Houston Plastic & Reconstructive Surgery

What Houston Plastic & Reconstructive Surgery does

Houston Plastic & Reconstructive Surgery is a privately held, single-location cosmetic and reconstructive surgery practice headquartered in Webster, Texas, within the Greater Houston metropolitan area. Founded in 1992 by Dr. Clayton Moliver, the practice has operated continuously for more than three decades and is currently staffed by a small team (1–10 employees) anchored by two board-certified plastic surgeons, including Dr. Fred Aguilar, a triple board-certified surgeon who joined in 2016.

The practice delivers a full-spectrum service portfolio organized into four primary categories: breast enhancement, body contouring, facial plastic surgery, and nonsurgical/MedSpa treatments (including injectables and SkinMedica skincare). Surgical procedures are performed in an on-site ambulatory surgery center accredited by Quad A (AAAASF), a credentialing standard uncommon among office-based practices. The clinical toolkit incorporates modern procedural devices and pharmacologic adjuvants such as the Keller Funnel for implant delivery and EXPAREL long-acting local anesthetic for postoperative pain control, alongside Allergan Natrelle implants as the primary breast implant supplier.

The business model is direct-to-consumer elective medicine with no enterprise or insurance-anchored revenue. Patients pay per procedure, with financing plans available to mitigate affordability friction on higher-ticket surgeries. The practice also generates ancillary revenue through retail skincare and nonsurgical services that drive higher visit frequency. Marketing emphasizes surgeon credentials, on-site accredited surgical safety, and patient testimonials. Customer acquisition is regional (Greater Houston) with incremental international patient outreach, and there is no franchise, multi-location, or affiliated-provider footprint.

Name

Houston Plastic & Reconstructive Surgery

Legal name

Houston Plastic & Reconstructive Surgery

Website

https://myhprs.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Houston Plastic & Reconstructive Surgery is a privately held, single-location cosmetic and reconstructive surgery practice in Webster, Texas, serving Greater Houston patients with breast, body, facial, and nonsurgical aesthetic procedures performed by two board-certified surgeons in a Quad A accredited on-site surgery center.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery Practice

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Cosmetic plastic surgery
• Body contouring procedures
• Breast enhancement surgery
• Facial rejuvenation services
• Medspa aesthetic treatments

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Surgical Procedures: Fee-for-service model for cosmetic and reconstructive plastic surgery procedures including breast augmentation, tummy tuck, facelift, liposuction, mommy makeover, and other body contouring procedures. Revenue is generated through one-time surgical fees that include surgeon, facility, and anesthesia components.
2. Nonsurgical Treatments: MedSpa services including BOTOX, fillers, lasers, microneedling, chemical peels, and skincare products. These may be one-time treatments or recurring maintenance procedures.
3. Financing Plans: Flexible financing plans offered to patients to meet various budgets, enabling payment over time for surgical procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Houston Plastic & Reconstructive Surgery is a privately held cosmetic and reconstructive plastic surgery practice in Webster, Texas, providing surgical procedures (breast enhancement, body contouring, facial plastic surgery, male procedures) and nonsurgical MedSpa treatments (BOTOX, fillers, lasers, microneedling, chemical peels, skincare). Surgeries are performed at the practice's on-site Quad A-accredited ambulatory surgery center, and pricing is supported by patient financing plans and consultation-based sales.

Product overview

Houston Plastic & Reconstructive Surgery is a medical practice offering a comprehensive portfolio of cosmetic and reconstructive plastic surgery procedures and medical spa treatments. The practice operates as a single-location facility with two board-certified plastic surgeons. The service portfolio is organized into four main categories: Breast Enhancement (including augmentation, implants, lift, reduction, removal, exchange, and corrective procedures), Body Contouring (mommy makeover, tummy tuck, liposuction, arm lift, body lift, buttock lift, Brazilian butt lift), Facial Plastic Surgery (facelift, eyelid surgery, rhinoplasty, facial implants, ear surgery, forehead lift), and Nonsurgical Treatments (BOTOX and fillers, lasers, microneedling, laser hair removal, KYBELLA, chemical peels, skincare products, ThermiSmooth Face, ThermiVa, GetHairMD). The practice also provides specialized male procedures including gynecomastia treatment. Surgical procedures are performed at their Quad A-accredited onsite surgery center using advanced techniques including the Keller Funnel device for breast procedures and drainless tummy tuck options.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Enhancement Comprehensive cosmetic breast surgery services including breast augmentation, breast implants, breast lift, breast reduction, breast implant removal, breast implant exchange, symmastia repair, and corrective breast surgery for adult women (and select revision patients) seeking size, shape, or position changes.
• Body Contouring Body sculpting procedures including mommy makeover, tummy tuck, liposuction, arm lift, body lift, buttock lift, Brazilian butt lift, and corrective torso surgery for patients seeking post-pregnancy restoration, post-weight loss contouring, or targeted fat removal.
• Facial Plastic Surgery Facial rejuvenation procedures including facelift, eyelid surgery (blepharoplasty), rhinoplasty, facial implants, ear surgery (otoplasty), and forehead lift for patients seeking surgical facial rejuvenation or refinement.
• Gynecomastia Treatment (Male Breast Reduction) Male breast reduction surgery to treat enlarged male breast tissue, serving men seeking correction of gynecomastia.
• Nonsurgical MedSpa Treatments Non-invasive cosmetic services including BOTOX and dermal fillers, lasers and light procedures, RF microneedling, laser hair removal, KYBELLA chin fat reduction, chemical peels, acne treatments, ThermiSmooth Face, ThermiVa vaginal rejuvenation, GetHairMD hair restoration, and professional-grade SkinMedica skincare products.
• Mommy Makeover Customized combination procedure including tummy tuck, liposuction, breast augmentation, breast lift, labiaplasty, and ThermiVa to restore women's bodies after pregnancy, often combined into a single surgery with shared anesthesia and facility fees.
• Tummy Tuck (Abdominoplasty) with Drainless Option Abdominoplasty procedure to remove excess sagging abdominal skin and tighten weakened abdominal muscles, with a drainless option using progressive tension sutures available for qualifying patients.

Quantifiable outcome

• 95% of mommy makeover patients on RealSelf reported the procedure was worth it

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AllergancoreTechnology or IntegrationThe practice uses Allergan Natrelle® implants, which contain highly cohesive silicone gel. Allergan is a leading breast implant manufacturer providing the primary implant brand used at the practice.
• Keller FunnelcoreTechnology or IntegrationThe practice uses the Keller Funnel® device for breast augmentation procedures. This no-touch technique allows for smaller incisions and reduced risk of capsular contracture.
• SkinMedicaminorOthersThe practice offers SkinMedica skincare products through their shop for patient use in maintaining results.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vitenas Cosmetic Surgery: Houston-based cosmetic surgery practice offering breast, body, and facial procedures led by Dr. Vitenas. Direct competitor in the same geography with overlapping service mix and similar patient demographics.
• Athré Facial Plastics: Houston-based practice specializing in facial and rhinoplasty procedures. Overlaps with HPRS's facial plastic surgery category, serving similar Greater Houston patient segments.
• The Aesthetic Center for Plastic Surgery: Multi-surgeon Houston cosmetic surgery practice offering breast, body, and facial procedures. Direct geographic and service-line competitor to HPRS.
• Basu Aesthetics + Plastic Surgery: Houston-based plastic surgery and medspa practice. Competes directly across surgical and non-surgical service offerings.

Broad incumbents

• Sono Bello: National cosmetic surgery chain offering body contouring and facial procedures across many U.S. locations. Competes with HPRS on price, accessibility, and brand reach but lacks the personal physician-owned feel.
• Goals Plastic Surgery: National multi-location cosmetic surgery brand competing in breast, body, and facial procedures. Operates at a different scale and digital marketing intensity than HPRS.
• Ideal Image: National medspa chain focusing on non-surgical aesthetics including BOTOX, fillers, laser hair removal, and body contouring. Adjacent competitor that pressures HPRS's non-surgical revenue stream.

Regional players

• Westlake Dermatology: Texas-based dermatology and cosmetic surgery group spanning Austin and surrounding areas. Overlaps with HPRS on MedSpa, lasers, and select surgical procedures but does not directly compete in the Clear Lake micro-market.
• Marina Plastic Surgery / Marina Med Spa: Los Angeles-area multi-surgeon cosmetic surgery practice offering a similar surgical and medspa portfolio. Comparable business model in a different regional market.

Others

• Allergan Medical Institute (AbbVie): Manufacturer of Natrelle breast implants used by the practice. Not a competitor but a critical ecosystem partner; relevant for downstream referral and patient demand generation through Allergan brand equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/myhprs
• Xx.com/DocMoliver
• LinkedInlinkedin.com/company/houston-plastic-and-reconstructive-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houston Plastic & Reconstructive Surgery