Data Migrators

What Data Migrators does

Data Migrators is a privately held Australian technology company founded in 2011 and headquartered at 162 Collins Street, Melbourne. It sells MettleCI, a proprietary DevOps platform purpose-built for IBM InfoSphere Information Server/DataStage environments. MettleCI is positioned as the only solution providing true CI/CD for InfoSphere and delivers Git integration directly inside the DataStage Designer client, automated Development-to-Production deployment, automated unit testing with generated or captured test data, automated job scheduling, and enforcement of more than 70 customizable coding rules. IBM has endorsed MettleCI as the official upgrade path for DataStage, a status that anchors the company's go-to-market and underpins its Rapid DataStage Upgrade bundled services-and-software offering. The firm's AI footprint is narrowly limited to an 'intelligent data fabrication' capability under the Data Migrators Labs R&D initiative that uses IBM Watson to produce synthetic test data.

The company monetizes through three streams: MettleCI software subscriptions, project-based professional services in data migration, test data management, data warehousing, and data governance, and the Rapid DataStage Upgrade offering that combines MettleCI licensing with upgrade delivery. Pricing is not publicly disclosed and customer inquiries are routed through contact forms and email ([email protected]) rather than e-commerce or marketplace channels, consistent with a direct enterprise sales motion targeted at organizations running DataStage at scale.

Data Migrators operates from four offices: Melbourne (headquarters), Milton Keynes in the United Kingdom, Toronto in Canada, and Michigan in the United States. Its technical distribution depends on integrations with Azure DevOps, GitLab, Jenkins, GitHub, Atlassian (Jira and Bitbucket), ServiceNow, and MicroFocus ALM, which allow MettleCI to plug into enterprise delivery and ALM toolchains. The company is registered as Data Migrators Pty Ltd under Australian law, reports 11-50 employees, has no disclosed parent or institutional investors, and has not raised funding through disclosed rounds.

Name

Data Migrators

Legal name

Data Migrators Pty Ltd

Website

https://datamigrators.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Migrators Pty Ltd is a privately held Australian technology firm that sells MettleCI, a DevOps platform purpose-built for IBM InfoSphere Information Server/DataStage, alongside consulting services in data migration, warehousing, test data management, and data governance for enterprise DataStage customers.

Ownership category

akta.pro rank

Product category

Data Integration DevOps Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industry

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

Keywords

• Data migration services
• DataStage DevOps
• CI/CD automation
• Data warehousing consulting
• Test data management

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. MettleCI Software: Licensing and subscription of MettleCI DevOps solution for IBM DataStage. World's only solution for true CI/CD with IBM InfoSphere Information Server.
2. Professional Services: Data migration services, data warehousing, test data management, and data governance consulting services.
3. Rapid DataStage Upgrade: IBM officially-endorsed services and software offering for upgrading DataStage environments using MettleCI-based automation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Data Migrators is a specialized data services and DevOps tooling firm that delivers Data Migration, Data Warehousing, Test Data Management, and Data Governance consulting, anchored by MettleCI — the sole true CI/CD platform for IBM InfoSphere Information Server/DataStage. MettleCI provides Git integration, automated deployment, automated unit testing, automated scheduling, and best-practice code compliance with over 70 customizable rules for organizations modernizing their DataStage delivery lifecycle.

Product overview

Data Migrators offers a single unified product (MettleCI) as a DevOps platform for IBM InfoSphere DataStage, supplemented by specialized consulting services. MettleCI is the core product providing end-to-end CI/CD capabilities including Git integration, automated deployment, automated testing, and best practice compliance. The company also offers the Rapid DataStage Upgrade service using MettleCI-based automation, and complementary services for Data Migration, Test Data Management, Data Warehousing, and Data Governance. Data Migrators Labs represents the company's R&D pipeline for emerging capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MettleCI: DevOps for DataStage - The world's only solution for true CI/CD with IBM InfoSphere Information Server. End-to-end solution for DataStage delivery.
• MettleCI Labs

Products and services

• MettleCI DevOps platform for IBM InfoSphere Information Server/DataStage providing true CI/CD with Git integration, automated deployment, automated testing, automated scheduling, and best-practice compliance checking (over 70 customizable coding rules). Designed for enterprise DataStage development teams modernizing their delivery lifecycle.
• Rapid DataStage Upgrade Combined services and software offering that addresses common DataStage upgrade challenges through MettleCI-based automation. Endorsed by IBM as the official upgrade path.
• Data Migration Professional service for transferring data from legacy systems to new target systems with industrial-strength tooling for performance and transparency, ensuring full row-level accountability during transitions.
• Test Data Management Professional service that builds tests on real-world data made safe to consume through intelligent masking, minimized data volume, and database virtualization, supporting agile delivery cycles.
• Data Warehousing Professional service for data warehouse design and remediation, bringing ETL Agility and rapid delivery capability to enterprise data platforms.
• Data Governance Professional consulting service turning Data Governance into a measurable business value exercise through world-class tooling and pragmatic analysis techniques.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Azure DevOpscoreTechnology or IntegrationReady-to-run integration allowing MettleCI to work with Azure DevOps pipelines for CI/CD workflows.
• GitLabcoreTechnology or IntegrationReady-to-run integration enabling MettleCI to manage DataStage code in GitLab repositories.
• JenkinscoreTechnology or IntegrationReady-to-run integration supporting Jenkins-based build and deployment automation for DataStage.
• Atlassian (Jira, Bitbucket)coreTechnology or IntegrationIntegration with Atlassian tools including Bitbucket for source control and workflow management.
• GitHubcoreTechnology or IntegrationReady-to-run integration with GitHub for Git-based source control of DataStage code.
• IBMcoreStrategic or Co-development PartnerMettleCI is IBM's officially-endorsed path for upgrading DataStage environments. Deep product integration with IBM InfoSphere Information Server.

Recent moves6 records

Expansion highlights4 records

Direct peers

• WhereScape: WhereScape provides data warehouse automation software that accelerates ETL development and deployment, mirroring Data Migrators' MettleCI DevOps-for-DataStage focus on automating data integration delivery. Both target enterprises seeking to industrialize data platform development.
• TimeXtender: TimeXtender offers a data warehouse automation and ETL DevOps platform with metadata-driven build, test, and deployment capabilities. It overlaps with MettleCI in automating and governing data integration lifecycle work.

Broad incumbents

• IBM (DataStage / InfoSphere Information Server): IBM is the vendor of DataStage, the platform MettleCI supports, and officially endorses MettleCI as its upgrade path. IBM is both a strategic partner and the dominant incumbent in the ecosystem MettleCI addresses.
• Informatica: Informatica is a leading enterprise data integration and governance platform vendor with deep enterprise presence. It overlaps with Data Migrators' data integration and governance service offerings, though at a much broader scale.
• Talend (Qlik): Talend provides data integration, quality, and governance tooling used in enterprise data platforms. Its position alongside Data Migrators in helping enterprises operationalize data pipelines makes it a comparable incumbent.

Emerging players

• dbt Labs: dbt Labs provides a DevOps-style transformation workflow (build, test, deploy) for cloud data warehouses. While focused on SQL/ELT rather than DataStage, the underlying CI/CD-for-data philosophy closely parallels MettleCI.
• Collibra: Collibra offers a data governance and catalog platform that intersects with Data Migrators' Data Governance service line. Both help enterprises operationalize governance over enterprise data assets.
• Ataccama: Ataccama provides data quality and master data management with AI-driven automation, overlapping with Data Migrators' test data management and data governance offerings for enterprise data estates.

Others

• GitLab: GitLab is a core integration partner of MettleCI and a leading CI/CD platform. While not directly competing, GitLab could in theory add DataStage-specific capabilities that erode MettleCI's niche.
• Jenkins (CD Foundation / Linux Foundation): Jenkins is an open-source automation server widely used for CI/CD pipelines and a MettleCI integration partner. As a generic DevOps foundation, Jenkins is adjacent infrastructure in the same workflows MettleCI orchestrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datamigrators
• Facebookfacebook.com/DataMigrators
• LinkedInlinkedin.com/company/datamigrators

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Migrators