What Andy Mohr Honda does

Andy Mohr Honda is an authorized Honda franchise dealership located at 1441 Liberty Drive in Bloomington, Indiana, operating as part of the Andy Mohr Automotive Group. Founded in 1992, the company sells the full Honda vehicle lineup — including Accord, Civic, CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue, Odyssey, and Ridgeline — alongside a broad pre-owned inventory that includes budget segments under $10,000 and $15,000. Beyond vehicle sales, the dealership operates an integrated finance department offering loans, leasing, subprime financing ("Mohr Affordable Options"), and a certified pre-owned program built on a 182-point inspection with vehicle history reports, warranties, and 24-hour roadside assistance.

The business model combines traditional brick-and-mortar retail with digital sales channels via the DealerOn dealer website platform. Customers can browse inventory online, schedule test drives, apply for credit pre-qualification, and use the "Mohr to Your Door" home delivery service for remote purchases. After-sale revenue is captured through a certified Honda service department (oil changes, alignment, brake and transmission repair, battery and tire services), an OEM Honda parts department, and an affiliated Andy Mohr Collision Center for body work and auto glass. Pricing follows one-time transaction models on vehicles and unit pricing on service specials, with tiered promotions such as the "Spend Mohr Save Mohr" service discount ladder.

The dealership serves a horizontally segmented individual consumer base across Bloomington, Columbus, Ellettsville, Indianapolis, and Terre Haute, including commuters, families, first-time buyers, and adventure-oriented shoppers. Revenue streams are diversified across new vehicle sales, used vehicle sales, leasing (recurring), finance transaction fees, service professional fees, OEM parts sales, and collision repair — though the company itself is a single rooftop with 11-50 employees and no disclosed financials.

Name

Andy Mohr Honda

Legal name

Andy Mohr Honda

Website

https://andymohrhonda.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Andy Mohr Honda is an authorized Honda franchise dealership in Bloomington, Indiana, selling new, certified pre-owned, and used Honda vehicles alongside financing, leasing, certified service, OEM parts, and collision repair to individual consumers across the greater Indianapolis region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including Accord, Civic, CR-V, HR-V, Passport, Pilot, Odyssey, Ridgeline, and Prologue models
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Honda models and other makes, with vehicles ranging from budget options under $10,000 to premium models
3. Vehicle Leasing: Honda lease deals with typically low monthly payments for customers who prefer to lease rather than own vehicles
4. Finance and Financing Services: Vehicle financing, special financing programs for customers with low or no credit, credit pre-qualification, and payment calculator tools
5. Service and Maintenance: Certified Honda service including oil changes, alignment, brake repair, battery service, transmission repair, tire services, and multi-point inspections
6. Parts Department: Sale of official Honda parts and accessories for vehicle repairs and maintenance
7. Collision Center: Body shop and auto glass repair services through affiliated Andy Mohr Collision center

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Andy Mohr Honda is an authorized Honda franchise dealership that sells new Honda vehicles (Accord, Civic, CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue, Odyssey, Ridgeline), used vehicles, and Honda certified pre-owned vehicles. The dealership also offers vehicle financing, leasing, OEM Honda parts, a Honda-certified service and maintenance department, collision repair, and home delivery via its Mohr to Your Door service.

Product overview

Andy Mohr Honda operates as a single-location Honda dealership offering a unified vehicle sales and service experience. The core offering centers on new and certified pre-owned Honda vehicle sales across 10 models (Accord, Civic, CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue, Odyssey, Ridgeline), supplemented by an extensive used vehicle inventory. The dealership integrates financing, leasing, and service departments as key components of its business model, with supporting offerings including collision repair, parts sales, and home delivery (Mohr to Your Door). The product portfolio functions as a traditional dealership model where vehicles, financing, and after-sale services (maintenance, parts, collision) operate as interconnected revenue streams rather than standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• Mohr to Your Door: Home delivery service for vehicles purchased from the dealership
• Mohr Affordable Options

Products and services

• New Honda Vehicle Sales Sale of new Honda vehicles including Accord, Civic, CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue, Odyssey, and Ridgeline models to individual consumers.
• Used Vehicle Sales Pre-owned vehicles from various manufacturers including Honda and other brands, with diverse model years, mileage options, and budget tiers under $10,000 and $15,000.
• Honda Certified Pre-Owned Vehicles Certified pre-owned Honda models that pass a comprehensive 182-point inspection, with vehicle history reports, warranties, and 24-hour Roadside Assistance.
• Vehicle Lease Deals Honda lease programs offering low monthly payments for customers who prefer to lease rather than own vehicles.
• Vehicle Financing Finance department offering loan coordination with banks and lenders, credit pre-qualification, payment calculators, and special financing for customers with low or no credit through Mohr Affordable Options.
• Service and Maintenance Honda-certified technicians providing alignment, brake repair, filter replacements, engine tune-ups, oil changes, tire balancing, tire rotation, transmission repair, and battery service.
• Honda Parts Department Official Honda parts supply for vehicle repairs and maintenance, ensuring components designed specifically for each vehicle model.
• Collision Center Body shop and collision repair services including auto glass repair for vehicles damaged in accidents, operated through affiliated Andy Mohr Collision center.
• Mohr to Your Door Home delivery service for purchased vehicles, allowing customers to receive their new Honda at their location.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Honda (American Honda Motor Co.)coreTechnology or IntegrationAuthorized Honda franchise dealership representing the Honda brand. Provides access to new Honda vehicle inventory, manufacturer incentives, Honda certified pre-owned program, Honda lease deals, and official Honda parts. The dealership operates under Honda's brand standards and programs.
• Kelley Blue Book (KBB)minorGTM or Marketing PartnerKelley Blue Book Instant Cash Offer program enables customers to receive cash offers for their vehicles when selling or trading in.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Tom Wood Honda: Another Indiana-based authorized Honda franchise dealer in the Indianapolis market; comparable single-rooftop Honda franchise with similar new/used/CPO/service offering, competing for the same local consumer base as Andy Mohr Honda.

Broad incumbents

• AutoNation: Largest US franchised auto dealer group with 200+ rooftops across many brands including Honda; comparable new/used vehicle, F&I, parts, and service revenue streams, but at massive scale and publicly traded.
• Lithia Motors: Public dealer group operating 300+ US franchises including Honda stores; offers the same core mix of new sales, used, finance, parts, and service, and has been an aggressive consolidator of single-point dealerships.
• Penske Automotive Group: Public global automotive retailer with significant US franchised dealer operations; comparable in offering new vehicles, F&I, service, and parts, with a broader premium brand mix and international footprint.
• Group 1 Automotive: Public US/UK franchised dealer group operating 200+ rooftops across multiple brands; directly comparable business model — new/used sales, F&I, parts and service — at much greater scale.
• Sonic Automotive: Public US franchised dealer group with EchoPark used-vehicle stores alongside traditional franchised dealerships; comparable core dealership offering with parallel used-car retail strategy that competes for similar buyers.
• Asbury Automotive Group: Public US franchised dealer group with 150+ rooftops and a heavy focus on F&I product penetration and Clicklane digital retailing; comparable business model and revenue mix but at materially greater scale.
• Herb Chambers Companies: Large private US dealer group operating dozens of franchises primarily in the Northeast; comparable single-group multi-rooftop model with new vehicle, used, F&I, parts, and service revenue streams.

Direct peers

• CarMax: Largest US used-vehicle retailer with fixed-price no-haggle model, financing, and home delivery; directly competes with Andy Mohr Honda's used vehicle and special finance business and represents the structural benchmark the dealership is differentiating against.

Emerging players

• Carvana: Pure-online used vehicle retailer with home delivery and vending-machine pickup; competes for the same digitally-native used car buyer that the Mohr to Your Door service is designed to capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/andymohrhonda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andy Mohr Honda