What Motor Fuel Group does

Motor Fuel Group (MFG) is the United Kingdom's largest independent forecourt operator, operating a network of over 1,200 petrol station sites across the country under its MFG brand, the recently acquired 337 Morrisons forecourts, and the Roberts Garages subsidiary. Founded in 2004 and headquartered in St Albans, Hertfordshire, the company operates under multiple fuel brand affiliations including BP, Esso, Jet, Shell, Texaco, Murco, and Valero, and sells its proprietary Murco fuel brand to dealers. Revenue is generated through transaction-fee fuel sales, forecourt retail and convenience operations, food-to-go partnerships with brands such as Greggs and Pret A Manger, and an expanding portfolio of on-site service modules.

MFG's core technology stack centers on its MFG EV Power network of ultra-rapid electric vehicle charging stations, which is being rolled out to a target of 500 hubs and 3,000 chargers by 2030. In May 2026, MFG launched Plug & Charge technology across 95% of the network through a partnership with Octopus Electroverse, enabling automatic authentication and payment for compatible EVs without requiring apps, RFID cards, or contactless cards; MFG positions itself as the first major UK network to offer Plug & Charge at scale. The network is managed through AMPECO's EV charging software platform. Beyond EV charging, MFG has built a multi-service forecourt platform: parcel locker networks through Evri (500 locations) and YEEP!; digital out-of-home advertising screens (250+ D6 units) operated by Wildstone and i-media; valeting services; and pure water refill stations for professional cleaning businesses in partnership with Spotless Water.

The business model is a physical platform-plus-modules model: MFG monetizes the high-traffic forecourt real estate through core fuel and convenience transactions, then layers on adjacent revenue streams (EV charging on a usage basis, DOOH advertising, food-to-go concessions, parcel services, and property/lease income from the Morrisons sale-and-leaseback). Pricing is unit-based for fuels (E10 unleaded at 142.9-175.9p/L, B7 diesel at 157.9-189.9p/L per published data), while EV charging and advertising pricing are not publicly disclosed. The customer base is dominated by UK motorists as primary B2C users, with secondary enterprise customers (Evri, Octopus, Pret, Greggs, Wildstone, Morrisons) anchoring multi-year partnerships. MFG is privately held with Apollo as a disclosed equity investor (~$665M, August 2025), and is governed under the Wates Corporate Governance Principles for large private companies.

Name

Motor Fuel Group

Legal name

Motor Fuel Limited

Website

http://www.motorfuelgroup.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Motor Fuel Group is the UK's largest independent forecourt operator, running over 1,200 petrol stations that sell fuel, convenience retail, food-to-go, parcel lockers, valeting, and ultra-rapid EV charging under multiple fuel brand affiliations to UK motorists.

Ownership category

akta.pro rank

Product category

Fuel Retail and Forecourt Operations

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB)

Keywords

• Fuel retail services
• EV charging network
• Forecourt operations
• Convenience retail
• Petrol station network

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales: Traditional petrol and diesel fuel sales through branded forecourt network operating under multiple brands including BP, Esso, Jet, Shell, Texaco, Murco, and Valero
2. EV Charging: Ultra-rapid EV charging services through MFG EV Power network, with Plug & Charge technology for seamless customer experience
3. Retail and Convenience: Forecourt retail shops and convenience offerings, food-to-go services through partnerships with brands like Greggs and Pret A Manger
4. Digital Advertising: Digital out-of-home (DOOH) advertising through partnership with Wildstone, featuring D6 screens integrated into i-media's national roadside advertising network
5. Parcel Locker Services: Parcel locker network partnerships with Evri and YEEP! providing click-and-collect infrastructure for consumers
6. Property and Leasing: Acquisition of petrol forecourt properties from Morrisons (£2.5bn for 337 forecourts), generating rental income through dealer/supplier arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Motor Fuel Group operates the UK's largest independent forecourt network of more than 1,200 petrol stations, selling petrol and diesel fuel under multiple brand affiliations (BP, Esso, Shell, Texaco, Murco, Valero, Jet). The network is augmented by ultra-rapid EV charging (MFG EV Power), convenience retail, food-to-go (Pret A Manger, Greggs), vehicle valeting, parcel lockers (Evri, YEEP!), and digital out-of-home advertising.

Product overview

Motor Fuel Group operates as a platform-plus-modules business model, functioning as the UK's largest independent forecourt operator with over 1,200 sites across MFG and Morrisons forecourt networks. The core platform consists of fuel retail and forecourt operations, which is augmented by multiple integrated service modules including MFG EV Power (ultra-rapid EV charging network with Plug & Charge technology), valeting services, retail and food-to-go offerings (via brand partnerships with Pret A Manger and Greggs), parcel locker services (through Evri and YEEP! partnerships), and digital out-of-home advertising (via Wildstone/i-media partnership). MFG also offers its proprietary Murco fuel brand for dealers and operates the Roberts Garages sub-brand. The company is expanding into travel retail destinations with EV charging, vehicle valeting, and food-to-go services as key growth areas.

Differentiator

Problem solved

Functional benefit

Brands

• MFG EV Power: Electric vehicle charging network operated by Motor Fuel Group
• Roberts Garages

Products and services

• MFG Forecourt Network (Fuel Retail) The UK's largest independent forecourt network of more than 1,200 petrol station sites operating under multiple fuel brand affiliations (BP, Esso, Shell, Texaco, Murco, Valero, Jet), selling petrol and diesel to UK motorists.
• MFG EV Power (Ultra-Rapid EV Charging Network) Ultra-rapid EV charging service offered at MFG forecourts across the UK, featuring Plug & Charge technology for automatic authentication and payment. Target of 500 hubs and 3,000 ultra-rapid chargers by 2030.
• MFG Valeting Services Vehicle cleaning and valeting services available at MFG forecourt locations as part of the company's travel retail destination offering.
• MFG Retail and Food-to-Go Convenience retail and food-to-go portfolio offered at MFG forecourts, including branded food partnerships such as Pret A Manger (35 sites) and Greggs Express self-service units.
• Murco Fuel Brand (Dealer Program) MFG's proprietary fuel brand providing competitive and flexible fuel supply options for independent dealers and entrepreneurs seeking to operate their own forecourt retail businesses.
• MFG Parcel Locker Network Parcel locker infrastructure at MFG petrol stations through partnerships with Evri and YEEP!, providing customers with convenient ways to send, receive, and return parcels.
• MFG Digital Out-of-Home Advertising Digital out-of-home advertising assets across MFG's nationwide estate of 1,200+ petrol stations, operated through Wildstone and i-media partnerships and integrated into a national roadside advertising network.
• Roberts Garages Forecourt Brand Forecourt and garage operations operated under the Roberts Garages brand within the MFG network, representing acquired forecourt operations.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Spotless WatercoreGTM or Marketing Partner · 16 June 2026Pure water provider expanding national network of pure water stations across MFG forecourts, enabling professional cleaning and detailing businesses to refill at convenient multi-service locations.
• Octopus ElectroversecoreTechnology or Integration · 14 May 2026Integration of Plug & Charge technology across 95% of MFG EV Power charging network nationwide, enabling automatic authentication and payment for compatible EVs without requiring RFID cards, apps, or contactless payment. MFG claims to be the first major UK network to offer Plug & Charge at scale.
• EvricoreStrategic or Co-development Partner · 16 March 2026Launch of first wave of Evri's owned parcel locker network with 500 new locker locations at MFG forecourts across UK. Part of £50m investment to more than double Evri's ParcelShop and locker estate to over 22,000 locations by 2030.
• WildstonecoreStrategic or Co-development Partner · 1 May 2024Strategic partnership to digitise MFG's nationwide estate of over 1,200 petrol stations with digital out-of-home (DOOH) advertising assets. Following initial 25-year agreement, Wildstone appointed as sole partner for large and small format digitisation. Over 250 D6 screens deployed since October 2024.
• i-mediacoreTechnology or IntegrationAppointed as operator of all D6 screens across MFG estate, integrating them into i-media's national roadside advertising network.
• Pret A MangercoreGTM or Marketing PartnerFirst drive-thru restaurant partnership at M6 Warrington site, featuring EV charging points and Pret's full breakfast and lunch menu. Trial format for expansion into transport and travel locations.
• GreggscoreGTM or Marketing PartnerGreggs Express self-service concept trial at Glasgow Airport station, with new Greggs Express units being rolled out across MFG network.
• MorrisonscoreOthersMFG acquired 337 Morrisons petrol forecourts for £2.5bn as part of Morrisons parent CD&R's sale-and-leaseback strategy. Morrisons retains some presence through ongoing property arrangements.
• Park Garage GroupminorGTM or Marketing PartnerPartnership for expansion of Spotless Water pure water station network across Park Garage Group forecourts alongside MFG.
• YEEP!minorGTM or Marketing PartnerYEEP! installed 1,000th parcel locker milestone at MFG site in Haverhill as part of network expansion.
• AMPECOcoreTechnology or IntegrationSoftware platform provider supporting MFG's EV charging network expansion and management.
• TescocoreStrategic or Co-development PartnerEvri partnership with Tesco for parcel locker network expansion across Tesco Extra and Superstore locations alongside MFG partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• InstaVolt: InstaVolt operates one of the UK's largest rapid EV charging networks at forecourts and retail destinations. It competes with MFG EV Power for ultra-rapid charging sites and driver mind-share.
• GRIDSERVE: GRIDSERVE is a UK-focused EV charging network operator building ultra-rapid charging hubs, including at motorway service areas. It directly competes with MFG EV Power on charging speed and location.

Direct peers

• EG Group: EG Group is one of the largest independent forecourt operators globally with a substantial UK presence, operating fuel, convenience retail, and EV charging sites. It is the closest direct competitor to MFG in UK forecourt scale and multi-service model.
• Tesco (fuel stations): Tesco operates one of the UK's largest supermarket-linked fuel networks, with parcel locker and food-to-go propositions overlapping MFG's diversification strategy. MFG partners with Tesco via Evri lockers, reflecting directly comparable UK footprint.
• Sainsbury's (petrol stations): Sainsbury's operates a UK petrol station network co-located with supermarkets, providing fuel and convenience retail. Comparable to MFG's forecourt-plus-convenience positioning.
• Asda (forecourts): Asda operates a large UK supermarket-anchored petrol station network offering fuel and convenience retail. It directly competes with MFG in fuel volume and forecourt retail across the UK.
• Morrisons (fuel): Morrisons sold 337 forecourts to MFG for £2.5bn and remains operationally adjacent. Comparable as a UK supermarket fuel retailer with convenience store integration.

Broad incumbents

• Esso (ExxonMobil UK): Esso operates a significant UK branded forecourt network and supplies fuel to MFG under branded agreements. Overlaps with MFG in retail fuel and loyalty propositions.
• BP (UK retail): BP is one of MFG's fuel brand partners and a major integrated oil major with extensive UK branded retail sites. Overlaps with MFG in fuel retail and increasingly in EV charging via BP pulse.
• Shell (UK retail): Shell operates a large UK branded forecourt network including convenience retail, and competes with MFG through its own forecourt estate as well as through its dealer-supply relationship with MFG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorfuelgroup
• LinkedInlinkedin.com/company/motor-fuel-group-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Fuel Group