated distribution of event announcements to the Guidle online platform. Enables broader event visibility through automatic event data transmission (no personal data).
- Cyberlink AGcoreData hosting partner with Swiss data centers (ISAE-3402 certified) in Zürich. TICKETINO customer data (organizers and end customers) securely transmitted (SSL encrypted) and hosted in Swiss data centers.
- NexicorePayment partner processing card transactions and routing to payment service providers including American Express, Datatrans, Postfinance, Klarna, Creditpass, and PayPal.
- RailAway/SBBminorPartnership for ticket sales and event marketing via Swiss Federal Railways advertising network. Includes import of ticket buyer data from SBB into organizer cockpit and scanning of RailAway tickets using TICKETINO ScanApp.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ticketino competitors and assessment
Company assessmentBroad incumbents
- CTS Eventim: Europe's largest ticketing company and live entertainment operator, headquartered in Germany with deep DACH market presence. Serves the same event organizer customer base but at vastly greater scale, with exclusive venue contracts and integrated live entertainment operations that Ticketino cannot match.
- Ticketmaster: Global ticketing leader (owned by Live Nation) with significant DACH presence through partnerships and venue contracts. Competes with Ticketino primarily for large-scale events and major venues, but defines the pricing and feature expectations of the broader market.
Direct peers
- See Tickets: European self-service ticketing platform serving event organizers across multiple European countries including DACH. Directly comparable in product offering (online ticketing, white label, API) and target SMB-to-mid-market organizer segments.
- Reservix: German ticketing platform owned by Eventim, serving concerts, theater, sports, and cultural events across Germany. Comparable to Ticketino in DACH-focused SMB organizer positioning and similar product suite (online ticketing, box office, admission control).
- Eventbrite: Global self-service ticketing platform targeting event organizers of all sizes with online ticketing, marketing, and event management tools. Closest direct peer to Ticketino in product, business model, and SMB organizer target customer, though at significantly larger global scale.
- Starticket: Swiss ticketing platform serving concerts, theater, sports, and cultural events across Switzerland. Directly comparable to Ticketino in geography, customer base, and product offering, creating localized competitive pressure in the Swiss organizer market.
- Ticketcorner: Major Swiss ticketing platform owned by CTS Eventim, focused on concerts, sports, and entertainment events across Switzerland. Direct head-to-head competitor in Ticketino's home market, with similar SMB-to-mid-market organizer focus.
Emerging players
- Dice: Mobile-first ticketing platform focused on live music events, with growing European presence. Comparable to Ticketino in serving music and live event organizers, though with a more consumer-facing mobile UX and different fee structure.
- Pretix: Open-source ticketing software from Germany targeting conference, festival, and SMB event organizers across Europe. Comparable to Ticketino in product philosophy and SMB organizer focus, with a stronger open-source / developer-friendly positioning.
Others
- Vivawallet: European payment processor (used by Ticketing platforms) and provider of payment-related services in DACH and broader Europe. Adjacent to Ticketino's payment infrastructure (currently using Nexi), representing an enabling/ecosystem participant rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ticketino social profiles
Digital presenceTicketino compliance and trust
Trust signalCompliance2 records
Ticketino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketino leadership team
Management profileNumber of profiles
Profiles7 records
Ticketino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketino
What does Ticketino do?
Ticketino operates a cloud-based self-service ticketing platform for events, concerts, festivals, trade fairs, and business events in the DACH region (Switzerland, Germany, Austria). Organizers use the platform to create events in under three minutes, sell tickets online with print@home and mobile delivery, manage admissions via mobile ScanApp, and access a nationwide network of physical presale offices and a 24/7 call center. White-label solutions and an open REST API extend the platform for branded deployments and third-party integrations.
Is Ticketino a public or private company?
Ticketino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticketino founded?
Ticketino was founded in 2003. It employs 11 to 50 people.
Where is Ticketino based?
Ticketino is headquartered in Zürich, Switzerland, in the Europe region.
How does Ticketino make money?
Four revenue lines are on record. Ticket sales commission is the primary driver. The others are free event ticketing, additional services and white Label solutions.
Who are Ticketino's main competitors?
Broad incumbents on record are CTS Eventim and Ticketmaster. Direct peers are See Tickets, Reservix, Eventbrite, Starticket and Ticketcorner. Emerging players are Dice and Pretix. Vivawallet is listed as an others.
Does Ticketino have an API?
Yes. Open REST API offering free access to the TICKETINO system for custom ticket shop development, connecting own shop solutions, and integrating ticket vending machines. Also supports webhooks and app integrations. Developer documentation is at developer.ticketino.com/rest-api.
What industry is Ticketino in?
Ticketino's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 711320 and its SIC code is 7990.