Coldwell Banker Gundaker

What Coldwell Banker Gundaker does

Coldwell Banker Gundaker (also operating as Coldwell Banker Realty - Gundaker and Coldwell Banker Realty Gundaker) is a private, franchised residential real estate brokerage serving the Greater St. Louis metropolitan area. The firm operates under the Coldwell Banker System, with brand and trademarks owned by Coldwell Banker Real Estate LLC and corporate-owned offices held by a subsidiary of Anywhere Advisors LLC. Gundaker functions as an independently owned franchise office, employing 501-1,000 staff and contracting with independent sales associates (not employees) who represent home buyers and sellers across 15+ St. Louis submarkets including Chesterfield, Kirkwood, O'Fallon, St. Charles, Ladue, Ballwin, Wentzville, Lake St. Louis, Creve Coeur, Webster Groves, Town and Country, and the Central West End.

The firm's core offering is full-service residential brokerage — listing, marketing, and closing single-family homes, condos, and townhomes — supplemented by consumer self-service tools hosted on the coldwellbankerhomes.com platform: a Home Value Estimation tool, a Move Meter for cross-location comparison, MLS listing search, open-house browsing and private-showing scheduling, and agent/office search. There are no proprietary technology systems disclosed beyond the parent franchise platform; the underlying technology is the Coldwell Banker franchise system itself, combining company-owned offices and independently operated franchise offices.

The business model is a transaction-fee commission structure: revenue is earned on closed residential transactions executed by affiliated independent contractor agents. Commission rates are not publicly disclosed. GTM is sales-led through the agent network, supported by a multi-channel digital presence (website, Facebook, YouTube, Instagram, and a corporate blog). The firm extends its monetization through two disclosed partnerships — Guaranteed Rate Affinity (mortgage, common ownership with the parent) and Assurant (home warranty) — embedding financing and post-purchase protection into the transaction funnel. No app, no public API, no AI/ML capabilities, no funding rounds, no M&A, and no leadership changes are disclosed.

Name

Coldwell Banker Gundaker

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbgundaker.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Coldwell Banker Gundaker is a franchised residential real estate brokerage operating under the Coldwell Banker System, serving home buyers and sellers across the Greater St. Louis metropolitan area through independent contractor agents and the coldwellbankerhomes.com platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• MLS property listings
• Real estate agent network

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Real estate brokerage revenue generated through agent commissions on residential property transactions. Agents are independent contractors affiliated with Coldwell Banker, operating under the Coldwell Banker System which includes company-owned and franchised offices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Realty - Gundaker is a full-service residential real estate brokerage that helps home buyers and sellers transact across the Greater St. Louis metro area. The brokerage delivers agent-led listing, marketing, and transaction services for single-family homes, condos, and townhomes, supported by MLS listing access, a home value estimation tool, a Move Meter location comparison utility, open house scheduling, and agent matching. It also refers mortgage services through Guaranteed Rate Affinity and home warranty plans through Assurant.

Product overview

Coldwell Banker Realty - Gundaker is a full-service real estate brokerage operating across the St. Louis metro area. The core offering is a unified platform combining residential home buying and selling services, supported by MLS listing access. Additional tools include the Home Value Estimation Tool for pricing homes, the Move Meter for location comparisons, and Agent Search functionality to connect users with local specialists. The platform also enables Open House browsing and scheduling. The company operates as part of the broader Coldwell Banker franchise system.

Differentiator

Problem solved

Functional benefit

Products and services

• Coldwell Banker Realty - Gundaker (Residential Brokerage Service) Full-service residential real estate brokerage for home buyers and sellers in the Greater St. Louis metro area, covering single-family homes, condos, and townhomes across communities such as St. Louis, Chesterfield, Kirkwood, O'Fallon, St. Charles, Ladue, Ballwin, Wentzville, Lake St. Louis, Creve Coeur, and Webster Groves.
• Home Value Estimation Tool (What Is My Home Worth) Online tool that estimates a home's current market value to help sellers determine an appropriate listing price before engaging with an agent.
• Move Meter Location Comparison Tool Side-by-side location comparison tool that helps prospective buyers weigh different neighborhoods and communities based on factors relevant to relocation decisions.
• Open House Scheduling Platform feature that lets buyers browse upcoming St. Louis open houses and request private showings with affiliated agents.
• Agent Search & Matching Searchable directory that connects prospective buyers and sellers in Missouri with local Coldwell Banker Realty - Gundaker agents and offices.
• Guaranteed Rate Affinity Mortgage Pre-Approval (Referral) Mortgage pre-approval pathway for home buyers, provided through Guaranteed Rate Affinity, LLC under a common-ownership arrangement with Coldwell Banker Realty - Gundaker (operating as GR Affinity, LLC in New York).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• AssurantminorGTM or Marketing PartnerAssurant Home Warranty is featured as a partner on the Coldwell Banker website, offering home warranty plans to protect homeowners' budgets from unexpected repairs. Coldwell Banker provides promotional placement for Assurant's home warranty services to their customer base.
• Guaranteed Rate Affinity, LLCcoreGTM or Marketing PartnerGuaranteed Rate Affinity, LLC shares common ownership with Coldwell Banker Realty-Gundaker. This mortgage services partnership provides pre-approval tools and mortgage services to home buyers. The brokerage may receive financial benefit from this relationship, though use of Guaranteed Rate Affinity is not required for any real estate transaction. Operating in New York as GR Affinity, LLC.
• Anywhere Advisors LLCcoreStrategic or Co-development PartnerColdwell Banker is owned by a subsidiary of Anywhere Advisors LLC and operates through a franchise system. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Century 21 Real Estate: Established national residential brokerage franchise with active St. Louis-area offices, directly competing in the same commission-based model and buyer/seller segment.
• Keller Williams Realty: Largest residential real estate franchise by agent count with strong St. Louis metro presence; competes directly for agent recruitment and consumer listings.
• RE/MAX: Global real estate franchise with significant St. Louis metro presence; competes for independent agent affiliations and consumer mind share in residential brokerage.
• Sotheby's International Realty: Luxury-focused residential brokerage franchise; directly competes in high-end St. Louis submarkets like Ladue and Town and Country where Gundaker also operates.
• Weichert Realtors: Established residential brokerage franchise with East Coast origins and growing Midwest presence; competes for agents and listings in similar suburban markets.
• Berkshire Hathaway HomeServices: National residential real estate franchise network offering brokerage services in the St. Louis market; directly competes for agents and listings with Coldwell Banker Gundaker.
• Better Homes and Gardens Real Estate: National residential franchise owned by Anywhere Advisors (same parent as Coldwell Banker); sister brand competing for the same agent pool and consumer base.

Emerging players

• Compass: Tech-forward national brokerage expanding into luxury segments; competes for premium listings and high-producing agents in similar metro markets, including St. Louis-adjacent geographies.
• eXp Realty: Cloud-based residential brokerage rapidly gaining agent share via low-overhead model; competing for independent contractor agents that are Gundaker's primary distribution channel.
• Redfin: Digital-first residential brokerage with discounted commission model; competes for the same St. Louis home buyers and sellers through technology-led offering.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ColdwellBankerRealtyGundaker
• Facebookfacebook.com/cbgundaker
• Instagraminstagram.com/cbrealtystl
• Xx.com/cbgundaker
• LinkedInlinkedin.com/company/cbrealtystl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Gundaker