PACE Representatives
PACE Representatives is a New England–based manufacturer's representative firm, founded 1987, that provides technical sales and specification support for building envelope products (fenestration, cladding, insulation, waterproofing) on behalf of manufacturers such as Knight Wall Systems, PAC-CLAD, and Abet Laminati to architects, contractors, and owners in the region.
- Company typePrivate
- Founded1987
- HeadquartersBraintree, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PACE Representatives does
PACE Representatives, Inc. is a manufacturer's representative organization incorporated in 1987 and headquartered at One Rockdale Street, Suite 200, Braintree, Massachusetts, in the Greater Boston region. The firm sells and provides technical specification support for building envelope solutions manufactured by third parties — including fenestration products (windows, storefronts, curtain walls, structural glass systems, skylights, sun shades, louvers), cladding materials (ACM/MCM, GFRC, high-density fiber cement, terra-cotta, metal panel, phenolic HPL), and envelope protection systems (air/water/vapor barriers, waterproofing, insulation, and thermally broken rain screen attachment systems) — to architects, contractors, and building owners across the New England region. PACE maintains a proprietary catalog of pre-calculated NFPA 285- and IECC-compliant wall assembly Basis of Designs for Climate Zone 5 and offers modeled thermal derating support for partner products (notably Knight Wall Systems' thermally broken cladding attachment systems), positioning compliance documentation as a service rather than purely as a sales function.
The firm's revenue model is commission-based, earned as the exclusive or primary New England sales representative of its manufacturer partners. Distribution is direct-to-specifier: roughly 12 named staff — including two Managing Directors (Opaque Envelopes, Fenestration Systems), regional sales consultants covering Rhode Island/Eastern Massachusetts and Maine/New Hampshire/Vermont, project managers/estimators, a Building Envelope Specialist, and a Controller — engage architects and contractors with technical counsel on selection, testing, specification, and detailing. Marketing channels include an AIA-accredited continuing education center, an e-newsletter, an 'Industry Insights' content hub, and a modest social media presence on Facebook, LinkedIn, and Google+. Core manufacturer partners include Knight Wall Systems, Petersen Aluminum (PAC-CLAD), and Abet Laminati, with a broader roster that includes EFCO, VELUX, Bilco, ELBEX, TClear, CCW/Henry, ALUCOBOND, Parans Solar Lighting, and Sentech. Leadership rests with President Keith Sportack, with no disclosed private equity, venture capital, or parent company affiliation.
PACE Representatives firmographics
Firmographics- Name
- PACE Representatives
- Legal name
- Pace Representatives, Inc.
- Website
- https://pacerepresentatives.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PACE Representatives is a New England–based manufacturer's representative firm, founded 1987, that provides technical sales and specification support for building envelope products (fenestration, cladding, insulation, waterproofing) on behalf of manufacturers such as Knight Wall Systems, PAC-CLAD, and Abet Laminati to architects, contractors, and owners in the region.
- Ownership category
- akta.pro rank
Where PACE Representatives is headquartered
LocationHeadquarters
- HQ city
- Braintree
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PACE Representatives business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: PACE Representatives operates as a commissioned manufacturer's representative (rep firm), earning revenue by representing and distributing building envelope solutions manufacturers' products in the New England market. Revenue is generated through sales commissions on products sold to architects, contractors, and building owners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PACE Representatives product offering
Product offeringCore offering
PACE Representatives is a commissioned manufacturer's representative organization that sells and specifies building envelope solutions for its manufacturing partners across the New England region. The firm provides direct technical sales counsel to architects, contractors, and building owners on the selection, testing, specification, and detailing of fenestration, cladding, and envelope protection products to meet code and project requirements (NFPA 285, IECC, Massachusetts Stretch Energy Code). Revenue is generated through sales commissions earned on products specified and sold via its territory.
Product overview
PACE Representatives is a manufacturer's representative organization serving the New England region since 1987, headquartered in Greater Boston. The company distributes a comprehensive portfolio of building envelope solutions including fenestration products (windows, storefront, curtain wall, structural glass systems), exterior cladding materials (ACM/MCM, GFRC, fiber cement, terra-cotta, metal panel, phenolic HPL), and envelope protection systems (air/water/vapor barriers, waterproofing, insulation, thermally broken rain screen attachment systems). They also offer NFPA 285 Wall Basis of Designs documentation and represent leading manufacturers including Petersen Aluminum (PAC-CLAD), Abet Laminati, Knight Wall Systems, and Parans Solar Lighting.
Differentiator
Problem solved
Functional benefit
Products and services
- Windows Fenestration window products for commercial and residential building applications, represented by PACE in New England.
- Storefront Storefront framing systems for commercial building entrances and facades, represented by PACE in New England.
- Curtain Wall Glass curtain wall systems for commercial building envelopes, represented by PACE in New England.
- Structural Glass Systems Structural glass wall and entrance systems, including Sentech products, represented by PACE in New England.
- Skylights, Canopies & Clearstories Skylight systems, canopies, and clearstory products — including the Parans Solar Lighting System (fiber-optic daylighting) — represented by PACE in New England.
- Sun Shades Sun shade products for solar control and building envelope applications, represented by PACE in New England.
- Louvers and Screens Louvers and equipment screens for ventilation and aesthetic applications, represented by PACE in New England.
- Air/Water/Vapor Barriers Air barrier, water barrier, and vapor barrier systems for building envelope moisture control, including CCW/Henry products, represented by PACE in New England.
- Waterproofing Waterproofing products and systems for building envelope protection, represented by PACE in New England.
- Insulation Insulation products including NFPA 285 approved insulation for building envelope thermal performance, represented by PACE in New England.
- Thermally Broken Rain Screen Attachment System Thermally broken cladding attachment systems from Knight Wall Systems (CI-System, HCI-System, MFI-System, ThermaZee) for continuous insulation compliance, represented by PACE in New England.
- ACM/MCM Cladding Aluminum Composite Material / Metal Composite Material cladding panels including NFPA 285 approved ACM metal panel rainscreen systems (ALUCOBOND), represented by PACE in New England.
- GFRC Cladding Glass Fiber Reinforced Concrete cladding panels for building facades, represented by PACE in New England.
- High-Density Fiber Cement Cladding High-density fiber cement cladding products for exterior wall applications, represented by PACE in New England.
- Terra-Cotta Cladding Terra-cotta cladding systems including NFPA 285 approved terra-cotta rainscreen options, represented by PACE in New England.
- Metal Panel Cladding Metal panel cladding products including Petersen Aluminum Corporation PAC-CLAD exposed fastener, flush, reveal, precision series, box rib, and perforated panels with Kynar 500 or Hylar 5000 coatings, represented by PACE in New England.
- Phenolic (HPL) Cladding High Pressure Laminate phenolic panel cladding from Abet Laminati including MEG panels for ventilated facades, wall cladding, balconies, and urban furniture, represented by PACE in New England.
- NFPA 285 Wall Basis of Designs Pre-calculated NFPA 285 and IECC compliant wall assembly Basis of Designs (BODs) for Climate Zone 5, providing documentation for code compliance for architects and contractors.
Quantifiable outcome
- Up to 98% thermal effectiveness for continuous insulation solutions using thermally broken cladding attachment systems (Knight Wall Systems products)
Companies that use PACE Representatives
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
PACE Representatives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PACE Representatives partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Knight Wall SystemscoreKnight Wall Systems is a key manufacturing partner whose rain screen and thermally broken cladding attachment systems (CI-System, HCI-System, MFI-System, ThermaZee) PACE represents in New England. PACE provides comprehensive thermal modeling support for Knight products under the Massachusetts Stretch Energy Code and maintains NFPA 285 compliant wall assembly Basis of Designs incorporating Knight systems.
- Petersen Aluminum Corporation (PAC-CLAD)corePetersen Aluminum Corporation (PAC-CLAD) is a manufacturer of prefinished metal roofing, wall panels, and trim products. PACE represents PAC-CLAD products in New England, offering exposed fastener wall panels, flush and reveal wall panels, precision series panels, box rib panels, and perforated panels.
- Abet LaminaticoreAbet Laminati is a world leader in decorative laminates, including MEG panels for high-pressure laminate (HPL) applications in ventilated façades, wall cladding, balconies, and urban furniture. PACE offers these products through its phenolic panel cladding category.
- EFCOminorPACE represents EFCO fenestration and glazing solutions in New England, with dedicated project management and estimating support through team member Tim Bean.
- VELUXminorPACE represents VELUX skylight products in New England, supported by project managers Tim Bean and Ryan Cosmini who handle VELUX estimating and project management.
- BilcominorPACE represents Bilco products (floor, roof, and sidewalk doors) in New England, with project management support through Ryan Cosmini.
- ELBEXminorPACE represents ELBEX products in New England, supported by project manager Mary Henry.
- TClearminorPACE represents TClear products in New England, supported by project manager Mary Henry.
- CCW/HenryminorPACE represents CCW/Henry air barrier and waterproofing products in New England, supported by project manager Mary Henry.
- ALUCOBONDminorPACE represents ALUCOBOND ACM/MCM metal composite material cladding products in New England, supported by project manager Mark Phillips.
- Parans Solar Lighting SystemminorPACE represents the Parans Solar Lighting System (fiber-optic daylighting) in New England, promoted through their skylights page.
- Sentech (Structural Glass Systems)minorPACE represents Sentech structural glass walls and entrances in New England via a linked reference on their website.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
PACE Representatives competitors and assessment
Company assessmentBroad incumbents
- Oldcastle BuildingEnvelope: Largest North American manufacturer of architectural glazing, curtain wall, storefront, and skylight systems. Competitively comparable to the manufacturers PACE represents (EFCO, VELUX, Sentech) and serves the same architect/specifier base for envelope specification on commercial projects.
- Carlisle Construction Materials: Diversified building envelope manufacturer spanning commercial roofing, waterproofing, air barriers, and insulation categories. Overlaps directly with PACE's CCW/Henry and air/water/vapor barrier categories and competes for the same specifier mindshare on commercial envelope projects.
- Sto Corp. Manufacturer of continuous insulation, air barrier, and rainscreen cladding systems. Directly comparable product offerings (Insulation, CI rain screen attachment systems) and target customers (architects specifying NFPA 285 / IECC compliant walls).
- Centria (CornerStone Building Brands): Manufacturer of metal panels, ACM/MCM composite cladding, and rainscreen systems. Competes with PAC-CLAD and ALUCOBOND lines PACE distributes, and engages the same Northeast architect/specifier base.
- Kawneer (Arconic): Major North American fenestration manufacturer (curtain wall, storefront, windows, entrances). Directly adjacent to EFCO and Sentech systems PACE represents, and occupies the same architect specification conversations.
- YKK AP America: Manufacturer of curtain wall, storefront, entrance, and window systems serving commercial architects and contractors. Adjacent product set to PACE's fenestration portfolio and serves the same Northeast market.
- Owens Corning: Major building envelope manufacturer across continuous insulation, air barriers, and weatherization. Comparable to PACE's represented insulation and air/water/vapor barrier categories and sold into the same architectural specification process.
- Tremco Construction Products Group: Building envelope manufacturer across waterproofing, air barriers, insulation, and sealants. Direct overlap with CCW/Henry lines PACE distributes, and competes for the same specifier's wall assembly budget.
Emerging players
- Prosoco Inc. Specialty manufacturer of air barriers, sealers, and cleaners for the building envelope. Adjacent category to PACE's air/water/vapor barrier representation and targets the same architect-and-contractor specification channel.
Others
- ABC Supply Co., Inc. Largest U.S. distributor of roofing, siding, and building envelope products to contractors. Operates a different (wholesale, inventory-bearing) model than PACE's commission rep firm, but serves the same New England contractor base and represents some of the same manufacturer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PACE Representatives social profiles
Digital presencePACE Representatives financial estimates
Financial estimateRevenue estimate
Valuation estimate
PACE Representatives leadership team
Management profileNumber of profiles
Profiles12 records
PACE Representatives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PACE Representatives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PACE Representatives
What does PACE Representatives do?
PACE Representatives is a commissioned manufacturer's representative organization that sells and specifies building envelope solutions for its manufacturing partners across the New England region. The firm provides direct technical sales counsel to architects, contractors, and building owners on the selection, testing, specification, and detailing of fenestration, cladding, and envelope protection products to meet code and project requirements (NFPA 285, IECC, Massachusetts Stretch Energy Code). Revenue is generated through sales commissions earned on products specified and sold via its territory.
Is PACE Representatives a public or private company?
PACE Representatives is a private company. It is classified as management employee owned and is currently operating.
When was PACE Representatives founded?
PACE Representatives was founded in 1987. It employs 11 to 50 people.
Where is PACE Representatives based?
PACE Representatives is headquartered in Braintree, United States, in the North America region.
How does PACE Representatives make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are PACE Representatives's main competitors?
Broad incumbents on record are Oldcastle BuildingEnvelope, Carlisle Construction Materials, Sto Corp., Centria (CornerStone Building Brands), Kawneer (Arconic), YKK AP America, Owens Corning and Tremco Construction Products Group. Prosoco Inc. is listed as an emerging player. ABC Supply Co., Inc. is listed as an others.
Does PACE Representatives have an API?
No public API is recorded for PACE Representatives.