Arizona Turf Masters

What Arizona Turf Masters does

Arizona Turf Masters (legally Turf Masters, LLC) is a Phoenix-based synthetic turf design and installation contractor founded in 2006 by Stephen Mull alongside business partner Douglas Porter. The company installs artificial grass for residential, commercial, governmental, and institutional customers throughout Arizona's Maricopa and Pima Counties, operating under statewide Arizona Registrar of Contractors license ROC 234276. It sells and installs a catalog of branded and partner-manufactured turf products organized into residential lawns, pet applications, putting greens, playground safety surfaces, and athletic fields, supported by four physical showroom locations in North Phoenix, Mesa, Avondale, and Tucson plus an in-home consultative field sales force.

The company's technical offering is built around a curated product portfolio that incorporates proprietary branded technologies including S-Blade Fiber Technology (ribbed fiber design for wear resistance), Smart Flow permeable backing for drainage, Luster Guard UV-stabilized matte fibers, antimicrobial coatings, and HydroChill evaporative cooling claimed to reduce surface temperatures by 30-50°F. Key product lines include Troon 86 and Cypress 96 for pet applications, USA Supreme Putt and Eagle Putt for golf, Power Play System and Play Pad for playground fall protection, and SGS Power Play Multi-Sport for athletic fields. Products carry 5-15 year manufacturer warranties, pass 50,000 Lisport test cycles (approximately 20 years of simulated wear), and the company holds IPEMA certification for playground installations.

Arizona Turf Masters operates a consultative, in-home field sales model in which customers schedule free no-pressure estimates and sales representatives visit properties with samples to produce custom quotes. Pricing is unit-based at $6.00 per square foot for lawns (with a $2,000 project minimum) and $9.00 per square foot for putting greens (with a $2,500 minimum), plus $1.00 per square foot for site preparation and variable pricing on borders, drainage, and dirt work. The company offers customer financing through Synchrony Bank with 0% promotional APR options and installment plans ranging from 5.99% to 11.99% APR across terms up to 132 months. Marketing channels include SEO and content marketing, a $25 gift-card referral program, third-party review platforms, and showroom traffic. The business is privately held by its founders with no institutional funding, subsidiaries, or M&A activity disclosed.

Name

Arizona Turf Masters

Legal name

Turf Masters, LLC

Website

https://azturfmasters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Turf Masters is a Phoenix-based synthetic turf installation contractor serving residential, commercial, and institutional customers across Arizona since 2006. The company designs and installs artificial grass lawns, putting greens, pet areas, playgrounds, and athletic fields through four showroom locations.

Ownership category

akta.pro rank

Product category

Landscape Construction Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Agricultural Services (700)

akta.pro primary industry

Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Commercial Landscape Design & Installation (HSAIABAJ)

Keywords

• Synthetic turf installation
• Artificial grass landscaping
• Putting green construction
• Commercial landscape services
• Athletic field turf

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Artificial Turf Installation Services: One-time installation services for synthetic grass including lawn installations starting at $6.00/sq ft and putting green installations starting at $9.00/sq ft. Includes materials, labor, base material, seaming, and infill.
2. Pre-Installation Site Preparation: Site preparation services including pre-installation prep work at $1.00/sq ft, borders priced by product selection, and drainage/dirt work determined by sales representative.
3. Financing Services: Partnered with Synchrony Bank to offer installment loan financing options including 0% interest plans and various APR options (5.99% to 11.99%) for customers who prefer to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arizona Turf Masters designs and installs synthetic/artificial turf landscapes for residential, commercial, pet, playground, putting green, and athletic applications across the Phoenix and Tucson, Arizona metros. Core revenue comes from professional installation services (starting at $6.00/sq ft for lawns and $9.00/sq ft for putting greens) bundled with the chosen turf product, base material, seaming, infill, and labor. Complementary landscape design services cover hardscape, xeriscape, pavers, pergolas, and complete outdoor living transformations.

Product overview

Arizona Turf Masters is a synthetic/artificial turf installation company founded in 2006, serving Phoenix and Tucson, Arizona. The company offers a comprehensive portfolio of artificial grass products and installation services organized into distinct application categories: Residential Lawns & Landscapes (Daytona, Kentucky Blue, Arcadia 101, Pebble Creek Pro, Armadura, Summer Rye, Coronado Series, Green Valley PRO, Lakeside Series, DuraSoft, Denali, Sonoma), Pet Applications (Troon 86, Cypress 96, Pet Paradise 60), Putting Greens & Golf (USA Supreme Putt, Eagle Putt, Supreme Putt, T-Line, PolyPutt 1.25, Par 3, Putting Pad), Playgrounds (Play Pad safety system), and Athletic/Sports Fields (SGS Power Play Multi-Sport, Sport PRO). The product lineup also includes specialty turf varieties and various infill materials (Silica Sand, Zeofill, Envirofill, HydroChill, Geofill). All products are professionally installed by the company's in-house certified installers, with services priced starting at $6.00/sq ft for lawns and $9.00/sq ft for putting greens. The company operates 4 showroom locations and provides financing options through Synchrony Bank.

Differentiator

Problem solved

Functional benefit

Brands

• MasterTurf: The premier synthetic grass product brand referenced on the company's website, representing the highest quality products offered by Arizona Turf Masters.
• Power Play System
• Smart Flow
• Luster Guard
• MasterTurf Tour Player

Products and services

• Daytona Synthetic Turf Premium artificial grass with soft fibers and natural appearance, available in 86oz and 106oz density options with a 15-year manufacturer's warranty, ideal for moderate-traffic areas in Arizona.
• Kentucky Blue Synthetic Turf Durable synthetic grass with field and fescue green coloring and brown thatch, available in 85oz and 105oz density options with a 15-year manufacturer's warranty, designed for Arizona desert climate.
• Troon 86 Pet Turf Premium USA-made pet turf with S-Blade Fiber Technology, antimicrobial protection, Smart Flow drainage system, and Luster Guard UV stabilization; passes 50,000 Lisport cycles and comes with a 15-year warranty.
• Turf Paradise Synthetic Turf Attractive and durable artificial grass priced for budget-conscious projects, available in 82oz and 112oz density options with a 15-year manufacturer's warranty.
• Arcadia 101 Synthetic Turf Premium USA-made artificial grass featuring tri-color blade design in field, apple, and olive green with permeable backing, low-luster UV protection, and high-bulk thatch; 15-year warranty.
• USA Supreme Putt Putting Green Turf Premium USA-made putting green turf designed to mimic professional golf greens with authentic ball roll and feel; 0.875-inch pile height and 15-year manufacturer's warranty.
• Cypress 96 Synthetic Turf Premium USA-made artificial turf for high-traffic spaces featuring S-Blade fibers, Luster Guard technology, antimicrobial protection, and Smart-Flow permeable backing; passes 50,000 Lisport cycles with a 15-year warranty.
• Pebble Creek Pro Synthetic Turf Top-value premium artificial turf with durable construction, available in 85oz and 105oz density options with a 15-year manufacturer's warranty.
• Armadura Synthetic Turf Arizona-favorite synthetic grass designed to withstand high summer temperatures, ideal for high-traffic areas with 85oz density and 10-year manufacturer's warranty.
• Eagle Putt Putting Green Turf American-made putting green turf with 36-oz/sq-yd texturized Nylon, tufted on 3/16-inch gauge with 7/16-inch pile height and 5-year manufacturer's warranty.
• Supreme Putt Putting Green Turf Putting green turf with fescue and olive coloring, featuring 46oz face weight, 72oz total weight, and 5/8-inch pile height with a 5-year manufacturer's warranty.
• Summer Rye 60 Synthetic Turf Natural green artificial grass with dual shades of field and olive-green, featuring 1-3/4-inch pile height, polyethylene yarn, 60oz face weight, 86oz total weight, with 10-year manufacturer's warranty.
• Pet Paradise 60 Synthetic Turf Pet-friendly artificial grass with field and olive-green thatch, advanced drainage for easy cleanup, designed for pet runs, doggy daycare, and high-traffic areas.
• T-Line Putting Green Turf Nylon putting green turf with polypropylene primary backing, 137oz face weight, 1.38-inch pile height, green color, with a 5-year manufacturer's warranty.
• PolyPutt 1.25 Putting Green Turf Putting green turf with premium twisted polypropylene slit film face and Duraflo or urethane backing, 34oz face weight with a 5-year warranty.
• Par 3 Putting Green Turf Putting green turf in field, lime, and tan colors, featuring 36oz face weight, 62oz total weight, and 3/8-inch pile height.
• SGS Power Play Multi-Sport Athletic Turf Multi-sport synthetic turf available in 48, 58, and 68 variants, designed for athletic fields suitable for football, soccer, lacrosse, and other sports applications.
• Sport PRO Athletic Turf Professional-grade athletic turf designed for high-intensity sports use, available with standard or 5MM backing options for enhanced performance.
• Play Pad Safety Padding System IPEMA-certified safety padding system for playgrounds providing critical fall height protection, available in 1-inch (4-foot fall height) and 2-inch (8-foot fall height) options.
• Professional Synthetic Turf Installation Services End-to-end synthetic turf installation services starting at $6.00 per square foot for lawns and $9.00 per square foot for putting greens; includes site preparation, base material (up to 2 inches of 1/4 minus), seaming, infill application, and labor.
• Landscape Design Services Full-service landscape design including hardscape, xeriscape, pavers, pergolas, and custom outdoor living space design, integrated with turf installation for complete landscape transformation.

Quantifiable outcome

• 55 gallons water savings per sq ft per year compared to natural grass
• +8 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AstroTurf: Pioneer brand in synthetic turf with installations across athletic, landscape, and pet applications. Comparable across multiple of Arizona Turf Masters' product categories, with deep institutional and municipal relationships that overlap with the school and government segments.
• Global Syn-Turf: Artificial turf manufacturer and installer with national distribution across residential, commercial, pet, and sports applications. Comparable product portfolio and end-market focus; primarily competing with Arizona Turf Masters on turf product supply and direct installation.
• EasyTurf: National artificial grass installer with a focus on residential and pet applications. Comparable product/market overlap and similar consultative sales approach, but operates at multi-region scale versus Arizona Turf Masters' two-metro footprint.
• Act Global: International synthetic turf manufacturer specializing in sports fields, with commercial and landscape applications. Comparable on the athletic and large-installation side where Arizona Turf Masters also competes (e.g., SGS Power Play multi-sport line).
• ForeverLawn: National synthetic turf brand offering residential, commercial, pet, playground, and sports installations through a dealer network. Comparable in product breadth and target customers, with broader geographic coverage than the Arizona-focused Arizona Turf Masters.
• FieldTurf: Leading global artificial turf manufacturer and installer focused on athletic and sports facilities. Comparable on athletic field installations (Arizona Turf Masters' 'Sport PRO' and 'SGS Power Play' lines) but operates at significantly larger scale and project size.
• SYNLawn: Largest national synthetic turf installer and manufacturer with a broad residential, commercial, pet, playground, and golf product portfolio. Highly comparable in product categories and customer segments but with national scale and franchised footprint that Arizona Turf Masters lacks.

Emerging players

• Pet Turf: Specialty synthetic turf installer focused specifically on pet and dog-care applications (residential dog runs, kennels, dog daycares). Comparable overlap on Arizona Turf Masters' pet segment (Troon 86, Pet Paradise 60) but narrower scope.

Regional players

• Lawntech: Regional turf and landscaping services provider serving markets outside Arizona. Comparable business model (installation + landscape services) but operates in a different geography, illustrating the type of regional peer Arizona Turf Masters competes against for multi-state expansion.

Direct peers

• Synthetic Grass Store: Material-only synthetic turf retailer that Arizona Turf Masters explicitly refers DIY customers to. Operates in the same Arizona market on the product supply side, making it the closest direct comparable on turf product selection and pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arizona-turf-masters-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Turf Masters