The Vintage Wine Club

What The Vintage Wine Club does

The Vintage Wine Club is a Singapore-headquartered direct-to-consumer wine retailer and wholesaler specializing in fine and rare French wines. Founded in 2014 by three co-founders — Christophe Cazaux-Maleville, Antonin Pon, and Gilles Herr — the company curates a portfolio of over 700 references spanning 150 appellations across Bordeaux, Burgundy, Champagne, Rhône, Loire, Alsace, Jura, and Provence, sourced directly from producers including First Growth châteaux, Burgundy Grand Cru domaines, and grower Champagne houses. Its operational backbone is a Shopify-based e-commerce storefront paired with a temperature-controlled refrigerated logistics network designed for Singapore's tropical climate, enabling same-day delivery (for orders before noon), free delivery on 6+ bottles, and bonded in-bond storage for collectors.

The business runs on multiple revenue streams: one-time unit sales of bottles (entry-level half bottles from SGD 19.80 to ultra-premium allocations up to SGD 14,800), curated Sommelier's Boxes (SGD 258–2,188), hardware/accessories resale (Coravin systems, Sydonios glassware), and recurring loyalty tiers (complimentary bottles at SGD 600+ orders, Silver member pricing at SGD 5,000 annual spend, Gold/Melchior18 Private Member Club at SGD 10,000 annual spend). Go-to-market combines an event-driven model — Champagne Days, Bordeaux Days, winemaker tastings at the warehouse — with sales-led outreach to a trade segment (restaurants, hotels, wine bars, retailers) and DTC e-commerce to private collectors and gift buyers. The company also operates related websites in Hong Kong (thevintageclub.hk) and Kuala Lumpur (thevintageclub.my), signaling a multi-market footprint in the region.

Name

The Vintage Wine Club

Legal name

The Vintage Wine Club Singapore

Website

https://thevintageclub.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Vintage Wine Club is a Singapore-based e-commerce wine retailer and wholesaler specializing in fine and rare French wines, serving collectors, gift buyers, and trade clients via temperature-controlled delivery, En Primeur allocations, and a tiered loyalty program.

Ownership category

akta.pro rank

Product category

Fine Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Fine wine retail
• Wine e-commerce
• French wine distribution
• Wine accessories
• Wine storage services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: One-time purchase model for wine bottles across 700+ references. Prices range from entry-level ($19.80 SGD for half bottles) to ultra-premium ($14,800 SGD for rare vintages). Revenue generated through direct consumer transactions on the e-commerce platform.
2. Loyalty Program: Tiered membership offering complimentary bottles for orders above $600, exclusive member prices for events at $5,000+ annual spend, and Private Member Club (Melchior18) access at $10,000+ annual spend.
3. Sommelier's Boxes: Pre-curated mixed case bundles handpicked by sommeliers for discovery, gifting, and occasions. Prices from $258 to $2,188 per box.
4. Wine Accessories: Sales of Coravin wine preservation systems, Sydonios glassware and decanters, with prices ranging from $100 to $775.
5. Trade Sales: B2B sales to restaurants, hotels, wine bars, and retailers with curated allocations and competitive trade pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Vintage Wine Club sells a curated portfolio of 700+ fine French wines directly to consumers in Singapore via a Shopify e-commerce storefront, with temperature-controlled refrigerated doorstep delivery and same-day fulfillment for orders placed before noon. The catalog spans Bordeaux, Burgundy, Champagne, Rhône, Loire, Alsace, Jura, and other regions, including rare back vintages and En Primeur allocations, and is supported by sommelier-curated Sommelier's Boxes, Coravin preservation systems, Sydonios glassware, in-bond bonded storage, and a tiered loyalty program gating the Melchior 18 Private Member Club for high-spend collectors.

Product overview

The Vintage Wine Club is a Singapore-based e-commerce platform specializing in fine and rare French wines, operating as a direct-to-consumer wine retailer built on the Shopify platform. The core offering is a curated portfolio of 700+ French wine references spanning Bordeaux, Burgundy, Champagne, Rhône, Loire, Alsace, Jura, and other French wine regions, complemented by sommelier-curated wine boxes (Sommelier's Boxes), an En Primeur early-access purchase program, and wine accessories (Coravin preservation systems, Sydonios glassware). The company differentiates through direct sourcing from producers, refrigerated delivery, in-bond storage options, a loyalty program with tiered membership benefits, the exclusive Melchior 18 Club for allocation wines, and regular warehouse events featuring winemaker tastings. All wines are stored in temperature-controlled conditions and delivered across Singapore with same-day delivery available for orders placed before noon.

Differentiator

Problem solved

Functional benefit

Brands

• Melchior18 Club: Private member club offering exclusive access and benefits for wine collectors and enthusiasts.

Products and services

• Wine Collection (700+ French References) Curated portfolio of 700+ French wine references across 150 appellations, sourced directly from producers including Bordeaux First Growths, Burgundy Grand Crus, and Champagne houses. Available in multiple formats (half bottle, bottle, magnum, jeroboam, mathusalem) and vintages including rare back vintages from 2015 and earlier. Designed for Singapore-based wine collectors, enthusiasts, gift buyers, and trade customers.
• Sommelier's Boxes Pre-curated mixed case bundles of typically 3-6 bottles selected by the company's sommeliers for wine discovery, gifting, or themed occasions such as BBQ, Burgundy exploration, Grower Champagne Revelations, and Bordeaux. Priced from $258 to $2,188 SGD per box. Targets consumers seeking guided discovery or premium gift options.
• En Primeur Campaign Early-access wine purchase program allowing customers to secure upcoming vintage allocations from Bordeaux and Burgundy at release prices before they reach the open secondary market. Available in-bond, ex-GST. Designed for serious collectors and investors seeking first access to top vintages such as Bordeaux 2025.
• In-Bond Storage Bonded storage service enabling collectors to store fine wines under bond, separating them from Singapore GST and excise duties until withdrawal. Includes a structured calendar of regional releases (e.g., Burgundy En Primeur in January, Festival Languedoc in November). Targeted at wine collectors and investors optimizing for tax deferral and provenance.
• Melchior 18 Private Member Club Private member club offering exclusive access to allocation wines, rare releases, and premium benefits for high-spending collectors with $10,000+ annual wine spend. Operates as a sub-brand (Melchior18 Club) of The Vintage Wine Club, distinct from the standard loyalty tier.
• Coravin Wine Preservation Systems Authorized retail of Coravin wine preservation systems that allow customers to pour wine without removing the cork, using argon gas to protect remaining wine from oxidation. Available models include Pivot+, Sparkling, Timeless Six+, and Timeless Three+. Priced from $270 to $775 SGD. Targeted at collectors opening high-value bottles over multiple occasions.
• Sydonios Glassware & Decanters Authorized retail of premium Sydonios wine glassware and decanters, including L'Esthete Decanter (1500ml), L'Universel Decanter (1400ml), and glass series (Empreinte, Meridional, Septentrional). Priced from $150 to $160 SGD per glass set. Designed for wine enthusiasts seeking premium serving accessories.
• Vintage Events & Wine Dinners Ticketed wine tasting and dinner events including Champagne Days, Bordeaux Days, and Meet the Winemaker sessions featuring visiting producers such as Grégoire Piochon (Champagne Salon & Delamotte) and Olga Tomas (Mas Amiel). Held at the Singapore warehouse. Targeted at collectors, enthusiasts, and trade buyers seeking education and producer access.

Quantifiable outcome

• 700+ wine references across France's finest regions
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Champagne Producers (Salon, Delamotte, Egly-Ouriet, Roger Coulon, Jacquesson, Larmandier-Bernier, Perrot-Batteux, Agrapart)coreStrategic or Co-development PartnerExclusive distribution partnerships with 9 premium Champagne houses. Offers allocation-only wines from houses like Champagne Salon and exclusive access to limited releases. Relationship includes winemaker visit events in Singapore.
• Bordeaux Chateaux (Lafite Rothschild, Latour, Margaux, Mouton Rothschild, Haut-Brion, Ausone, Cheval Blanc, etc.)coreStrategic or Co-development PartnerDirect sourcing relationships with Bordeaux's finest chateaux including First Growths and Super Seconds. Enables En Primeur campaign access and rare back vintage availability.
• Burgundy Domaines (Domaine des Lambrays, Prieure Roch, Bruno Clair, de Montille, Henri Gouges, etc.)coreStrategic or Co-development PartnerPortfolio of 20+ Burgundy domaines representing top producers across Cote de Nuits and Cote de Beaune, including Grand Cru specialists.
• Melchior18coreGTM or Marketing PartnerPrivate Member Club partnership providing exclusive access to allocation wines and rare releases for high-value customers with $10,000+ annual spend.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• Berry Bros & Rudd: Historic UK fine wine merchant with global reach including Asia. Comparable in Bordeaux/Burgundy/Champagne portfolio depth, En Primeur programs, and HNW collector focus, but at much larger scale and with broader geographic footprint.
• Justerini & Brooks: UK fine wine merchant (Diageo-owned) shipping to Singapore and across Asia. Comparable En Primeur, allocation, and rare-vintage offerings aimed at collectors and trade buyers in the same premium French wine categories.
• Corney & Barrow: Established UK fine wine merchant with B2B and B2C channels, including allocation access to top Bordeaux and Burgundy estates. Comparable in serving trade and collector customers with curated French portfolios.

Emerging players

• Bordeaux Index: Fine wine trading and storage platform with Asian operations. Comparable in serving collectors seeking Bordeaux/Burgundy allocations and secondary-market trading, though more investment-platform oriented than retail.

Direct peers

• Wine Connection: Singapore-headquartered wine retail chain with multi-country Southeast Asian presence and both retail and B2B operations. Comparable multi-channel model and Singapore base, though broader price-point coverage.
• Crystal Wines: Singapore fine wine specialist retailer with a comparable focus on Bordeaux, Burgundy, and Champagne. Overlaps with The Vintage Wine Club in target customer, product mix, and Singapore-centric distribution model.
• 1855 The Bottle Shop: Singapore-based fine wine e-commerce retailer offering a curated selection of French and other premium wines with delivery across the city-state. Directly comparable in geography, customer base, and product category to The Vintage Wine Club.

Others

• La Maison du Whisky: Singapore-based premium spirits and wine retailer serving HNW collectors and trade. Adjacent in operating a curated premium beverage e-commerce and event business in the same Singapore market, though focused primarily on whisky.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thevintageclubsg
• Instagraminstagram.com/thevintagewineclub_sg
• LinkedInlinkedin.com/company/the-vintage-wine-club-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vintage Wine Club