My Instore Apps
My Instore Radio is a subscription-based in-store media platform delivering licensed background music, AI voice messaging, and digital signage to retail, hospitality, and grocery businesses across 50+ countries via proprietary hardware and a streaming app.
- Company typePrivate
- Founded2011
- HeadquartersBillund, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What My Instore Apps does
My Instore Apps ApS, trading as My Instore Radio, is a privately held Danish company founded in 2011 in Billund by CEO Søren Klausen and partners from a local Danish radio station. The company operates a subscription-based in-store media platform that delivers commercially licensed background music, overhead audio messaging, digital signage, and AI-generated voice announcements to business locations. Its distribution spans 50+ countries and "thousands of locations" across verticals including retail, restaurants, hotels, grocery, convenience stores, thrift stores, and shopping malls, served from three offices in Billund (HQ), Los Angeles, and Sydney (opened November 1, 2024).
The technical stack centers on a cloud-based streaming service delivered through two channels: a proprietary MIR Media Player hardware device (RCA audio and HDMI video output, pre-configured, plug-and-play) and a MIR Streaming App for iOS and Android. A web-based central management console schedules music, messaging, and digital signage across multiple locations. All content is fully licensed for commercial use via Performing Rights Organization agreements and direct licenses with rights holders, and music is curated and screened by an in-house team of radio and music industry professionals rather than relying solely on algorithms. The catalog is updated daily into non-repetitive dynamic playlists, with seasonal and occasion-based profiles and an explicit-content filter.
The business model is recurring subscription revenue, with two pricing tiers: Music Pro (includes MIR Media Player hardware, which remains company property and must be returned on cancellation) and Music Lite (app-only). Pricing is quote-based and not publicly disclosed; sales are executed via a mix of enterprise field sales, inside sales, self-serve free trials (no credit card required), and music profiling consultation. The company has received three Danish Gazelle Awards recognizing it among Denmark's fastest-growing firms and operates without disclosed external venture or private equity funding, growing organically since inception.
My Instore Apps firmographics
Firmographics- Name
- My Instore Apps
- Legal name
- My Instore Apps ApS
- Website
- https://myinstoreradio.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Instore Radio is a subscription-based in-store media platform delivering licensed background music, AI voice messaging, and digital signage to retail, hospitality, and grocery businesses across 50+ countries via proprietary hardware and a streaming app.
- Ownership category
- akta.pro rank
My Instore Apps industry classification
Industry- Product category
- In-Store Background Music Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Music & Audio Streaming Platforms (BPAMAJAC)
- akta.pro secondary industries
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where My Instore Apps is headquartered
LocationHeadquarters
- HQ city
- Billund
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
My Instore Apps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Music for Business Subscriptions: Subscription-based streaming service with two versions: Music Pro (includes MIR Media Player hardware) and Music Lite (app-based). Customers pay recurring fees for access to curated music, central management, and messaging tools.
- Hardware Sales (MIR Media Player): Proprietary MIR Media Player hardware provided to customers. The device remains property of My Instore Radio and must be returned upon subscription end.
- Music Profiling Consultation: Professional consultation services to help businesses select appropriate music profiles matching their customer demographics and brand identity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Music Pro Version includes dedicated MIR Media Player hardware |
| Subscription | Monthly | Music Lite Version uses MIR Streaming App without hardware |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
My Instore Apps product offering
Product offeringCore offering
My Instore Radio provides a subscription-based background music streaming service for commercial businesses, delivered either through a proprietary MIR Media Player hardware device (Music Pro) or a MIR Streaming mobile app (Music Lite). The platform combines fully licensed music, central multi-location management, AI-powered voice messaging, and digital signage capabilities designed for retail, hospitality, restaurant, grocery, and shopping mall environments.
Product overview
My Instore Radio is a subscription-based in-store media platform providing background music streaming, AI-powered voice messaging, and digital signage solutions for businesses. The core offering consists of the Music for Business service, which can be delivered via two product options: the dedicated MIR Media Player hardware device (Music Pro Version) or the MIR Streaming App for mobile devices (Music Lite Version). Additional modules include AI Voices for AI-generated in-store announcements, Digital Signage for video content delivery, Messaging for overhead audio promotions, and Seasons and Occasions for holiday-themed music profiles. The platform operates through a central management control panel, enabling multi-location businesses to manage music, messaging, and signage consistently across all stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Music for Business A subscription-based background music streaming service for businesses offering curated, non-repetitive playlists with business-safe lyrics fully licensed for commercial use across multiple store locations.
- MIR Media Player
Quantifiable outcome
- Music in hotel lobbies increases guest satisfaction; slower tempo in restaurant dining areas extends customer stay and increases beverage sales
Companies that use My Instore Apps
Customer profileSegments7 records
Ideal customer profiles2 records
My Instore Apps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
My Instore Apps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Performing Rights Organizations (PROs)coreMy Instore Radio maintains licensing agreements with Performing Rights Organizations and holders of rights to direct licensed music. Licensing fees are included in subscription price for regular background music streaming. The company handles complex international music licensing requirements across 50+ countries.
- Music Suppliers and Record LabelscoreMusic suppliers and record labels provide licensed music content to My Instore Radio's platform. Music must be licensed at relevant Performing Rights Organizations for evaluation. Contact for music submission: [email protected]
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
My Instore Apps competitors and assessment
Company assessmentDirect peers
- Rockbot: B2B music and customer engagement platform for restaurants, bars, hotels and retail, including in-store messaging and digital signage. Overlaps with My Instore Radio's combined music + messaging + signage positioning and its vertical focus on hospitality and retail.
- Cloud Cover Music: Subscription-based background music streaming service fully licensed for commercial use, serving small businesses through enterprise chains. Competes head-to-head on multi-location management, curated playlists, and Pro licensing — overlapping directly with My Instore Radio's core offering.
- Soundtrack Your Brand: Originally spun out of Spotify, provides licensed background music for businesses including retail, restaurants and hotels with multi-zone control. Direct competitor to My Instore Radio on curated commercial streaming and multi-location enterprise features.
- Mood Media: Largest global provider of in-store music, messaging, scent, and visual media for retail, hospitality and restaurants. Directly competes with My Instore Radio across the same B2B commercial music category with a much larger global footprint and enterprise customer base.
Emerging players
- Lickd: Music licensing platform that simplifies clearance of popular tracks for content creators and brands. Comparable in its commercial licensing focus but aimed at digital/video use cases rather than in-store audio.
- Epidemic Sound: Subscription music licensing platform primarily aimed at content creators and digital media. Partial overlap through the commercial-licensed music segment, though its core audience is different from My Instore Radio's in-store focus.
- Jamendo Licensing: Provides royalty-cleared music licensing for commercial venues and businesses, including in-store use. Smaller-scale competitor with overlapping commercial-licensing value proposition for retail and hospitality venues.
Broad incumbents
- Stingray Digital: Large Canadian music and media company offering in-store and commercial music services alongside consumer music channels and digital signage. Comparable as a broader commercial-audio incumbent rather than a niche pure-play.
- TouchTunes: Provides in-venue music, jukebox and digital signage experiences primarily for bars and restaurants. Adjacent rather than identical, but competes in commercial-licensed music for hospitality venues.
- SiriusXM for Business: Commercial music service from SiriusXM delivering licensed background music to businesses. Competes in the same commercial background-music segment with the backing of a major audio media company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
My Instore Apps social profiles
Digital presenceMy Instore Apps financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Instore Apps leadership team
Management profileNumber of profiles
Profiles4 records
My Instore Apps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Instore Apps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Instore Apps
What does My Instore Apps do?
My Instore Radio provides a subscription-based background music streaming service for commercial businesses, delivered either through a proprietary MIR Media Player hardware device (Music Pro) or a MIR Streaming mobile app (Music Lite). The platform combines fully licensed music, central multi-location management, AI-powered voice messaging, and digital signage capabilities designed for retail, hospitality, restaurant, grocery, and shopping mall environments.
Is My Instore Apps a public or private company?
My Instore Apps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Instore Apps founded?
My Instore Apps was founded in 2011. It employs 1 to 10 people.
Where is My Instore Apps based?
My Instore Apps is headquartered in Billund, Denmark, in the Europe region.
How does My Instore Apps make money?
Three revenue lines are on record. Music for Business Subscriptions are the primary driver. The others are hardware Sales (MIR Media Player) and music Profiling Consultation.
Who are My Instore Apps's main competitors?
Direct peers on record are Rockbot, Cloud Cover Music, Soundtrack Your Brand and Mood Media. Emerging players are Lickd, Epidemic Sound and Jamendo Licensing. Broad incumbents are Stingray Digital, TouchTunes and SiriusXM for Business.
Does My Instore Apps have an API?
No public API is recorded for My Instore Apps.
What industry is My Instore Apps in?
My Instore Apps's product category is In-Store Background Music Streaming. Its primary akta.pro industry code is BPAMAJAC, Music & Audio Streaming Platforms, with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 516210.