CCOM Group

What CCOM Group does

CCOM Group, Inc. is a minority-owned, full-service advertising and marketing communications agency founded in 2001 in Miami, Florida. With 51-100 employees operating under a mostly remote, hybrid model, the firm serves enterprise and mid-market clients across automotive, energy, beauty, healthcare, hospitality, sports, transportation, and utilities — with named accounts including Southeast Toyota, Florida Power & Light, Neutrogena, NuScale Power, University of Miami Health System, Concacaf, Don Q Rum, the American Red Cross, and Clean and Clear. The agency positions cultural fluency and multicultural reach (African American, Asian American, Hispanic American, LGBTQIA+) as its core differentiator, supported by 22+ years of operation in Florida and a leadership bench anchored by founders/co-chairmen Manuel E. Machado and Luis Gonzalez Esteves and President Sandra Pastrana (promoted March 2024).

The service portfolio spans brand positioning and strategy, in-house creative, integrated channel planning across TV/radio/audio/display/video/search/print/outdoor, social media, public relations, research and analytics, influencer marketing, B2B marketing, digital marketing, healthcare marketing, eCommerce marketing, radio advertising, and experiential activations. Underlying these services is an AI-enabled marketing technology stack that the agency describes as integrating artificial intelligence into design, production, business intelligence, and marketing workflows, applying generative AI for content, predictive analytics for trend forecasting, NLP for customer preference analysis, process automation, and recommendation engines for hyper-targeted personalization; the agency cites 24% higher display engagement and 47% higher sponsored product conversion versus industry averages as outcomes of this AI integration.

CCOM Group operates a professional services / retainer-based model typical of full-service agencies, with direct enterprise sales conducted through dedicated account executives and new business routed through a dedicated channel ([email protected]). Pricing is quote-based and negotiated per engagement rather than publicly disclosed, and the company is privately held with no disclosed funding rounds, no parent company, and no public listing. Geographic presence is concentrated in Miami with a stated global footprint claim, indicating intent to serve national and international brands from a centralized delivery base.

Name

CCOM Group

Legal name

CCOM Group, Inc.

Website

https://ccomgroupinc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

CCOM Group is a minority-owned, full-service advertising agency founded in 2001 in Miami, providing brand strategy, creative, media, public relations, multicultural marketing, and AI-enhanced campaign execution to enterprise clients across automotive, energy, beauty, healthcare, and other industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Service Advertising Services: CCOM Group generates revenue through comprehensive advertising and marketing communications services including brand positioning, creative development, integrated media planning, social media management, public relations, research and analytics, and influencer marketing. The agency operates on a professional services model serving enterprise and mid-market clients with retainer-based arrangements typical for full-service agency relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CCOM Group is a minority-owned, full-service advertising and marketing communications agency that plans and executes integrated brand campaigns across creative, media, social, PR, research/analytics, influencer, multicultural, and experiential channels. The firm serves enterprise and mid-market clients with retainer-based engagements, leveraging AI-powered tools for personalization, predictive analytics, and content generation.

Product overview

CCOM Group is a diverse, minority-owned, full-service advertising agency providing a comprehensive suite of marketing and communications services. The agency operates as a single unified offering rather than a platform-plus-modules architecture, delivering services across brand positioning and strategy, creative services, integrated channel planning, social media, multicultural marketing, public relations, research and analytics, influencer marketing, B2B marketing, digital marketing, healthcare marketing, eCommerce marketing, radio advertising, and experiential marketing. The portfolio is unified under the CCOM Group brand, with specialized practices in energy (serving clients like Florida Power & Light, NuScale Power), automotive (Southeast Toyota), beauty (Neutrogena), and consumer goods (Don Q Rum). The agency emphasizes cultural fluency, multicultural expertise, and data-driven strategies combined with AI-powered insights to deliver campaigns across diverse industries including automotive, beauty, education, energy, healthcare, hospitality, liquor, sports, transportation, and utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Positioning & Strategy
• Creative Services In-house creative team delivering ideas that solve business problems, with facilities for swift content generation, footage editing, and social media asset creation.
• Integrated Channel Planning Comprehensive media planning and execution across TV, radio, audio, display, video, search, print, and outdoor channels delivering cohesive brand messages.
• Social Media Services Real-time audience engagement across social media channels including posting, boosting, commenting, tagging, and monitoring with measurable KPI performance.
• Multicultural Marketing Marketing services reaching African American, Asian American, Hispanic American, and LGBTQIA+ communities to challenge stereotypes and promote cross-cultural communication.
• Public Relations In-house PR specialists securing key media placements on TV, radio, print, and online outlets to expand brand reach and recognition.
• Research, Analytics & Data Science Research, analytics, and data science capabilities that reveal insights and drive data-informed strategic decisions.
• Influencer Marketing Selection and management of impactful influencers who can authentically convey brand messages to intended audiences.
• B2B Marketing Comprehensive B2B marketing solutions including brand nurturing, demand generation, channel optimization, and sales team empowerment through data-driven, digital-first approaches.
• Digital Marketing Personalized digital marketing services encompassing local SEO, hyper-targeted social media campaigns, multi-platform expertise, content excellence, AI-powered insights, and hyper-local targeting.
• Healthcare Marketing Healthcare-specific marketing services including brand awareness, reputation management, performance marketing, event promotion, and digital strategies for healthcare organizations.
• eCommerce Marketing eCommerce advertising and marketing services including social media, search, display, video, and influencer marketing to drive online sales.
• Radio Advertising Radio advertising services including localized targeting, demographic precision, cost-effective campaign creation, and brand familiarity building through strategic radio placements.
• Experiential Marketing Brand activation and experiential campaign services transforming in-person events into virtual programs and hybrid experiences.

Quantifiable outcome

• 24% higher engagement rates for display campaigns vs industry averages
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Meta (Facebook/Instagram)coreChannel Partner/ Reseller/ DistributorCCOM Group maintains an active presence on Meta's platforms (Facebook and Instagram) for client campaigns and agency marketing. The agency leverages Meta's advertising infrastructure for social media campaigns and has expertise in Meta's new platform Threads, discussing early adopter advantages for brands.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Anomaly: Independent, full-service creative agency known for earned creative reputation and enterprise brand work; comparable as an award-led independent competing for similar AOR mandates.
• Alma: Hispanic-led, full-service advertising agency that, like CCOM, combines multicultural creative, PR, and digital capabilities for enterprise brands across the U.S. Both agencies position cultural authenticity as their primary differentiator.
• 72andSunny: Independent creative agency with a strong multicultural and culturally fluent reputation; closely comparable to CCOM in leveraging cultural positioning for enterprise creative awards and AOR wins.
• Conill: Hispanic marketing agency providing advertising, media, and content services to Fortune 500 brands; comparable in multicultural positioning, full-service model, and enterprise client focus.
• Lopez Negrete Communications: One of the largest independent Hispanic advertising agencies in the U.S., serving enterprise clients with integrated multicultural marketing, creative, and media services - the closest direct competitor to CCOM's Hispanic/multicultural positioning.
• The Community: Independent multicultural and LGBTQIA+ focused agency with a similar mix of brand strategy, creative, and cultural-fluency positioning across enterprise accounts.
• Republica Havas: Miami-based multicultural agency affiliated with Havas focused on Hispanic and U.S. multicultural consumers; directly comparable due to shared Miami base, multicultural focus, and enterprise client roster.
• Dieste: Independent multicultural and Hispanic marketing agency offering strategy, creative, media, and PR - directly overlaps CCOM's multicultural/full-service value proposition for enterprise clients.

Broad incumbents

• MullenLowe Group: Mid-tier global creative network with multicultural, PR, and media capabilities; competes for the same enterprise AOR and campaign RFPs as CCOM but with broader geographic and media-buying infrastructure.
• Saatchi & Saatchi: Global creative network with deep enterprise AOR relationships across consumer categories; competes with CCOM for the same enterprise brand work at larger scale with broader geographic delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CCOMGroupInc
• YouTubeyoutube.com/@CCOMGroup-Inc
• Facebookfacebook.com/ccomgroup
• LinkedInlinkedin.com/company/ccomgroup
• Instagraminstagram.com/ccomgroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCOM Group