Unilog
- Company typePrivate
- Founded2004
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Unilog does
Unilog is a private B2B technology company that provides the CX1 Platform, an AI-native suite of product content and commerce solutions purpose-built for wholesale distributors, manufacturers, and specialty retailers. The platform combines four integrated modules: CX1 eCommerce (with sub-products CX1 CIMM2 for complex buying scenarios, CX1 Essentials for smaller distributors, CX1 Showroom for digital selling, and CX1 SPEX Builder for product specifications), CX1 PIM for product information management, CX1 Product Content (a content subscription library of 11M+ actively managed SKUs sourced from nearly 2,000 manufacturers), and CX1 Connect for integration with 50+ ERP, CRM, payment, and shipping systems. In October 2025 Unilog launched HyperScale, an AI Agents suite that automates synonym resolution, merchandising, and sales insight workflows, with claimed efficiency gains of 91% in quote processing, 88% in punchout setup, and 84% in PIM merchandising.
The company generates revenue through annual SaaS subscriptions for the CX1 Platform modules, content subscriptions, professional services for implementation and integration, and managed content enrichment services. Unilog pursues a hybrid enterprise field-sales motion and channel-driven go-to-market, leveraging preferred-provider partnerships with major B2B buying groups and co-ops (AD, IMARK, BLUE HAWK, HARDI, DPHA, NAHAD, IDCO, Orgill, and others) that distribute the platform to thousands of member distributors. Implementation and ongoing services are delivered through strategic partners including ImpaqX, with the technology stack extended through integrations with HawkSearch, Salesforce, Avalara, Bluon, and a broader partner ecosystem.
Unilog operates globally with US-based customer-facing headquarters and India-based engineering centers in Bangalore and Mysore supporting product development and customer success. The company serves 400+ customers across HVAC, plumbing, electrical, industrial supply, PVF, retail hardware, construction materials, and pharma & medical verticals, with leadership under CEO Suchit Bachalli and COO Ace Rosenstein. The only disclosed institutional capital event is a 2015 round led by Kalaari Capital; the company has executed one acquisition (Bravo Business Media, February 2021) to expand content capabilities.
Unilog firmographics
Firmographics- Name
- Unilog
- Legal name
- Unilog
- Website
- https://unilogcorp.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Unilog industry classification
Industry- Product category
- B2B eCommerce Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Unilog is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Unilog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- CX1 Platform Subscriptions: SaaS subscriptions for eCommerce, PIM, Product Content, and Connect modules. Pricing varies by module and customer size with annual billing typical.
- CX1 Product Content Subscriptions: Vendor-managed content subscriptions with over 10 million active SKUs, providing real-time updates based on vendor or SKU subscriptions
- Professional Services: Implementation, data migration, integrations, eCommerce site development, catalog onboarding, and ongoing maintenance services
- Custom Content Services: Tailored product content enrichment, taxonomy, and data support services for specific customer needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CX1 eCommerce - Enterprise tier for large distributors |
| Subscription | Annual | CX1 Essentials - SMB/smaller distributor tier |
| Subscription | Annual | CX1 Product Content Subscription |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Unilog product offering
Product offeringCore offering
Unilog develops and sells the CX1 Platform, an AI-native connected product content and commerce platform for B2B organizations. The platform bundles eCommerce, Product Information Management (PIM), a managed product content library of 11M+ SKUs, and a system integration hub, sold as subscriptions to wholesale distributors, manufacturers, and specialty retailers. The company also generates revenue from implementation, data migration, and custom content enrichment services.
Product overview
Unilog offers the CX1 Platform, a unified platform-plus-modules architecture for AI-native B2B product content and commerce. The core CX1 Platform serves as the foundation, with primary product modules including CX1 eCommerce (with sub-products CX1 CIMM2 for complex B2B, CX1 Essentials for smaller distributors, CX1 Showroom for digital selling, and CX1 SPEX Builder for product specifications), CX1 PIM for product information management, CX1 Product Content (with CX1 Content Subscription and CX1 Content Services sub-products), and CX1 Connect for system integrations. Newer additions include Unilog HyperScale, an AI Agents suite launched in October 2025 that automates tasks across marketing, content, search, and SKU enrichment. Additional services include Unilog University for training and CX1 Professional Services for implementation. The CX1 Platform Extensions ecosystem includes numerous third-party add-on integrations including HawkSearch (AI search), CartStack (cart recovery), Moblico (mobile engagement), Continuum (returns automation), Bluon (HVAC lookups), and multiple AI-powered tools for order automation, sales intelligence, and customer interaction.
Differentiator
Problem solved
Functional benefit
Brands
- CX1 Platform: The Customer Experience 1st Platform - a connected suite of product content and commerce solutions.
- CX1 eCommerce
- CX1 PIM
- CX1 Product Content
- CX1 Connect
- CX1 Showroom
- CX1 SPEX Builder
- Unilog HyperScale
Products and services
- CX1 Platform Core unified platform architecture combining product content, commerce, and system connectivity, serving as the foundation for all CX1 products with seamless module integration.
- CX1 eCommerce B2B eCommerce platform providing self-service ordering, customer-specific buying workflows, showroom experiences, and guided selling capabilities for distributors, manufacturers, and specialty retailers.
- CX1 CIMM2 Configurable B2B commerce platform for complex buying scenarios including punchout, RFQ management, contract pricing, and multi-location inventory, designed for distributors with sophisticated workflows.
- CX1 Essentials Budget-friendly B2B commerce solution for smaller distributors needing a web presence with product catalog functionality, positioned as a lower-cost entry point than CIMM2.
- CX1 Showroom Digital showroom and sales tool that enables showrooms to create branded quotes, presentations, and submittals with rich product content.
- CX1 SPEX Builder Product specification and presentation tool enabling creation of professional quotes and submittals with manufacturer spec sheets, customization, and formatting options.
- CX1 PIM Product Information Management system enabling control over product data organization, enrichment, and syndication across sales channels, with multi-catalog support.
- CX1 Product Content Enriched product content library providing over 11 million actively managed SKUs with real-time updates, high-quality images, videos, and supplemental resources from vendor-managed sources.
- CX1 Content Subscription Continuously updated B2B product content subscription that keeps catalogs enriched and current with real-time updates based on vendor or SKU.
- CX1 Content Services Professional product content services for custom content enrichment, taxonomy, and data support tailored to specific business standards.
- CX1 Connect Integration hub connecting CX1 Platform with ERP, POS, payment gateways, shipping carriers, and third-party applications for seamless data transfer and real-time synchronization.
- Unilog HyperScale Suite of AI Agents powering smarter, faster digital operations across the CX1 Platform, automating tasks across marketing, content management, search, and SKU enrichment.
- CX1 Professional Services Implementation and technical support including data migration, integrations, eCommerce site development, catalog onboarding, and ongoing maintenance for CX1 Platform customers.
Quantifiable outcome
- $2.50 savings for every line item ordered
- +14 more outcomes
Companies that use Unilog
Customer profileNamed customers22 records
Segments12 records
Ideal customer profiles3 records
Unilog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration63 records
AI capability9 records
Feature9 records
Unilog partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Bridgeline Digital (HawkSearch)coreStrategic partnership where Unilog serves as a channel partner for Bridgeline's HawkSearch AI-powered search and product discovery platform. Implementation through Unilog HawkSearch connector for seamless integration with CX1 Platform. This marks the third customer secured through the partnership, reinforcing the channel as a growing source of B2B pipeline.
- BLUE HAWKcoreBLUE HAWK, an HVACR cooperative supporting 200+ member companies, named Unilog as Alliance Partner. Partnership launches HVACR Growth Program offering BLUE HAWK members preferred pricing on product content and commerce platform designed for HVACR distribution. Available immediately to all BLUE HAWK members.
- ImpaqXcoreFull-service partner providing end-to-end implementation, content, and growth services for B2B distribution customers. Built for B2B Distribution, focusing on delivering digital success for distributors, brands, and wholesalers.
- Affiliated Distributors (AD)corePreferred eCommerce solution provider for AD members providing revenue generation and sales growth platform fully integrating with AD eContent solution. Trusted AD partner for nearly 10 years, serving nearly 50 AD members with tools and functionality to meet customers where they are.
- IMARKcoreUnilog provides tailored eCommerce and product content tools for IMARK Plumbing members, helping them grow with purpose-built solutions.
- HARDIcoreHARDI HVACR distributors streamline catalogs and service with Unilog's all-in-one CX1 solution.
- DPHAcoreDPHA showrooms deliver polished omnichannel shopping with Unilog's eCommerce and content tools.
- NAHADcoreNAHAD members unify product data and digital operations with Unilog's PVF-focused CX1 platform.
- IDCOcoreIDCO hose and rubber distributors modernize eCommerce with Unilog's content and ERP integrations.
- ASAcoreUnilog empowers ASA members with PHCP-PVF tools for content, commerce, and system efficiency.
- TCG (The Commonwealth Group)coreTCG members streamline B2B sales with Unilog's integrated eCommerce, content, and ERP tools.
- Network DistributioncoreNetwork Distribution members scale multi-industry sales using Unilog's content-rich CX1 solution.
- LMCcoreLMC dealers drive contractor sales online with Unilog's POS-connected commerce and content bundle.
- LPG (Luxury Products Group)coreLPG showrooms go digital with enriched content, eCommerce, and ERP integration.
- OrgillcoreOrgill dealers grow online sales with Unilog's connected eCommerce platform and real-time POS sync.
- Earnest and Associates (E&A)minorSince 1978, E&A has provided ERP solutions and implementation support helping manufacturers and distributors reach peak profitability.
- NSA Computer Exchange CorpminorSince 1984, NSA has helped wholesale distribution businesses grow with world-class software and processes including eCommerce and business intelligence.
- DPIminorDPI addresses needs of distribution, manufacturer representatives, and light manufacturing as a turn-key network and systems solutions integrator.
- DiTRA CorpminorWith 60+ years of consulting, project management, distribution, and manufacturing experience, DiTRA offers world-class IT services and consulting as a trusted Infor partner.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Unilog competitors and assessment
Company assessmentDirect peers
- BigCommerce: BigCommerce is a leading B2B and B2C eCommerce platform serving enterprise and mid-market merchants with headless commerce, multi-storefront, and B2B Edition features. It directly competes with Unilog's CX1 eCommerce in the B2B distribution vertical, particularly for distributors needing punchout, quote management, and complex pricing.
- Sana Commerce: Sana Commerce is a B2B eCommerce platform purpose-built for wholesalers, distributors, and manufacturers with deep ERP integration to Microsoft Dynamics, SAP, and NetSuite. It directly overlaps with Unilog's CX1 eCommerce + CX1 Connect value proposition for distribution customers.
- Kibo Commerce: Kibo Commerce is a unified commerce platform offering B2B and B2C capabilities with headless architecture, OMS, and personalization. It competes for mid-market and enterprise B2B merchants with complex ordering workflows similar to Unilog's target customer.
- Optimizely (formerly Insite Software): Optimizely acquired Insite Software, a B2B eCommerce platform purpose-built for distributors and manufacturers with deep ERP integration. The combined platform competes directly with Unilog in the distribution vertical with comparable features for punchout, RFQ, and contract pricing.
Broad incumbents
- Shopify: Shopify has aggressively expanded into B2B with Shopify Plus B2B features including wholesale channels, draft orders, and net payment terms. While broader than Unilog, Shopify increasingly competes for the same mid-market and enterprise B2B merchants in distribution verticals.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is a broad enterprise commerce platform with B2B capabilities through its recent partnership with Unilog and native B2B Commerce features. As a broader incumbent, it competes at the high end of the distribution market with significantly larger R&D resources.
- Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a broad eCommerce platform serving enterprise B2B and B2C merchants. With B2B modules and extensive partner ecosystem, it competes for the same enterprise distribution customers as Unilog, though typically at larger deal sizes.
Others
- Bridgeline Digital: Bridgeline Digital provides the HawkSearch AI-powered search and product discovery platform that Unilog resells through its CX1 Platform. The strategic partnership makes Bridgeline an adjacent technology partner rather than direct competitor, with shared customers in industrial distribution.
Emerging players
- commercetools: commercetools is a headless commerce platform gaining traction with enterprise B2B and B2C merchants through API-first architecture. While more developer-focused than Unilog's turnkey offering, it competes for complex B2B commerce implementations at the high end of the market.
- Mirakl: Mirakl is a marketplace and dropship platform enabling distributors and brands to expand product catalogs without holding inventory. While adjacent rather than directly competing, Mirakl increasingly overlaps with Unilog's PIM and product content capabilities as distributors adopt marketplace models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Unilog social profiles
Digital presenceUnilog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unilog leadership team
Management profileNumber of profiles
Profiles5 records
Unilog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unilog M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unilog
What does Unilog do?
Unilog develops and sells the CX1 Platform, an AI-native connected product content and commerce platform for B2B organizations. The platform bundles eCommerce, Product Information Management (PIM), a managed product content library of 11M+ SKUs, and a system integration hub, sold as subscriptions to wholesale distributors, manufacturers, and specialty retailers. The company also generates revenue from implementation, data migration, and custom content enrichment services.
Is Unilog a public or private company?
Unilog is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unilog founded?
Unilog was founded in 2004. It employs 501 to 1,000 people.
Where is Unilog based?
Unilog is headquartered in Bangalore, India, in the Asia region.
How does Unilog make money?
Four revenue lines are on record. CX1 Platform Subscriptions are the primary driver. The others are CX1 Product Content Subscriptions, professional Services and custom Content Services.
Who are Unilog's main competitors?
Direct peers on record are BigCommerce, Sana Commerce, Kibo Commerce and Optimizely (formerly Insite Software). Broad incumbents are Shopify, Salesforce Commerce Cloud and Adobe Commerce (Magento). Bridgeline Digital is listed as an others. Emerging players are commercetools and Mirakl.
Does Unilog have an API?
Yes. Unilog exposes a public API.
What industry is Unilog in?
Unilog's product category is B2B eCommerce Platform. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132.