Century 21 TheOne

What Century 21 TheOne does

Century 21 TheOne, legally Norm Foote Inc., is a private, family-owned residential and commercial real estate brokerage operating as a franchisee of the CENTURY 21 Real Estate Network. Founded in the 1960s as Cully and Foote Real Estate and Insurance, the firm runs two physical offices — the headquarters at 438 Route 3 Suite 200, Plattsburgh, NY 12901, and a second office in Essex, VT 05451 — and serves buyers, sellers, renters, relocators, and commercial clients across the North Country / Adirondack / Lake Champlain / Green Mountain corridor of New York and Vermont. The leadership team is concentrated among long-tenured principals George Allen Barnett (Real Estate Broker / Owner) and Alec Currier (Licensed Real Estate Broker / Owner / Office Manager), supported by 16 sales associates in NY and 3 agents in VT for a total agent roster of 19+. The firm claims 15,000+ cumulative homes sold over 50+ years and reports that 80%+ of new business originates from repeat clients or referrals.

The platform is built on a website property-search and listings product maintained by Union Street Media, with listing data sourced from PrimeMLS in Vermont and NY-ACVMLS in New York. Product surface includes a Home Value Estimator, an interactive mortgage calculator integrating the FRED API for live Federal 30-year rates, Matterport 3D virtual tours for buyer walkthroughs, a user-account system with email and Google/Facebook SSO, dedicated buyer/seller representation services, relocation services, and market-trend reports. Marketing is multi-channel: website, organic social (Facebook, Instagram, Twitter, LinkedIn, YouTube), email, and SEO sit alongside a referral channel that accounts for the majority of transactions.

The firm monetizes through traditional real estate transaction commissions on residential and commercial buy/sell activity, complemented by rental and relocation services. Specific commission rates are not publicly disclosed and follow standard industry practice. GTM is sales-led and agent-driven: two offices combined with the CENTURY 21 franchise network's national referral distribution. The firm has no disclosed institutional capital, no M&A history, and is privately held under family ownership.

Name

Century 21 TheOne

Legal name

Norm Foote Inc.

Website

https://theone21.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Century 21 TheOne (Norm Foote Inc.) is a family-owned CENTURY 21 franchise brokerage serving residential and commercial buyers, sellers, renters, and relocators across upstate New York and Vermont from offices in Plattsburgh, NY and Essex, VT.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate
• Real estate brokerage
• Property listings
• Buyer representation
• Seller representation

Headquarters

HQ city

Plattsburgh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on property buy/sell transactions. Revenue generated through agent sales of residential and commercial properties in New York and Vermont markets.
2. Rental Property Services: Services provided to renters including property searches and relocation assistance

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Century 21 TheOne (legally Norm Foote Inc.) is a family-owned residential real estate brokerage operating as a CENTURY 21 franchise in New York and Vermont. The company provides buyer and seller representation services, property search and listing tools, virtual 3D tours, home value estimation, and relocation services across the North Country region including the Adirondacks, Lake Champlain area, and Green Mountains. The brokerage operates from offices in Plattsburgh, NY and Essex, VT, supported by 19+ licensed real estate agents and brokers.

Product overview

Century 21 TheOne operates as a real estate brokerage platform offering a unified product portfolio centered on residential and commercial property transactions in New York and Vermont. The core platform consists of a property search and listings system, complemented by supplementary modules including Matterport 3D virtual tours for immersive property viewing, a home value estimator for property valuation, and a mortgage calculator powered by the FRED API for financing calculations. Additional services include buyer and seller representation, relocation services, and market reports. The platform supports user accounts for saving favorites, creating searches, and receiving notifications. The company, a CENTURY 21 franchise originally founded as Cully and Foote Real Estate in the 1960s, operates offices in Plattsburgh, NY and Essex, VT with access to PrimeMLS and ACVMLS listing data.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer representation for individuals and families purchasing residential properties in New York and Vermont, including property search assistance, negotiation, and guidance through the home buying process.
• Seller Representation Services
• Real Estate Search & Listings Platform
• Matterport 3D Tours
• Home Value Estimator
• Mortgage Calculator
• Relocation Services
• Market Reports

Quantifiable outcome

• 80%+ of business comes from repeat clients or referrals
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• CENTURY 21 Real Estate NetworkcoreChannel Partner/ Reseller/ DistributorFranchise partnership providing national brand recognition, marketing resources, technology platforms, and real estate tools. Grants access to latest technologies and best real estate tools and services. Parent company: Century 21 Real Estate LLC.
• Union Street MediacoreTechnology or IntegrationWebsite development and digital marketing services provider. Created and maintains company website. Provides technical infrastructure and digital marketing services.
• Third-party CRMssupportingTechnology or IntegrationCustomer Relationship Management platforms for managing and engaging with clients and leads
• FluencysupportingTechnology or IntegrationDigital advertising operating system for managing client marketing campaigns
• PrimeMLSsupportingTechnology or IntegrationVermont Multiple Listing Service providing property listing data and synchronization
• NY-ACVMLSsupportingTechnology or IntegrationNew York Association of County Multiple Listing Services providing property listing data for NY markets

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Compass: Tech-enabled national brokerage pushing into secondary markets; competes for agents in lower-density Northeast markets via attractive splits and lead-generation tools.
• Better Homes and Gardens Real Estate: Mid-tier franchise network with growing presence in lifestyle/rural markets; partial overlap on customer profile, though smaller Northeast footprint.
• Sotheby's International Realty affiliates: Luxury-leaning franchise that competes for high-value Adirondack/Champlain waterfront listings; partial overlap with Century 21 TheOne's lifestyle/waterfront niche.

Direct peers

• Weichert Realtors: Northeast-rooted regional franchise with similar agent-driven residential focus; directly comparable on customer demographics and small-office franchise economics in upstate markets.
• Realty USA (Howard Hanna subsidiary): Former upstate NY-focused brokerage now under Howard Hanna, operating the same residential brokerage model with multiple offices and similar referral dynamics; direct geographic competitor in NY.
• Coldwell Banker (Realogy Network): National franchise broker with comparable agent-based, commission-driven residential brokerage model; broadly comparable on technology stack, marketing resources, and customer experience.
• Other CENTURY 21 franchisees (e.g., Century 21 Foote Ryan group): Sibling franchisees within the same CENTURY 21 brand operating under virtually identical technology, training, and brand standards; the most direct comparable for franchise economics, agent support requirements, and CMS split.
• Howard Hanna Real Estate Services: Family-owned regional brokerage with strong Northeast (especially upstate NY) presence and similar agent-driven sales model; directly comparable in geography and customer base.
• RE/MAX Northeast: Global franchise network with heavy upstate NY and Vermont agent concentration; competes directly for the same buyer/seller and agent talent in the North Country market.
• Berkshire Hathaway HomeServices: Premium brand franchise network with strong Northeast presence; comparable on franchise model, agent recruitment, and full-service residential brokerage offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gabarnett
• YouTubeyoutube.com/user/century21
• Facebookfacebook.com/Century21TheOne
• LinkedInlinkedin.com/company/century-21-Foote-Ryan
• Instagraminstagram.com/century21theone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 TheOne