Daraz Nepal

What Daraz Nepal does

Daraz Nepal operates a multi-category consumer e-commerce marketplace in Nepal, listed under the legal entity Daraz Kaymu Private Limited and headquartered in Kathmandu. The platform connects Nepali consumers with third-party sellers across fashion, electronics, mobile phones, home and living, health and beauty, groceries, babies and toys, sports, and automotive verticals. The technical stack is delivered through a responsive website at daraz.com.np, native mobile applications for iOS, Android, and Huawei (with a reported 4.8 app rating), proprietary Daraz Logistics (DL) for last-mile fulfillment, voice search with biometric login, and integrated payments spanning eSewa, IME Pay, Visa, Mastercard, and cash on delivery. Sub-brands — Daraz Mall (authenticated branded goods under a 2x Money Back Guarantee), Daraz Like New (refurbished electronics with 3-6 month warranty), DFresh (grocery), and Daraz Pay — extend the marketplace into verticalized and adjacent commerce surfaces.

The company is a wholly owned subsidiary of Daraz Singapore Private Limited and forms the Nepal node of the Lazada group's South Asian footprint (alongside Pakistan, Bangladesh, Sri Lanka, and Myanmar), with a Daraz International feature enabling cross-border shopping into Lazada and Miravia markets across SEA and Europe. Revenue is generated through marketplace commissions on third-party seller transactions, transaction and seller service fees (including logistics, advertising, and seller financing assessment), and digital goods/voucher sales. Go-to-market is product-led consumer PLG — mobile-first acquisition driven by app-store presence, flash-sale campaigns (11.11, 12.12, Dashain), and social channels (Facebook, Instagram, YouTube, SMS/email) — combined with seller onboarding through a Seller Center portal and Daraz University training programs.

Customer segments are horizontal: individual Nepali consumers as the primary buyer audience and a long tail of third-party sellers (individuals and SMEs) as the supply side. The platform supports an affiliate referral program and an AI-driven AlimeBot customer-service widget. Pricing is marketplace-driven (individual sellers set prices in Nepali Rupees inclusive of VAT) with promotional flash-sale discounts ranging from 5% to 81%. No public revenue, funding history, or management-team expansion beyond the disclosed COO, CCO, and CFO is available in the source data.

Name

Daraz Nepal

Legal name

Daraz Kaymu Private Limited

Website

https://daraz.com.np

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Daraz Nepal is a multi-category e-commerce marketplace, operated as Daraz Kaymu Private Limited, serving Nepali consumers and third-party sellers through a website, mobile apps, and proprietary logistics. It is the Nepal node of the Lazada group's five-country South Asian footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission: Daraz operates as a marketplace platform collecting commissions from third-party sellers who list and sell products on the platform
2. Transaction Fees: Fees charged on transactions processed through the platform
3. Seller Services: Additional services offered to sellers including logistics, advertising, and seller financing assessment
4. Digital Goods: Sale of digital products and vouchers through the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Daraz Nepal is a multi-category online marketplace that connects individual consumers in Nepal with thousands of third-party sellers offering products across fashion, electronics, mobile phones, home and living, health and beauty, groceries, sports, automotive, and other categories. The platform operates through a website and native mobile apps, handles order fulfillment via its proprietary Daraz Logistics service, processes payments through multiple digital and cash channels, and runs frequent flash-sale promotional events such as 11.11, 12.12, Dashain, Mobile Week, and Valentine's Day.

Product overview

Daraz Nepal operates as a multi-category e-commerce marketplace platform with a core marketplace connecting buyers and sellers, supported by native mobile applications for iOS and Android. The platform offers supplementary services including Daraz Pay for digital payments, Daraz Logistics Partner for delivery, Daraz University for seller education, and an Affiliate Program for referral marketing. Specialized sub-brands include Daraz Mall (branded/authenticated products with 2x Money Back Guarantee) and Daraz Like New (certified refurbished electronics with 3-6 month warranties). Daraz International enables cross-border shopping from regional and global Lazada and Miravia marketplace partners.

Differentiator

Problem solved

Functional benefit

Brands

• Daraz Mall: A section of the platform featuring trusted brands with 100% authentic products covered under 2x Money Back Guarantee.
• Daraz Like New
• DFresh
• Daraz University

Products and services

• Daraz Marketplace Online multi-category marketplace connecting individual buyers in Nepal with third-party sellers listing products across fashion, electronics, mobile phones, home and living, health and beauty, groceries, babies and toys, sports, and automotive categories.
• Daraz Mobile App Native shopping application available for iOS, Android, and Huawei smartphones, enabling Nepali consumers to browse, purchase, and track marketplace orders on mobile devices with push notifications and app-exclusive vouchers.
• Daraz Mall Curated authenticated-products storefront featuring branded items from trusted sellers, backed by a 2x Money Back Guarantee for eligible purchases, targeting Nepali consumers seeking assurance against counterfeit goods.
• Daraz Like New Certified refurbished electronics program offering previously owned phones and devices in fully functional condition with minor cosmetic imperfections, covered under a 3–6 month warranty depending on the product price tier.
• Daraz Pay Digital payment and recharge service integrated into the Daraz Nepal platform, enabling secure online transactions and top-ups for buyers and sellers on the marketplace.
• Daraz Logistics Partner (DLP) Proprietary logistics and delivery service that handles order fulfillment and last-mile delivery for marketplace sellers and buyers across Nepal.
• Daraz International Cross-border shopping feature that enables Nepali users to purchase from international sellers on Lazada and Miravia marketplaces operating in Singapore, Malaysia, the Philippines, Indonesia, Vietnam, Thailand, Spain, and Portugal.
• Daraz Affiliate Program Commission-based referral program that lets individuals earn by promoting Daraz products through unique tracking links.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Lazada GroupcoreStrategic or Co-development PartnerDaraz Nepal is part of the Lazada group, one of Southeast Asia's leading e-commerce platforms. Lazada operates in multiple countries including Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand. Daraz leverages Lazada's technology, logistics, and operational expertise.
• eSewacoreTechnology or IntegrationDigital payment partner enabling e-wallet payments for online transactions on Daraz Nepal platform
• IME PaycoreTechnology or IntegrationMobile payment service integration for processing digital transactions on the platform
• VisacoreTechnology or IntegrationCredit and debit card payment processing through Visa network
• MastercardcoreTechnology or IntegrationCredit and debit card payment processing through Mastercard network
• Daraz Logistics (DL)coreImplementation/ SI/ Consulting PartnerProprietary logistics and delivery service handling order fulfillment across Nepal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flipkart: India's largest horizontal e-commerce marketplace. Highly comparable in business model (third-party marketplace, sub-brands for refurbished and grocery, logistics arm Ekart), serving a similar South Asian consumer demographic at much larger scale.
• Tokopedia: Indonesia's largest horizontal marketplace (now part of GoTo). Comparable in operating a multi-category marketplace with logistics partnerships and digital-payment integration in a high-growth emerging market.
• Shopee: Leading Southeast Asian horizontal marketplace operated by Sea Group. Comparable in mobile-first, flash-sale-driven consumer playbook and emerging-market positioning to Daraz's role in Nepal within the Lazada network.
• Amazon India: Global incumbent operating one of the largest marketplaces in India, a directly adjacent South Asian market. Comparable in marketplace mechanics, logistics ownership, and sub-brand portfolio, and increasingly relevant as cross-border shopping grows in Nepal.

Others

• Lazada: Parent-group marketplace operating across Southeast Asia. Not a competitor to Daraz Nepal (same group), but the closest operational analogue and the source of cross-border demand for Daraz International.

Direct peers

• SastoDeal: One of the earliest and most recognized Nepal-based horizontal e-commerce marketplaces. Directly competes with Daraz Nepal for sellers, consumers, and category leadership in the same domestic market with a similar marketplace commission model.
• Meesho: Indian social commerce marketplace targeting price-sensitive consumers in Tier-2/3 cities. Strongly comparable to Daraz's value-tier positioning in Nepal — both serve emerging-market consumers with affordable assortment and cash-on-delivery.
• Muncha.com: Nepalese online marketplace covering electronics, fashion, and home goods. Overlaps directly with Daraz's catalog and consumer base in Nepal, competing on assortment, pricing, and delivery.

Emerging players

• Gyapu: Emerging Nepalese marketplace with growing seller base. Comparable in model (multi-category marketplace) and geography; still scaling but expanding into categories where Daraz is dominant.

Regional players

• Hamrobazar: Leading Nepalese C2C classifieds platform. Adjacent rather than identical (classifieds vs. managed marketplace), but addresses overlapping consumer demand for online buying/selling in Nepal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1S5p-emJ_zFN_xV4-H-Rgw
• Facebookfacebook.com/daraznp
• Instagraminstagram.com/daraz_np

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daraz Nepal