Thulo

What Thulo does

Thulo Digital Solutions Pvt. Ltd. is a Nepal-based SaaS company that operates an all-in-one business operating system targeting small and medium enterprises in Nepal. The platform is built as a cloud-based suite spanning nine functional modules — Website/CMS, eCommerce, Marketing, Sales, Customer Service, Operations, Human Resource, Administration, and Reporting — and is offered alongside twelve pre-configured vertical solutions covering Retail & eCommerce, Travel & Tours, Hotels & Homestays, Restaurants & Food Delivery, Services & Agencies, Exporters & Traders, Construction & Contractors, Real Estate, Associations & NGOs, Education & Training, Manufacturing, and Healthcare & Clinics. The product is localized for the Nepal market, with Nepalese Rupee pricing, local payment gateway integrations, and Nepali-context workflows.

The company monetizes through a three-tier subscription model (Entrepreneur at NPR 1,000/month, Business Starter at NPR 2,000/month, and Business Growth at NPR 10,000/month or NPR 1,000/month annual), supplemented by usage-based credits for SMS/email campaigns, add-on user fees (NPR 500/month per additional user), and a catalogue of 40+ premium modules. Distribution combines product-led self-serve sign-up on thulo.com.np, an inside-sales motion with free business consultation, a community-led acquisition loop via Thulo's 24-category forum, and content marketing through a blog, help center, and an "SME Growth Blueprint" course. Ancillary channels include a mobile app for on-the-go access.

Thulo is privately held, headquartered in Lalitpur, Nepal, employs 11–50 people, was founded in 2005, and serves "thousands of SMEs" domestically. No external funding rounds, partnerships, acquisitions, regulatory actions, or leadership changes are disclosed in the source data. Visible customers include 11Treks Adventures (Travel & Tours), Auto Synergy Motors (Retail), and SMS Group Nepal (multi-business group).

Name

Thulo

Legal name

Thulo Digital Solutions Pvt. Ltd.

Website

https://thulo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Thulo operates a cloud-based all-in-one SaaS platform with nine functional modules and twelve industry-specific vertical solutions, serving thousands of small and medium enterprises across Nepal through subscription plans priced in Nepalese Rupees.

Ownership category

akta.pro rank

Product category

SMB Business Management Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industry

Industry/Vertical Cloud Platforms (e.g., Gov/Healthcare/Financial Cloud Regions) (HDABAAAL)

Keywords

• Business management software
• SaaS platform
• CRM software
• ECommerce platform
• Marketing automation

Headquarters

HQ city

Nepalganj

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Three-tier SaaS subscription model: Entrepreneur (NPR 1,000/month), Business Starter (NPR 2,000/month), and Business Growth (NPR 10,000/month). Billing options include monthly, annual (save more), and 3-year (pay for 2, get 3 years). Additional users charged at NPR 500/month.
2. Usage-Based Credits: SMS and email campaign tools with usage-based credit system. Campaign tools are available but usage is charged via credits based on sending volume, keeping base plans affordable.
3. Premium Modules: 40+ premium modules available for purchase as add-ons. Business Starter plan includes option to buy premium modules for advanced capabilities.
4. Professional Services: Guided setup consultation and onboarding support available. Business consultation offered free to help users implement the platform properly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Thulo operates a cloud-based all-in-one SaaS platform that lets Nepalese SMEs run their entire business from one unified dashboard, combining website/CMS, eCommerce, CRM, marketing automation, customer service, operations, HR, administration, and reporting. The platform is delivered through a tiered subscription model (Entrepreneur, Business Starter, Business Growth) with usage-based SMS/email credits and 40+ premium modules, and is pre-configured for 12 Nepal-specific industry verticals including retail, travel, hotels, restaurants, services, exporters, construction, real estate, NGOs, education, manufacturing, and healthcare.

Product overview

Thulo is an all-in-one business operating system for Nepal SMEs, offering a unified platform with modular products organized around core business functions: Website/CMS, E-Commerce, Marketing, Sales, Customer Service, Operations, Human Resource, Administration, and Reporting. The platform provides 12 industry-specific solutions (Retail, Travel, Hotels, Restaurants, Services, Exporters, Construction, Real Estate, Associations, Education, Manufacturing, Healthcare) and three pricing tiers (Entrepreneur at NPR 1,000/month, Business Starter at NPR 2,000/month, and Business Growth at NPR 10,000/month). The ecosystem includes a Community Forum for peer support and a Mobile App for on-the-go access. Business Growth plan includes 40+ premium modules for specialized workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Website / CMS
• E-Commerce Platform
• Marketing Automation
• Sales / CRM
• Customer Service / Support Ticketing
• Operations Management
• Human Resource Management
• Administration & System Governance
• Business Reporting & Analytics
• Retail & eCommerce Industry Solution
• Travel & Tours Industry Solution
• Hotels & Homestays Industry Solution
• Restaurants & Food Delivery Industry Solution
• Services & Agencies Industry Solution
• Exporters & Traders Industry Solution
• Construction & Contractors Industry Solution
• Real Estate Industry Solution
• Associations & NGOs Industry Solution
• Education & Training Industry Solution
• Manufacturing Industry Solution
• Healthcare & Clinics Industry Solution
• Premium Apps (40+ Advanced Modules)
• Thulo Mobile App

Quantifiable outcome

• Elimination of missed leads and inquiries through automated capture and follow-up tracking
• +2 more outcomes

Named customers3 records

Segments12 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vtiger: Vtiger is an India-origin CRM platform that has expanded into a broader all-in-one suite covering sales, support, marketing, and operations for SMBs. It is directly comparable to Thulo's CRM and pipeline modules with an overlapping South Asian SMB focus.
• Bitrix24: Bitrix24 provides an all-in-one online workspace combining CRM, project management, eCommerce, HR, and website tools for SMBs. Its broad unified-app positioning and SMB target customer closely match Thulo's platform model.
• Freshworks: Freshworks offers a suite of SaaS products (CRM, marketing automation, support, HR) for SMBs and mid-market, originating from India with strong South Asia presence. It overlaps with Thulo's CRM, customer service, and HR modules and targets a similar SMB customer profile.
• Odoo: Odoo provides an open-source modular suite of business applications (CRM, eCommerce, manufacturing, accounting, HR) for SMEs worldwide. Like Thulo, it sells an all-in-one platform with vertical applicability, and competes directly for SME digitalization budgets.
• Zoho: Zoho offers a broad all-in-one suite of business apps (CRM, finance, marketing, HR, operations) targeted at SMBs globally, with deep localization including South Asia. Thulo competes in the same conceptual category of unified SMB operating system, but at a smaller scale and with deeper Nepal-specific vertical templates.

Broad incumbents

• HubSpot: HubSpot is a global SaaS incumbent spanning CRM, marketing automation, sales, service, CMS, and operations. While its Nepal footprint is indirect, it competes with Thulo's marketing, sales, and customer service modules as Nepali SMEs adopt globally recognized platforms.
• Salesforce: Salesforce is a global enterprise CRM and platform incumbent with a growing SMB and industry-cloud offering. It represents the broader SaaS competitor Thulo's mid-market and multi-branch customers could upgrade to as they scale.

Regional players

• Vyapar: Vyapar is a mobile-first accounting, invoicing, and inventory app for Indian SMBs with regional-language localization. It represents a comparable, geography-adjacent SMB digitization playbook that a Nepal-focused player like Thulo mirrors with vertical extensions.
• Tally Solutions: Tally is the dominant accounting and ERP software for SMBs across South Asia, particularly India, with deep localization for regional tax, invoicing, and compliance. It is the entrenched incumbent Thulo must displace among Nepalese SMEs looking for a unified platform beyond pure accounting.

Emerging players

• ProfitBooks: ProfitBooks is a cloud accounting and ERP platform aimed at small businesses in South Asia, covering invoicing, inventory, payroll, and CRM. It overlaps with several of Thulo's modules (billing, operations, HR) for the same SME target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thuloofficial
• LinkedInlinkedin.com/company/thulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thulo