Coop Danmark A/S
Coop Danmark A/S is Denmark's largest retail cooperative, operating 900+ grocery stores across four chains and serving nearly 1 million customers daily through a member-owned model spanning digital, banking, and insurance services.
- Company typePrivate
- Founded1866
- HeadquartersAlbertslund, Denmark
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Coop Danmark A/S does
Coop Danmark A/S is Denmark's largest retail cooperative and the country's oldest continuously operating retailer, founded in 1866 as the first brugsforening (consumer cooperative association) in Thisted. The company operates more than 900 grocery stores across Denmark through four complementary chains — SuperBrugsen (mid-sized supermarkets), Kvickly (hypermarkets), 365discount (discount), and Brugsen (neighborhood stores) — serving nearly 1 million customers daily. Under the Coop amba cooperative structure, customers become member-owners by paying a one-time 200 DKK share contribution (andelsindskud), receiving voting rights, bonus on purchases, and access to an extended member-benefit ecosystem. Tom Andersen serves as CEO, with Morten Viktor as Senior Vice President of Digital & Online.
Coop Danmark A/S firmographics
Firmographics- Name
- Coop Danmark A/S
- Legal name
- Coop Danmark A/S
- Website
- https://coop.dk
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Coop Danmark A/S is Denmark's largest retail cooperative, operating 900+ grocery stores across four chains and serving nearly 1 million customers daily through a member-owned model spanning digital, banking, and insurance services.
- Ownership category
- akta.pro rank
Coop Danmark A/S industry classification
Industry- Product category
- Grocery Retail
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Multi-Stakeholder Grocery Cooperatives (CRAHALAD)
Keywords
Where Coop Danmark A/S is headquartered
LocationHeadquarters
- HQ city
- Albertslund
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Coop Danmark A/S business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Revenue generated from retail sales of groceries and consumer goods through physical store network (SuperBrugsen, Kvickly, 365discount, Brugsen) and online channels. The cooperative model offers member bonus on purchases.
- Membership Program: Members pay a 200 DKK share contribution (andelsindskud) to join. Members earn bonus on purchases which serves as the economic benefit of ownership.
- Loyalty Program Economics: Bonus system drives customer retention and spending. The company monetizes through increased purchase volume from loyal members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Membership share contribution |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Coop Danmark A/S product offering
Product offeringCore offering
Coop Danmark A/S operates a multi-format grocery retail business in Denmark through member-owned cooperative stores including SuperBrugsen, Kvickly, 365discount, and Brugsen chains. The company sells food and household goods both in physical stores and through its online platform at coop.dk, supported by a mobile application. Members receive bonus benefits and exclusive offers in exchange for a share-based ownership contribution.
Product overview
Coop Danmark A/S operates as a cooperative retail group with a multi-format retail portfolio centered around four store chains (SuperBrugsen, Kvickly, 365discount, and Brugsen) totaling over 900 stores. The company offers a unified membership program (Coop Medlemskab) accessible via the Coop app and coop.dk, providing personalized offers, bonus tracking, Scan & Betal mobile payments, and climate footprint calculations. Complementary offerings include Coop Bank, Coop Forsikringer, Samvirke magazine, GoCook cooking school, and an extensive recipe platform. Own brands encompass Coop, Änglamark, Irma, Cirkel Kaffe, X-tra, and Mustang bicycles.
Differentiator
Problem solved
Functional benefit
Brands
- Coop: Primary retail brand offering everyday grocery items
- Änglamark
- Irma
- Cirkel Kaffe
- X-tra
- Mustang Cykler
Products and services
- Coop Membership
- Coop App (Scan & Betal)
- Coop.dk Online Shopping
- Coop Bank
- Coop Forsikringer
- SuperBrugsen
- Kvickly
- 365discount
- Brugsen
Quantifiable outcome
- 850,000 monthly active users on the mobile app
- +2 more outcomes
Companies that use Coop Danmark A/S
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Coop Danmark A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature1 record
Coop Danmark A/S partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Lobyco A/ScoreLobyco built Coop's digital member engagement app which has grown to 850,000 monthly users. The app enables mobile payments (Scan & Betal), bonus tracking, personalized offers, and climate footprint tracking.
- CEWEminorMember partner offering 20% bonus on photo products through Coops member benefits program.
- OK (Energi, Parkering, Benzin)minorMember partner offering bonus on electricity, parking, gasoline and other energy products through Coops member benefits program.
- Coop BankcoreBanking partner within the Coop ecosystem, offering members special benefits including bonus on mortgage and cooperative housing loans. Integrated into member offers.
- TUI RejserminorTravel partner offering 5% bonus on package holidays booked at least 120 days in advance.
- Fårup SommerlandminorAmusement park partner offering up to 15% bonus on 2-day tickets through member benefits.
- Sol og StrandminorHoliday home rental partner offering 5% bonus on summer house rentals.
- Coop ForsikringercoreInsurance subsidiary within the Coop ecosystem, offering members insurance products with cooperative benefits.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Coop Danmark A/S competitors and assessment
Company assessmentBroad incumbents
- Carrefour: European broad-line retailer with hypermarket, supermarket, and discount formats. Comparable as a multi-banner grocery operator at significantly larger scale than Coop Danmark.
- Tesco: UK-listed broad-incumbent grocer with multi-format positioning and loyalty program. Comparable at the level of grocery retail model mechanics (loyalty, private label, digital member engagement) rather than direct market overlap.
- ICA Gruppen (Axfood): Swedish-listed Nordic grocery incumbent; comparable as a multi-banner Scandinavian retailer with cooperative-style heritage and broad grocery positioning.
- Kesko: Finnish diversified retailer with significant grocery operations (K-market, K-supermarket). Comparable as a Northern European multi-format grocery incumbent operating at scale.
Direct peers
- Dagrofa: Danish grocery wholesaler and retailer operating Meny, Spar, and Min Købmand banners. Directly comparable as domestic multi-format grocery competitor with both wholesale and retail operations.
- Rema 1000 Danmark: Nordic discount grocery chain with Danish operations under the Rema 1000 banner; comparable on discount-grocery positioning competing for the same value-oriented Danish consumer.
- Lidl Danmark: Hard-discount grocer operating across Denmark, pressuring Coop's 365discount and SuperBrugsen price points. Comparable on grocery retail model and Danish geographic footprint.
- Salling Group: Denmark's other dominant grocery retailer (Netto, Bilka, Føtex, Salling), described in the source material as leading the competitive field alongside Coop. Directly comparable on multi-banner grocery, store count, and Danish market share.
- Aldi Danmark: Hard-discount competitor in Danish grocery; directly comparable as a discount-format grocery retailer competing for the same Danish consumers as 365discount.
Regional players
- NorgesGruppen (Meny): Norway's largest grocery retailer operating Meny, Kiwi, Spar, Joker, and Nærbutikken banners. Comparable on multi-banner Scandinavian grocery model, though geographically focused on Norway rather than Denmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Coop Danmark A/S social profiles
Digital presenceCoop Danmark A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coop Danmark A/S leadership team
Management profileNumber of profiles
Profiles2 records
Coop Danmark A/S subsidiaries and ownership
Company hierarchySubsidiaries1 record
Coop Danmark A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coop Danmark A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coop Danmark A/S
What does Coop Danmark A/S do?
Coop Danmark A/S operates a multi-format grocery retail business in Denmark through member-owned cooperative stores including SuperBrugsen, Kvickly, 365discount, and Brugsen chains. The company sells food and household goods both in physical stores and through its online platform at coop.dk, supported by a mobile application. Members receive bonus benefits and exclusive offers in exchange for a share-based ownership contribution.
Is Coop Danmark A/S a public or private company?
Coop Danmark A/S is a private company. It is classified as unknown and is currently operating.
When was Coop Danmark A/S founded?
Coop Danmark A/S was founded in 1866. It employs 5,001 to 10,000 people.
Where is Coop Danmark A/S based?
Coop Danmark A/S is headquartered in Albertslund, Denmark, in the Europe region.
How does Coop Danmark A/S make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are membership Program and loyalty Program Economics.
Who are Coop Danmark A/S's main competitors?
Broad incumbents on record are Carrefour, Tesco, ICA Gruppen (Axfood) and Kesko. Direct peers are Dagrofa, Rema 1000 Danmark, Lidl Danmark, Salling Group and Aldi Danmark. NorgesGruppen (Meny) is listed as a regional player.
Does Coop Danmark A/S have an API?
No public API is recorded for Coop Danmark A/S.
What industry is Coop Danmark A/S in?
Coop Danmark A/S's product category is Grocery Retail. Its primary akta.pro industry code is CRAHALAD, Multi-Stakeholder Grocery Cooperatives. Its SIC code is 5411.