Aldrich Web Solutions

What Aldrich Web Solutions does

Aldrich Web Solutions, founded in 1995 and headquartered in Raleigh, North Carolina, is a private B2B ecommerce software company operating as a business unit of Cordance Operations LLC following its 2023 acquisition. The company develops and maintains the WebAlliance platform, a proprietary, in-house ecommerce solution purpose-built for wholesale distributors and deeply integrated with three ERP systems: Epicor Prophet21, TrulinX, and Acumatica. The platform delivers real-time inventory synchronization, customer-specific pricing pulled directly from the ERP, online invoice payments, mobile ordering, a product information management (PIM) module, and a salesrep application — addressing the operational gap that generic ecommerce platforms leave for distributors with complex catalogs and B2B pricing structures. Aldrich serves hundreds of mid-market distributor customers across verticals including hose and fittings, safety supply, industrial supply, fasteners, janitorial, solar, sign supply, and lubricants, with case-study outcomes showing web-order share growth from roughly 9% to 17% within a year of deployment.

The company operates a productized subscription SaaS model with three annual tiers — Core, Professional, and Enterprise — differentiated by feature depth (PIM access, mobile app, invoice portal, salesrep seats, payment gateway hosting, and ERP integration scope). One-time implementation and onboarding fees supplement recurring revenue, and a 12-week guided onboarding process is standard across tiers. Aldrich monetizes a fully direct go-to-market motion with no resellers or channel partners: enterprise field sales for large accounts, inside sales for mid-market, and self-serve demo booking via the website. Marketing is driven by a content-heavy engine including the Aldrich Insights blog, SEO-optimized distribution-ecommerce content, industry conference presence (NAHAD, P21WWUG, TribNet, TUG CONNECTS, ACU-Connect, HARDI), webinars, and an interactive ROI calculator serving as a mid-funnel conversion tool. The platform is hosted on TierPoint infrastructure and the company leverages HubSpot for CRM and marketing automation. Disclosed customer transaction volume reached $650M+ in ecommerce orders and $95M+ in invoice payments during 2023, with 150,000+ daily platform searches, indicating substantial installed-base activity despite the company itself remaining a small organization of 1–10 employees.

Name

Aldrich Web Solutions

Legal name

Aldrich Web Solutions, a business unit of Cordance Operations LLC

Website

https://aldrichsolutions.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Aldrich Web Solutions is a private B2B ecommerce SaaS company that builds and sells the WebAlliance platform, a purpose-built, ERP-integrated ecommerce solution for wholesale distributors running on Epicor Prophet21, TrulinX, or Acumatica. It serves hundreds of mid-market distributors across industrial, safety, hose/fittings, and related verticals via a three-tier annual subscription model with direct sales.

Ownership category

akta.pro rank

Product category

B2B Ecommerce Software for Wholesale Distribution

NAICS

Software Publishers (5132)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• B2B ecommerce platform
• Wholesale distribution software
• ERP ecommerce integration
• Product information management
• Online invoice payments

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. WebAlliance Ecommerce Platform (SaaS): Recurring monthly hosting and support fees for the WebAlliance ecommerce platform. Implementation/setup is a one-time cost. Hosting includes up to 100,000 SKUs online and up to 10,000 files or 1,000 MB of non-product image storage, with additional charges for exceeding limits. Support includes dedicated long-term customer support with ticket turnaround of 30 minutes or less.
2. Service & Invoice Portal (SaaS): Recurring subscription for the Service & Invoice Portal module, which provides online invoice payments, customer self-service portal, and automated dunning emails. No per-transaction fees charged by Aldrich (credit card and bank fees may still apply).
3. Mobile App (SaaS): Branded mobile app available in Apple and Google App Stores, included in Enterprise tier or available as an add-on. Revenue included in subscription tiers.
4. WebAlliance PIM (SaaS): Product Information Management module, either included in subscription tiers or available as an add-on service. Hosted PIM service available in Professional and Enterprise tiers.
5. Professional Services / Implementation: One-time implementation and onboarding fees. All projects include a one-time implementation onboarding with an expert implementation specialist. A guided 12-week onboarding process covers the launch of the new website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Aldrich Web Solutions develops, sells, and supports the WebAlliance ecommerce platform — a proprietary B2B ecommerce solution built entirely in-house and purpose-built for wholesale distributors. The platform integrates directly with Epicor Prophet21, TrulinX, and Acumatica ERP systems to deliver real-time inventory, customer-specific pricing, online ordering, online invoice payments, product information management, and a branded mobile ecommerce app for iOS and Android. Revenue is generated primarily through recurring SaaS subscriptions (Core, Professional, Enterprise tiers) plus one-time professional services fees for implementation and onboarding.

Product overview

Aldrich Web Solutions offers a unified B2B ecommerce platform called WebAlliance, purpose-built for wholesale distributors and integrated ERP solutions. The core product is WebAlliance Ecommerce, which provides a comprehensive B2B platform integrating directly with Epicor Prophet21, Acumatica, and TrulinX ERPs. This core platform is supplemented by four companion modules: the Service & Invoice Portal (offering online invoice payments, self-service account access, and automated dunning); the WebAlliance PIM (Product Information Manager for centralized product data management with ERP integration); the Ecommerce Mobile App (iOS/Android B2B ordering and account management); and the SalesRep Module (mobile ERP data access and order entry for sales teams). The platform is developed entirely in-house and supports implementation in 90 days or less.

Differentiator

Problem solved

Functional benefit

Products and services

• WebAlliance Ecommerce The core B2B ecommerce platform built in-house by Aldrich Web Solutions for wholesale distributors. It integrates directly with Epicor Prophet21, Acumatica, and TrulinX ERPs to provide real-time inventory, customer-specific pricing, order processing, account management, and online invoice payments in a unified platform. Targeted at mid-market and enterprise wholesale distributors across industrial, safety, fluid power, HVAC, solar, and related verticals.
• Service & Invoice Portal A self-service portal module that gives distributor customers 24/7 online access to view and pay invoices, track orders, check inventory, and manage account information directly from the ERP. Supports online invoice payments including partial payments, anonymous payments, scheduled payments, and automated dunning emails. Available as an add-on subscription or included in the Enterprise tier.
• WebAlliance PIM (Product Information Manager) A Product Information Management system that integrates with the ERP to provide centralized, scalable management of product data including SKUs, descriptions, attributes, categories, images, and min/max quantities. Supports bulk editing, data imports, ranked item lists, and publishing to websites and other distribution channels. Available as an add-on or included in Professional and Enterprise tiers.
• Ecommerce Mobile App A B2B ecommerce mobile application available for iOS and Android that provides mobile add-to-cart, account management, order entry, inventory checks, branch locations with GPS navigation, push notifications, integrated chat, biometric login, and real-time ERP data synchronization. Included in the Enterprise tier or available as an add-on.
• SalesRep Module A module within WebAlliance that gives sales representatives comprehensive customer information and mobile order entry capabilities directly from ERP data, enabling them to serve customers effectively without relying on CSR availability. Available in seat-based tiers (1 seat in Core, 5 in Professional, 20 in Enterprise).

Quantifiable outcome

• Web order percentage grew from approximately 9% to 17% in less than one year for Masterman's customer
• +8 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability1 record

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• AcumaticacoreTechnology or Integration · 1 January 2023Deep native integration between WebAlliance and Acumatica ERP, added in 2023. Enables customers to shop online, check inventory, view product history, access personalized pricing and availability, and sync payments to ERP. Supports multiple payment methods, batch invoice payments, and automated dunning emails.
• Cordance Operations LLCcoreOthers · 1 January 2023Cordance Operations LLC acquired Aldrich Web Solutions in 2023, ushering in a new era of excellence. Aldrich Web Solutions operates as a business unit of Cordance Operations LLC. The acquisition represents a strategic parent company relationship.
• TrulinX (Tribute, Inc.)coreTechnology or Integration · 1 June 2019Aldrich Web Solutions is the official ecommerce partner for the TrulinX ERP system (as of June 2019), chosen by Tribute, Inc. to provide official ecommerce integration. TrulinX ERP specializes in hose and fittings, fluid power, fluid handling, fluid sealing, motion control, instrumentation, robotics, and belting distributors. Integration covers pricing, inventory, orders, invoices, and more pulled automatically from TrulinX.
• Epicor Prophet21coreTechnology or IntegrationDeep native integration between WebAlliance ecommerce platform and Epicor's Prophet21 ERP. WebAlliance is positioned as a fast, mature, secure alternative to P21 B2B Seller or Epicor Commerce Connect with Magento. Supports automated pricing updates, real-time inventory, order processing, customer management, and customer service portal. Aldrich attends the annual P21WWUG CONNECT Conference as a vendor.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• BigCommerce: Public, well-funded B2B/B2C ecommerce SaaS that has expanded into B2B features (price lists, quotes, customer groups). Frequently cited by Aldrich as a competitor; broader and better-capitalized, but more horizontal.
• B2B Gateway / Epicor Commerce Connect: Epicor's first-party B2B commerce offering (historically B2B Seller and the Magento-based Commerce Connect). Competes with WebAlliance for Prophet21 distribution customers — represents the most direct ERP-vendor alternative.
• Shopify (Shopify Plus / Shopify B2B): Massive ecommerce platform now shipping B2B-specific functionality (catalogs, payment terms, draft orders). Competes with WebAlliance for the same distributor customers' wallets, particularly SMB and mid-market deals.
• Adobe Commerce (Magento): Open-source-derivative enterprise commerce platform commonly used for B2B and explicitly bundled as 'Epicor Commerce Connect' with Magento — directly named by Aldrich as the alternative they replace. Overlaps in distributor segment with much broader footprint.

Direct peers

• Kibo Commerce: B2B and B2C ecommerce platform with order management and personalization modules, commonly used by mid-market distributors. Comparable to WebAlliance in targeting distribution and light-manufacturing buyers needing integrated commerce.
• Unilog (CIMM2): B2B ecommerce and product data management vendor specifically serving wholesale distribution and industrial supply. Closest head-to-head competitor to WebAlliance in the same vertical customer base.
• Sana Commerce: Enterprise B2B ecommerce platform purpose-built with deep, native ERP integrations (including Microsoft Dynamics, SAP, Infor). Directly comparable to WebAlliance in its focus on ERP-driven B2B commerce for distributors and manufacturers.
• InsiteCommerce: B2B ecommerce platform with deep ERP and PIM integrations targeting manufacturers and distributors. Overlaps with WebAlliance in core customer segment and integration-led value proposition.

Others

• Iris Distributor (Infor CRM): Infor ERP-adjacent distribution tooling. While not a 1:1 ecommerce competitor, represents the broader ecosystem of ERP-vendor-controlled distribution software that constrains WebAlliance's expansion surface area.
• Punchout2Go (by Esker): Punchout and B2B order automation vendor adjacent to WebAlliance's punchout integration feature. Differentiated by document automation focus rather than full storefront; overlaps on procurement workflows served to distributors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aldrichtweets
• YouTubeyoutube.com/@aldrichwebsolutions
• Facebookfacebook.com/aldrichsolutions
• LinkedInlinkedin.com/company/aldrichsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aldrich Web Solutions