What Bell Roofing does

Bell Roofing is a privately held, family-owned roofing contractor founded in 1998 in Atlanta, Georgia, serving residential and commercial customers across the greater Atlanta metropolitan area and western Georgia. The company specializes in full roof installation, replacement, repair, and maintenance across the full breadth of roofing systems, including GAF architectural and 3-Tab shingles for residential applications, and TPO, PVC, EPDM, and Modified Bitumen (GAF Liberty System) membranes, silicone and acrylic coatings, and built-up systems for commercial flat roofs. Proprietary Bell-branded system tiers (Bell 10/20/25 residential; Bell TPO, ModBit, and Coat 10/15/20 commercial) standardize product offerings and are backed by manufacturer warranties ranging from 10 to 35 years, with dual inspection controls (Bell Roofing plus GAF).

The company's business model is project-based and quote-driven, with revenue generated primarily through one-time installation and replacement contracts supplemented by repair services and recurring maintenance engagements. Inspection fees range from $375 to $550 and are conditionally waived upon project award. Bell Roofing maintains three offices (Atlanta, LaGrange, Marietta), operates with 11-50 employees, and reports more than 10,000 completed roofing projects since inception. Customer acquisition is overwhelmingly referral-driven, with approximately 90% of projects originating from customer testimonials — a positioning reinforced by prominence on Google, Yelp, BBB, Angie's List, and Nextdoor. GAF Master Elite (residential) and GAF Master Select (commercial) certifications, plus sustained GAF President's Club status since 1999, position Bell Roofing within the top 2% of contractors nationwide. Complementary offerings include LeaFree gutter guards, VELUX-certified skylight installation, storm recovery and insurance claim assistance, and IBHS Fortified Roofing systems.

Name

Bell Roofing

Legal name

Bell Roofing

Website

https://bellroofingco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Bell Roofing is a privately held, family-owned roofing contractor founded in 1998 in Atlanta, Georgia, providing residential and commercial roof installation, repair, and maintenance across the greater Atlanta metro area, certified as a GAF Master Elite and Master Select contractor.

Ownership category

akta.pro rank

Product category

Roofing Contracting Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB), Skylight Replacement (HSAPAJAD), Skylight Repair & Resealing (Roof-Integrated) (HSAGAKAK)

Keywords

• Residential roofing services
• Commercial roof installation
• Roof repair and maintenance
• Flat roof membranes
• Roof inspection services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roof Installation and Replacement: Bell Roofing generates the majority of its revenue from full roof installation and replacement services for both residential and commercial properties. Revenue is earned on a per-project basis as a one-time service fee. Pricing varies by roof system tier (Bell 10, Bell 20, Bell 25 for residential; TPO 10/15/20, ModBit 10/15/20, Coating systems for commercial). Projects are quoted per job based on roof size, materials selected, and labor.
2. Roof Repair Services: The company performs roof repairs including leak repairs, shingle replacement, flashing repair, and storm damage restoration. Repair revenue is one-time per service event, with a 1-year warranty on residential repairs and 2-year warranty on commercial repairs. Repair pricing varies by scope and is quoted on a per-job basis.
3. Roof Maintenance Services: Recurring roof maintenance services including seasonal inspections, flat roof maintenance, shingle roof maintenance, and gutter cleaning. Maintenance may be recurring per agreement or one-time per visit. Inspection fees range from $375 to $550.
4. Gutter and Gutter Guard Installation: Gutter installation (K-style, half-round), gutter guard (LeaFree system), and downspout services. Revenue is one-time per project, priced per linear foot or as part of a bundled roof-plus-gutter project.
5. Skylight Installation: Skylight installation and replacement services, including certified 3-Star VELUX contractor work. New skylights carry a 10-year no-leak workmanship warranty. Revenue is one-time per installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bell Roofing is an Atlanta-based roofing contractor that installs, repairs, and maintains residential shingle roofs and commercial flat/low-slope roof systems. The company delivers proprietary tiered system packages (Bell 10/20/25 for residential shingles, Bell TPO 10/15/20, Bell ModBit 10/15/20, and Bell Coat 15-R30/20-R35 for commercial) and complementary services including gutters, gutter guards, skylights, storm recovery, roof inspections, and insurance claim assistance.

Product overview

Bell Roofing offers a comprehensive portfolio of residential and commercial roofing products and services in the Atlanta metropolitan area. Their core product lines include four Bell residential roofing systems (Bell 25, Bell 20, Bell 10 Architectural, and Bell 10 3Tab) powered by GAF shingles, three TPO flat roof systems (TPO 10, 15, 20), three Modified Bitumen systems (Mod Bit 10, 15, 20), and two roof coating systems (Bell Coat 15-R30 and Bell Coat 20-R35). They also provide specialty offerings including LeaFree gutter guards, hail-resistant shingles, and fortified roofing systems meeting IBHS standards. Service offerings span roof repair, replacement, inspection, storm recovery, skylight installation, and insurance claim assistance. The company operates as a GAF Master Elite Contractor and GAF Commercial Master Select Contractor, utilizing GAF products across their residential and commercial divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Bell 10 System: Entry-level residential roofing system with 10-year workmanship warranty and 20-year materials warranty
• Bell 20 System
• Bell 25 System
• Bell TPO Systems
• Bell Modified Bitumen Systems
• Bell Coating Systems
• LeaFree Gutter Guards

Products and services

• Residential Roofing Systems (Bell 10, Bell 20, Bell 25 tiers) Complete residential asphalt shingle roofing systems for homeowners, using GAF shingles paired with GAF leak barriers, underlayment, and ventilation. Tiered packages (Bell 10 Architectural, Bell 10 3-Tab, Bell 20, Bell 25) differ by shingle type, warranty length, and inspection depth.
• Commercial TPO Roofing Systems (Bell TPO 10/15/20) Single-ply TPO membrane commercial roofing system with heat-welded seams, available in 10-, 15-, and 20-year tiers. Functional on 0/12+ pitch roofs, designed for long-term weather resistance on commercial flat roofs.
• Commercial Modified Bitumen Systems (Bell ModBit 10/15/20) Self-adhering modified bitumen roofing system using the GAF Liberty System, available in 10-, 15-, and 20-year warranty tiers. Suitable for low-slope (1/12+ pitch) commercial and residential roofs without torch-applied installation.
• Commercial Roof Coating Systems (Bell Coat 15-R30, 20-R35) Premium silicone or acrylic roof coating system with full-fabric waterproof membrane reinforcement, available in 15- and 20-year tiers with renewable warranty extensions up to 30 or 35 years. Designed for cost-effective commercial roof restoration.
• LeaFree Gutter Guards Aluminum (.024 gauge) gutter guard system with curved nose design that blocks debris while allowing water drainage. No brackets or hangers required; available in 15 colors plus copper; lifetime warranty. Fits K-style gutters.
• K-Style and Half-Round Gutters Seamless K-style 6-inch gutters for modern homes and half-round gutters for pre-1950s homes, installed with crown molding design for superior water flow and minimal leak points.
• GAF Timberline AS II Hail-Resistant Shingles Impact-resistant architectural shingles with UL 2218 Class 4 rating, featuring a proprietary rubber-like formula for hail and wind resistance, plus resistance to mold and fungal growth.
• Fortified Roofing System IBHS-certified fortified roofing system exceeding standard building codes with ring-shank nail reinforcement, double underlayment, Class 4 impact shingles, and enhanced drip edge. Qualifies homeowners for 6% to 10% insurance discounts.
• Roof Repair Services Comprehensive roof repair services including leak detection, shingle replacement, flashing repair, and storm damage restoration for residential and commercial properties. Residential repairs carry a 1-year warranty; commercial repairs carry a 2-year warranty.
• Roof Inspection Services Professional roof inspection services with comprehensive assessments, photographic documentation, moisture readings, and detailed inspection reports for insurance claims and property management. Inspection fees range from $375 to $550 and are waived if Bell Roofing is selected for the repair or replacement.
• Storm Recovery Roofing Services Emergency storm damage restoration including hail, wind, and tree damage repairs with 24/7 availability, insurance claim assistance, and comprehensive damage assessment.
• Skylight Installation Services VELUX 3-Star certified skylight installation and repair for residential and commercial properties, with new skylights carrying a 10-year no-leak workmanship warranty.
• Commercial Silicone Roof Coating Commercial-grade silicone roof coating for flat roofs, terraces, and deck areas providing waterproofing, UV resistance, and extended roof longevity with energy-efficient benefits.
• Roof Additions and Roof Framing Custom roof addition construction including dormers, gables, eaves, and cupolas with 5-year warranty on framing work, enhancing living space and architectural appeal.
• Insurance Claim Assistance Comprehensive roof damage insurance claim support including visual inspection, evidence documentation, claim filing guidance, adjuster meeting support, and code-compliant repairs.

Quantifiable outcome

• 90% of projects originate from customer referrals and testimonials
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• GAFcoreTechnology or IntegrationGAF is Bell Roofing's primary manufacturer partner. Bell Roofing holds three GAF certifications: GAF Master Elite Contractor (residential, top 2% nationwide since 2017), GAF Master Select Contractor (commercial, top 2% nationwide), and GAF Certified Maintenance Professional. All Bell system tiers (Bell 10/20/25, Bell TPO, Bell ModBit, Bell Coat) are GAF-backed with warranties ranging from 10 to 30 years. Every roof installation receives a GAF inspection as part of the quality control process. Bell Roofing also participates in the GAF President's Club and is authorized to offer the GAF Diamond Pledge Warranty.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tecta America Corporation: One of the largest commercial roofing contractors in the U.S., operating across all major markets. Provides TPO, EPDM, modified bitumen, and coatings at commercial scale. Bell Roofing competes with Tecta on commercial projects in the Atlanta metro.
• Roofing Corp of America: Multi-state residential and commercial roofing consolidator operating across the Southeastern U.S. Provides roof replacement, repair, and storm damage services at scale. Represents a regional roll-up competitor to Bell Roofing.
• Nations Roof: National commercial roofing contractor serving multi-site customers across the U.S. Specializes in TPO, EPDM, modified bitumen, coatings, and maintenance. Represents a larger commercial competitor to Bell Roofing's commercial division.
• Greenwood Industries: Commercial roofing and sheet metal contractor operating across the Eastern U.S. Provides commercial roof installation, repair, and sheet metal work. Competes with Bell Roofing on commercial projects in the Southeast.
• CentiMark Corporation: Largest commercial roofing and flooring contractor in North America, with national coverage and significant presence in the Southeast. Provides commercial roof installation, repair, and maintenance — overlapping with Bell Roofing's commercial segment.

Direct peers

• Baker Roofing Company: Regional residential and commercial roofing contractor headquartered in Raleigh, NC, serving the Carolinas and Southeast U.S. Offers shingle, flat roof, and metal roofing with a similar full-service model. Closest geographic and operational peer to Bell Roofing.
• Colony Roofers: Atlanta-based residential and commercial roofing contractor offering roof replacement, repair, and storm damage services. Directly competes with Bell Roofing in the Atlanta metropolitan market with comparable service offerings.
• Perimeter Roofing: Atlanta-area residential and commercial roofing contractor serving the same metro geography as Bell Roofing. Offers roof installation, repair, and storm damage services with a similar local, referral-driven model.
• Bone Dry Roofing: Multi-state residential and commercial roofing contractor operating across the Midwest and Southeast. Offers roof repair, replacement, gutter, and insulation services with a similar referral-driven model. Comparable in scale, scope, and customer base to Bell Roofing.

Regional players

• ProCraft Exteriors: Regional roofing and exteriors contractor serving the Southeastern U.S. with residential and commercial roofing, siding, and gutter services. Comparable service mix and tiered product offering to Bell Roofing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bellroofingga
• Facebookfacebook.com/bellroofingatlanta
• LinkedInlinkedin.com/company/bell-roofing
• Instagraminstagram.com/bellroofing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell Roofing