Oregon Association of REALTORS

What Oregon Association of REALTORS does

Oregon REALTORS® (Oregon Association of REALTORS) is a 501(c)(6) state-level trade association founded in 1932 and headquartered in Salem, Oregon, representing more than 16,000 real estate professionals (the FAQ references "over 17,000"), including residential and commercial brokers, managing principal brokers, property managers, and industry partners. It is the Oregon affiliate of the National Association of REALTORS® (NAR), operating within a three-tier membership structure that funnels members through Local Associations up to the state and national levels. The organization is governed by a volunteer Board of Directors and an Executive Committee, with paid staff led by CEO Jenny Pakula and General Counsel & Director of Government Affairs Jeremy Rogers.

The association's core product is the Oregon REALTORS® Forms suite — legally vetted, Oregon-specific transaction documents built by REALTORS® and reviewed by staff attorneys — distributed through third-party transaction platforms including Transactions (zipForm Edition), Dotloop, SkySlope, and SkySlope Breeze. Surrounding member services include a Legal Hotline staffed by an in-house attorney, a Forms Clause Library, Risk Management Tools, Buyer/Seller Advisories, and Code of Ethics and Fair Housing training. Professional development offerings comprise Continuing Education, Leadership Academy, Principal Broker Academy, and the GRI designation in partnership with NAR. Ancillary benefits include E&O insurance through Pearl Insurance (a roughly 60-year relationship), Ameritas dental and vision plans, Tech Helpline support, and retail discount access at Columbia and adidas employee stores. Advocacy operations are supported by three contract lobbyists and a Policy Director, with parallel fundraising through the ORPAC political action committee and a separate 501(c)(3) — the HOME Foundation, which has distributed more than $2M in affordable housing and homebuyer education grants since 2004.

Revenue is generated primarily through annual membership dues under a recurring subscription model, with secondary revenue from education programs, events, partner channels, and ancillary fees. The GTM motion is membership-based: primary recruitment flows through Local Associations, with secondary membership available to licensees already members in another state. Recent product activity has centered on semi-annual forms updates (Fall 2025 and Winter 2026), the October 2025 launch of Spanish-language forms, and a Fall 2025 governance restructuring that sunsets the District Vice President role and adds four Vice Presidents and an elected Treasurer effective after the November 2026 NAR meetings.

Name

Oregon Association of REALTORS

Legal name

Oregon REALTORS®

Website

https://oregonrealtors.org

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Oregon Association of REALTORS is a Salem, Oregon–based state trade association founded in 1932, representing 16,000+ real estate brokers, principal brokers, property managers, and industry partners with legally vetted Oregon-specific forms, Legal Hotline, education, and advocacy services as the Oregon affiliate of the National Association of REALTORS.

Ownership category

akta.pro rank

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Buyer Representation (FSAEAJAG), Real Estate & Construction Law (BPAHAAAE)

Keywords

• Real estate trade association
• REALTOR member services
• Real estate forms and education
• Legislative advocacy services
• Professional development training

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from REALTOR members provide the primary revenue stream. Members pay dues that fund advocacy, education, forms, legal resources, and communications. The organization is a not-for-profit trade association.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Oregon REALTORS® is a private nonprofit state-level trade association serving 16,000+ licensed real estate professionals in Oregon. Its core offering centers on Oregon REALTORS® Forms (legally-vetted transaction documents), supported by a Legal Hotline staffed by association attorneys, Code of Ethics and Fair Housing training, continuing education, legislative advocacy through ORPAC, the HOME Foundation charitable programs, and member benefits including E&O insurance and retail discounts.

Product overview

Oregon REALTORS® is a trade association offering a unified portfolio of member services rather than a single product. The core offering centers on Oregon REALTORS® Forms — comprehensive real estate transaction documents built by REALTORS® and backed by attorneys, available through multiple third-party platforms (Transactions/zipForm Edition, Dotloop, SkySlope, SkySlope Breeze). Supporting member resources include Legal Hotline (attorney consultation), Risk Management Tools, Buyer/Seller Advisories, and Forms Clause Library. Professional development offerings encompass Code of Ethics & Fair Housing Training, Continuing Education, Leadership Academy, Principal Broker Academy, and GRI Designation. Advocacy services include Government Affairs, ORPAC, and the HOME Foundation (501(c)(3) charitable foundation for homeownership). Insurance benefits include E&O coverage through PEARL INSURANCE and Ameritas Dental & Vision. Member discounts include Columbia Employee Store and adidas Employee Store access. Safety resources provide field risk-reduction tools and Tech Helpline support.

Differentiator

Problem solved

Functional benefit

Brands

• ORPAC: Oregon REALTORS® Political Action Committee (ORPAC) that protects business, promotes homeownership, and preserves private property rights through candidate support.
• HOME Foundation

Products and services

• Oregon REALTORS® Forms Comprehensive suite of legally-vetted Oregon-specific real estate transaction forms built by REALTORS® and backed by association attorneys, distributed through Transactions (zipForm Edition), Dotloop, SkySlope, and SkySlope Breeze platforms; includes Spanish-language forms and is included with membership.
• Legal Hotline Member-exclusive service providing direct access to an Oregon REALTORS® staff attorney for guidance on forms, disclosure, license law, contracts, and offers, with practical responses typically within two business days.
• Code of Ethics & Fair Housing Training Required training for REALTORS® to adhere to NAR's Code of Ethics and stay current on Fair Housing best practices, including 2.5 hours of Code of Ethics training and 2.0 hours of Fair Housing training every three-year cycle.
• Continuing Education Professional development and continuing education courses meeting Oregon Real Estate Agency (OREA) standards, delivered in-person, live online via Zoom, and on-demand through the OnlineEd platform.
• Leadership Academy Training program where participants work together in courses combining individual study, group sessions, and project experience using leadership skills.
• Principal Broker Academy Comprehensive academy covering risk management, brokerage laws and regulations, business operations, contract and finance best practices, liability reduction, and leadership/management strategies for principal brokers.
• GRI Designation (Graduate, REALTOR® Institute) Graduate-level professional designation program offered in partnership with NAR demonstrating commitment to excellence and specialized knowledge in real estate.
• Risk Management Tools Trusted legal resources, risk-reduction tools, and ethical guidance to help members navigate complex real estate transactions.
• Government Affairs & Advocacy Advocacy services protecting private property rights, supporting housing affordability, and safeguarding free enterprise, including legislative updates, grassroots mobilization, RPAC engagement, and voter resources.
• Errors & Omissions (E&O) Insurance E&O insurance coverage offered through Pearl Insurance with comprehensive protection, competitive rates, risk management tools, proactive claims support, and expert defense from Oregon-based counsel.
• Ameritas Dental & Vision Insurance Dental and vision insurance plans available to members through Oregon REALTORS® membership, administered via Johnson Benefit Group.
• Oregon REALTORS® HOME Foundation 501(c)(3) charitable foundation dedicated to expanding homeownership opportunities for Oregonians at or below local median income; has distributed more than $2 million in grants to support affordable housing and homebuyer education initiatives since 2004.
• ORPAC (Oregon REALTORS® Political Action Committee) Political action committee that protects REALTOR® business interests, promotes homeownership, and preserves private property rights through candidate support.
• REALTOR® Safety Resources Practical tools, training, and guidance to help reduce risk in the field, including safety pledge, agent safety forms, safety tips, safety training, safe listing form, workplace safety plan, and Tech Helpline integration.

Quantifiable outcome

• Over $2 million in grants distributed to affordable housing and homebuyer education since 2004

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Transactions (zipForm Edition)coreTechnology or IntegrationForms distribution platform included with Oregon REALTORS membership. Existing users log in and forms are automatically added; new users signing up through the landing page automatically have Oregon REALTORS forms in their account.
• DotloopcoreTechnology or IntegrationForms distribution platform available as a member benefit. Members receive access through their brokerage invitation or individual user sign-up.
• Tech HelplineminorOthersMember benefit providing free tech support for hardware, software, networking, and digital devices. Available Monday-Friday 6am-5pm PT and Saturday 6am-2pm PT. Support includes setup, troubleshooting, repairs, purchasing advice, software basics, upgrades, and network issues.
• Pearl Insurance (E&O Insurance)coreOthersNearly 60-year partnership providing Errors & Omissions coverage to members. Offers comprehensive, competitive coverage designed to support members at every career stage with quality protection, risk management tools, responsive customer service, proactive claims support, and expert defense from Oregon-based counsel.
• Ameritas (Dental & Vision Insurance)minorOthersMember access to Ameritas dental and vision plans to help manage healthcare costs. Plan runs January 1 through December 31. Contact through Johnson Benefit Group.
• Columbia Employee StoreminorOthersNAR membership card holders gain access to Columbia Employee Store in Portland every Wednesday for discounts on gear. Members can bring up to 4 guests.
• adidas Employee StoreminorOthersOregon REALTORS members can shop at the adidas Employee Store with membership card and valid photo ID. Can bring up to 4 additional guests. Available during specific dates announced in monthly E-News.
• Oregon Real Estate AgencycoreOthersState agency responsible for licensing and rule-making for real estate. Oregon REALTORS works with this agency on legislation, licensing questions, and professional standards.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational parent organization providing REALTOR branding, Code of Ethics, training programs, designations, and political action committee infrastructure. Oregon REALTORS is the state-level association of NAR representing 16,000+ members.
• Local Associations & BoardscoreStrategic or Co-development PartnerNetwork of local real estate associations across Oregon that work with Oregon REALTORS to serve buyers and sellers. Local associations handle primary membership, board representation, and community engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas REALTORS: One of the largest state REALTOR associations in the U.S. with over 130,000 members. Operates the same member-services model (forms, legal hotline, advocacy, education) for Texas real estate licensees, with a similar governance structure and NAR affiliation.
• Illinois REALTORS: State-level trade association for Illinois real estate licensees providing forms, legal hotline, advocacy, education, and member benefits. Direct functional peer operating under the same NAR state-association model.
• Washington REALTORS: Direct state-level peer serving Washington's real estate professionals. Operates the same trade association model with membership dues, forms library, legal support, advocacy, and education for Washington-licensed brokers and property managers. Adjacent Pacific Northwest geography.
• Florida REALTORS: Florida's largest trade association for real estate professionals, representing over 230,000 members. Provides parallel member benefits including forms, legal services, advocacy, and professional development to Florida-licensed real estate practitioners.
• Pennsylvania Association of REALTORS (PAR): State-level trade association serving Pennsylvania's real estate professionals with parallel service offerings including forms, legal resources, advocacy, and continuing education. Operates under the same NAR three-tier (local, state, national) membership model.
• New York State Association of REALTORS (NYSAR): State-level trade association representing New York's real estate professionals with comparable member services including forms, legal resources, advocacy, and education. Operates the same NAR-affiliated model as Oregon REALTORS.
• California Association of REALTORS (C.A.R.): One of the largest state-level REALTOR trade associations in the U.S. with over 200,000 members. Operates the same membership-based model providing forms, legal resources, advocacy, and education to real estate licensees in California, with comparable product portfolio including proprietary transaction forms.

Broad incumbents

• National Association of REALTORS (NAR): National parent organization of Oregon REALTORS. NAR provides the REALTOR brand, Code of Ethics, national training programs, and political infrastructure for state and local REALTOR associations. Operates broadly across all 50 states as a larger umbrella entity rather than competing in any single state.

Emerging players

• Greater Portland Association of REALTORS: One of Oregon's local REALTOR associations that operates at the local board level under the same NAR three-tier structure as Oregon REALTORS. Provides direct broker-facing services and primary membership processing in the Portland metro area, serving as both a partner and constituency for Oregon REALTORS.
• Collin County Association of REALTORS (CCAR): Large local REALTOR association in Texas. Functions at the local-board level of the same NAR three-tier structure as Oregon REALTORS, providing forms, MLS, and member services to brokers in the Collin County region. Demonstrates the local-association layer that Oregon REALTORS works through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/oregonrealtors
• Facebookfacebook.com/orrealtors
• LinkedInlinkedin.com/company/oregonrealtors
• Instagraminstagram.com/oregonrealtors
• Xx.com/orrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Association of REALTORS