What Viamar does

Viamar is the Chevrolet retail brand of Grupo Viamar, an authorized General Motors dealership group operating six physical locations across Greater São Paulo — specifically in Vila Prudente, Nações Unidas, São Bernardo do Campo, Anália Franco, Morumbi, and Diadema. The company sells new Chevrolet vehicles (model range spans entry-level Onix and Sonic through Tracker, Montana, Spin, Equinox, Silverado, and EV models such as Blazer EV and Spark EUV), certified pre-owned vehicles, original GM parts, and authorized after-sales services including mechanical repair, tire changes, bodywork, and painting. Its customer base spans retail consumers, corporate CNPJ accounts, PCD (people with disabilities with IPI/ICMS tax benefits), and taxista (taxi driver) segments, with dedicated sales advisors for each. Viamar also operates an institutional 'Viamar Corporate' sub-brand for fleet and corporate deals and is part of a broader Grupo Viamar umbrella that includes 20 automotive businesses representing Chevrolet, Hyundai, Nissan, BYD, and KIA across São Paulo state.

Viamar's operating model is a traditional dealership retail motion enriched by a small set of third-party digital tools. The consumer-facing website (viamar.com.br) runs on the AutoForce platform for vehicle listings, offers, service scheduling, and parts catalog, while trade-in valuations are powered by AutoAvaliar. WhatsApp (using the unified 11 2100-6000 number) operates as the primary digital sales and service-scheduling channel across all six locations, supporting Brazil's consumer preference for messaging-based commerce. Specialized segment programs (PCD, Taxista, CNPJ) provide tax-exempt or volume-discounted access to vehicles and include optional bundled maintenance packages.

Revenue is generated through four streams: new vehicle sales (one-time transactions with manufacturer floor financing options including promotional 0% taxa rates and trade-in bonuses), used/semi-novo vehicle sales (including trade-in acquisition), after-sales service and workshop operations (recurring maintenance contracts), and parts/accessories retail (with visible promotional pricing on filters, oils, tires, wipers, and accessories). Vehicle pricing is largely quote-based, advertised promotions are model- and campaign-specific (e.g., R$5,000-R$30,000 off, R$98,900-R$255,900 price points across the lineup), and the dealership relies on WhatsApp, the website, and physical showroom traffic for customer acquisition. Marketing is content-led, with a blog covering Chevrolet technology, new launches, and lifestyle content. The company is privately held, headquartered at Av. Professor Luiz Ignácio Anhaia Mello, 2140, Vila Prudente, São Paulo, and registered in the Brazilian Central Bank's Credit Information System (SCR/BACEN) to support consumer financing compliance.

Name

Viamar

Legal name

Viamar

Website

https://viamar.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Viamar is an authorized Chevrolet dealership operating six physical retail locations across Greater São Paulo, Brazil, selling new and used GM vehicles, original parts, and authorized after-sales service to retail, corporate, PCD, and taxista segments under Grupo Viamar.

Ownership category

akta.pro rank

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chevrolet vehicles including Sonic, Tracker, Onix, Montana, Spin, and Equinox models across multiple trim levels. Sales are conducted through six physical dealerships and direct-sales programs for CNPJ, PCD, and taxista segments.
2. Used/Seminovos Vehicle Sales: Sale of pre-owned vehicles with trade-in evaluation services. Vehicle evaluation is facilitated through an online trade-in tool provided by AutoAvaliar.
3. After-Sales Service & Maintenance: Mechanical maintenance, oil changes, tire replacement, wheel alignment and balancing, and bodywork/painting services performed at dealership workshops using original GM parts.
4. Parts & Accessories Sales: Sale of original GM parts including air filters, engine oils, wiper blades, tires, and chrome moldings, with promotional pricing on select items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Viamar is an authorized Chevrolet dealership group that sells new Chevrolet vehicles (Onix, Tracker, Sonic, Montana, Spin, Equinox, Blazer EV, Silverado, Spark EUV) and pre-owned vehicles through six dealership locations in Greater São Paulo. The company provides authorized GM after-sales maintenance, original parts sales, and specialized sales programs for corporate (CNPJ), PCD (people with disabilities), and taxista (taxi driver) buyers, complemented by an online trade-in evaluation tool.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicle Sales Sale of new Chevrolet vehicles including Sonic, Tracker, Onix, Montana, Spin, Equinox, Blazer EV, Silverado, and Spark EUV across multiple trim levels, conducted through six physical dealerships and dedicated direct-sales programs for CNPJ, PCD, and taxista segments. Customers in Greater São Paulo can access promotional financing (0% taxa), trade-in bonuses, and discounts of R$5,000–R$30,000 on select models.
• Used / Seminovos Vehicle Sales Sale of pre-owned Chevrolet vehicles with online trade-in evaluation facilitated through the AutoAvaliar tool. Customers can estimate the value of their used vehicle and apply it toward a purchase at any of the six Viamar dealership locations.
• After-Sales Service and Maintenance Authorized GM workshop service including mechanical maintenance, oil changes, tire replacement, wheel alignment and balancing, and bodywork and painting, performed at dealership locations using original GM parts. Available to all Chevrolet owners across the six dealership locations.
• Original GM Parts and Accessories Sales

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• Grupo Viamar (Parent Group)coreStrategic or Co-development Partner · 1 January 1994Viamar Chevrolet is a business unit of Grupo Viamar, an automotive group established in 1994 with 20 businesses including Chevrolet (Viamar Chevrolet), Hyundai (Max Hyundai), Nissan (Tókio Nissan), BYD (BYD Viamar), KIA (KIA Viamar), and Viamar Corporate. The group operates across São Paulo state with a multi-brand strategy.
• AutoForcecoreTechnology or IntegrationAutoForce provides the digital platform powering Viamar's website, including vehicle listings, offers management, service scheduling, parts catalog, and CRM functionality. Viamar's website (viamar.com.br) is hosted on the AutoForce platform.
• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorViamar is an authorized Chevrolet dealership representing General Motors in the Greater São Paulo region. Viamar sells new Chevrolet vehicles, provides authorized after-sales service using GM original parts, and participates in Chevrolet's sales programs including PCD (people with disabilities), taxista (taxi drivers), and CNPJ (corporate) direct-sales programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Caoa: One of Brazil's largest multi-brand automotive dealer groups, representing Hyundai, Chery, and other brands across the country. Highly comparable to Viamar as a multi-brand retail platform competing for the same Brazilian auto buyers, though with broader national reach and a different OEM mix.
• Grupo Vellore: Multi-brand automotive dealer group with dealerships across southeastern Brazil. Comparable to Viamar as a multi-OEM authorized retailer with after-sales service infrastructure, though with a different brand portfolio mix.
• Grupo Euro: Brazilian multi-brand dealer group operating authorized franchises for multiple OEMs. Comparable to Viamar as a regional multi-brand authorized dealer with similar sales-and-service business model and a comparable scale of physical locations.
• Grupo Barigui: Large multi-brand automotive dealer group with presence in southern and southeastern Brazil. Comparable to Viamar as a multi-brand authorized dealer platform with consolidated back-office operations, although more weighted toward southern Brazil than Viamar's São Paulo concentration.

Others

• BYD Viamar: BYD-branded dealership within Grupo Viamar, the same parent group as Viamar Chevrolet. Comparable as a sibling EV-focused franchise that benefits from the same group infrastructure, and useful as a read on Viamar's exposure to the EV transition within the same parent.
• Max Hyundai: Sibling Hyundai dealership brand within Grupo Viamar, the same parent group as Viamar Chevrolet. Relevant as a same-group multi-brand peer illustrating the parent's OEM diversification strategy and shared back-office, though not a direct competitor to the Chevrolet business.
• AutoForce: Brazilian digital platform provider that powers Viamar's website, listings, offers, service scheduling, and parts e-commerce. Listed as a peer because it is the underlying technology enabler for Viamar's digital sales funnel and a representative of the dealer-tech vendor ecosystem.
• Webmotors: Brazil's largest online auto marketplace, owned by Banco Santander. Relevant as a digital channel and trade-in comparator that shapes pricing transparency and consumer expectations, competing indirectly for the lead-generation layer that Viamar's AutoForce website and AutoAvaliar integration also serve.

Direct peers

• Grupo Engecar: Multi-location Chevrolet dealer group in São Paulo state, directly comparable to Viamar as a same-OEM authorized dealer competing for the same Tracker, Onix, and Equinox buyers in shared territory.
• Grupo Saga: Authorized Chevrolet dealer group operating multiple locations in Brazil, including in São Paulo state. Directly comparable to Viamar Chevrolet because it sells the same new-vehicle lineup, runs the same authorized after-sales model, and competes for the same retail and PCD/taxista buyers in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chevroletviamar
• Facebookfacebook.com/ViamarChevroletOficial
• LinkedInlinkedin.com/company/viamargrupo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viamar