Keyfuels

What Keyfuels does

Keyfuels is a UK-based commercial fuel card and fleet management provider, operating as a trading name of C H Jones Limited and a wholly-owned subsidiary of Corpay, Inc. (formerly FleetCor Technologies, NYSE:FLT). Founded in 1895 as a coal haulage business and rebranded under the Keyfuels name in 1981, the company manages more than 1.5 billion litres of fuel annually through what it describes as the UK's largest commercial fuel network: 3,500+ multi-branded sites including 900+ HGV-optimized locations and over 70% coverage of the UK motorway network, assembled via partnerships with Moto Hospitality, Welcome Break, Motor Fuel Group, and Rontec. The platform supports over 130,000 Heavy Goods Vehicles across the UK and benefits from distribution synergies with its Corpay parent, which serves more than 500,000 commercial accounts globally across 23 countries.

The core product set comprises two card variants — a Direct Fuel Card for fleet operators who source their own bulk fuel and draw it from the Keyfuels network, and a Pay As You Go card with a fixed weekly commercial price typically below pump price. These are supported by the efuels online management platform (real-time transaction monitoring, stock and MPG reports, 24/7 account management), the ControlMax rule-based fuel governance module (custom rules, SMS/email alerts, automated decline or block actions), a mobile Site Locator app for iOS and Android, and Sat Nav file downloads for Garmin, Navman, and TomTom devices. In April 2019, Keyfuels acquired r2c Online Limited, extending the offering into fleet and workshop management software used by 23,000 fleets and 1,000 workshops in the HGV compliance and maintenance segment. The technology stack is a conventional transaction-processing and reporting platform rather than an AI-driven system.

Keyfuels generates revenue primarily through transaction fees on fuel purchases at network sites, supplemented by application and management charges for Direct card customers (with management fees bundled into the weekly fixed price for Pay As You Go customers). The go-to-market is sales-led: phone-based fuel experts handle new business (0345 8501 093) and existing customer support (01922 704 455), supported by an online application portal. The company targets HGV and LCV fleet operators, haulage and logistics companies, and roadside assistance fleets, with publicly showcased enterprise customers including Euro Car Parts, RAC, and AW Jenkinson Transport. Keyfuels operates from Walsall (operational hub) and Knaresborough (registered office) with approximately 90 staff, and reported an NPS of 55% in 2019 with 95% of customers satisfied or extremely satisfied.

Name

Keyfuels

Legal name

C H Jones Limited

Website

https://keyfuels.co.uk

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Keyfuels is a UK commercial fuel card and fleet management provider, managing more than 1.5 billion litres of fuel annually across 3,500+ sites for 130,000+ HGVs. It trades as C H Jones Limited and is a wholly-owned subsidiary of Corpay, Inc. (NYSE:FLT).

Ownership category

akta.pro rank

Product category

Commercial Fuel Cards

NAICS

Fuel Dealers (45721), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

Keywords

• Commercial fuel cards
• Fleet fuel management
• HGV fuel services
• Fuel network access
• Fleet cost control

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Card Transaction Fees: Keyfuels generates revenue through transaction fees charged on fuel purchases made using their fuel cards. Customers pay a fixed weekly commercial fuel price that is typically cheaper than pump price. Two card types: Direct (customer sources bulk fuel, Keyfuels coordinates network) and Pay as you go (Keyfuels supplies fuel from network).
2. Management Charges: For Direct card customers, an application fee is charged based on customer's volume and services required. Management charges are included in the weekly fixed fuel price for Pay as you go customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Keyfuels provides commercial fuel cards (Keyfuels Direct and Pay As You Go) and a fuel management platform (efuels) to UK commercial fleet operators. Customers use the cards across the UK's largest commercial fuel network of more than 3,500 sites (including 70%+ motorway coverage) to purchase diesel, petrol, and AdBlue, with fixed weekly pricing, transaction reporting, and rule-based card controls (ControlMax).

Product overview

Keyfuels offers a comprehensive fuel card and fleet management ecosystem. The core offering consists of two fuel card options: the Direct card (for bulk fuel sourcing from own suppliers) and the Pay As You Go card (with fixed weekly pricing). These are powered by the UK's largest commercial fuel network with 3,500+ sites. The efuels platform provides the interactive management layer for monitoring transactions and generating reports, while ControlMAX adds advanced fleet control and rule-based card management. The r2c Online platform (acquired in 2019) extends capabilities into fleet and workshop management software for HGVs. Supporting tools include a mobile site locator app and Sat Nav downloads for navigation to fuel sites.

Differentiator

Problem solved

Functional benefit

Brands

• Diesel Direct: Registered trademark of CH Jones Ltd alongside Keyfuels
• efuels
• IRIS
• ControlMax

Products and services

• Keyfuels Direct Fuel Card
• Keyfuels Pay As You Go Fuel Card
• efuels Online Management Platform

Quantifiable outcome

• NPS score of 55% (2019), up from 50% (2018) - classified as excellent and above industry average for credit cards (37)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Moto Hospitality LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership renewal with Moto Hospitality Ltd for full acceptance of Keyfuels fuel cards across all Moto motorway sites, with further 28 new motorway sites added to the network. This partnership provides over 70% coverage across the entire UK motorway network.
• Welcome BreakcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Network partner adding motorway service stations to Keyfuels fuel card acceptance network as part of expansion towards 3,000+ sites milestone.
• Motor Fuel GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Network partner contributing to Keyfuels fuel site expansion and coverage across the UK.
• RonteccoreChannel Partner/ Reseller/ Distributor · 1 January 2020Network partner adding fuel sites to Keyfuels commercial fuel network as part of strategic expansion plans.
• r2c Online LimitedcoreStrategic or Co-development Partner · 2 April 2019Keyfuels acquired r2c Online Limited, a UK-based provider of Fleet and Workshop Management Software for HGVs. Founded in 2003, r2c provides compliance, workshop, and fleet management software connecting 23,000 fleets and 1,000 workshops. The acquisition strengthens Keyfuels' presence in the HGV segment and complements the wider group's offering of fleet and workshop management services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allstar Fuel Card: One of the largest UK commercial fuel card providers, operating a multi-brand network across the UK. Direct competitor to Keyfuels in commercial fleet fuel cards, serving HGV and LCV operators with similar card products and management tools.
• UK Fuels: Major UK commercial fuel card competitor with a network of branded and unbranded sites. Offers similar fuel card products to commercial fleets including HGVs, with online management and reporting tools comparable to Keyfuels' efuels platform.

Broad incumbents

• Shell Fleet Solutions: Shell's commercial fleet fuel card business leverages Shell's global refinery and retail network. Competes with Keyfuels in UK commercial fleet fueling, with broader oil major backing and international reach but less specialized UK HGV network focus.
• BP Fuel Cards: BP's commercial fuel card offering serves UK business fleets through branded sites and partner networks. Larger global oil major with broader portfolio but competes directly with Keyfuels in UK commercial fleet card segment.
• Esso Fleet (Esso Card): Esso's commercial fuel card business serves UK fleets through branded and partner sites. Part of ExxonMobil's global operations, competing with Keyfuels in commercial fleet card segment with strong motorway presence.
• Edenred (Ticket Fleet): Global corporate benefits and fleet management company operating fuel card solutions across Europe. Competes in the broader UK and European commercial fuel card market with a wider suite of employee benefits and payment solutions.

Emerging players

• Radius Payment Solutions: UK-based provider of fleet services including fuel cards, telematics, and vehicle management. Direct competitor offering integrated fleet solutions comparable to Keyfuels' combined fuel card and r2c workshop management platform.
• FuelGenie: UK-focused fuel card provider specializing in supermarket and lower-cost fuel network access for SMEs and commercial fleets. Competitor in UK commercial fuel card segment with different network positioning than Keyfuels.

Regional players

• DKV Mobility: European commercial fuel card and mobility services provider headquartered in Germany, with significant presence across continental Europe. Comparable to Keyfuels as a regional commercial fuel card leader, though primarily serves continental Europe rather than UK.
• Texaco FastFuel: UK commercial fuel card offering from Texaco (part of Chevron) with focus on multi-site network access for business fleets. Competes with Keyfuels in UK commercial card market with oil major backing but smaller dedicated UK presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Keyfuels
• LinkedInlinkedin.com/company/keyfuels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyfuels