BRD Asigurări de Viață

Name

BRD Asigurări de Viață

Legal name

BRD Asigurări de Viață S.A.

Website

https://asigurari.brd.ro

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Simplified Issue Whole Life / UL Insurance (FSAIABAH)

akta.pro secondary industries

Group Universal Life (GUL) (FSAIADAC), Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Baggage & Personal Effects Insurance (FSAJAJAE)

Keywords

• Life insurance products
• Unit-linked insurance
• Bancassurance distribution
• Credit protection insurance
• Group employee benefits

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums (LongVITA INVEST): Recurring premiums paid by policyholders into investment-linked life insurance policies, with net premiums invested in structured products and investment funds. Capital protected at maturity with death benefit up to EUR 200,000.
2. Life Insurance Premiums (Credit-Linked): Monthly premiums calculated as a percentage of the outstanding credit balance for life insurance attached to personal loans, credit cards, and overdraft accounts. Premiums are auto-debited from the customer's linked BRD account.
3. Group Life Insurance Premiums (Business Life): Annual premiums for employer-sponsored group life insurance policies, customizable with optional coverage extensions. Minimum 10 employees required.
4. Confort Card Insurance Premiums: Annual premiums for Confort insurance covering theft of cash, document/ key loss, and electronic equipment for business cardholders. Billed automatically from linked BRD current account.
5. Travel Insurance Premiums: Premiums for travel insurance attached to BRD cards (Gold, Platinum, Silver, Corporate, Standard). For Gold/Platinum and Silver/Corporate, coverage is free upon first transaction. Individual travel insurance is separately priced and sold via YOU BRD app or branches.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

BRD Asigurări de Viață S.A. is a Romanian life insurance company that sells unit-linked life insurance with investment components (LongVITA INVEST, Invest Benefit+, EduPlan), credit-linked life insurance for BRD loans, mortgages, cards, and overdrafts, and group life and health insurance (Business Life, BRD MedCare) for employers. Its distribution is exclusively through the BRD bank branch network, 3,000+ BRD financial advisors, and the YOU BRD mobile application, with no independent broker or agency channel. Complementary products include travel insurance for BRD cardholders and Confort card protection insurance.

Product overview

BRD Asigurări de Viață operates as a dual-entity insurance group (together with BRD Asigurări Generale) offering a comprehensive portfolio of life and non-life insurance products. The core offerings include unit-linked life insurance with investment components (LongVITA INVEST, Invest Benefit+, EduPlan), credit protection insurance (CLI Expresso, credit card insurance, mortgage insurance, overdraft insurance), and group insurance (Business Life, BRD MedCare). Non-life products through BRD Asigurări Generale encompass travel insurance (Gold/Platinum/Silver/Corporate/Standard tiers), home insurance, and Confort card protection insurance. All three savings products (LongVITA INVEST, Invest Benefit+, EduPlan) are classified as ESG-compliant sustainable products. Products are distributed exclusively through BRD bank branches and the YOU BRD digital application, with no direct consumer online sales.

Differentiator

Problem solved

Functional benefit

Brands

• LongVITA INVEST: Life insurance with investment component offering access to structured products and investment funds with capital protection benefits.
• LongVITA
• BRD MedCare
• EduPlan
• Invest Benefit+
• Business Life
• CLI Expresso

Products and services

• LongVITA INVEST Unit-linked life insurance with investment component for individual investors in Romania, offering access to structured products (capital guaranteed at maturity with returns linked to stock index performance) and investment funds in EUR or RON, with premium top-ups, portfolio reallocation after 6 months, partial or full surrender, and a death benefit up to EUR 200,000. Minimum single premium of 5,000 EUR; recommended holding period of 5 years.
• CLI Expresso Online (Life Insurance Attached to BRD Expresso Credit) Credit-linked life insurance for BRD Expresso Online personal loan borrowers, covering death, permanent disability, temporary work incapacity, and unemployment; provides a 1.5% interest-rate reduction on the credit; fully subscribed online through YOU BRD without a medical questionnaire.
• EduPlan Life insurance with investment component designed for parents/guardians saving for children's future financial planning, offering diversified investment across 9 funds in RON and EUR with customizable or automated investment strategies and life cover protection.
• Invest Benefit+ Unit-linked life insurance with investment component for individual policyholders, offering investment in EUR or RON across a broad range of investment funds managed by BRD Asset Management and Société Générale Private Wealth Management, with ESG-compliant fund options.
• Business Life Group life insurance for Romanian employers (minimum 10 employees) covering employee death and permanent disability from accident, with optional extended benefits (hospitalization, surgery, critical illness, medical recovery); annual premium structure with policy renewal based on claims experience.
• BRD MedCare Group health insurance for employees of BRD corporate clients, providing comprehensive health coverage including medical services and hospitalization for participating employees.
• Life Insurance for Mortgage Credit (Asigurare de Viață pentru Credit Ipotecar) Life insurance attached to a BRD mortgage (Credit Locuință) covering death and permanent disability to ensure the loan is repaid if the insured event occurs.
• Life Insurance Attached to Credit Cards (Asigurare de Viață atașată Cardurilor de Credit) Life insurance attached to BRD Standard, Gold, and Platinum credit cards covering death, permanent disability, temporary incapacity, and unemployment; premium calculated as a percentage of the remaining outstanding credit balance and auto-debited from the customer's BRD account.
• Life Insurance for Authorized Overdraft (Asigurare de Viață pentru Descoperit Autorizat de Cont) Life insurance attached to a BRD authorized overdraft facility for business customers, covering death and permanent disability from accident to ensure the overdraft is repaid.
• Travel Insurance for Gold & Platinum BRD Cards Worldwide travel insurance bundled with BRD Gold and Platinum cards at no additional cost, covering flight modifications/cancellations, medical services, family-member coverage, and 24/7 assistance through Europ Assistance.
• Travel Insurance for Silver & Corporate BRD Cards Worldwide travel insurance bundled with BRD Silver and Corporate cards at no additional cost, covering medical services, flight delays/cancellations, baggage loss/damage, and 24/7 assistance through Europ Assistance; activated automatically after first transaction.
• Travel Insurance for Standard BRD Cardholders (Optional Individual) Optional individually purchased travel insurance for BRD Standard card customers, covering medical costs, roadside assistance, baggage protection, and trip cancellation; available through the YOU BRD mobile app or at BRD branches; 12-month policy period.
• Confort Mobile Plus Card Insurance (Individuals) Optional insurance attached to BRD individual cards covering theft of cash, loss of personal documents and keys, and theft or damage of electronic equipment (phone, laptop, tablet, smartwatch); coverage valid worldwide 24/7.
• Confort PJ (Business Card Protection Insurance) Optional insurance for BRD business cardholders covering theft of cash, loss of business documents and keys, electronic equipment, and fraudulent card usage; annual premium up to approximately 6 lei/month auto-debited from the linked BRD business current account.
• LongVITA INVEST ENERGY Structured-note investment option within the LongVITA INVEST life-insurance wrapper, EUR-denominated with maturity October 8, 2031; offers 103% capital guarantee at maturity and conditional coupons up to 25.25%; return exposure to the Solactive Europe Energy Selection Capped Decrement 50 index combined with a Romanian government bond.

Quantifiable outcome

• Death benefit of up to EUR 200,000 for LongVITA INVEST policyholders
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Europ AssistancecoreTechnology or IntegrationEurop Assistance is the delegated service provider handling travel insurance claims and assistance services for BRD Asigurări de Viață and BRD Asigurări Generale. Contact: +40 (31) 229.61.31 or [email protected]. Handles medical assistance, travel disruptions, and roadside assistance for policyholders worldwide.
• PAID (Pool-ul de Asigurare împotriva Dezastrelor Naturale)coreOthersPAID is the mandatory natural disaster insurance pool in Romania. BRD Asigurări Generale acts as PAID's authorized representative for PAD (polița de asigurare obligatorie) damage notifications, processing claims data in accordance with PAID's data protection policy.
• Autism Voice InstituteflagshipStrategic or Co-development PartnerBRD Asigurări de Viață partnered with Autism Voice Institute to launch the first Smart Lab for young people and adults with autism. The company invested 50,000 EUR in this project, supporting the development of skills in IT, robotics, logistics, digital, and other areas for integration into the labor market. 15 adults and 150 adolescents with autism benefit from educational and practical sessions.
• NARADAcoreStrategic or Co-development PartnerBRD Asigurări de Viață supports the Harta Edu platform, developed by NARADA, an interactive map that transmits alerts about the needs of schools across Romania and connects schools with those who can help. The platform was launched on October 5, 2021 (International Education Day).
• ViitorPlusminorStrategic or Co-development PartnerViitorPlus helped create the 'BRD Asigurări de Viață Forest' project through tree planting, with volunteers planting trees to support environmental restoration.
• EcoTreeminorStrategic or Co-development PartnerEcoTree is an environmental initiative for forest restoration through tree planting, supported by BRD Asigurări de Viață's forest creation project.
• Social IncubatorminorStrategic or Co-development PartnerBRD Asigurări de Viață partnered with Social Incubator for the Mentorat pentru carieră (Career Mentorship) initiative, providing online mentorship with career orientation and 'Speak about your passion' sessions aimed at discovering authentic callings for youth from vulnerable backgrounds.
• Fundația Sf. DimitrieminorStrategic or Co-development PartnerBRD Asigurări de Viață supports Fundația Sf. Dimitrie's 'Speranță' project, which provides support for children (ages 6-14) from disadvantaged families, including 30 children at risk of social isolation, through gifts, training sessions, and celebrations.
• Asociația pentru Valori în EducațieminorStrategic or Co-development PartnerBRD Asigurări de Viață supports the Alfabetar platform and early literacy initiative by Asociația pentru Valori în Educație, which provides tools for assessing students (PISA-type) and pedagogical resources for teachers working with preschool and primary school children.
• Sogessur SA Paris (BRD Asigurări Generale)coreOthersBRD Asigurări Generale is operated by Sogessur SA Paris, a French insurance company and subsidiary of Société Générale. It is a separate legal entity from BRD Asigurări de Viață S.A., both co-branded under BRD Asigurări. Both entities share the same website and physical headquarters but offer different insurance products (life vs. general).
• BRD Asset ManagementcoreTechnology or IntegrationBRD Asset Management provides investment fund options for BRD Asigurări de Viață's investment-linked products (LongVITA INVEST, Invest Benefit+). Fund options include BRD Actiuni, BRD Diverso, BRD Global, BRD Obligatiuni, BRD EuroFond, BRD Simfonia, BRD Oportunități, BRD Orizont 2035, BRD Orizont 2045.
• Société Générale Private Wealth ManagementcoreTechnology or IntegrationSociété Générale Private Wealth Management provides additional investment fund options for Invest Benefit+ insurance products alongside BRD Asset Management funds, offering international market exposure.

Scale indicators5 records

Direct peers

• UNIQA Asigurări: Romanian insurer (part of UNIQA Insurance Group) offering life and non-life products. Competes in the same unit-linked and traditional life segments as BRD Asigurări de Viață.
• Generali România: Romanian subsidiary of Generali Group offering life, health, and P&C insurance. Comparable product breadth and distribution mix including bancassurance partnerships and direct sales.
• NN Asigurări de Viață: One of the largest life insurers in Romania, formerly ING Asigurări de Viață. Operates through bancassurance and direct channels with comparable unit-linked and traditional life products, making it the closest direct competitor to BRD Asigurări de Viață.
• Allianz-Țiriac Asigurări: Major Romanian insurer offering life and non-life products including unit-linked and traditional life insurance. Competes for the same retail and corporate customers and is one of the largest composite insurers in the country.
• Groupama Asigurări: Romanian insurer offering life, P&C, and health products through agency and partner channels. Comparable in offering a multi-line insurance portfolio in the same market.
• Signal Iduna România: Romanian subsidiary of Signal Iduna Group offering life and health insurance, with comparable group-life and individual unit-linked offerings sold through brokers and bancassurance partners.
• MetLife România: Life insurance-focused subsidiary of MetLife in Romania, with a product portfolio centered on unit-linked and traditional life policies for retail customers — directly comparable in product focus if narrower in distribution.
• BCR Asigurări de Viață: Life insurance subsidiary of Banca Comercială Română (part of Erste Group), operating an analogous bancassurance distribution model through BCR's branch network. Directly comparable in product mix and channel strategy.

Broad incumbents

• CNP Assurances: Leading French bancassurance carrier (partner of La Banque Postale, BPCE, Crédit Agricole, Société Générale in France). Highly comparable business model and product mix at much larger scale, making it a relevant strategic benchmark for a Société Générale-linked bancassurer.
• Sogecap: Direct life insurance parent of BRD Asigurări de Viață within Société Générale Group, offering life, savings, and retirement products in France and internationally. Operates the same unit-linked/savings product architecture at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brd-asigurari-de-viata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRD Asigurări de Viață