Zero Harm

What Zero Harm does

Zero Harm, founded in 2015 and headquartered in Queenstown, New Zealand, operates SiteSmart, a cloud-based health and safety management SaaS platform designed primarily for small and medium businesses in the construction and trades sectors. The platform provides smart registers, templates, digital inductions, site inspection tools, Site Safety Shop Pre-Start Plan (SSSP) creation, and real-time hazard and risk tracking across multiple sites. SiteSmart's underlying technology is a browser-based SaaS architecture that centralizes health and safety records, policies, and site-specific documentation with real-time synchronization across users and locations, with content pre-aligned to NZ-specific Site Safe and SiteWise prequalification standards.

The company generates revenue through a subscription-based model with a freemium entry point — companies can configure profiles and create sites at no charge, paying only when sites are published. Go-to-market is product-led, leveraging free webinars, customer case studies (e.g., LockSmart), and a strategic distribution partnership with Site Safe New Zealand, which co-markets SiteSmart to its members as a recommended tool for SiteWise prequalification. The customer base is overwhelmingly small businesses, with secondary applicability to property management teams overseeing multiple locations. Zero Harm's scale remains limited (1–10 employees) and its operating geography is restricted to New Zealand, with no disclosed revenue, ARR, or capital events beyond a single 2017 funding record.

Name

Zero Harm

Legal name

Site Safe New Zealand Incorporated

Website

https://about.zeroharm.app

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SiteSmart, operated by Zero Harm from Queenstown, New Zealand, is a cloud-based SaaS platform that helps small and medium construction and trade businesses manage site health and safety compliance, registers, inductions, and hazard tracking through a freemium subscription model distributed via Site Safe NZ.

Ownership category

akta.pro rank

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: The platform operates on a subscription model where companies can set up their profile and create sites at no initial cost, with payment required once sites are published. This freemium-like entry point converts to recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Zero Harm operates SiteSmart, a cloud-based SaaS health and safety management platform that enables businesses to set up company profiles, create multiple sites with personalized health and safety policies and registers, run digital inductions, conduct site inspections, and track hazards and risks in real time. The platform is aligned with New Zealand SiteWise prequalification standards and Site Safe SSSP documentation requirements.

Product overview

SiteSmart is a single unified health and safety management platform. The core SiteSmart product provides tools for building company profiles, creating and managing multiple sites, setting up health and safety policies and registers, running digital inductions, conducting site inspections, and real-time hazard and risk tracking. It is designed for construction and general industry use, allowing users to manage everything from policy setup to onsite safety compliance in one centralized system.

Differentiator

Problem solved

Functional benefit

Brands

• SiteSmart: Digital platform for managing site health and safety, including policies, registers, site inspections, and compliance documentation for construction and workplace safety.

Products and services

• SiteSmart SiteSmart is a cloud-based health and safety management SaaS platform for businesses operating in construction and general industry. It allows companies to build a master profile with staff and policies, set up multiple sites (free until published), personalize policies and registers per site, run digital inductions for onsite workers, conduct site inspections via smart templates, and track hazards and risks in real time across all sites.

Quantifiable outcome

• Significant reduction in admin time after initial setup

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Site Safe New ZealandcoreChannel Partner/ Reseller/ DistributorSiteSmart is integrated into the Site Safe New Zealand ecosystem. It is promoted on the Site Safe website as a tool for members, with dedicated case studies and webinar registrations hosted on site-safe.org.nz. The partnership positions SiteSmart as the recommended digital health and safety solution for Site Safe members requiring SiteWise prequalification support.

Recent moves5 records

Expansion highlights3 records

Direct peers

• SafetyCulture: Australia/NZ-headquartered mobile-first inspection and EHS SaaS platform (iAuditor) with checklists, training, and asset inspections — directly overlapping SiteSmart's site inspection, induction, and hazard register use cases for SMBs.
• HammerTech: Construction-specific safety and compliance SaaS used across Australia and New Zealand, overlapping with SiteSmart's SiteWise prequalification, inductions, and site safety documentation.
• Sitemate: Construction field-management software including safety checklists, inspections, and inductions — addressing the same SMB contractors and site-based workflows as SiteSmart.
• 1Breadcrumb: Australian contractor prequalification and compliance management platform closely aligned with SiteSmart's SiteWise prequalification orientation and SMB contractor focus.
• Assignar: Construction operations and compliance SaaS for contractors, with workforce management and safety features overlapping SiteSmart's inductions and real-time hazard tracking.
• SafetyTek: EHS SaaS targeting mid-market and enterprise with safety management, inspections, and incident tracking — directly comparable SaaS category as SiteSmart.

Emerging players

• Fieldwire: Construction field management software covering task tracking, inspections, and punch lists — adjacent to SiteSmart's site safety and inspection use case.

Broad incumbents

• KPA: Broader EHS and compliance management SaaS serving multiple industries, with workflow and training capabilities overlapping SiteSmart's compliance documentation.
• Procore: Large-scale construction management platform with built-in safety and inspection modules, providing enterprise-grade competition and potential partnership opportunity for SiteSmart.
• EHS Insight: Established EHS management software with safety, training, and incident modules — broader incumbent in the same category as SiteSmart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zeroharmapp
• LinkedInlinkedin.com/company/zero-harm-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zero Harm