MarkPlus Institute
MarkPlus Institute, founded 1990 in Jakarta, is Indonesia's pioneering omni-learning platform offering marketing, sales, leadership, and AI training, certifications, and degree programs through MCorp and university partners to corporate clients and individual professionals.
- Company typePrivate
- Founded1990
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MarkPlus Institute does
MarkPlus Institute is an Indonesia-based omni-learning professional services firm operating as a division of MCorp, the marketing conglomerate founded by Hermawan Kartajaya in 1990. The company delivers marketing, sales, service, leadership, and increasingly AI and data-science education through an integrated platform spanning offline training, online video content via an LMS, live Zoom classes, and hybrid formats. Its portfolio is structured across four pillars: open-enrollment training (Executive Leadership Program for C-suite, Executive Education Program for managers, Public Education Program for staff); self-paced and live-online certifications (BNSP national certifications, MICP, and international credentials such as CPM Asia, CDMS, CCPS, CDSS); a stack of degree programs run in partnership with SBM ITB, UGM, ITS, BINUS, and AeU; and customized corporate in-house training serving 1,000+ enterprises across more than eight Indonesian cities.
The business earns revenue primarily through one-time licensing and subscription fees on certifications and degree programs, pay-as-you-go training registrations, multi-year contracts on cohort-based executive and degree programs, and project-based enterprise training engagements. Distribution combines a self-serve e-commerce shop, a corporate sales force for in-house training, WhatsApp consultation, event-driven lead generation through flagship events (MarkPlus Conference, Jakarta Marketing Week, Indonesia Marketing Festival), and university channel partnerships that confer formal accreditation. Customer concentration spans Indonesia's largest banks (BRI, BCA, Mandiri, BNI, BTN, BSI), state-owned enterprises (Bank Indonesia, Pertamina, PLN, Danantara), major FMCG and consumer firms (Danone, Nestlé, Frisian Flag, Astra International, HM Sampoerna), and technology players (Gojek, Blibli, XL Axiata), with international recognition of credentials across 16-26 Asian countries.
MarkPlus Institute firmographics
Firmographics- Name
- MarkPlus Institute
- Legal name
- MarkPlus Institute
- Website
- https://markplusinstitute.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MarkPlus Institute, founded 1990 in Jakarta, is Indonesia's pioneering omni-learning platform offering marketing, sales, leadership, and AI training, certifications, and degree programs through MCorp and university partners to corporate clients and individual professionals.
- Ownership category
- akta.pro rank
Where MarkPlus Institute is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices9 records
Markets served
MarkPlus Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Corporate Training: Customized in-house training programs for companies across various sectors including automotive, financial services, government, and consumer goods. Programs cover marketing, sales, service, and leadership topics.
- MarkPlus Institute Certification Program (MICP): Online certification programs via LMS covering topics like Marketing Fundamental, Project Manager, Business Manager, Digital Marketing Manager, Sales Manager, Brand Manager, Marketing Plan, and Entrepreneurial Marketing. Access for 1 month with video e-learning and certification exam.
- International Certifications: Asia Marketing Federation certifications including Certified Professional Marketer (CPM) Asia, Certified Entrepreneurial Marketer (CEM) Asia, and Certified Technology Marketer (CTM) Asia. Also includes CDMS, CCPS, and CDSS international certifications recognized across multiple countries.
- Executive Leadership Program: Premium leadership program for C-suite, Board Members, and senior executives featuring company benchmarking, guest speakers, and Harvard Business Review case studies. Conducted at world-class destinations.
- Executive Education Program: Manager-level training programs with 80 strategic topics, held across 30 cities with 500+ senior executive participants yearly. Includes interactive lectures, industry expert speakers, and actionable learning outputs.
- University Collaboration Degree Programs: Collaborative degree programs with SBM ITB (Executive MBA Strategic Marketing, MBA Entrepreneurial Marketing), ITS (MMT Technomarketing), UGM (DBA Agribusiness Entrepreneurial Marketing), and BINUS/AeU (various MBA and S1 programs).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BNSP National Certifications |
| One time/ perpetual license | Multi-year contract | Executive Leadership Program (ELP) |
| One time/ perpetual license | Pay-as-you-go | Executive Education Program (EEP) |
| One time/ perpetual license | Pay-as-you-go | Certified Digital Marketing Specialist (CDMS) |
| One time/ perpetual license | Pay-as-you-go | Certified ChatGPT Prompt Specialist (CCPS) |
| One time/ perpetual license | Pay-as-you-go | Certified Data Science Specialist (CDSS) |
| One time/ perpetual license | Pay-as-you-go | CPM/CEM/CTM Asia Certifications |
| Subscription | Multi-year contract | Strategic Marketing Executive MBA (SBM ITB) |
| Subscription | Multi-year contract | MMT Technomarketing (ITS) |
| Subscription | Multi-year contract | DBA Agribusiness Entrepreneurial Marketing (UGM) |
| Subscription | Multi-year contract | S1 Online Entrepreneurial Marketing (BINUS) |
| Subscription | Annual | MBA Entrepreneurial Marketing (AeU) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
MarkPlus Institute product offering
Product offeringCore offering
MarkPlus Institute operates an omni-learning platform that delivers professional training, certification, and degree programs in marketing, business, and entrepreneurship. It serves both corporate clients through customized in-house training and individual professionals through public executive education programs, international certifications (CPM Asia, CDMS, CCPS, CDSS), national BNSP certifications, and university-collaborative degree programs (Executive MBA, MBA, MMT, DBA, S1).
Product overview
MarkPlus Institute is an omni-learning platform offering a comprehensive portfolio of professional education and certification programs. The platform operates across four main pillars: (1) Training Programs including Executive Leadership Program (ELP), Executive Education Program (EEP), and Public Education Program (PEP) for different career levels; (2) Certification Programs including MICP self-paced certifications, international certifications (CPM Asia, CDMS, CCPS, CDSS) through Asia Marketing Federation and iTrain Asia partnerships, and BNSP national certifications; (3) Degree Programs including DBA with UGM, Executive MBA and ENMARK MBA with SBM ITB, MMT Technomarketing with ITS, MBA with AeU, and S1 Online with BINUS; and (4) Corporate Training services with customized in-house programs across multiple industry sectors. The institute also provides a Growth Hub resource center for business tools and insights.
Differentiator
Problem solved
Functional benefit
Brands
- MarkPlus Sales Academy: Sales training and certification programs
- MarkPlus Institute Growth Hub
- Executive Leadership Program (ELP)
- Executive Education Program (EEP)
- Public Education Program (PEP)
- MarkPlus Institute Certification Program (MICP)
- Certified Professional Marketer (CPM) Asia
- Certified Digital Marketing Specialist (CDMS)
- Certified ChatGPT Prompt Specialist (CCPS)
- Certified Data Science Specialist (CDSS)
Products and services
- Executive Leadership Program (ELP) Premium C-Suite leadership training program for Board Members, Directors, Senior Managers, and business owners featuring world-class destinations, company benchmarking, Harvard Business Review case studies, and exclusive guest speakers.
- Executive Education Program (EEP) Signature learning program for managers, supervisors, and business owners covering 80 strategic topics across 30 cities in Indonesia, with interactive lectures, industry expert speakers, and actionable learning outputs.
- Public Education Program (PEP) Short, practical business and marketing skills program for entry-level to professional participants including supervisors, staff, and officers, with flexible online or offline learning options.
- Corporate Training (In-House Training) Customized in-house training services for companies across automotive, financial services, high-tech, government, pharmaceutical, consumer goods, resources, infrastructure, and utilities sectors, covering marketing, sales, service, and leadership. Has served 1,000+ companies.
- MarkPlus Institute Certification Program (MICP) Online self-paced certification program delivered via LMS with video e-learning and certification exams covering marketing fundamentals, project manager, business manager, digital marketing, sales, brand, marketing plan, and entrepreneurial marketing topics; access for 1 month.
- Certified Professional Marketer (CPM) Asia International marketing certification issued by Asia Marketing Federation (AMF) and Indonesia Marketing Association (IMA), recognized across 16 Asian countries; requires 5+ years of marketing experience; 1,000+ alumni in Indonesia.
- Certified Digital Marketing Specialist (CDMS) Comprehensive digital marketing certification covering strategy, TikTok marketing, Meta marketing, SEO/SEM, Google Analytics, and email marketing, recognized in 26 countries across Asia; offered in partnership with iTrain Asia.
- Certified ChatGPT Prompt Specialist (CCPS) AI prompt engineering certification teaching effective prompt design for ChatGPT, text-to-image (DALL·E, MidJourney), text-to-video, text-to-speech, and conversational AI agents, delivered through MarkPlus Institute's AI Center.
- Certified Data Science Specialist (CDSS) Data science certification covering machine learning, supervised/unsupervised learning, NLP, and capstone projects with 70% practice and 30% theory approach, recognized in 26 Asian countries via iTrain Asia partnership.
- BNSP Certification (National) Indonesian national competency certification through BNSP (Badan Nasional Sertifikasi Profesi) covering Digital Marketing, Marketing Manager, Brand Officer, Sales Executive, and Sales Manager roles.
- Executive MBA in Strategic Marketing (SMEMBA) Strategic Marketing Executive MBA in collaboration with SBM ITB; the first and only Indonesian MBA focused on the ASEAN marketing landscape; 18-month duration with English instruction at ITB Jakarta Campus (Philip Kotler Theater).
- MBA in Entrepreneurial Marketing (ENMARK) Entrepreneurial Marketing MBA in collaboration with SBM ITB, established in 2022, focused on entrepreneurship mindset and innovative marketing strategies for professionals and fresh graduates.
- Magister Management Technology in Technomarketing (MMT) Master's program in Technology Management specializing in Technomarketing with ITS, featuring 36 credits, hybrid distance learning, and A accreditation by BAN-PT; nearly 1,000 students enrolled, the largest postgraduate program at ITS Surabaya.
- MBA Entrepreneurial Marketing AeU 1-year online MBA in Entrepreneurial Marketing in collaboration with Asia e University (AeU), featuring modular structure and overseas business immersion trips to Malaysia and Indonesia.
- S1 Online Entrepreneurial Marketing Online bachelor's degree in Entrepreneurial Marketing in collaboration with BINUS Online, featuring 90% online learning with flexible schedules for working professionals; 3.5–4 year duration.
- DBA in Agribusiness Entrepreneurial Marketing Doctor of Business Administration in Agribusiness Entrepreneurial Marketing, a flagship doctoral program in collaboration with Universitas Gadjah Mada (UGM) for strategic leadership in agribusiness; hybrid learning, 3–5 year duration.
Quantifiable outcome
- 50%+ of CPM Asia graduates receive promotion after completing the program
- +3 more outcomes
Companies that use MarkPlus Institute
Customer profileNamed customers31 records
Segments7 records
Ideal customer profiles5 records
MarkPlus Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature2 records
MarkPlus Institute partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- BINUS UniversitycoreCollaboration for S1 Online Entrepreneurial Marketing program. BINUS provides online learning platform and accreditation while MarkPlus provides marketing curriculum and expertise. #1 ranked online university in Indonesia by Times Higher Education.
- iTrain AsiacoreMarkPlus Institute is official partner of iTrain Asia for CDMS and CDSS certifications. Curriculum designed by industry experts from Singapore and Indonesia. Certifications recognized across 26 countries in Asia.
- AeU (Asia e University)coreCollaboration for 1-Year Online MBA in Entrepreneurial Marketing. AeU provides accreditation and degree issuance while MarkPlus delivers industry-relevant curriculum. Includes overseas business immersion trips.
- SBM ITB (School of Business and Management, Institut Teknologi Bandung)coreCollaborative degree programs: Executive MBA Strategic Marketing (SMEMBA) and MBA Entrepreneurial Marketing (ENMARK). Programs held at ITB Jakarta Campus with Philip Kotler Theater, combining academic rigor with MarkPlus marketing expertise.
- UGM (Universitas Gadjah Mada)coreCollaboration for DBA in Agribusiness Entrepreneurial Marketing program. UGM issues official degrees while MarkPlus provides marketing expertise and faculty. Faculty includes UGM professors alongside MarkPlus practitioners.
- ITS (Institut Teknologi Sepuluh Nopember)coreCollaboration for MMT in Technomarketing program. ITS issues the degree (accredited A by BAN-PT) while MarkPlus provides marketing content and facilitators. Program delivered through distance learning with offline sessions at ITS Surabaya campus.
- MCorp (MarkPlus Corporation)coreMCorp is the parent holding company of MarkPlus Institute. Founded by Hermawan Kartajaya, MCorp is Indonesia's pioneering marketing firm since 1990. MarkPlus Institute operates as a division of MCorp, leveraging the parent company's marketing expertise and brand recognition.
- MarkPlus, Inc.coreRelated company within the MCorp ecosystem, part of the MarkPlus marketing network spanning multiple entities including MarkPlus Institute, Marketeers, and Museum Marketing.
- Asia Marketing Federation (AMF)coreAMF issues CPM, CEM, and CTM Asia certifications. MarkPlus Institute is the authorized provider in Indonesia for these internationally recognized marketing professional certifications, recognized across 16 Asian countries since 1999.
- Indonesia Marketing Association (IMA)coreIMA collaborates with MarkPlus Institute for CPM Asia certification, combining industry recognition with academic credibility for marketing professionals in Indonesia.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
MarkPlus Institute competitors and assessment
Company assessmentDirect peers
- iTrain Asia: iTrain Asia is MarkPlus Institute's authorized channel partner for CDMS and CDSS certifications across 26 Asian countries, with curriculum co-designed by Singapore and Indonesia experts. Directly comparable as a regional professional training/certification provider serving the same digital marketing and data science learner base.
- Revou: Revou is an Indonesia-based digital marketing school offering cohort-based courses and certifications in digital marketing, SEO, content, and growth. Comparable to MarkPlus's CDMS and Social Media Marketing Certification offerings in terms of learner persona, digital marketing focus, and Indonesian market focus.
- Glints: Glints is a Southeast Asia professional development and talent platform headquartered in Singapore with strong Indonesia operations, offering professional training, certifications, and corporate upskilling. Comparable as a SEA-focused professional skills platform competing for the same individual and corporate learner segments.
- Maven: Maven runs cohort-based, instructor-led courses led by practitioners, including marketing, growth, and product management tracks from instructors at major tech companies. Closely comparable to MarkPlus's EEP and certification tracks in pedagogy (live cohort, expert facilitators) and marketing leadership curriculum.
Broad incumbents
- General Assembly: General Assembly offers bootcamps and short-form certificates in digital marketing, data, and product with strong corporate training sales. Overlaps with MarkPlus's PEP, CDMS, and corporate training pillars though it operates globally and at broader category scope.
- Coursera: Coursera partners with universities (including several Asian institutions) and companies to offer online professional certificates and degrees in marketing, data science, and business. Comparable as an online certification and degree platform competing for the same aspiring and mid-career professional learners.
- INSEAD Executive Education: INSEAD Executive Education offers premium open-enrollment and custom programs for senior executives globally, including marketing and leadership tracks. Overlaps with MarkPlus's ELP on C-suite persona, premium pricing, and world-class destinations, though at a much higher price point and global reach.
- LinkedIn Learning: LinkedIn Learning offers subscription-based self-paced courses and completion certificates across marketing, business, and leadership categories. Comparable at the entry-level and mid-career certification tier where MarkPlus markets MICP, BNSP, and Social Media Marketing Certification to Indonesian professionals.
Emerging players
- HubSpot Academy: HubSpot Academy offers free, widely recognized certifications in inbound marketing, content marketing, and digital marketing, often completed by the same Indonesian marketing professionals MarkPlus targets with CDMS and CPM Asia. Compresses willingness-to-pay on entry-level digital marketing certs.
Others
- SBM ITB (ITB School of Business and Management): SBM ITB is MarkPlus Institute's academic partner for Executive MBA Strategic Marketing and MBA Entrepreneurial Marketing programs, and also operates its own MBA and executive education portfolio. Comparable as an Indonesia-based business school offering marketing-focused graduate degrees that compete for the same executive learner segment.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MarkPlus Institute social profiles
Digital presenceMarkPlus Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarkPlus Institute leadership team
Management profileNumber of profiles
Profiles5 records
MarkPlus Institute subsidiaries and ownership
Company hierarchySubsidiaries3 records
MarkPlus Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarkPlus Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarkPlus Institute
What does MarkPlus Institute do?
MarkPlus Institute operates an omni-learning platform that delivers professional training, certification, and degree programs in marketing, business, and entrepreneurship. It serves both corporate clients through customized in-house training and individual professionals through public executive education programs, international certifications (CPM Asia, CDMS, CCPS, CDSS), national BNSP certifications, and university-collaborative degree programs (Executive MBA, MBA, MMT, DBA, S1).
Is MarkPlus Institute a public or private company?
MarkPlus Institute is a private company. It is classified as corporate owned and is currently operating.
When was MarkPlus Institute founded?
MarkPlus Institute was founded in 1990. It employs 101 to 250 people.
Where is MarkPlus Institute based?
MarkPlus Institute is headquartered in Jakarta, Indonesia, in the Asia region.
How does MarkPlus Institute make money?
Six revenue lines are on record. Corporate Training is the primary driver. The others are markPlus Institute Certification Program (MICP), international Certifications, executive Leadership Program, executive Education Program and university Collaboration Degree Programs.
Who are MarkPlus Institute's main competitors?
Direct peers on record are iTrain Asia, Revou, Glints and Maven. Broad incumbents are General Assembly, Coursera, INSEAD Executive Education and LinkedIn Learning. HubSpot Academy is listed as an emerging player. SBM ITB (ITB School of Business and Management) is listed as an others.
Does MarkPlus Institute have an API?
No public API is recorded for MarkPlus Institute.