Agence Rinaldi

What Agence Rinaldi does

Agence Rinaldi is a privately held, full-service marketing and communications agency founded in 1994 and headquartered in Montreal, Quebec. The firm operates under a "Business Innovation Thinking" philosophy that combines consultancy-level strategic analysis with end-to-end creative and digital execution, serving mid-to-large enterprises and institutional clients across Quebec. Its service portfolio spans five core areas: business strategy and product innovation; branding and customer experience (including brand strategy, identity design, and packaging); advertising and communication campaigns (including influencer, social media, and PR); digital marketing and technologies (SEM/SEO, programmatic, product-market fit testing); and media planning and placement across digital and traditional channels.

The agency's underlying technology stack is conventional for a professional services firm: there is no proprietary software platform or patented technology, and the firm operates standard MarTech tooling (supported by its Google Partner affiliation). Agence Rinaldi generates revenue through project-based mandates, retainer arrangements, and media buying fees. Client acquisition is direct and relationship-based (website inquiry, phone, email, referrals), supplemented by membership in AMIN Worldwide (a global agency network), TCAN, and Google Partner channels. Its named client base spans automotive (Subaru Dealers Association, Subaru Fleet), financial services (Raymond James), food and beverage (Shreddies, Poppers, Pepito, Bulles de Nuit, Vrooden Brewery), wine and spirits (Guy Lafleur), wellness (Institut Béa), transportation (Bonjour Taxi), recreation (Mont Sutton), construction and real estate (ACQ Résidentiel), and non-profit (Hop! La rentrée). The firm also operates a sub-brand, Maestro, focused on school business marketing following its 2019 acquisition, which has expanded the agency's reach into the Quebec private education vertical.

The company is founder-owned and bootstrapped, with no institutional investors or external capital disclosed. Co-founders Sébastien Cassagnes (President and CEO) and Frédéric Blaise (Vice-President and COO) constitute the senior leadership. Geographic operations are concentrated in Quebec, with the firm's sole office located in Montreal's Old Montreal district; the website claims no global footprint beyond this Quebec base.

Name

Agence Rinaldi

Legal name

Agence Rinaldi

Website

https://agencerinaldi.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence Rinaldi is a privately held, full-service marketing and communications agency founded in 1994 in Montreal, Quebec, serving mid-to-large enterprises across Quebec with brand strategy, advertising, digital marketing, and media planning services, plus a Maestro sub-brand for the private education sector.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Professional Services: Agence Rinaldi generates revenue through fees for strategic consulting, brand development, advertising campaign creation, digital marketing, and media planning and buying services. Revenue is derived from project-based mandates, retainer arrangements, and media buying fees, serving enterprise, mid-market, and institutional clients primarily in Quebec.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Agence Rinaldi is a full-service marketing and communications agency that provides strategic consulting, brand strategy and identity design, advertising campaign creation, digital marketing, public relations, and media planning and buying services. The agency serves enterprise, mid-market, and institutional clients primarily in Quebec through project-based mandates and retainer arrangements. Its offering is anchored in a "Business Innovation Thinking" philosophy that blends consultancy-level analysis with end-to-end creative and communications execution.

Product overview

Agence Rinaldi is a full-service marketing and communication agency based in Montreal, Quebec, founded in 1994. The agency operates under a 'Business Innovation Thinking' philosophy, combining consultancy-level strategic analysis with full-service creative and digital execution capabilities. Its service portfolio spans five core areas: Business Strategy and Product Innovation, Branding & CX (encompassing brand strategy, identity design, and packaging), Advertising & Communication Campaigns (including content, influencer/social media, and PR), Digital Marketing & Technologies (covering SEM/SEO, programmatic marketing, and product-market fit testing), and Media Planning & Placement. The agency also showcases client work across diverse sectors including food & beverage (Shreddies, Poppers, Pepito), outdoor recreation (Mont Sutton), alcoholic beverages (Bulles de Nuit, Guy Lafleur wines), automotive (Subaru), real estate (ACQ Résidentiel), non-profit (Hop! La rentrée), transportation (Bonjour Taxi), wellness (Institut Béa), and financial services (Raymond James).

Differentiator

Problem solved

Functional benefit

Brands

• Maestro: Maestro is a specialized agency focused on school business marketing and organizational culture development for educational institutions, as referenced in a partnership announcement between Maestro and L'ADIGESEP. Frédéric Blaise, Vice-President & Associate at Rinaldi, is quoted in this announcement, suggesting Maestro operates under or alongside the Rinaldi group.

Products and services

• Business Strategy & Product Innovation Strategic consulting services applying consultancy-level analysis to address business challenges, product innovation, and portfolio strategy for enterprise and mid-market clients.
• Branding & CX Comprehensive branding services including brand strategy and positioning, visual identity design (logos, colour palettes, typography, brand guidelines), and packaging design to establish and reinforce brand presence for consumer and enterprise clients.
• Advertising & Communication Campaigns Full-service campaign development and execution including marketing strategy, content creation, influencer and social media strategy, public relations, and 360-degree multi-platform deployment for enterprise and consumer brand clients.
• Digital Marketing & Technologies Technology-driven digital marketing services including search engine marketing, SEO optimization, product-market fit testing, and programmatic advertising for client campaigns.
• Media Planning & Placement Strategic media planning and purchasing across digital and traditional channels to ensure optimal audience targeting and campaign visibility for client brands.
• Maestro Education Marketing Services Specialized education marketing and organizational culture development services for private schools and educational institutions in Quebec, delivered through the Maestro sub-brand affiliated with Rinaldi.

Quantifiable outcome

• For Shreddies: interactions generated through optimized creative content exceeded industry standards

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maestro (via Rinaldi) and ADIGESEPnotableStrategic or Co-development Partner · 1 May 2024Maestro (an education marketing agency, affiliated with or sharing leadership with Rinaldi, led by VP Frédéric Blaise) entered a strategic partnership with L'ADIGESEP (Association des directrices et directeurs généraux des établissements scolaires de l'enseignement privé). The partnership aims to enrich the experience and leadership of private education administrators in Quebec, combining Maestro's recognized expertise in education marketing with ADIGESEP's innovative vision. The two entities will collaborate closely to identify and implement innovative training programs and events aligned with current sector challenges, offering both professional development opportunities and outreach amplification for ADIGESEP members.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sid Lee: Montreal-headquartered full-service creative and advertising agency with similar Quebec heritage, multi-sector client base, and brand strategy + campaign execution capabilities directly comparable to Rinaldi's offering.
• Rethink Canada: Canadian independent creative agency with offices in Vancouver, Toronto, and Montreal offering advertising, brand strategy, and design — a competing Canadian-owned peer for multi-market Quebec and national mandates.
• TAXI (Taxi Creative): Montreal-based creative agency with a similar hybrid strategic-creative positioning and Quebec enterprise client roster, competing directly for branding and integrated campaign mandates.
• Lg2: Quebec-founded independent agency offering brand strategy, advertising, digital, and design services; one of the largest Quebec-owned creative shops and a direct competitor for the same enterprise and CPG clients Rinaldi serves.
• Cossette: Quebec-headquartered full-service marketing communications agency — Canada's largest independently owned agency — providing brand strategy, advertising, digital, and media services comparable to Rinaldi across Quebec enterprise accounts.
• Bleublancrouge: Montreal-based independent creative and strategic agency offering branding, advertising, and digital services; comparable scale and Quebec market focus with overlapping target client profiles.

Broad incumbents

• Publicis Groupe Canada: Global advertising holding company's Canadian operations offering end-to-end advertising, media, digital, and PR services; a much larger incumbent competing for the same enterprise Quebec and national accounts.
• Dentsu Creative Canada: Global network's Canadian creative arm providing integrated advertising, brand strategy, and digital services; a scaled competitor for enterprise Quebec mandates Rinaldi also targets.
• WPP (Canadian operations): Global advertising holding company with Canadian agency brands (e.g., Ogilvy, VMLY&R); represents the scaled, multi-discipline competition Rinaldi faces when Quebec enterprises consolidate agency rosters.

Emerging players

• Pigeon (Pigeon Brands): Montreal-based independent branding and design studio focused on brand identity, packaging, and strategy for CPG and lifestyle clients — a smaller, more specialized peer competing for branding-only mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/rinaldi-marketing-strategie
• Instagraminstagram.com/agencerinaldi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Rinaldi