What 93digital does

93digital, rebranded to ClarityDX in 2024, is a London-based digital agency specialising in enterprise WordPress design, development, and support. Founded in 2016, the firm operates as a subsidiary of Clarity, a global integrated agency focused on growth and reputation for technology brands. Its core service set spans Enterprise WordPress Development, WordPress Web Design, UX & Design, B2B Digital Strategy & Consultancy, Multilingual WordPress Development, and Support & Maintenance, augmented by proprietary tooling (the Clarity Blocks component library) and delivery capability in headless WordPress architectures.

The agency positions itself as a strategy-first partner to B2B technology, SaaS, professional services, FinTech, and sustainability clients, with named case studies including Mitie plc, Open Banking, BridgeU, Kadence International, Autovista Group, and Imagination Tech. Technical differentiation is anchored on WordPress VIP Partner status and a WP Engine Strategic Partner relationship, alongside credentials such as B Corp, Cyber Essentials, and Living Wage Foundation certifications. Marketing and demand generation rely on content (blog, whitepapers), case studies, and LinkedIn, with sales conducted primarily through direct enterprise engagement and website enquiry channels.

The business model is professional services-led: revenue is generated through project-based website builds, replatforming engagements, and recurring support and maintenance retainers priced on a quote basis. Geographic delivery is anchored in London with claimed UK and global reach; pricing is not publicly disclosed. As a Clarity subsidiary, ClarityDX also offers clients access to extended group services including PR, public affairs, content marketing, social media, and analytics.

Name

93digital

Legal name

Clarity London Ltd

Website

https://93digital.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ClarityDX (formerly 93digital) is a London-based enterprise WordPress agency offering design, development, multilingual, headless CMS, and support services to B2B technology, SaaS, FinTech, and professional services clients, operating as a subsidiary of the Clarity group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise WordPress Web Design & Development: Design, development and delivery of digital experiences for B2B clients including web design projects, enterprise WordPress builds, and complex development projects
2. WordPress Support & Maintenance Retainers: Ongoing website support and maintenance retainer services with dedicated internal support team managing projects around the clock inline with SLAs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

93digital (now ClarityDX) is a London-based digital agency that designs, develops and supports Enterprise WordPress websites for B2B clients. Services are delivered as project-based website builds, replatforming engagements, and ongoing support & maintenance retainers, underpinned by a strategy-first B2B digital marketing approach and proprietary tooling (Clarity Blocks). The agency holds WordPress VIP Partner status and integrates with parent agency Clarity to extend offerings into PR, content marketing, social media and analytics.

Product overview

ClarityDX (formerly 93digital) is a London-based enterprise WordPress agency offering a comprehensive suite of services centred on WordPress design and development. The core offering comprises Enterprise WordPress Development, WordPress Web Design, UX & Design, B2B Digital Strategy & Consultancy, WordPress Support & Maintenance, and Multilingual WordPress Development. The agency also provides proprietary tools including Clarity Blocks (a custom WordPress block library for fast development) and Headless WordPress CMS solutions. All services are delivered as professional services rather than a software-as-a-product model, with clients engaging for project-based website builds, replatforming, and ongoing support retainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise WordPress Development Complex WordPress development services delivered securely and at scale for B2B clients, leveraging WordPress VIP Partner status. Targeted at B2B technology, SaaS, FinTech, sustainability and professional services organisations undertaking enterprise-grade website builds and replatforming.
• WordPress Web Design B2B-focused WordPress website design service delivering fast, flexible, UX-centric, SEO-optimised websites that produce measurable outcomes for B2B marketers across the buyer journey.
• UX & Design User-centric design service underpinning strategically successful web design projects that drive business value across the B2B buyer journey.
• B2B Digital Strategy & Consultancy Strategy-first consultancy establishing B2B digital marketing strategy foundations that underpin high-performance website design projects for B2B tech, SaaS and services clients.
• WordPress Support & Maintenance Ongoing WordPress support and maintenance retainer service with a dedicated internal team managing and maintaining complex development projects around the clock in line with SLAs.
• Multilingual WordPress Development Specialist WordPress development service for multilingual website implementations, enabling global digital delivery for clients operating across multiple regions.

Quantifiable outcome

• ClarityDX (formerly 93digital) has delivered successful projects for enterprise clients including Mitie plc, Kadence International, and other B2B brands

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• ClaritycoreStrategic or Co-development PartnerClarityDX is part of Clarity - a global, integrated agency specialising in growth and reputation for leading tech brands. 93digital and 93x joined the Clarity family, providing clients access to extended services including PR, public affairs, content marketing, social media and analytics.
• WordPress VIPcoreTechnology or IntegrationWordPress VIP Partner agency status - one of just a few agencies in the UK to achieve this partnership level. Enables delivery of enterprise-grade WordPress solutions at scale.
• WP EnginestrategicTechnology or IntegrationWP Engine Strategic Partner Agency status for hosting and WordPress platform services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Human Made: Human Made is a UK-headquartered WordPress VIP Gold Partner agency delivering enterprise WordPress builds and platform engineering for global brands; the closest direct competitor to 93digital/ClarityDX in the UK enterprise WordPress segment.
• Studio 24: Studio 24 is a UK-based digital agency delivering WordPress and accessible web design for charities and B2B clients; a regional specialist competitor with overlap in services and UK market focus.
• WebDevStudios: WebDevStudios is a US-based WordPress agency offering enterprise design, development, and maintenance; comparable as a specialist WordPress services firm competing in the broader enterprise WordPress market.
• Valiant: Valiant is a digital agency focused on WordPress and Drupal enterprise builds for B2B brands; comparable as an enterprise CMS specialist with overlapping delivery model and target clients.
• Multidots: Multidots is a WordPress-focused digital agency and VIP Partner serving enterprise publishers and B2B brands; directly comparable as a specialist WordPress engineering and design agency with a similar enterprise retention model.
• rtCamp: rtCamp is an enterprise WordPress agency and VIP partner delivering high-traffic, large-scale WordPress builds; comparable in capability profile and target enterprise buyer to 93digital/ClarityDX.
• 10up: 10up is a global WordPress VIP partner agency offering enterprise web design, development, and support; it competes for the same enterprise B2B WordPress engagements, particularly in the US and EMEA.

Broad incumbents

• Dept: Dept is a large global digital agency with significant enterprise web/CMS practice; it competes for the same B2B enterprise web builds but as a broad incumbent rather than a WordPress specialist.
• WP Engine: WP Engine is the managed WordPress hosting platform and ClarityDX's strategic partner; comparable as a broader WordPress ecosystem incumbent whose partner ecosystem overlaps with where ClarityDX sells.

Emerging players

• Webflow Professional Partners: Webflow's certified partner agencies compete for the same B2B marketing-led website projects but on a different platform; relevant as the emerging alternative to WordPress that could draw demand away from ClarityDX's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarity-digital-experience
• Xx.com/93digitaluk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 93digital