Coop Trading

Name

Coop Trading

Legal name

Coop Trading A/S

Website

https://cooptrading.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Brand Sourcing and Procurement Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

akta.pro secondary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

Keywords

• Private brand sourcing
• Retail procurement services
• Cooperative purchasing organization
• Consumer goods sourcing
• Brand portfolio management

Headquarters

HQ city

Høje Tåstrup

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Private brand product sourcing and development: Coop Trading serves as the purchasing organization for four Nordic cooperative retail chains. Revenue is generated through sourcing private brand products (food and daily nearfood), securing branded products at competitive prices, and developing/managing private brand product assortment. The company creates value for partners through better supplier negotiations and cooperative agreements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Coop Trading is the largest private brand purchasing organization in the Nordics, sourcing, developing, and managing private brand products on behalf of four Nordic cooperative retail partners: Coop Sweden, Coop Denmark, Coop Norway, and SOK Finland. The company manages three core private brand lines (Coop, Änglamark, Xtra) plus fresh fruit and vegetables and branded product sourcing, delivering products exclusively through 4,000+ cooperative retail stores serving approximately 27 million Nordic consumers.

Product overview

Coop Trading operates as the largest private brand purchasing organization in the Nordics, offering a portfolio of three distinct private brand product lines: Coop (the master brand providing quality products at fair prices), Änglamark (the pioneer organic and environmentally-friendly brand), and Xtra (the discount price-fighter brand). The company also sources fresh fruit and vegetables and secures branded products at competitive prices. All products are developed for sale in Coop and S Group stores across Sweden, Denmark, Norway, and Finland, reaching approximately 27 million Nordic consumers through over 4,000 retail stores. Coop Trading utilizes internal tools like 'Perfect Your Packaging' to ensure sustainable product development across their private brand assortment.

Differentiator

Problem solved

Functional benefit

Brands

• Coop: Our master brand providing quality, great taste, trust and value at a fair price. Food enjoyment for everybody - carefully chosen for you. Sold in Denmark, Norway, Sweden, Finland and in the Baltic countries.
• Änglamark
• Xtra

Products and services

• Coop (Private Brand)
• Änglamark (Private Brand)
• Xtra (Private Brand)
• Branded Products Sourcing
• Fresh Fruit and Vegetables Sourcing

Quantifiable outcome

• Top consumer test ratings for Coop kitchen rolls in both Sweden (Råd och Rön) and Denmark (Danish Consumer Council) in June 2025
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Coop Sweden (Coop Sverige)coreStrategic or Co-development Partner · 1 January 2008Coop Trading is owned equally by four national Coop organizations. Coop Sverige is a chain of consumer cooperative owned grocery stores, organized under Kooperativa Förbundet (KF), with approximately 800 stores owned and operated by local consumer organizations or franchisees.
• Coop Denmark (Coop Danmark A/S)coreStrategic or Co-development Partner · 1 January 2008Coop Trading is owned equally by four national Coop organizations. Coop Danmark A/S is one of Denmark's leading consumer goods retailers with 900 stores, cooperative owned by 2 million members in Coop amba and cooperative OK a.m.b.a.
• Coop NorwaycoreStrategic or Co-development Partner · 1 January 2008Coop Trading is owned equally by four national Coop organizations. Coop Norway is the country's second-largest grocery retailer and largest DIY/home improvement retailer, with approximately 1,250 grocery stores and 100 building supply stores. Cooperative owned by customers with 2.7+ million members.
• SOK (S Group Finland)coreStrategic or Co-development Partner · 1 January 2008Coop Trading is owned equally by four national Coop organizations. S Group is a customer-owned Finnish network of companies in retail and services, with approximately 2,000 outlets in Finland. The organization includes 19 regional cooperatives and SOK (Suomen Osuuskauppojen Keskuskunta).

Scale indicators6 records

Broad incumbents

• Kesko: Finnish retail group operating K-food stores with a strong Pirkka private-label program. Comparable Nordic retailer with mature own-label, partly overlapping S Group's market where Coop Trading operates.
• Lidl Stiftung (private-label operations): Global hard discounter with a large, vertically-integrated private-label assortment. Comparable in private-label scale and category breadth, though serving only its own stores; a key competitive pressure on Coop Trading's owners in the Nordics.
• ICA Sverige: Sweden's largest grocery retailer with significant private-label (ICA Basic, ICA Selection) and centralized procurement. Comparable as a Nordic retailer with major own-brand ambitions competing for shopper spend against Coop Trading's brands.
• Axfood (Dagab): Swedish grocery group (Willys, Hemköp) whose wholesale arm Dagab handles private-label and assortment development. Comparable Nordic private-label sourcing capability, though integrated into a single retailer rather than a multi-owner alliance.

Direct peers

• Topco Associates: US member-owned buying cooperative providing private-label sourcing and procurement services to member retailers. Closely comparable cooperative-owned, multi-retailer private-label model.
• Eurogroup: European retail and wholesale alliance pooling purchasing power for member retailers, with shared private-label development. Direct functional equivalent to Coop Trading at a larger, pan-European scale.
• Markant: European retail buying alliance and private-brand sourcing organization headquartered in Germany. Highly comparable to Coop Trading as a centralized procurement and private-label development platform serving multiple national retail partners.
• Daymon (Advantage Solutions): Global private-label development and sourcing company. Directly comparable as a private-brand product development and supplier-brokering service for retail partners across multiple categories.
• Federated Co-operatives Limited (FCL): Canadian cooperative wholesaler sourcing private-label and branded products for hundreds of independent retail co-ops. Same cooperative-owned, central-sourcing-for-many-retailers model as Coop Trading.
• Associated Wholesale Grocers (AWG): US member-owned grocery wholesale cooperative serving independent retailers with private-label and procurement services. Structurally analogous to Coop Trading's cooperative-owned, multi-retailer sourcing role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coop-trading-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Trading