Jones The Florist

What Jones The Florist does

Jones The Florist is a privately held, traditional retail florist founded in 1865 (originally as Newport Fern & Floral in Newport, Kentucky) and headquartered at 8490 Winton Rd in Cincinnati, Ohio. The company designs and sells hand-arranged floral products across multiple occasions — birthdays, anniversaries, sympathy and funeral, weddings, corporate events, and everyday gifting — through an e-commerce storefront, two physical retail locations (Cincinnati and Columbus), phone/text ordering, and same-day or next-day local delivery. Its product portfolio spans bouquet tiers (Standard, Deluxe, Premium, Exquisite) priced $38-$648, specialty flower collections by type (roses, lilies, hydrangeas, sunflowers, alstroemerias), potted plants, sympathy arrangements, and wearable florals. A wedding and event service line offers full-design packages priced up to $8,000+ with multi-month consultations and tiered retainers, and a recurring flower subscription adds a weekly/monthly delivery option.

Its go-to-market is a hybrid direct-to-consumer model: e-commerce and retail for consumer gifting; consultation-based selling for weddings and corporate events; and recurring daily delivery routes into hospitals, funeral homes, nursing homes, and retirement communities across two Ohio metros. A reciprocal network of partner florists across the U.S. extends effective reach nationwide for out-of-area orders. Revenue mechanics combine one-time product sales, subscription recurring revenue, contracted professional services for weddings/events, and unit-priced add-ons (cards, chocolates, balloons, plush). The company is led by CEO David Fisher, operates with 11-50 employees, and completed the acquisition of Columbus-based Bloomtastic Florist in 2022, followed by a 2024 relocation of its Cincinnati flagship.

Name

Jones The Florist

Legal name

Jones The Florist

Website

https://jonestheflorist.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Jones The Florist is a 158-year-old Cincinnati-based retail florist with a second location in Columbus, Ohio, selling hand-arranged bouquets, plants, sympathy flowers, and wedding/event florals via e-commerce, two storefronts, and same-day local delivery to consumers, healthcare facilities, and funeral homes.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931), Florists (459310)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Retail florist services
• Fresh flower delivery
• Wedding floral design
• Sympathy funeral flowers
• Flower subscription service

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Flower Arrangements: One-time purchase of floral arrangements including bouquets, vase arrangements, and wrapped bouquets. Products available in multiple sizes (Standard, Deluxe, Premium) with add-ons such as greeting cards, plush bears, balloons, chocolates, and designer tips.
2. Flower Subscription Service: Recurring revenue through weekly or monthly flower subscription plans delivering fresh flowers to customers' homes or offices on a scheduled basis.
3. Wedding Floral Services: Custom wedding floral design services including bridal bouquets, boutonnieres, corsages, ceremony arch florals, aisle pieces, reception centerpieces, and cake flowers. Consultation-based sales with retainer and payment schedule.
4. Event Floral Services: Corporate events, birthday parties, graduations, baby showers, holiday celebrations, and grand openings. Custom floral design based on event type and color scheme.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jones The Florist is a local retail florist that designs and delivers hand-arranged fresh flower bouquets, vase arrangements, and indoor plants for personal gifting, sympathy, and event occasions. The company operates two design studios in Cincinnati and Columbus, Ohio, offering same-day and next-day local delivery plus nationwide wire delivery through a partner-florist network. It also provides custom wedding and corporate event floral design on a consultation basis, supported by recurring flower subscription plans.

Product overview

Jones The Florist is a local florist business operating since 1865 with two Ohio locations (Cincinnati and Columbus). The company offers a comprehensive portfolio of floral products centered around hand-crafted flower arrangements and plants. Core offerings include occasion-based bouquets (birthday, anniversary, sympathy, wedding), specialty flower arrangements (roses, lilies, hydrangeas, sunflowers, alstroemerias, carnations, Gerbera daisies), potted plants, funeral/sympathy flowers, and wedding/event florals. The company also provides a flower subscription service for recurring deliveries. Products are available in multiple size tiers (Standard, Deluxe, Premium/Exquisite) with same-day and next-day delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements & Bouquets

Quantifiable outcome

• 7-day freshness guarantee with replacement if flowers don't last
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Network of Florists Across the U.S.coreChannel Partner/ Reseller/ DistributorEstablished network of partner florists across the country for sending flowers anywhere in the U.S. Reciprocal relationship where partner florists handle local delivery when Jones receives out-of-area orders, and Jones handles Cincinnati-area deliveries for partner florists' orders.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Bouqs: Online-first floral delivery company offering farm-to-doorstep flowers with subscription options. Competes directly with Jones's flower subscription and e-commerce offerings, particularly for younger digitally-native consumers.
• Teleflora: Operates a network of independent local florists for hand-arranged flower delivery, directly comparable to Jones's model. Teleflora emphasizes same-day delivery and the local florist fulfillment model that Jones uses through its own network.
• BloomsyBox: Subscription-focused flower delivery service offering weekly, monthly, and seasonal flower subscriptions. Directly competes with Jones's flower subscription revenue stream with farm-sourced bouquets.
• UrbanStems: Direct-to-consumer online florist offering modern arrangements with same-day delivery in select markets. Targets similar occasion-based gifting use cases as Jones but through a digitally-native experience.
• FTD: Direct competitor operating a nationwide network of local florists for delivery fulfillment. FTD's network model closely mirrors Jones's reciprocal florist partnership approach and serves overlapping customer occasions (anniversaries, sympathy, birthdays).

Broad incumbents

• 1-800-Flowers: National direct-to-consumer floral and gift retailer offering fresh flowers, plants, and gift baskets for same-day and scheduled delivery. Operates a significantly larger scale business across the U.S. with multi-brand portfolio (Harry & David, Shari's Berries).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JonestheFlorist
• Instagraminstagram.com/jonestheflorist
• Xx.com/jonesflorist
• LinkedInlinkedin.com/company/jones-the-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jones The Florist