Cheers

What Cheers does

Cheers, legally registered as Cheers Online Store and self-described as Nepal's largest online store for liquors and daily groceries, is a private direct-to-consumer e-commerce operator founded in 2016 and headquartered in Pulchowk, Lalitpur. The company serves adult consumers in the Kathmandu Valley through a curated two-vertical catalogue: a Liquor vertical with deep SKU coverage across whisky, vodka, beer, wine, gin, rum, liqueur, tequila, brandy, Japanese liquor, mixers, tobacco (including IQOS devices, heated tobacco, and nicotine pouches), and glassware; and a Grocery vertical spanning daily foods, beverages, biscuits, confectionery, snacks, sauces and spreads, personal care, baby care, household, and a nascent pharmaceutical sub-category.

The underlying technology is a self-built e-commerce platform (cheers.com.np) fronted with a multi-channel ordering layer that includes website, phone, Viber, and WhatsApp ordering, supported by integration with 13 payment rails spanning Nepali digital wallets (eSewa, Khalti, Fonepay, Connect IPS, MOCO, NepalPay, IME Pay, Namaste Pay) and international card networks and wallets (Visa, Mastercard, American Express, UnionPay, AliPay), plus cash and card on delivery. There is no proprietary AI/ML layer disclosed; the technology stack is conventional e-commerce plus last-mile logistics.

Cheers monetizes through unit-priced retail markups on individual SKUs, with prices ranging from approximately NPR 35 for low-cost grocery items to NPR 96,445 for ultra-premium liquor, and runs promotional mechanics (Buy 3 Get 1 Free, bundled glassware, combo packaging) to lift basket size. Distribution is operated in-house rather than via third-party logistics, with a 45-minute free-delivery SLA covering areas up to 6km beyond Kathmandu's Ring Road, 365 days a year, between 10:00am and 9:30pm NST. The customer base is fully B2C — individual adult consumers in Nepal seeking convenient, age-verified online purchasing of alcohol and daily necessities — with no disclosed enterprise or B2B contracts. Headcount is reported in the 11-50 band, ownership is undisclosed, and no funding rounds, M&A activity, or public-market filings are on record.

Name

Cheers

Legal name

Cheers Online Store

Website

https://cheers.com.np

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cheers is a Kathmandu-based online retailer selling imported and domestic liquor, tobacco, and daily groceries to adult consumers across the Kathmandu Valley, with 45-minute home delivery up to 6km outside the Ring Road and cash or digital-wallet payment on receipt.

Ownership category

akta.pro rank

Product category

Online Liquor Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Alcohol & Tobacco-Led Convenience Stores (CRAHABAI)

akta.pro secondary industry

Traditional Convenience Stores (Alcohol/Tobacco-led) (CRANAJAA)

Keywords

• Online liquor retail
• Alcohol home delivery
• Grocery e-commerce
• Beverage delivery service
• Convenience retail

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of alcoholic beverages and grocery products through online platform and phone orders. Revenue generated from markup on products sold directly to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cheers is an online liquor and grocery retail store operating in Nepal from Pulchowk, Lalitpur. It sells genuine domestic and imported alcoholic beverages (whisky, vodka, beer, wine, gin, rum, liqueur, tequila, brandy, Japanese liquor) alongside daily grocery items (food, beverages, personal care, baby care, household products), offering free doorstep delivery within 45 minutes across the Kathmandu Valley and up to 6km outside Ring Road.

Product overview

Cheers is an online liquor and grocery store operating in Nepal, offering two main product categories: Liquor and Grocery. The Liquor category includes whisky, vodka, beer, wine, gin, rum, liqueur, tequila, brandy, Japanese liquor, mixers, tobacco, and glassware. The Grocery category includes daily foods, beverages, biscuits, confectionery, snacks, sauce and spreads, personal care, baby care, and household items. The company provides free delivery within 45 minutes to areas up to 6km outside Ring Road, with delivery hours from 11:00 AM to 09:30 PM NST.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquor Online retail of alcoholic beverages including whisky (regular, premium, American & Bourbon, single malt, domestic), vodka, beer (imported, domestic, beer cases, non-alcoholic), wine (red, white, rose, sparkling, prosecco, champagne, flavoured, domestic), gin, rum, liqueur (including soju and ready-to-drink), tequila, brandy (VS, VSOP, Napoleon, XO cognac, regular, domestic), Japanese liquor (sake, shochu, umeshu, wines), mixers (syrups, ice cubes, bar accessories), tobacco (cigarettes, IQOS devices, heated tobacco, nicotine pouches, rolling papers), and glassware. Targeted at adult consumers in Nepal seeking genuine imported and domestic alcoholic beverages with 45-minute doorstep delivery within Kathmandu Valley.
• Grocery Online retail of daily grocery products including daily foods (rice, pulses and grains, cooking oil, masala spices and herbs, breakfast cereals, organic superfood, tea, coffee), beverages (soft drinks, fruit juice, energy drinks, coconut drink, non-dairy and soy milk, health drinks, mineral water), biscuits (digestives, cookies, crackers, creamy, plain), confectionery (candy, bars and jelly, dessert sweets, chewing gum, mouth fresheners), snacks (bhujia, chips, dry fruits, instant noodles, frozen foods, popcorn, pastas and noodles, seaweed and tteokbokki, rice paper and wrap, canned foods, papad, soup), sauce and spread (ketchup, sauce and mayonnaise, butter, jam and honey, chocolate spread, peanut butter, syrups), personal care (hair care, skin care, oral care, fragrances, toiletries, feminine hygiene, shaving supplies), baby care (baby diapers, baby wipes, baby oral care, cleaning and sterilizing products), and household items (household and toilet cleaner, laundry, kitchen and dishwashing, tissue papers, pest control, air freshener, car air freshener, puja supplies, batteries, shoe polish). Targeted at Nepalese consumers seeking convenient home delivery of daily essentials within 45 minutes in the Kathmandu Valley.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Drizly: US-based online alcohol delivery marketplace. Closest direct peer in business model — online liquor retail with rapid home delivery — useful as a comparable for unit economics, regulatory navigation, and category expansion patterns.

Emerging players

• SmartDoko: Online grocery delivery service in Kathmandu Valley. Comparable for last-mile grocery delivery operations in the same geography; directly overlaps Cheers' grocery half of the offering.
• Muncha.com: Nepalese online grocery and household goods retailer. Comparable for online grocery e-commerce operations and Kathmandu consumer base, though without Cheers' alcohol specialization.
• Foodmandu: Nepal's leading food delivery platform based in Kathmandu. Comparable for last-mile delivery operations and DTC consumer habits; potential future alcohol-delivery entrant that could overlap directly with Cheers.
• Pathao Nepal: Ride-hailing and delivery super-app in Nepal with food delivery. Comparable for urban Kathmandu last-mile logistics infrastructure and DTC consumer relationships; potential platform competitor for delivery-led retail.

Broad incumbents

• BigMart Nepal: Omnichannel grocery and general merchandise retailer in Nepal. Comparable for food/retail assortment and physical-plus-online presence; competes for household grocery spend though operates with a different store-based model.
• Thulo.com: Nepalese e-commerce marketplace selling groceries, electronics and household items. Comparable as multi-category online retailer in Nepal competing for the same online-shopper wallet share.
• SastoDeal: Major Nepalese e-commerce marketplace offering groceries and household goods. Comparable online grocery catalog breadth; serves overlapping consumer base in Kathmandu though without Cheers' liquor focus.
• Daraz Nepal: Alibaba-backed general e-commerce marketplace operating in Nepal. Comparable as a leading online retail platform in the same geography; competes for digital shelf and consumer attention though it does not specialize in alcohol.

Regional players

• Tipple (India): Online liquor delivery startup operating in select Indian cities. Directly comparable business model (alcohol e-commerce + rapid delivery) in a South Asian regulatory environment similar to Nepal's; useful for category-bench forecasting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cheersonlineliquor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheers