What Coldwell Banker Hickok & Boardman Realty does

Coldwell Banker Hickok & Boardman Realty (legal entity Hickok & Boardman, Inc.) is a privately held, independently owned Vermont real estate brokerage operating as a franchisee of Coldwell Banker Real Estate LLC since 1958. The firm is headquartered in Burlington, VT, with branch offices in East Montpelier, St. Albans, and Vergennes, and serves buyers and sellers across six Vermont counties (Chittenden, Addison, Franklin, Grand Isle, Lamoille, and Washington). Its core offering is traditional agent-led residential brokerage: 90+ licensed realtors deliver buying, selling, valuation, and dedicated relocation services to individual consumers and small clients. The firm claims a 99% client satisfaction rating and asserts it sells more real estate than any other firm locally.

The underlying technology stack is a consumer-facing real estate platform built around MLS data from PrimeMLS (with NNEREN as the underlying database rights holder), augmented by an Insights Account customer portal (saved searches, listing alerts, under-contract and sold data, property carts), a Virtual Home Tour Center offering 168 video and 3D tours, a refreshed website launched in 2025, and standard integrations with Google Analytics and Google Maps. Marketing and distribution are multi-channel: agent direct sales, self-serve website search, open houses (79 scheduled at snapshot), virtual tours, social channels (Facebook, Instagram, YouTube, LinkedIn), email newsletters, and community sponsorships.

The business model is transaction-fee driven: commissions on residential sales (typically 5-6% of home price split between buyer and seller agents, individually negotiated and not publicly disclosed), supplemented by referral/affiliate income from third-party home services vendors (moving, insurance, inspections) and professional-service fees from relocation engagements. Pricing is not publicly disclosed and contract cadences are multi-year at the franchise level. There are no disclosed funding rounds, no public listing, and no institutional investment; ownership resides with the local franchise holder under the Coldwell Banker brand license.

Name

Coldwell Banker Hickok & Boardman Realty

Legal name

Hickok & Boardman, Inc.

Website

https://hickokandboardman.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Hickok & Boardman Realty is a privately held Vermont residential real estate brokerage operating as a Coldwell Banker franchisee since 1958, serving home buyers, sellers, and relocation clients across six Vermont counties through 90+ agents and four offices.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate
• Real estate brokerage
• Property sales
• Relocation services
• Real estate agency

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Real Estate Commission: The company earns commissions on residential property sales. Agents work with buyers and sellers of homes, earning a percentage of the transaction value. The company is part of the Coldwell Banker franchise system.
2. Relocation Services: Dedicated relocation team assists buyers and sellers in navigating the complexities of relocating to or from Vermont. Relocation Manager Enya Murphy manages these services.
3. Home Services Referrals: Third-party home services vendors are offered through the platform. When customers submit requests to home services vendors, information is transmitted to those third-party vendors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Coldwell Banker Hickok & Boardman Realty is a Vermont-based residential real estate brokerage operating as a local franchise of the national Coldwell Banker brand. The firm represents buyers and sellers of homes, provides relocation services, and publishes market reports, supported by 90-plus licensed real estate agents across four offices in Vermont.

Product overview

Coldwell Banker Hickok & Boardman Realty operates as a traditional real estate brokerage offering a unified platform of consumer-facing real estate services. The core offering consists of the Vermont Property Search marketplace, paired with agent-led Home Buying and Home Selling Services. Supporting products include Virtual Home Tour Center (168 virtual tours), Open Houses scheduling, and Vermont Relocation Services. The Insights Account customer portal provides saved searches and listing alerts. The Vermont Market Report offers market intelligence. All services are delivered through physical offices in Burlington, East Montpelier, St. Albans, and Vergennes, Vermont.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation

Quantifiable outcome

• 99% Client Satisfaction Rating
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coldwell Banker Real Estate LLCcoreChannel Partner/ Reseller/ DistributorColdwell Banker Hickok & Boardman operates as a franchisee of Coldwell Banker Real Estate LLC. They use the Coldwell Banker brand, logos, and marketing resources. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC.
• PrimeMLScoreTechnology or IntegrationThe company uses PrimeMLS for real estate listing data. The website displays MLS data which comes in part from the IDX Program of PrimeMLS. PrimeMLS provides the comprehensive property listing database used on the website.
• NNEREN (Northern New England Real Estate Network)coreTechnology or IntegrationNNEREN is referenced in the Terms of Use as the owner of the real estate database. The company acknowledges NNEREN's ownership and validity of copyright in NNEREN's database. NNEREN provides the underlying real estate data infrastructure.
• Home Services VendorsminorChannel Partner/ Reseller/ DistributorThird-party home services vendors are available through the website. When customers submit requests to these vendors, their information is transmitted to the third party. These vendors provide services like moving, insurance, home inspections, etc.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RE/MAX of New England: Direct competitor operating a comparable agent-led residential brokerage model under a national franchise brand; competes head-to-head for Vermont listings and buyer-agent assignments in the same counties served by Hickok & Boardman.
• Keller Williams Vermont (KW Vermont): Direct peer as a similarly scaled agent-led residential brokerage with a national franchise model competing in the Vermont market for the same buyer and seller pool.
• Century 21 The One (Vermont): Direct competitor operating a franchise-based residential brokerage in Vermont with overlapping counties and similar agent-driven service model.
• Four Seasons Sotheby's International Realty: Direct peer operating luxury-leaning residential brokerage across Vermont with comparable multi-county coverage and a similar agent-led, franchise-backed business model.
• Berkshire Hathaway HomeServices Vermont Realty Group: Direct competitor as a national-franchise residential brokerage operating across Vermont with overlapping geographies and a comparable agent-driven commission model.
• Better Homes and Gardens Real Estate (BHGRE) — New England affiliates: Direct peer as a national-franchise residential brokerage with affiliates in the broader New England region, competing for the same agent talent and regional buyer pool.

Emerging players

• Redfin (Vermont operations): Emerging competitor operating a tech-forward, lower-commission brokerage model with select Vermont coverage; pressures traditional full-service commissions and agent recruitment.
• Compass (Vermont / New England): Emerging tech-enabled brokerage with selective New England presence; competes for top-producing agents through higher commission splits and proprietary platform tools.
• eXp Realty (Vermont agents): Cloud-based brokerage model recruiting agents with higher commission splits and equity participation; competes for the same agent talent pool in Vermont.

Broad incumbents

• Coldwell Banker Real Estate LLC (franchisor): National franchisor and brand owner of the Coldwell Banker system; comparable in service category (residential brokerage) but operates as the brand and network platform rather than a regional franchise competitor.

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ColdwellBankerHickokBoardman
• Facebookfacebook.com/cbhbrealty
• LinkedInlinkedin.com/company/CBHBHomesVt
• Instagraminstagram.com/cbhbhomesvt
• Xx.com/cbhbrealty

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Hickok & Boardman Realty