Digicircle
Digicircle is a privately held, US-based wholesale and retail distributor of pre-owned cell phones, tablets, smart watches, and electronics accessories. Founded in 2006 in Fremont, California, the company serves SMB resellers and individual consumers through its e-commerce platform, dropship program, and membership wholesale pricing.
- Company typePrivate
- Founded2006
- HeadquartersFremont, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Digicircle does
Digicircle (digiCircle.com) is a US-based wholesale and retail distributor of pre-owned consumer electronics, founded in 2006 and headquartered in Fremont, California. The company's core inventory consists of used and refurbished cell phones (Apple, Samsung, Google, Motorola), supplemented by tablets, smart watches, audio headphones, and cell phone accessories. Devices are catalogued by cosmetic condition (A-Grade through Poor), carrier compatibility, and price range, and are offered with a 30-day warranty and lifetime trade-in program. The business serves two primary customer segments: SMB resellers and repair stores purchasing inventory at wholesale, and individual consumers seeking affordable pre-owned devices.
The company operates an e-commerce platform (digicircle.com) as its primary commercial channel, supporting both self-serve B2C purchases and a B2B wholesale and dropship program for resellers. Revenue is generated through one-time hardware sales plus a membership program offering up to 18% instant rebates and preferential wholesale pricing to registered members. The platform includes a timed "Jackpot" listing mechanic, bulk lot purchasing, and an internal digital currency called DGCoin. Payment processing is handled through PayPal and major credit cards.
Digicircle is a privately held, founder-operated business with 11-50 employees, no disclosed venture capital or private equity backing, and operations confined to the United States. The company does not disclose revenue, has no API or SDK offerings, and has no documented AI/ML capabilities. Its principal differentiators are nearly two decades of operating history, a dual B2B/B2C distribution model, and accumulated reseller relationships demonstrated by multi-year repeat purchasing patterns across multiple US states.
Digicircle firmographics
Firmographics- Name
- Digicircle
- Legal name
- digiCircle.com
- Website
- https://digicircle.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digicircle is a privately held, US-based wholesale and retail distributor of pre-owned cell phones, tablets, smart watches, and electronics accessories. Founded in 2006 in Fremont, California, the company serves SMB resellers and individual consumers through its e-commerce platform, dropship program, and membership wholesale pricing.
- Ownership category
- akta.pro rank
Digicircle industry classification
Industry- Product category
- Used Electronics Wholesale and Retail
- NAICS
- Electronics and Appliance Retailers (44921), Used Merchandise Retailers (45951)
- SIC
- Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG)
Keywords
Where Digicircle is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Markets served
Digicircle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: One-time purchase revenue from selling pre-owned cell phones, tablets, smartwatches, and electronics directly to consumers and resellers through the website. Products are priced at wholesale and list prices with volume discounts available.
- Membership Program: Subscription-style membership program offering up to 18% instant rebate on purchases. Members receive preferential pricing and additional benefits including lifetime trade-in services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for non-members |
| Subscription | Pay-as-you-go | Member wholesale pricing with instant rebate |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Digicircle product offering
Product offeringCore offering
Digicircle buys and resells pre-owned, refurbished, and used consumer electronics—primarily cell phones, plus tablets, smart watches, audio headphones, and accessories—through its own e-commerce storefront. The platform serves individual consumers at list prices and registered members/resellers at wholesale prices, with dropship fulfillment available for business buyers. All devices are tested, cosmetically graded (A-Grade through Poor), and backed by a 30-day warranty and lifetime trade-in program.
Product overview
digiCircle is a wholesale and retail distributor of pre-owned consumer electronics, primarily focused on used cell phones. The company operates a B2B and B2C platform offering inventory across multiple product categories: used cell phones (Apple, Samsung, Google, Motorola), tablet devices, smart watches, audio headphones, cell phone accessories (cables, connectors, chargers), and DGCoin (internal digital currency). The business model combines wholesale distribution with drop-ship capabilities, supported by a 30-day warranty and lifetime trade-in program. Products are graded by cosmetic condition (A-GRADE, B-GRADE, C-GRADE, POOR) and filtered by carrier (Unlocked, AT&T, Sprint, T-Mobile, Verizon, etc.) and price range. Members can earn up to 18% instant rebate on purchases.
Differentiator
Problem solved
Functional benefit
Brands
- DGCoin: DigiCircle's internal digital currency/product category for purchasing electronics on the platform.
Products and services
- Used Cell Phones
- Tablet Devices
- Smart Watches
- Audio Headphones
- Cell Phone Accessories
- DGCoin
- Wholesale Bulk Lot Distribution
- Dropship Program
Companies that use Digicircle
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Digicircle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Digicircle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PayPalminorPayment processing partner enabling secure transactions for customers. PayPal is accepted as a payment method on the Digicircle platform.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Digicircle competitors and assessment
Company assessmentDirect peers
- Decluttr: Recommerce platform buying and reselling used electronics (phones, tablets, gaming, tech) with direct-to-consumer sales. Competes with Digicircle in certified pre-owned device sales with warranty-backed conditions.
- EcoATM: Kiosk-based used phone buyback operator owned by Outerwall, aggregating supply of used devices for refurbishment and resale. Adjacent to Digicircle's buy-side sourcing into the recommerce supply chain.
- uSell: Used device trade-in and wholesale buyer operating in the same buyback-and-resell flow for smartphones and tablets. Overlaps with Digicircle's wholesale-side operations and reseller demand sourcing.
- Swappa: Peer-to-peer marketplace for buying and selling used smartphones, tablets, smartwatches. Overlaps with Digicircle's used-device catalog and carrier/condition filtering, though operates a marketplace model rather than inventory-bearing wholesale.
- ItsWorthMore: Buyback and resale service for used iPhones, Samsung, and other smartphones with condition-graded SKUs. Comparable to Digicircle's grading taxonomy (A/B/C/Poor), carrier filtering, and warranty-backed resale.
- Gazelle: Buyback and resale platform for used smartphones and tablets, offering instant trade-in quotes and certified pre-owned devices. Comparable to Digicircle in pre-owned phone sourcing, grading, and warranty-backed resale.
- Back Market: Marketplace for refurbished consumer electronics (smartphones, tablets, laptops) with warranty-backed sellers. Direct competitor to Digicircle's certified-pre-owned inventory, operating on a similar B2C recommerce model with broader category coverage.
- BuyBack Boss: Phone buyback comparison and direct purchase platform selling used/refurbished smartphones. Comparable to Digicircle in sourcing flow, grading, and direct resale of used devices with warranty.
Broad incumbents
- Best Buy (Refurbished & Trade-In): National electronics retailer with refurbished inventory and an OEM trade-in program. Larger incumbent selling new and used electronics with nationwide retail + online distribution, partially overlapping with Digicircle's categories and customer base.
- GameStop (Refurbished Tech): Large retailer with a certified pre-owned program spanning phones, tablets, and gaming hardware. Wider assortment and physical footprint, but operates in the same pre-owned electronics resale category as Digicircle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Digicircle social profiles
Digital presenceDigicircle compliance and trust
Trust signalCompliance1 record
Digicircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digicircle leadership team
Management profileNumber of profiles
Digicircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digicircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digicircle
What does Digicircle do?
Digicircle buys and resells pre-owned, refurbished, and used consumer electronics—primarily cell phones, plus tablets, smart watches, audio headphones, and accessories—through its own e-commerce storefront. The platform serves individual consumers at list prices and registered members/resellers at wholesale prices, with dropship fulfillment available for business buyers. All devices are tested, cosmetically graded (A-Grade through Poor), and backed by a 30-day warranty and lifetime trade-in program.
Is Digicircle a public or private company?
Digicircle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digicircle founded?
Digicircle was founded in 2006. It employs 11 to 50 people.
Where is Digicircle based?
Digicircle is headquartered in Fremont, United States, in the North America region.
How does Digicircle make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are membership Program.
Who are Digicircle's main competitors?
Direct peers on record are Decluttr, EcoATM, uSell, Swappa, ItsWorthMore, Gazelle, Back Market and BuyBack Boss. Broad incumbents are Best Buy (Refurbished & Trade-In) and GameStop (Refurbished Tech).
Does Digicircle have an API?
No public API is recorded for Digicircle.
What industry is Digicircle in?
Digicircle's product category is Used Electronics Wholesale and Retail. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAE, Pre-Owned Electronics Buyback/Trade-In & Resale. Its NAICS code is 44921 and its SIC code is 5064.