Belbin Team Roles

What Belbin Team Roles does

Belbin is a privately held UK behavioral assessment company, founded in the 1970s by Dr. Meredith Belbin on the basis of research conducted at Henley Management College. The company commercializes the Belbin Team Roles framework, which classifies workplace behavior into nine clusters — Plant, Resource Investigator, Co-ordinator, Shaper, Monitor Evaluator, Teamworker, Implementer, Completer Finisher, and Specialist — and is used to improve team composition, leadership development, recruitment, and conflict resolution. Its product surface is anchored by the Interplace online platform, which administers the Belbin Self-Perception Inventory and Observer Assessments, and produces Individual Reports, Team Reports, Working Relationship Reports, Job Reports, and Job Comparison Reports. The Belbin® trademark is registered and recognized as a standard vocabulary in team development.

The company monetizes through three intertwined revenue streams: (1) a credit-based report system (e.g., 90 credits bundled with the Belbin Contribute game, valued at £441+ VAT), (2) professional services comprising Team Role Accreditation courses, 'How to...' Practical Workshops (£410 + VAT per delegate), bespoke team workshops, and the newer Team Coaching Programme, and (3) one-time sales of physical training tools such as the Belbin Contribute briefcase game (£745 + delivery + VAT). The GTM combines direct enterprise field sales with free 20-minute consultations, an event-driven cadence of webinars and public workshops, and a global distributor network (including Belbin Australia via Sabre). Marketing is content-led via an extensive resource library, a 25,000+ subscriber newsletter, LinkedIn, and YouTube.

Belbin's customer base is broad and sector-diverse — NHS, UNICEF, Alibaba, TikTok, Sauber F1 Team, Fujifilm (FUJIFILM Diosynth Biotechnologies), Hearst, Legal & General, Jotun, Cranfield School of Management, University of Edinburgh, University of Liverpool, Teach First, Dambuster Studios, and Caravela Coffee — spanning healthcare, government, higher education, technology, media, manufacturing, motorsport, and non-profits. The company operates from a single HQ in Comberton, Cambridge, UK, has no external investors, no disclosed acquisitions, and no announced funding rounds.

Name

Belbin Team Roles

Legal name

Belbin

Website

https://belbin.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Belbin is a privately held UK company that sells the Belbin Team Roles behavioral assessment framework — nine team-role clusters — delivered via its Interplace online platform and a credit-based report system, supplemented by Accreditation courses, workshops, and team coaching for organizations worldwide.

Ownership category

akta.pro rank

Product category

Team Development and Behavioral Assessment

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

Keywords

• Team role assessment
• Behavioral assessment tools
• Team development training
• Accreditation courses
• Team coaching services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Belbin Reports (Credit System): Individual and team reports sold via a credit system. Reports are purchased using credits, with 90 credits included with Belbin Contribute purchase (worth £441+ VAT).
2. Training and Workshops: Revenue from conducting accreditation courses, 'How to...' workshops, and bespoke team workshops. The 'How to...' Practical Workshop costs £410 + VAT per delegate.
3. Training Games and Products: Sale of Belbin Contribute game (a team-building exercise tool in briefcase format) priced at £745 + delivery + VAT, containing materials for team exercises.
4. Accreditation Training: Revenue from Belbin Team Role Accreditation courses for individuals who want to use Belbin professionally with teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Belbin sells a research-based behavioral assessment framework that identifies nine team roles through Self-Perception Inventories and Observer Assessments, delivered via the Interplace online platform and packaged as Individual, Team, Working Relationship, Job, and Job Comparison Reports. The offering is completed by accredited training (Accreditation courses, 'How to...' workshops, bespoke workshops, Team Coaching Programme, Belbin + MTa Masterclass) and a physical experiential learning tool (Belbin Contribute).

Product overview

Belbin Team Roles is a research-based behavioral assessment and team development framework founded by Dr. Meredith Belbin, now offering a comprehensive suite of assessment reports and training services. The core product portfolio includes the Interplace online platform for delivering the Self-Perception Inventory and Observer Assessments, which generate Individual Reports, Team Reports, Working Relationship Reports, Job Reports, and Job Comparison Reports. These reports identify nine team role behavioral clusters (Plant, Resource Investigator, Co-ordinator, Shaper, Monitor Evaluator, Teamworker, Implementer, Completer Finisher, and Specialist) to help organizations understand how individuals contribute to teams. Supporting the assessment tools are professional training offerings including Team Role Accreditation (certification), practical 'How to...' workshops, bespoke team workshops, the Team Coaching Programme, and the Belbin + MTa Masterclass. A physical training tool called Belbin Contribute (a team game briefcase) is also available. The company serves organizations across multiple sectors including NHS, universities, and multinational corporations, with distribution partners worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Belbin Individual Reports Individual assessment reports generated from Self-Perception Inventory responses and Observer Assessment feedback, identifying a person's team role strengths, weaknesses, and preferred contributions within team settings.
• Belbin Team Reports Aggregated reports showing the collective team role composition, identifying gaps, overlaps, and behavioral balance across team members to support team development and composition decisions.
• Belbin Working Relationship Reports Analysis reports examining behavioral compatibility and dynamics between two individuals, identifying synergies and potential friction points in working relationships.
• Belbin Job Reports Reports defining the team role behaviors required for specific job positions, used for recruitment screening and role design.
• Belbin Job Comparison Reports Reports comparing an individual's team role profile against the requirements of a specific job role to assess fit and identify development needs.
• Interplace Online Platform The web-based platform for completing Belbin Self-Perception Inventories, distributing Observer Assessments, generating reports, and managing team assessments.
• Belbin Contribute A physical team game/exercise tool (shipped as a briefcase) containing nine tasks corresponding to team roles, designed to help teams understand behavioral contributions through experiential learning. Includes facilitator and player manuals, sheep-pen mat, blindfolds, magnetic board, and jigsaw pieces.
• Belbin Team Role Accreditation Comprehensive certification course covering the theory, research foundations, and practical application of Belbin Team Roles, including report interpretation and feedback delivery. Required for practitioners wishing to professionally administer Belbin assessments.
• Belbin 'How to...' Practical Workshop A hands-on practical workshop teaching participants how to use Belbin reports with teams, including exercises, games, feedback techniques, and implementation strategies. Available as 2-day online or full-day in-person sessions.
• Belbin Bespoke Workshops Customized team workshops tailored to specific organizational objectives, facilitated by Belbin trainers to address particular team challenges, development needs, or strategic goals.
• Belbin Team Coaching Programme A structured coaching program designed to develop team capability and effectiveness using the Belbin framework, making participants internal team experts.
• Belbin + MTa Masterclass A combined learning experience integrating Belbin Team Roles with MTa (Learning & Development) experiential learning materials for enhanced behavioral awareness.
• Belbin in Higher Education Tailored Belbin resources and reports designed specifically for students and academic institutions, supporting personal development and career readiness.

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Sabre (Belbin Australia)minorStrategic or Co-development Partner · 1 January 2023Fenlan Miller spent 3 months at Belbin HQ on secondment from Sabre (Belbin Australia) in 2023. Sabre provides Belbin services in Australia and this relationship facilitates knowledge sharing and best practice exchange between regional operations.
• MTa (Masterclass)minorStrategic or Co-development PartnerBelbin has partnered with MTa to offer a combined Masterclass that brings behaviour to life through experiential learning, combining Belbin Team Roles with MTa's experiential learning games.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caliper: Caliper provides behavioral/personality assessments used for hiring, team building, and leadership development - offering comparable behavioral-insight products to Belbin for HR buyers.
• Hogan Assessments: Hogan Assessments is a directly comparable competitor offering personality and behavioral assessments for workplace use, including leadership development, team effectiveness, and recruitment - the same problem space Belbin addresses.
• The Myers-Briggs Company (MBTI): The Myers-Briggs Company sells personality type assessments used widely in HR, team development, and coaching - directly competing with Belbin for organizational behavioral assessment budgets.
• Wiley (DISC): Wiley owns the Everything DiSC portfolio of behavioral assessments, which competes directly with Belbin for team development, leadership, and workplace behavioral insight spend.
• The Predictive Index: Predictive Index provides behavioral assessments and talent optimization software used for hiring, team design, and leadership - directly competing with Belbin's assessment and team reports in the HR market.
• Insights Discovery: Insights Discovery is a UK-headquartered provider of color-based personality/behavioral assessments and team workshops - a close geographic and product peer to Belbin in the team development market.
• Thomas International: Thomas International offers behavioral and psychometric assessments (PPA, GIA) used in recruitment, leadership, and team development - directly competing with Belbin's assessment-led team solutions.

Broad incumbents

• Gallup (CliftonStrengths): Gallup operates a much broader research/analytics portfolio but CliftonStrengths competes directly with Belbin for strengths-based team development and executive coaching budgets.
• Korn Ferry: Korn Ferry is a large talent management consultancy whose assessments and team effectiveness services (via acquired SHL assets) compete with Belbin at the enterprise level, even though Korn Ferry's portfolio is far broader.

Emerging players

• Pymetrics: Pymetrics applies neuroscience-based gamified assessments to talent acquisition and team development, representing a newer AI-driven alternative in the behavioral assessment category where Belbin operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BelbinTeamRoles
• LinkedInlinkedin.com/company/belbin
• Xx.com/belbinteamroles
• Facebookfacebook.com/BelbinTeamRoles

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belbin Team Roles