Mid-Valley Association Of Realtors

What Mid-Valley Association Of Realtors does

Mid-Valley Association of REALTORS (MVAR) is a 501(c)(3) nonprofit professional trade association serving real estate professionals in Oregon's Mid-Willamette Valley, primarily Marion and Polk counties. The association operates as a local constituent of the National Association of REALTORS (NAR) and Oregon REALTORS, and is one of approximately 21 local REALTOR associations in Oregon. MVAR offers REALTOR and Affiliate membership tiers with benefits including access to NAR's Realtors Property Resource (RPR) database, compliance trainings (Fair Housing, Code of Ethics), continuing education, networking events such as Salem Brokers Tours and the Installation Banquet, government affairs advocacy, and content distribution through a Salem Business Journal partnership.

The association's technology stack is built on the GrowthZone association management platform, which handles membership records, event registration, and the gated member portal; RPR integration provides analytics and property data tools to members. The business model relies on three revenue streams: annual membership dues (recurring revenue from REALTOR and Affiliate tiers), event fees from networking and educational programming, and tiered advertising/sponsorship (Platinum/Gold/Silver) from industry partners including MLS providers, title companies, and lenders. MVAR also operates the MVAR Community Foundation (MVARCF), established in 2004, to distribute charitable grants in the regional real estate community.

Name

Mid-Valley Association Of Realtors

Legal name

Mid-Valley Association of REALTORS®

Website

https://midvalleyassn.realtor

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid-Valley Association of REALTORS (MVAR) is a 501(c)(3) nonprofit trade association serving real estate professionals in Oregon's Mid-Willamette Valley, providing membership services, compliance training, advocacy, and community foundation work as a local affiliate of the National Association of REALTORS.

Ownership category

akta.pro rank

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership dues collected from REALTOR® members and Affiliate members. Dues support association operations, advocacy efforts, professional development, and community programs.
2. Event Fees: Revenue generated from various association events including Installation and Awards Banquet, Golf Tournament, Children's Christmas Party, Membership BBQ, and educational seminars.
3. Advertising & Sponsorship: Platinum, Gold, and Silver advertising membership tiers offered to industry partners including MLS providers, title companies, banks, and service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mid-Valley Association of REALTORS® (MVAR) is a nonprofit professional trade association serving licensed real estate agents and brokers in Marion, Polk, and surrounding Mid-Willamette Valley counties in Oregon. The association provides REALTOR® and Affiliate membership programs, compliance training, access to the Realtors Property Resource (RPR) analytics database, member directories, networking events, and government affairs advocacy. It operates an affiliated 501(c)(3) Community Foundation that distributes charitable grants for affordable housing and community programs.

Product overview

Mid-Valley Association of REALTORS® is a professional real estate trade association serving Marion and Polk counties in Oregon. The organization operates as a unified association offering REALTOR® and Affiliate membership programs, compliance training (including NAR Fair Housing and Code of Ethics), access to Realtors Property Resource (RPR) for market analytics, member directories, government affairs advocacy, and a calendar of networking events including Salem Brokers Tours and annual banquets. The MVAR Community Foundation is a 501(c)(3) nonprofit subsidiary focused on affordable housing and community grants. The association does not offer a technology platform or software product; its offerings center on membership services, professional development, advocacy, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership

Quantifiable outcome

• Over $182,291 in community grants distributed since 2004
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Cherriots (Salem-Keizer Transit)minorStrategic or Co-development Partner · 1 March 2026Local mass transit district. MVAR member Judy Gysin represents the real estate industry on a task force examining Cherriots' proposed employer payroll tax for service expansion and safety improvements. The 0.7% tax proposal would raise $39 million annually.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerMVAR is a local member association of NAR, the largest trade association in the United States. This affiliation provides members access to NAR resources, Code of Ethics enforcement, RPR database, RPAC advocacy, and national legislative representation. MVAR members automatically receive NAR membership benefits and must adhere to NAR professional standards.
• Oregon REALTORS®coreStrategic or Co-development PartnerState-level trade association representing 17,000 members across 21 local associations. MVAR is one of the constituent local boards. Oregon REALTORS® provides state legislative advocacy, professional development programs, and coordinates with local associations on industry initiatives. CEO Jenny Pakula leads the state association.
• RMLS (Regional Multiple Listing Service)coreTechnology or IntegrationPrimary MLS provider for the region; Platinum advertising member of MVAR. Provides listing data services essential for member real estate transactions.
• Willamette Valley MLScoreTechnology or IntegrationRegional multiple listing service; Platinum advertising member of MVAR. Provides property listing data and market analytics for Mid-Willamette Valley.
• Housing Now CoalitionminorStrategic or Co-development PartnerLocal housing advocacy coalition that MVAR participates in to promote affordable housing and address housing availability challenges in Salem and surrounding communities.
• RPAC (REALTORS® Political Action Committee)coreStrategic or Co-development PartnerPolitical action committee promoting election of pro-REALTOR® candidates at local, state, and national levels. MVAR facilitates RPAC contributions and participates in RPAC initiatives.
• Salem Area Chamber of CommerceminorStrategic or Co-development PartnerLocal business advocacy organization. MVAR collaborates on issues affecting Salem's business climate including regulatory hurdles and pro-development initiatives.
• Home Builders Association of Marion & Polk CountiesminorStrategic or Co-development PartnerIndustry partner advocating for homebuilding and development. MVAR works together on housing affordability and land use issues affecting the Mid-Willamette Valley.
• CCIM Institute (Oregon/SW Washington Chapter)minorStrategic or Co-development PartnerCommercial real estate professional organization. MVAR Treasurer Deanna Gwyn and member Ian Levin participate in CCIM programs and market updates for the Salem area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Portland Metropolitan Association of Realtors: The largest local REALTOR association in Oregon, also affiliated with NAR and Oregon REALTORS. Directly comparable to MVAR in operating model (dues, events, advocacy, education) but operates at much larger scale in the Portland metro, making it the most relevant benchmarking peer.
• Oregon REALTORS: The state-level REALTOR trade association representing 17,000 members across 21 local boards including MVAR. Comparable business model (membership dues, advocacy, professional standards) and shares the same NAR affiliation, Code of Ethics enforcement, and CE provider framework as MVAR.
• Central Oregon Association of Realtors: Another Oregon local REALTOR association affiliated with NAR and Oregon REALTORS, serving Deschutes, Crook, and Jefferson counties. Comparable membership-based operating model, geographic scope, and product offering to MVAR.
• Lane County Association of Realtors: Oregon local REALTOR association serving the Eugene/Springfield area and Lane County. Operates with a similar dues/events/advocacy/education model and is a direct peer in size and structure to MVAR.
• Rogue Valley Association of Realtors: Southern Oregon local REALTOR association serving Jackson and Josephine counties. Another NAR/Oregon REALTORS affiliate with the same core membership, education, and advocacy model as MVAR.

Broad incumbents

• National Association of REALTORS: The largest trade association in the U.S. and the parent body to which MVAR is directly affiliated. Operates an overlapping mission (advocacy, ethics, professional standards, RPR) but at national scale and with significantly broader resources and brand recognition.

Others

• Salem Area Chamber of Commerce: Local business advocacy organization in the same Salem geography that partners with MVAR on regulatory and pro-development issues. Operates a similar dues/membership-based model but for the broader business community rather than real estate professionals specifically.
• Home Builders Association of Marion & Polk Counties: Local homebuilder trade association that collaborates with MVAR on housing affordability and land use issues in the Mid-Willamette Valley. Operates as a parallel membership organization in the real estate ecosystem but focused on builders rather than sales agents.

Emerging players

• CCIM Institute (Oregon/SW Washington Chapter): Commercial real estate professional organization with overlapping members and shared leadership in the Salem area (MVAR Treasurer and members participate). Comparable niche professional society model but focused specifically on commercial investment practitioners.

Regional players

• Willamette Valley MLS: Regional multiple listing service serving the Mid-Willamette Valley and a Platinum advertising member of MVAR. Adjacent rather than directly competitive - provides data infrastructure that MVAR members rely on - but increasingly some MLSs offer agent-facing services that overlap with traditional association offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AssociationMid
• Facebookfacebook.com/MVARSalemOffice
• Instagraminstagram.com/mvar_realtors
• LinkedInlinkedin.com/company/salem-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Valley Association Of Realtors