Ticket Park
Ticketpark GmbH is a privately held Swiss event-ticketing platform founded in 2011 in Bern, providing embedded ticket sales, the PEP progressive-web-app digital ticket, CRM, badge printing, and livestream integrations to Swiss event organizers across theater, sports, conferences, and cultural segments on a transaction-fee, quote-based pricing model.
- Company typePrivate
- Founded2011
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ticket Park does
Ticketpark GmbH is a privately held Swiss event-ticketing platform founded in 2011 in Bern and operating with a core team of approximately 11 people plus a three-member advisory board. The company sells ticketing services primarily to Swiss event organizers across theater, sports, conferences, and cultural segments, embedding the ticket shop directly into each organizer's branded website via a JavaScript snippet so the end buyer never leaves the organizer's domain. Its technology stack centers on a core ticketing system with QR-code check-in via a smartphone app (iPhone/Android), a proprietary progressive-web-app digital ticket format branded PEP (persönliches Event-Portal) — delivered by SMS or email with home-screen placement and offline functionality — and complementary modules for CRM/address management, badge printing, and integrated livestreaming for hybrid events. Technical integrations include SKIDATA for turnstile access control, Mailchimp for newsletter sync, bexio for accounting, Zapier for general automation, and slido for audience interaction, with a REST API enabling custom data exchange.
The business model is a transaction-fee structure with quote-based, pay-as-you-go pricing and no multi-year contract requirements, supplemented by recurring revenue from add-on modules such as CRM, badge printing, and scanner rental. Ticketpark positions itself against larger ticketing incumbents on an explicitly anti-dark-pattern stance: no third-party advertising, no data sharing, no upselling, and full guest data ownership retained by the organizer — a position the company reinforces through a content-driven marketing approach anchored by the TheaterTalk podcast and a ticketing-industry blog. Customer roster of roughly 35+ named Swiss organizations spans theater companies (Theater Gurten in a 10+ year relationship, Murten 1476, Shake Company), top-tier sports clubs (HC Rychenberg Winterthur, BSV Bern, EHC Arosa, FC Biel-Bienne, multiple unihockey clubs), and enterprise events (Best of Swiss Web Awards, SCORE!, Studerus TEFO), with marquee deployments including SwissSkills 2022 (120,000 visitors) and Theater Gurten's open-air productions (~14,000 viewers).
Revenue is not publicly disclosed, no external funding rounds are recorded, and ownership is founder-led via two Co-CEOs (Manuel Reinhard on development/technical support; Tadi Grba on marketing/consulting). The company is GDPR Article 27 compliant via an EU representative and operates only inside Switzerland, suggesting a deliberately scoped, organically grown small business rather than a venture-backed scale-stage enterprise.
Ticket Park firmographics
Firmographics- Name
- Ticket Park
- Legal name
- Ticketpark GmbH
- Website
- https://ticketpark.ch
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ticketpark GmbH is a privately held Swiss event-ticketing platform founded in 2011 in Bern, providing embedded ticket sales, the PEP progressive-web-app digital ticket, CRM, badge printing, and livestream integrations to Swiss event organizers across theater, sports, conferences, and cultural segments on a transaction-fee, quote-based pricing model.
- Ownership category
- akta.pro rank
Ticket Park industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Ticket Park is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Ticket Park business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticketing Transaction Fees: Ticketpark charges event organizers for ticketing services. Organizers receive personalized quotes based on event requirements. The company emphasizes transparent, fair pricing without hidden costs. No mandatory multi-year contracts required.
- Add-on Modules and Services: Additional revenue from premium features such as CRM module, badge printing services, professional handheld scanners for rent, and specialized integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing tailored to event needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Ticket Park product offering
Product offeringCore offering
Ticketpark provides a Swiss-based event ticketing platform that enables event organizers to sell tickets directly through their own websites via a simple JavaScript embed. The platform includes a proprietary PEP digital ticket format delivered as a progressive web app, smartphone-based CheckIn app for admission control, integrated CRM, live badge printing, and SKIDATA turnstile integration, with transparent quote-based pricing and no mandatory multi-year contracts.
Product overview
Ticket Park operates as a unified event ticketing platform centered on its core ticketing system, with specialized modules extending functionality. The core ticketing system handles the full lifecycle from ticket sales on the organizer's website through QR-code check-in via smartphone. PEP (pERSÖNLICHES EVENT PORTAL) serves as a progressive web app delivering digital tickets via SMS/email with home-screen placement, functioning as both a standalone digital ticket format and as season passes for sports clubs. The Ticketpark CRM module manages attendee data, sponsor relationships, and integrates with Mailchimp for newsletter automation. Badge Printing enables live professional badge production at event entry points. The Streaming Platform provides integrated live streaming and video-on-demand capabilities, connecting ticketing and content delivery in one system. All modules share a unified backend and database, with CRM data feeding marketing workflows and streaming integrated directly into the ticket purchase flow.
Differentiator
Problem solved
Functional benefit
Brands
- PEP: Personal Event Portal - a mobile digital event ticket format that serves as a communication channel for season cards, conference tickets, and event passes. PEP combines website-like information content with simple ticket functionality, accessible without app download.
Products and services
- Core Ticketing System The primary event ticketing platform enabling ticket sales directly on the organizer's website, QR-code-based check-in via smartphone app, seat selection with venue maps, inventory management, payment processing, invoice generation, and attendee data management. Built for Swiss event organizers across theaters, sports clubs, and corporate events.
- PEP - Persönliches Event-Portal A mobile digital event ticket implemented as a progressive web app, delivered via SMS or email link and placed as an icon on the smartphone home screen. Works offline without app store download, combining the information scope of a website with the simplicity of a classic ticket download. Suitable as season tickets for sports clubs, conference tickets, and festival passes.
- Ticketpark CRM Customer relationship management module integrated with the ticketing system. Manages attendee preferences, sponsor/partner relationships, donors, and actors with automatic duplicate detection, individual data fields, relationship mapping between contacts, and automatic Mailchimp synchronization.
- Badge Printing Live badge printing at event entry points. After ticket scan, personalized name badges are printed instantly. Supports flexible data handling until the last moment and optionally uses recyclable PET badges.
- Streaming Platform Integrated technical streaming platform for live events and video-on-demand. Enables online events, webinars, concerts, and hybrid events with ticketing and streaming seamlessly connected in one system.
Quantifiable outcome
- 36% of surveyed consumers abandoned ticket purchases due to additional fees (FHNW study 2016)
- +5 more outcomes
Companies that use Ticket Park
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles3 records
Ticket Park technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Ticket Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SKIDATAcoreTechnical integration partnership for turnstile access control. SKIDATA turnstiles at stadiums and leisure facilities can read Ticketpark tickets directly for automated entry control. Enables sector-specific access (e.g., separating home/away fans), precise attendance tracking, and efficient crowd management.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Ticket Park competitors and assessment
Company assessmentBroad incumbents
- Ticketmaster: Ticketmaster is the global leader in live-event ticketing, serving major venues, sports, and concerts worldwide. As a broad incumbent with established Swiss operations and partnerships (e.g., SKIDATA-style integrations at large venues), it represents the dominant competitive threat to Ticketpark for any account considering scale or distribution.
- Eventbrite: Eventbrite is a global self-service ticketing and event-management platform used by SMBs, conferences, and community organizers across Europe. It is comparable to Ticketpark as a self-serve ticketing SaaS for smaller organizers, though positioned for English-led international segments rather than the Swiss multilingual theater/sports vertical.
- SecuTix: SecuTix is a European SaaS ticketing and audience-engagement platform used by major sports clubs and venues (now part of the broader Tessitura/Idsserve ecosystem). It overlaps with Ticketpark in serving top-tier Swiss and European sports clubs with season-ticket, CRM, and access-control functionality.
- See Tickets: See Tickets (Vivendi/Ticketmaster Europe family) is a European ticketing provider for festivals, concerts, theater, and sports events. Comparable to Ticketpark as a Europe-wide ticketing solution with embedded ticketing and venue-management features, although See Tickets operates at larger scale and broader geographic scope.
- Eventim: Eventim (CTS Eventim) is Europe's largest ticketing and live-entertainment group, operating across primary ticketing, ticketing software, and live event promotion. It competes with Ticketpark in the broader Swiss and DACH market with significantly greater scale, capital, and integrated venue/media assets.
Regional players
- Tixomat: Tixomat is an Austrian event-ticketing platform serving theaters, festivals, and cultural events in the DACH region. It is comparable to Ticketpark as a regional, German-language peer with similar mid-market theater and cultural-vertical positioning, though primarily serving the Austrian market.
- Reservix: Reservix is a German ticketing platform serving theaters, concert halls, and event organizers across the DACH region. It is comparable to Ticketpark as a regional DACH mid-market provider with embedded ticketing, organizer-controlled data, and CRM modules, but does not directly serve Switzerland with the same localized presence.
Emerging players
- Pretix: Pretix is a European open-source ticketing platform developed by rami.io, offering self-hosting and SaaS tiers for conferences, festivals, and cultural events. It overlaps with Ticketpark in mid-market European event organizers seeking embeddable ticketing, though Pretix leans technical/self-serve while Ticketpark provides consultative Swiss-local sales.
Direct peers
- Ticketino: Ticketino is a Swiss-native event ticketing platform offering similar embedded ticket-shop, organizer-controlled data, and transparent-fee positioning. It is the most direct domestic competitor to Ticketpark in Switzerland, serving overlapping theaters, sports clubs, and event organizers with comparable mid-market focus.
- LINEUP: LINEUP is a Swiss sports-focused ticketing and event-management platform, directly comparable to Ticketpark as a domestic competitor for football, ice hockey, and other sports-club ticketing in Switzerland, with similar mid-market positioning and season-ticket capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ticket Park social profiles
Digital presenceTicket Park compliance and trust
Trust signalCompliance2 records
Ticket Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticket Park leadership team
Management profileNumber of profiles
Profiles11 records
Ticket Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticket Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticket Park
What does Ticket Park do?
Ticketpark provides a Swiss-based event ticketing platform that enables event organizers to sell tickets directly through their own websites via a simple JavaScript embed. The platform includes a proprietary PEP digital ticket format delivered as a progressive web app, smartphone-based CheckIn app for admission control, integrated CRM, live badge printing, and SKIDATA turnstile integration, with transparent quote-based pricing and no mandatory multi-year contracts.
Is Ticket Park a public or private company?
Ticket Park is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ticket Park founded?
Ticket Park was founded in 2011. It employs 1 to 10 people.
Where is Ticket Park based?
Ticket Park is headquartered in Bern, Switzerland, in the Europe region.
How does Ticket Park make money?
Two revenue lines are on record. Ticketing Transaction Fees are the primary driver. The others are add-on Modules and Services.
Who are Ticket Park's main competitors?
Broad incumbents on record are Ticketmaster, Eventbrite, SecuTix, See Tickets and Eventim. Regional players are Tixomat and Reservix. Pretix is listed as an emerging player. Direct peers are Ticketino and LINEUP.
Does Ticket Park have an API?
Yes. Ticketpark provides a REST API for automated data exchange between Ticketpark and external systems such as CRM or financial systems. The API enables integration with cloud-based applications. Specific details such as authentication method, rate limits, versioning, or sandbox availability are not specified in the available sources.
What industry is Ticket Park in?
Ticket Park's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control). Its NAICS code is 711320 and its SIC code is 7990.