Asirom

What Asirom does

Asirom is a Romanian insurance company founded in 1991 and headquartered in Bucharest, operating as ASIROM S.A. under the ownership of Vienna Insurance Group, a major European insurance conglomerate. The company serves both individual consumers (Persoane Fizice) and business clients (Persoane Juridice) through a comprehensive portfolio spanning mandatory and voluntary lines including auto (RCA, CASCO), home (PAD, voluntary home), health (Confort MED family), life (Easy Life, MaxProtect, Global Forte, MaxInvest), travel, accident, pet, and specialty products (electronic equipment, bicycle, tire). It also offers commercial lines including fleet, cargo, property, construction, bonds, and professional liability for SMEs and enterprises.

The underlying technology consists of a digital insurance platform enabling online policy purchasing via asirom.ro, the MyAsirom customer self-service portal, Daune Online claims notification, online premium payment, digital health appointment scheduling, and telemedicine services (including the eTeldoc virtual emergency room and Diagnose.me international second medical opinion). Distribution operates through three channels: direct online self-service, retail point-of-sale partnerships with Altex and Media Galaxy, and a nationwide agent network covering all 41 Romanian counties.

Asirom's revenue model is built on recurring insurance premiums collected from individuals and businesses across multiple product categories, with pricing varying by product type, coverage level, and risk profile (e.g., unit pricing for tire insurance at 30 lei per tire, subscription pricing for life insurance at a minimum 335 lei monthly for qualifying policies bundling DNA testing). The company monetizes both through its direct digital channel and embedded retail distribution, with no disclosed revenue figures, funding rounds, or financial metrics in the available source data.

Name

Asirom

Legal name

ASIROM S.A.

Website

https://asirom.ro

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asirom is a Romanian insurance company (founded 1991, subsidiary of Vienna Insurance Group) offering auto, home, health, life, travel, and business insurance to individuals and SMEs through online direct sales, retail partnerships, and a nationwide agent network across all 41 Romanian counties.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Accident & Health Insurance (6321), Surety Insurance (6351), Insurance Carriers, Nec (6399)

akta.pro primary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

Keywords

• General insurance
• Auto insurance
• Life insurance
• Health insurance
• Property insurance

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premiums: Asirom generates revenue through collecting insurance premiums from individuals and businesses across multiple insurance categories including auto (RCA, CASCO), home, health, life, and travel insurance. Premiums are collected on recurring (monthly/annual) basis for ongoing policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Asirom is a Romanian insurance company that underwrites and distributes a broad portfolio of personal and commercial insurance policies through its own online platform, a nationwide agent network, and retail partners. Its core offerings span mandatory and voluntary auto (RCA, CASCO), home (voluntary home plus mandatory PAD), health (Confort MED with telemedicine), life and savings, travel, accident, pet, and specialty products such as electronic equipment, bicycle, and tire insurance. For businesses it offers fleet, cargo, property, construction, guarantee bonds, professional liability, and group health and life coverage.

Product overview

Asirom is a Romanian insurance company operating under Vienna Insurance Group, offering a comprehensive portfolio of insurance products organized into a platform-plus-modules architecture. The core product lines include: (1) Auto Insurance (RCA mandatory civil liability and CASCO voluntary coverage, plus Easy Travel for travel insurance); (2) Health Insurance (Confort MED family of products with variants like Confort Med Best Protect and Confort MED Affidea, plus telemedicine and Diagnose me international medical second opinion services); (3) Home Insurance (mandatory PAD and voluntary Asigurarea Locuintei, Caminul Meu, and Mester la tine acasa assistance); (4) Life Insurance (Easy Life, Life Control, Sana Family, Life Protect, MaxProtect, MaxInvest, Global Forte, Optimal, Renta Master education savings, Fii Sigur, Activ); (5) Accident Insurance (Fii Precaut illness coverage, Protect Asig Forte, Educational Asig Forte for students, FamilyCare Senior, Arotrans Forte); (6) Specialty Products (PET Protect pet insurance, electronic equipment insurance, bicycle insurance, tire insurance). For business clients, Asirom offers employee benefits (Grup Forte life, GrupMED health, Profesional Asig Forte accidents), business property insurance (Business IMM, Phoenix fire coverage, CAR construction, ASIBOND guarantees), transport insurance (Eurotrans carrier liability, CARGO AS goods), and professional liability coverage. Digital services include My Asirom customer portal, online claim notification (Daune Online), online payment (Plata Online), WhatsApp customer support, and virtual emergency room (Camera de Garda Virtuala/eTeldoc). Products are available through online purchase, call center (021 9146), WhatsApp, and retail distribution via Altex and Media Galaxy stores.

Differentiator

Problem solved

Functional benefit

Products and services

• RCA (Raspundere Civila Auto) Mandatory civil liability auto insurance required by Romanian law for vehicle owners, covering third-party liability arising from vehicle use.
• CASCO Voluntary comprehensive auto insurance covering own-vehicle damage, theft, and accidents for individual vehicle owners.
• Easy Travel Travel insurance covering medical emergencies, trip cancellations, and other travel-related risks for Romanian travelers abroad.
• Confort MED Individual health insurance providing access to private medical services, telemedicine, and diagnostic treatments for individual policyholders.
• Asigurarea Locuintei de la Asirom Voluntary home insurance covering dwelling, belongings, and liability against fire, theft, and natural disasters for residential property owners.
• PAD (Proprietatea Afectata de Dezastre) Mandatory home insurance against natural disasters, required by Romanian law for residential property owners.
• Easy Life Life insurance product providing financial protection and beneficiary coverage for individuals and their families.
• Life Control Life insurance with flexible coverage options and customizable benefits for individual policyholders.
• Sana Family Family-oriented life insurance covering multiple family members under a single policy.
• Life Protect Life insurance product focused on protection and financial security for the policyholder's beneficiaries.
• MaxProtect Comprehensive life insurance with high coverage limits and extensive benefits for individual policyholders.
• MaxInvest Life insurance combined with an investment component, offering protection and savings accumulation over the policy term.
• Global Forte Life insurance product combining protection with savings and investment features for individual policyholders.
• Renta Master Children's education savings insurance providing future financial support for the policyholder's children's education.
• Fii Sigur Life insurance product focused on security and financial protection for the policyholder's family.
• Activ Life insurance product with active protection features for individual policyholders.
• Fii Precaut Accident and illness insurance providing coverage for medical treatments and disability arising from accidents or sickness.
• Protect Asig Forte Voluntary accident insurance providing coverage for accident-related injuries and disabilities for individual policyholders.
• Educational Asig Forte Accident insurance targeted at preschoolers, students, and university students.
• Arotrans Forte Voluntary passenger accident insurance, particularly for transportation industry operators and their passengers.
• PET Protect Pet insurance covering veterinary costs, third-party liability, and other pet-related expenses for companion animals.
• Grup Forte Group life insurance policy covering employees of business clients as an employee benefit.
• Profesional Asig Forte Group accident insurance policy covering professionals and employees of business clients.
• GrupMED Group health insurance package for employees of business clients with flexible benefit options.
• Eurotrans Carrier liability insurance covering goods transport operations for transport and logistics businesses.
• CARGO AS Goods-in-transit insurance covering damage, loss, and theft of cargo while being transported.
• Business IMM Comprehensive business insurance package for small and medium enterprises covering multiple property and liability exposures.
• Phoenix Fire and other risks insurance covering business properties and assets against fire and related perils.
• CAR (Constructii si Asigurari de Montaj) Construction and installation works all-risk insurance covering projects during the construction and assembly phase.
• ASIBOND Guarantee insurance covering surety bonds and guarantees required of businesses in the course of their operations.
• Asigurarea de raspundere profesionala Professional liability insurance covering errors, omissions, and professional negligence of businesses and professionals.
• Asigurarea echipamentelor electronice si electrocasnice Insurance for electronic and household appliances covering accidental damage, theft, and power surges, distributed through Altex and Media Galaxy retail stores.
• Asigurarea bicicletelor Bicycle insurance covering theft, robbery, and attempted theft for new and used bicycles, with annual premium calculated as approximately 5% of the bicycle's purchase price.
• Asigurarea anvelopelor Tire insurance covering theft and vandalism for new tires over a 36-month term, with unit pricing around 30 lei per tire and maximum coverage of 1,500 lei per tire.
• MyAsirom Customer self-service portal where Asirom policyholders can manage their policies, view documents, and access services online.
• Daune Online Online claims notification system allowing customers to report and track auto, home, health, life, and travel insurance claims digitally.
• Plata Online Online payment platform enabling customers to pay insurance premiums and related fees digitally.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DNA ERAminorStrategic or Co-development PartnerPartnership for providing complimentary DNA testing services (DNA ERA Complex) to life insurance policyholders. Customers purchasing qualifying life insurance policies (Renta Master, Global Forte, Activ, MaxProtect, MaxInvest) with minimum monthly premium of 335 lei receive a free DNA test worth approximately 30 EUR. The test analyzes over 170 genetic predispositions across 13 categories.
• AltexcoreChannel Partner/ Reseller/ DistributorMajor Romanian electronics retailer serving as point-of-sale distribution channel for Asirom insurance products including electronic equipment insurance, tire insurance, and bicycle insurance.
• Media GalaxycoreChannel Partner/ Reseller/ DistributorRomanian electronics retail chain (part of Altex Group) distributing Asirom insurance products at point of sale for electronics, tires, and bicycles.
• Vienna Insurance GroupcoreStrategic or Co-development PartnerParent company and majority shareholder. Vienna Insurance Group is a major European insurance Group headquartered in Vienna, Austria, providing strategic direction, brand support, and financial backing for Asirom operations.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Allianz-Tiriac Asigurari: Joint venture between Allianz and Tiriac operating a full multi-line insurance portfolio (auto, home, health, life) across Romania via bancassurance, brokers, and direct channels. Directly competes with Asirom across nearly every product line.
• Groupama Asigurari: Major Romanian insurer offering auto, home, life, and health insurance via agent and direct channels. Comparable product mix and target customer base, making it one of the closest head-to-head competitors to Asirom.
• Generali Romania: Romanian arm of Generali Group providing auto, property, life, and health insurance. Similar nationwide distribution model and overlapping corporate and individual customer segments with Asirom.
• Omniasig Vienna Insurance Group: Sister company under Vienna Insurance Group, also operating a full multi-line Romanian insurance portfolio. Most directly comparable peer given shared parent ownership and similar go-to-market structure.
• UNIQA Asigurari: Romanian subsidiary of UNIQA Insurance Group offering auto, home, health, and life insurance. Competes with Asirom in similar customer segments with comparable product breadth.
• NN Asigurari de Viata: Leading life and health insurer in Romania with bancassurance-led distribution. A direct competitor on Asirom's life and health lines, particularly through group and individual policies.
• Euroins Romania: Romanian insurer historically strong in the mandatory RCA market. Competes with Asirom primarily on price-sensitive auto insurance.

Broad incumbents

• Vienna Insurance Group: Parent company and majority shareholder. VIG is one of the largest insurance groups in Central and Eastern Europe; Asirom's positioning must be understood in the context of VIG's broader CEE portfolio strategy.

Regional players

• Signal Iduna Romania: Romanian arm of Signal Iduna Group focused primarily on health and life insurance. Overlaps with Asirom's health/life value-added ecosystem (telemedicine, second opinion).
• BRD Asigurari de Viata: Bancassurance-led life insurer affiliated with BRD Groupe Societe Generale. Competes with Asirom in life and credit-linked insurance products distributed through Romanian bank channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASIROMVIG

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asirom