What AIR coop does

AIR coop (legal name: AIR – Agence Innovation Responsable) is a French worker cooperative (Société Coopérative et Participative, SCOP) founded in 2010 and headquartered in Annecy, France. The firm operates a B2B advisory practice serving public territories, local authorities, and private companies on environmental and social transition. Service delivery is organized across three pillars: (1) Impact Measurement — diagnostics, Bilan Carbone (carbon footprint), Life Cycle Assessment (ACV), and B Corp certification support; (2) Transition Strategy — RSE strategy, eco-design, climate and biodiversity strategy, and agricultural/food systems strategy; (3) Change Accompaniment — awareness workshops, responsible event organization, mission-driven company ('société à mission') setup, and organizational transformation. AIR coop operates as a flat cooperative of 18 expert consultants with no external shareholders or disclosed funding rounds, and is B Corp certified since 2015 and a 1% for the Planet member. Revenue is generated through project-based consulting engagements, with pricing quote-based and tailored to scope; no standardized pricing or self-serve product exists. Notable clients include Salomon, Decathlon, Faguo, Leroy Merlin, Opinel, the European Commission, CIRAD, INSEP, and Fédération Française de Golf. Geographic scope is primarily France (notably Auvergne-Rhône-Alpes) with select international engagements in Sri Lanka and the Caribbean.

Name

AIR coop

Legal name

AIR – Agence Innovation Responsable

Website

https://air.coop

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

French worker cooperative (SCOP) founded in 2010 in Annecy, advising public territories and private companies on environmental and social transition via impact measurement, RSE strategy, and organizational transformation, with a team of 18 expert consultants.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Professional advisory services for environmental and social transition, including impact diagnostics, carbon assessments, RSE strategy development, and organizational transformation support. Revenue generated through project-based consulting engagements with public and private sector clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AIR coop is a French consulting firm (SCOP cooperative) that advises public and private sector clients on environmental and social transition. It delivers impact measurement services (carbon footprint, life cycle analysis, B Corp certification), transition strategy development (RSE, eco-design, climate and biodiversity, agricultural/food systems), and change accompaniment services (facilitation workshops, responsible events, mission-driven company transformation, organizational change).

Product overview

AIR coop is a consulting firm (SCOP - Société Coopérative et Participative) specializing in environmental and social transition advisory services since 2010. The company operates from Annecy, France, and serves public and private sector clients including local authorities, companies, and associations. AIR coop offers a comprehensive portfolio of consulting services organized into three main areas: Impact Measurement (including impact diagnostics, carbon assessments, life cycle analysis, and B Corp certification), Transition Building (including CSR strategy, eco-design, climate & biodiversity strategy, and agricultural/food strategy), and Change Accompaniment (including awareness workshops, event organization, mission-driven company support, and organizational transformation). Their service offering includes specialized collaborative workshops such as the Fresque du Climat, Fresque de la Biodiversité, Fresque des Nouveaux Récits, Atelier Entreprendre pour le Vivant, Atelier Imagin'AIR, Fresque de l'éco-conception, Quiz TV ludiques, and Changez d'AIR! mountain seminars. The company has a team of 18 expert consultants and has completed over 200 impact-focused missions since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic d'impact Assessment service to measure and quantify environmental and social impacts of organizations, enabling them to understand their footprint and identify improvement areas.
• Bilan Carbone Carbon footprint assessment service following established methodologies to measure greenhouse gas emissions across organizational activities.
• Analyse de Cycle de Vie (ACV) Life Cycle Assessment service to evaluate environmental impacts of products or services throughout their entire lifecycle.
• Certification B Corp Consulting service to guide companies through the B Corp certification process, including B Impact Assessment completion and audit preparation.
• Stratégie RSE Corporate Social Responsibility strategy development service to help organizations integrate sustainable practices into their business model.
• Eco-conception et innovation Eco-design consulting service to help companies design products and services with reduced environmental impact throughout their lifecycle.
• Stratégie climat & biodiversité Climate and biodiversity strategy service to develop comprehensive plans addressing environmental challenges and ecosystem preservation.
• Stratégie agricole et alimentaire Agricultural and food systems strategy service focused on sustainable food systems and territorial food projects.
• Sensibilisation et facilitation Awareness and facilitation services including collaborative workshops to engage teams and stakeholders on environmental and social transition topics.
• Organisation d'événements Responsible event organization service ensuring environmental and social considerations are integrated into event planning and execution.
• Entreprises à mission Mission-driven company transformation service to help organizations define and embed a formal social or environmental mission in their statutes.
• Transformation des organisations Organizational transformation service to guide companies through structural and cultural changes needed for sustainable transition.
• Fresque du Climat Collaborative workshop using 42 cards to help participants understand climate change mechanisms and build a collective vision of climate issues.
• Fresque de la Biodiversité Collaborative workshop inspired by the Climate Fresque to discover biodiversity, pressures upon it, and consequences of its erosion, based on IPBES reports.
• Fresque des Nouveaux Récits Collaborative workshop using sociocognitive cards to help participants understand barriers to ecological transition and imagine new narratives for a sustainable future.
• Atelier Entreprendre pour le Vivant Participatory card-based workshop to raise awareness about biodiversity footprint and inspire organizations to shift from viewing nature as a 'resource' to viewing it as an 'ally'.
• Atelier Imagin'AIR

Quantifiable outcome

• Faguo achieved B Corp certification with 95.6 points (up from 83.8 in 2021)
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• European CommissioncoreStrategic or Co-development Partner · 1 January 2024Coordinating European Climate Pact ambassadors network in France since 2024. Organizing events, networking actions, and supporting climate initiatives.
• CIRADcoreStrategic or Co-development Partner · 1 January 2022Supported CIRAD on agronomic expertise for Ceylon Tea IGP creation in Sri Lanka, funded by AFD. AIR coop contributed expertise in agricultural strategy and quality analysis.
• PERI-GminorStrategic or Co-development Partner · 1 January 2022Partnered on Martinique agribusiness transformation project with 3 local action groups (GAL CAP NORD, CACEM, CAESM).
• ANSA (Agence Nouvelle des Solidarités Actives)coreStrategic or Co-development Partner · 1 January 2022Collaborated with INCa on food security and access to healthy nutrition study, bringing complementary expertise in social policy.
• INRAEminorStrategic or Co-development Partner · 1 January 2022Research partner in steering committee for INCa food security project.
• CIRADminorStrategic or Co-development Partner · 1 January 2022Agricultural research partner in INCa food security steering committee.
• SalomoncoreStrategic or Co-development Partner · 1 January 2021Co-developed impact measurement tool for trail and outdoor sports events. Salomon is both a long-term client and collaborative partner for event sustainability.
• Mountain RidersminorStrategic or Co-development Partner · 1 January 2018Partner association for responsible mountain operations, handling waste collection during Lafuma events.
• AltisenscoreStrategic or Co-development PartnerCollaborated on Nordic France project for strategic organizational vision development. Altisens provided expertise in complement to AIR coop's facilitation and transition methodology.
• UtopiescoreStrategic or Co-development PartnerPartnership on Nordic France strategic planning project for French Nordic skiing sector transformation.
• FranceAgriMercoreImplementation/ SI/ Consulting PartnerConducted study on local government purchasing of ornamental plants in partnership with VALHOR for professional horticulture sector.
• VALHORcoreImplementation/ SI/ Consulting PartnerInterprofessional organization for horticulture, floristry, and landscape. Partnered with FranceAgriMer on ornamental plant purchasing study.
• Muséum National d'Histoire NaturellecoreStrategic or Co-development PartnerScientific partner for Biodiversity Fresque workshop development and Golf pour la Biodiversité program, providing expert validation.
• ComunaminorStrategic or Co-development PartnerPartner in Entreprendre pour le Vivant workshop initiative along with Institut des Futurs Souhaitables and Pixelis.
• Institut des Futurs SouhaitablesminorStrategic or Co-development PartnerCo-developer of Entreprendre pour le Vivant workshop with Comuna and Pixelis for biodiversity awareness.
• PixelisminorStrategic or Co-development PartnerCreative agency partner for Entreprendre pour le Vivant workshop initiative.
• Mountain RidersminorStrategic or Co-development PartnerEnvironmental association responsible for waste collection during Opération Montagne Responsable events organized with Lafuma.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carbone 4: French carbon strategy and climate transition consultancy founded by Alain Grandjean and Jean-Marc Jancovici. Closest direct peer to AIR coop: provides Bilan Carbone, climate strategy, and transition advisory to French enterprises and territories — directly overlapping with AIR coop's core offerings.
• EcoAct: European carbon and sustainability consultancy (now part of Accenture). Offers carbon footprinting, SBTi target setting, and climate strategy — directly competitive with AIR coop's Bilan Carbone, ACV, and climate/biodiversity strategy services for French and European clients.
• GreenFlex: French sustainability consulting firm advising companies on environmental strategy, carbon, and responsible transformation. Overlaps significantly with AIR coop's RSE strategy, carbon footprint, and transition support offerings, but at larger scale.
• Utopies: French independent sustainability consulting firm specializing in CSR strategy, responsible innovation, and positive-impact business models. Direct peer on RSE strategy and transformation mandates; notably already a partner of AIR coop on the Nordic France project.
• Becham: French consultancy focused on environmental and energy transition for businesses and territories. Provides carbon assessments, energy strategy, and CSR support — closely matching AIR coop's territorial and private-sector transition offerings in the French market.
• Des Enjeux et des Hommes: French consulting firm specializing in CSR, sustainable development, and QHSE for SMEs, mid-caps, and large groups. Directly comparable to AIR coop in RSE strategy, B Corp-style certification support, and transition consulting.
• B&L Evolution: French sustainability strategy and transformation consultancy serving organizations across sectors on CSR, climate, and responsible business models. Comparable to AIR coop on RSE strategy and impact advisory for the French enterprise market.

Emerging players

• Vertigo Lab: French sustainability communications and consulting agency focused on ESG positioning, responsible communications, and impact storytelling. Smaller and more communications-led than AIR coop, but operates in the same French sustainability advisory market.

Broad incumbents

• PwC Sustainability Services: Global Big Four advisory practice covering CSRD reporting, climate strategy, ESG assurance, and transformation. Represents a much larger, broader-incumbent competitor that increasingly targets the same French enterprise and territorial sustainability mandates as AIR coop.
• EY Climate Change and Sustainability Services: Big Four sustainability practice offering carbon accounting, CSRD assurance, ESG advisory, and transition strategy globally. Competes with AIR coop for large French and European enterprise mandates but as part of a much broader portfolio rather than a dedicated niche player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/air-coop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIR coop