Expedia Partner Solutions

What Expedia Partner Solutions does

Expedia Partner Solutions (EPS) is the B2B travel technology division of Expedia Group (NASDAQ: EXPE), providing technical infrastructure, inventory distribution, advertising solutions, and white-label platform capabilities to travel suppliers, retailers, and loyalty partners worldwide. The company serves over 70,000 B2B businesses across hotels, vacation rentals, airlines, cruises, car rentals, activities, destinations, travel agencies, brands/advertising agencies, and financial institutions. EPS operates as part of Expedia Group's broader platform that spans 200+ booking sites in 75+ markets and 40+ languages, processes 1B+ average searches per month, and serves 10M+ average daily visitors.

The core platform is built on Expedia Group's unified travel technology stack, anchored by a 70+ petabyte first-party data asset that powers personalization, targeting, analytics, and search. EPS exposes this platform through multiple product surfaces: Partner Central and the Vrbo Owner Dashboard for inventory management; Rapid API for programmatic developer access; the White Label Travel Platform for branded travel experiences; TAAP (Travel Agent Affiliate Program) for affiliate commission-based distribution; the Travel Creator Hub for influencer partnerships; and a TravelAds advertising portfolio that includes sponsored listings, display advertising, E Studio creative services, and the EG Reach+ offsite advertising solution launched in 2024.

EPS generates revenue through four primary streams: transaction commissions on bookings flowing through the platform, API and white-label platform licensing fees, affiliate commissions through TAAP and the Travel Creator Program, and advertising revenue from TravelAds and EG Reach+. Pricing is quote-based and not publicly disclosed, with multi-year contracts negotiated based on partnership scope and volume. The company's GTM combines direct enterprise field sales for tier-one suppliers (Accor, MGM Resorts, Royal Caribbean, Hertz, United MileagePlus), self-service/API access for mid-market developers, and affiliate/white-label channels for SMBs and individuals.

Name

Expedia Partner Solutions

Legal name

Expedia, Inc.

Website

https://expediapartnersolutions.com

Company type

Public

Founded year

1996

Operating status

Operating

Short description

Expedia Partner Solutions is the B2B travel technology arm of Expedia Group, providing inventory distribution, API access, white-label platforms, and advertising solutions to over 70,000 travel businesses globally across hotels, airlines, cruises, car rentals, and loyalty programs.

Ownership category

akta.pro rank

Product category

Travel Technology Platform

NAICS

Travel Arrangement and Reservation Services (5615), Travel Agencies (561510), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

B2B OTA/White-Label Booking Platforms & Affiliate Networks (THAKAAAO)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• B2B travel technology
• Travel API platform
• Hotel inventory distribution
• White label travel platform
• Travel advertising network

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction Commission (Booking Fees): Expedia Partner Solutions earns commissions on travel bookings made through its platform, connecting travelers with inventory from hotels, airlines, car rentals, cruises, and activities providers.
2. API Licensing (Rapid API): Technology licensing fees for partners accessing Expedia's travel inventory and booking capabilities through programmatic API integrations.
3. White Label Platform Fees: Revenue from licensing the White Label Travel Platform to partners who resell branded travel experiences to their customers.
4. Advertising Solutions (TravelAds): Sponsored listings, display advertising, and offsite advertising solutions enabling travel brands to reach travelers through Expedia's media network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Expedia Partner Solutions operates as a B2B travel technology platform that provides inventory distribution, API access, white-label booking platforms, and advertising solutions to travel industry partners. The platform enables hotels, airlines, car rentals, cruises, vacation rentals, and activity providers to distribute their inventory through Expedia Group's global network of 200+ booking sites across 75+ markets. Partners integrate via Partner Central, Rapid API, White Label Travel Platform, or the Travel Agent Affiliate Program (TAAP) to access a marketplace backed by 70+ petabytes of first-party data.

Product overview

Expedia Partner Solutions operates as a comprehensive B2B travel technology platform offering a portfolio of interconnected solutions. The core infrastructure includes Partner Central and Vrbo Owner Dashboard for inventory distribution management. B2B solutions encompass Rapid API for developer access, TAAP for travel agents, White Label Travel Platform for branded experiences, and Travel Creator Hub for influencer partnerships. The advertising portfolio includes TravelAds Sponsored Listings, EG Reach+ (offsite advertising), E Studio (creative services), and Display Advertising across a travel media network reaching 10M+ daily visitors. The platform processes 1B+ monthly searches across 200+ booking sites in 75+ markets, powered by 70+ petabytes of first-party data.

Differentiator

Problem solved

Functional benefit

Brands

• Expedia Travel Agent Affiliate Program (TAAP): B2B solution for travel agents and affiliates to access Expedia's inventory and earn commissions.
• Rapid API
• White Label Travel Platform
• Partner Central
• TravelAds
• EG Reach+
• E Studio
• Travel Creator Program

Products and services

• Rapid API Developer-facing API platform providing programmatic access to Expedia Group's travel inventory including hotels, flights, car rentals, activities, and cruise content for building custom travel applications.
• Partner Central Partner portal for inventory distribution management, enabling partners to list hotels and manage their business operations on Expedia Group's platform.
• Vrbo Owner Dashboard Dedicated dashboard for vacation rental owners to manage Vrbo listings, bookings, and property operations.
• Expedia Travel Agent Affiliate Program (TAAP) B2B platform enabling travel agents to access and sell Expedia Group travel inventory with affiliate commissions.
• White Label Travel Platform White label solution allowing partners to offer branded travel booking experiences powered by Expedia Group's technology.
• TravelAds Sponsored Listings Paid advertising solution enabling travel brands to feature sponsored listings in Expedia Group search results and travel media network.
• EG Reach+ Offsite advertising solution connecting brands with hundreds of millions of qualified travel shoppers across the web through Expedia Group's travel media network.
• E Studio Creative studio service providing award-winning ad creative development and campaign support for travel advertising.
• Display Advertising High-impact display ad placements across Expedia Group's network of travel sites and apps.
• Travel Creator Hub Platform for travel creators and influencers to access Expedia Group content and monetize travel partnerships.

Quantifiable outcome

• 130% increase in bookings year over year (Greece tourism campaign)
• +3 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AccorcoreChannel Partner/ Reseller/ DistributorAccor, a leading global hospitality group, partners with Expedia Partner Solutions for hotel inventory distribution, enabling their properties to reach travelers through Expedia's global marketplace.
• Avis Budget GroupcoreChannel Partner/ Reseller/ DistributorAvis Budget Group provides car rental inventory to Expedia's platform, allowing travelers to book car rentals alongside hotels, flights, and activities.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorCelebrity Cruises distributes cruise cabin inventory through Expedia's platform, reaching travelers booking hotels, flights, and other travel components.
• The Excellence CollectionminorChannel Partner/ Reseller/ DistributorThe Excellence Collection, a luxury hotel group, partners for inventory distribution of their premium resort properties.
• EnterprisecoreChannel Partner/ Reseller/ DistributorEnterprise Holdings provides car rental inventory distribution through Expedia's travel booking platform.
• HertzcoreChannel Partner/ Reseller/ DistributorHertz car rental inventory available for booking through Expedia's platform as part of comprehensive travel packages.
• Las Vegas (Tourism Board)coreGTM or Marketing PartnerLas Vegas tourism board partners for destination marketing, promoting Las Vegas travel through Expedia's advertising and distribution channels.
• MGM ResortscoreChannel Partner/ Reseller/ DistributorMGM Resorts International distributes hotel inventory and partners on advertising campaigns to promote their Las Vegas and other properties.
• RakutenminorGTM or Marketing PartnerRakuten loyalty program partnership enabling travel offers and benefits for Rakuten members booking through Expedia.
• Riu HotelscoreChannel Partner/ Reseller/ DistributorRiu hotel chain distributes inventory through Expedia's global marketplace reaching international travelers.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorRoyal Caribbean cruise line distributes cabin inventory through Expedia's platform as part of vacation package offerings.
• Tesco ClubcardminorGTM or Marketing PartnerTesco Clubcard loyalty program partnership providing travel redemption options for UK supermarket loyalty members.
• United MileagePluscoreStrategic or Co-development PartnerUnited Airlines loyalty program partnership for vacation package revenue, enabling MileagePlus members to book and earn miles on vacation packages.
• VacasacoreChannel Partner/ Reseller/ DistributorVacasa vacation rental management company lists properties on Expedia's platform including Vrbo for global distribution.
• Walmart+minorGTM or Marketing PartnerWalmart+ membership partnership providing travel benefits and booking capabilities for Walmart+ members.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sabre Hospitality: Sabre provides GDS distribution, hospitality CRS, and SynXis platform for hotels. It is a broad incumbent in B2B travel technology with overlapping API, white-label, and partner-portal capabilities versus EPS.
• Travelport (now part of eTraveli Group): Travelport is a global travel commerce platform providing distribution, retailing, and payment services. It overlaps with EPS in B2B travel distribution, content aggregation, and partner APIs.
• Amadeus Hospitality: Amadeus is a global travel technology provider with a significant hospitality and distribution business. Its Booking Engine, CRS, and Demand360 products overlap with EPS's partner distribution, advertising, and white-label offerings.
• Booking.com for Partners / Booking Holdings Connectivity: Booking Holdings operates the world's largest OTA plus a B2B Connectivity distribution network (formerly Travelgate) for hotels, flights, cars, and ground services. It is a broad incumbent competing with EPS on supply-side distribution and white-label capabilities.

Emerging players

• Cloudbeds: Cloudbeds provides a hospitality management suite including PMS, booking engine, and channel manager for independent hotels and alternative accommodations. It is an emerging player in B2B distribution technology comparable to EPS's Partner Central and Vrbo Owner Dashboard.
• Adara: Adara is a travel data co-op and audience platform powering personalization, advertising, and analytics for travel brands. It is an emerging player directly comparable to EPS's Travel Media Network, TravelAds, and first-party data monetization capabilities.

Direct peers

• Sojern: Sojern is a digital marketing platform built specifically for travel, offering programmatic advertising, sponsored listings, and offsite media. It directly competes with EPS's TravelAds, EG Reach+, and E Studio advertising solutions.
• Hotelbeds: Hotelbeds is one of the world's largest B2B bedbanks, distributing hotel inventory to travel agents, tour operators, and loyalty programs globally. It is the most directly comparable competitor to EPS's lodging distribution and white-label business.
• WebBeds (Webjet): WebBeds is a major B2B travel marketplace distributing hotel, flight, and ancillary inventory to the travel trade. It competes head-to-head with EPS across distribution, API access, and white-label offerings.

Regional players

• Trip.com Group (Ctrip): Trip.com Group operates a global OTA and a B2B travel platform (Trip.com B2B) for partners primarily in Asia. It is a regional B2B/white-label competitor in the same space as EPS, with overlapping supply, distribution, and partner integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/expediapartners
• Facebookfacebook.com/expedia.group
• LinkedInlinkedin.com/company/expedia-partner-solutions
• Instagraminstagram.com/expediagroup/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expedia Partner Solutions