Haris Al Afaq
Haris Al Afaq is a UAE-founded technical products distributor and service provider, established in 1968, serving electrical, instrumentation, and chemical industries across the Arabian Peninsula, East Africa, and the Indian subcontinent through authorized regional partnerships with premier global brands.
- Company typePrivate
- Founded1968
- HeadquartersDubai, United Arab Emirates
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Haris Al Afaq does
Haris Al Afaq LLC is a Dubai-headquartered, privately held technical products distributor and service provider founded in 1968 in the United Arab Emirates. The company operates three divisions: (1) an Instruments Division supplying Test, Measurement and Diagnostic Equipment (TMDE) ranging from handheld multimeters to high-end calibration systems and cable fault location equipment; (2) an Electrical Division distributing transformers, high-voltage cables, 11 kV switchgear, and ancillary transmission and distribution items; and (3) a Paints & Alkali Division supplying industrial chemicals and raw materials to coatings, construction, water treatment, oilfield, and related manufacturing sectors. Haris is the authorized regional distributor and service partner for premier global brands including Fluke, Megger, Chauvin-Arnoux, FLIR, Fluke Calibration, Fluke Networks, Pruftechnik, Snap-On, and others, covering the Arabian Peninsula, East Africa, and the Indian subcontinent from centralized infrastructure in Dubai, with branch offices and subsidiaries in Abu Dhabi, Ruwais, Sharjah, Jebel Ali Free Zone (UAE), Muscat and Sohar (Oman, via subsidiary Kasal Zahra), and Doha (Qatar, via subsidiary Haris Qatar).
The company's underlying technical asset is its ISO 9001 certified calibration and repair infrastructure in Dubai and Abu Dhabi, equipped with automated Fluke Calibration Systems (including the 5522A Multiproduct Calibrator) in temperature- and humidity-controlled laboratories, with traceability to Dutch NKO standards through annual recalibration. This enables full-service repair and calibration of electrical, temperature, and pressure test equipment up to 6.5-digit bench multimeters, oscilloscopes, insulation testers, and biomedical devices, augmented by value-added services such as thermal surveys, power quality surveys, motor testing, and on-site calibration. Warehousing exceeds 30,000 sq ft of covered space in the Jebel Ali Free Zone, with mechanical handling equipment and specialized facilities for hazardous chemicals.
Haris's business model combines one-time product distribution across three verticals with recurring professional services (calibration, repair, surveys, on-site testing) and quote-based enterprise sales supported by trained engineers for design and after-sales. Go-to-market is hybrid: direct enterprise field sales into utilities, oil & gas, defense, and government; a sub-distributor network reaching SMBs; subsidiaries in Qatar and Oman; the TestME eCommerce store (test-me.ae) for online SMB/individual buyers; and active participation in utility and oil & gas tenders both as principal and agent. Marketing is multi-channel, combining exhibitions, seminars, webinars (GoToWebinar), roadshows, direct demonstrations, YouTube, LinkedIn/Twitter/Facebook, and Mailchimp newsletters. Pricing is quote-based and not publicly disclosed.
Haris Al Afaq firmographics
Firmographics- Name
- Haris Al Afaq
- Legal name
- Haris Al Afaq LLC
- Website
- https://haris.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haris Al Afaq is a UAE-founded technical products distributor and service provider, established in 1968, serving electrical, instrumentation, and chemical industries across the Arabian Peninsula, East Africa, and the Indian subcontinent through authorized regional partnerships with premier global brands.
- Ownership category
- akta.pro rank
Haris Al Afaq industry classification
Industry- Product category
- Technical Distribution and Calibration Services
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH)
- akta.pro secondary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
Keywords
Where Haris Al Afaq is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices8 records
Markets served
Haris Al Afaq business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: Distribution of technical products including electrical transmission and distribution equipment, industrial chemicals, paints and pigment raw materials, test and measurement instruments, steel straps, and welding equipment. Products supplied from premier brand names including Fluke, Megger, and others for which Haris distributes and supports in the Gulf Region.
- Repair and Calibration Services: Technical services including repair and calibration of test and measurement equipment, thermal surveys, power quality surveys, motor testing services, and on-site calibration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Haris Al Afaq product offering
Product offeringCore offering
Haris Al Afaq distributes and supports technical products across three divisions: (1) Test & Measurement Instruments from premier brands such as Fluke, Megger, FLIR, Chauvin-Arnoux and Pruftechnik, (2) Electrical transmission and distribution equipment (transformers, HV cables, 11 kV switchgear, fuses, joints), and (3) Industrial chemicals, paints and pigment raw materials for coatings, construction, water treatment, oilfield and related process industries. The company also operates ISO 9001 certified calibration centers in Dubai and Abu Dhabi providing repair, calibration, thermal surveys, power quality surveys, motor testing and on-site calibration services.
Product overview
Haris Al Afaq is a multi-divisional technical products distributor and service provider established in 1968 in the UAE. The company operates three main divisions: (1) Instruments Division offering Test & Measurement Instruments including Calibration Systems, Cable Fault Location Equipment, handheld Multimeters and Clampmeters, Oscilloscopes, Thermal Imaging, Power Quality Monitoring Equipment, and Data Acquisition/SCADA systems; (2) Electrical Division supplying transformers, high-voltage cables, 11 kV switchgear, and ancillary electrical equipment; and (3) Paints & Alkali Division providing industrial chemicals and raw materials for coatings, construction, water treatment, and other process industries. The company represents premier brands including Fluke Corporation, Megger, Chauvin-Arnoux, FLIR, and others, and offers complementary repair and calibration services through ISO 9001 certified technical centers in Dubai and Abu Dhabi.
Differentiator
Problem solved
Functional benefit
Brands
- TestME: eCommerce store for test and measurement products
Products and services
- Test & Measurement Instruments Premier-brand Test, Measurement and Diagnostic Equipment (TMDE) ranging from handheld multimeters and clampmeters to high precision Calibration Systems, van-sized Cable Fault Location Equipment, thermal imagers, power quality analyzers and laboratory PMEL instruments. Distributed and supported under authorizations from Fluke, Megger, Chauvin-Arnoux, FLIR, Fluke Networks, Pruftechnik and others across the Arabian Gulf.
- Electrical Transmission and Distribution Equipment Equipment supplied to utilities and electrical contractors including transformers, high-voltage cables, 11 kV switchgear, fuses, soldering materials, cable joints and ancillary items, delivered on contractual basis and directly ex-stock.
- Industrial Chemicals, Paints and Pigment Raw Materials Raw material supply for decorative coatings, protective coatings, can/coil coatings, powder coatings, inks, construction chemicals, adhesives, plastics, rubber, lubricants, oilfield chemicals, water/wastewater treatment chemicals and detergents/laundry chemicals.
- Repair and Calibration Services ISO 9001 certified technical center offering calibration and repair for electrical, temperature and pressure test equipment, plus thermal surveys, power quality surveys, motor testing and on-site calibration services from state-of-the-art calibration centers in Dubai and Abu Dhabi.
- TestME eCommerce Store Online storefront under the TestME brand enabling customers to purchase test and measurement instruments directly via the test-me.ae platform.
Companies that use Haris Al Afaq
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles7 records
Haris Al Afaq technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haris Al Afaq partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major and minor.
- Fluke CorporationcoreAuthorized distributor and service center for Fluke Corporation products including test and measurement instruments, calibration systems, thermal imaging, and networks equipment. Products range from handheld devices to high-end calibration systems and cable fault location equipment.
- Megger (formerly AVO International)coreAuthorized distributor and service center for Megger products covering the Arabian Gulf region. Products include electrical testing equipment for power quality, insulation testing, and relay testing.
- Chauvin-Arnoux (Enerdis & Pyro Controle Divisions)coreAuthorized distributor for Chauvin-Arnoux products including Enerdis and Pyro Controle divisions covering measurement and testing equipment.
- FLIR SystemscoreAuthorized distributor for FLIR thermal imaging products covering the Arabian Gulf region. Products include thermal cameras and associated measurement equipment.
- Snap-OnmajorAuthorized distributor for Snap-On professional tools and equipment in the Gulf region.
- Fluke CalibrationcoreAuthorized distributor for Fluke Calibration precision calibration equipment including the 5522A Multiproduct Calibrator, 5320A Electrical Tester Calibrator, and precision thermometry solutions.
- Fluke NetworkscoreAuthorized distributor for Fluke Networks cable testing and network diagnostic equipment.
- PruftechnikmajorAuthorized distributor for Pruftechnik vibration analysis and alignment equipment including VIBXpert II analyzer.
- MTEminorAuthorized distributor for MTE products in the Gulf region.
- Delta ElektronicaminorAuthorized distributor for Delta Elektronica power supplies and testing equipment.
- Time ElectronicsminorAuthorized distributor for Time Electronics calibration equipment.
- Datrend SystemsminorAuthorized distributor for Datrend Systems biomedical calibration equipment.
- Cordex InstrumentsminorAuthorized distributor for Cordex Instruments products.
- CembreminorAuthorized distributor for Cembre cable processing and marking equipment.
- European Calibration LabsminorRelationships with calibration labs in Europe for equipment that cannot be calibrated in-house. The company maintains traceability to Dutch NKO standards through annual recalibration of main calibration standards shipped to Netherlands.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Haris Al Afaq competitors and assessment
Company assessmentDirect peers
- Trescal Group: Global calibration services provider with ISO/IEC 17025 accredited labs. Directly comparable to Haris's ISO 9001 calibration business and authorized service-center model, although Trescal operates a larger multi-region footprint.
- Transcat: US-listed provider of calibration services and distribution of test and measurement instruments. Comparable to Haris in combining an accredited calibration lab with T&M equipment distribution, primarily serving regulated industrial customers.
Broad incumbents
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components, including test and measurement brands. Comparable as a multi-principal authorized distributor serving engineers and industrial buyers.
- RS Components (Electrocomponents): Global multi-brand industrial and electronics distributor with extensive catalog across T&M, electrical and maintenance products. Comparable to Haris's distribution motion but at vastly larger scale and with a much broader SKU base.
- Keysight Technologies: Global manufacturer of electronic test and measurement equipment (oscilloscopes, signal analyzers, etc.). Comparable as a principal whose T&M products flow through Haris and similar distributors in the Gulf; not a distributor itself but defines the competitive product landscape.
- element14 / Farnell: Global high-service distributor of electronic components and T&M products. Comparable to Haris's instruments distribution motion, with stronger digital/eCommerce capabilities and global scale.
- Yokogawa Electric (Middle East): Industrial measurement and process instrumentation supplier with a significant Middle East presence serving oil & gas and utilities. Comparable to Haris in addressing the same Gulf customers with industrial process measurement and calibration solutions.
Regional players
- Calibration Laboratories (Middle East regional calibration providers): Independent Middle East calibration labs offering ISO/IEC 17025 services. Comparable to Haris's calibration centers in Dubai and Abu Dhabi; competes for the same outsourced metrology work from utilities, defense and industrial customers.
- Technical Supplies & Services Co. (TSSC): Saudi-based distributor of test, measurement and calibration solutions. Direct regional comparable to Haris in combining T&M distribution with after-sales service to oil & gas and utility customers.
- AACO (Arabian Automation & Control): Saudi Arabia-based distributor of automation, instrumentation and electrical products serving oil & gas, power and water customers. Comparable as a regional Gulf distributor with overlapping principal brands and customer verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Haris Al Afaq social profiles
Digital presenceHaris Al Afaq compliance and trust
Trust signalCompliance1 record
Haris Al Afaq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haris Al Afaq leadership team
Management profileNumber of profiles
Haris Al Afaq subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haris Al Afaq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haris Al Afaq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haris Al Afaq
What does Haris Al Afaq do?
Haris Al Afaq distributes and supports technical products across three divisions: (1) Test & Measurement Instruments from premier brands such as Fluke, Megger, FLIR, Chauvin-Arnoux and Pruftechnik, (2) Electrical transmission and distribution equipment (transformers, HV cables, 11 kV switchgear, fuses, joints), and (3) Industrial chemicals, paints and pigment raw materials for coatings, construction, water treatment, oilfield and related process industries. The company also operates ISO 9001 certified calibration centers in Dubai and Abu Dhabi providing repair, calibration, thermal surveys, power quality surveys, motor testing and on-site calibration services.
Is Haris Al Afaq a public or private company?
Haris Al Afaq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haris Al Afaq founded?
Haris Al Afaq was founded in 1968. It employs 51 to 100 people.
Where is Haris Al Afaq based?
Haris Al Afaq is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Haris Al Afaq make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are repair and Calibration Services.
Who are Haris Al Afaq's main competitors?
Direct peers on record are Trescal Group and Transcat. Broad incumbents are Mouser Electronics, RS Components (Electrocomponents), Keysight Technologies, element14 / Farnell and Yokogawa Electric (Middle East). Regional players are Calibration Laboratories (Middle East regional calibration providers), Technical Supplies & Services Co. (TSSC) and AACO (Arabian Automation & Control).
Does Haris Al Afaq have an API?
No public API is recorded for Haris Al Afaq.
What industry is Haris Al Afaq in?
Haris Al Afaq's product category is Technical Distribution and Calibration Services. Its primary akta.pro industry code is IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services), with a secondary code of HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 334515 and its SIC code is 3825.