What Scrubblade does

Scrubblade Inc. is a Temecula, California-based designer, manufacturer, and distributor of aftermarket windshield wiper blades and related automotive care products, founded in 2007 by Billy Westbrook. The company's core product line centers on a patented dual-blade scrubbing system in which the first blade carries nano-textured scrubbers that physically lift bugs, dirt, and road grime before a second blade clears the windshield; variants include the Black Edition (ceramic-coated silicone, $25.99), Platinum (winter-optimized, graphite-coated, $22.99-$23.99), Heavy Duty (steel frame for commercial trucks, $17.99), ShadeBlade (colored silicone for vehicle customization, $22.99), and a rear wiper SKU ($19.99). Supporting SKUs include H.D. Pin Adapters, foaming glass cleaner, and apple-scented washer fluid tablets. In June 2025, Scrubblade became the official licensee for BFGoodrich wiper blades.

Scrubblade operates four revenue streams: direct e-commerce on scrubblade.com (including a Subscribe & Save recurring-order program at a 10% discount), wholesale through a dealer/B2B program, third-party retail distribution through Walmart, AutoZone, Pilot Flying J, TA/Petro, Raney's, American Trucks, Quadratec, and similar specialty channels, and licensing royalties from the BFGoodrich agreement. The go-to-market combines product-led growth (Blade Finder by year/make/model with pre-installed adapters covering 87%+ of vehicles) with channel partnerships into mass-market, specialty truck/off-road, and commercial fleet categories.

The primary customer segments are consumer vehicle owners replacing worn wipers, automotive and off-road enthusiasts (including sponsorships with Rebelle Rally and Jankowski Motorsports), and commercial fleet/truck operators served via the Heavy Duty line and Pilot Flying J / TA/Petro channels. Scrubblade remains privately held under founder/CEO Billy Westbrook with no disclosed institutional investment, parent company, or subsidiary structure, and no public headcount or financial disclosures.

Name

Scrubblade

Legal name

Scrubblade Inc.

Website

https://scrubblade.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Scrubblade Inc. designs, manufactures, and distributes premium aftermarket windshield wiper blades using patented dual-blade scrubbing technology, selling direct-to-consumer online, through retailers like Walmart and AutoZone, specialty truck and fleet channels, and under a BFGoodrich licensing agreement.

Ownership category

akta.pro rank

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through scrubblade.com website. Customers purchase directly with product finder tool for vehicle-specific recommendations. Offers subscription model (Subscribe & Save) for recurring orders at 10% discount.
2. Retail/Distribution Sales: Sales through retail partners including Walmart, AutoZone, and specialized truck parts retailers. Revenue generated through wholesale distribution to channel partners.
3. Dealer/Wholesale B2B Sales: Wholesale and bulk orders through dealer program for independent retailers and commercial fleet suppliers. Contact via [email protected] and toll-free number.
4. Licensing Royalties: Licensing agreement with BFGoodrich brand to design, produce, and market wiper blades under the BFGoodrich brand. Scrubblade acts as licensee for BFGoodrich wiper blades.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Scrubblade designs, manufactures, and sells premium windshield wiper blades built around a patented dual-blade scrubbing system in which nano-textured scrubbers on the first blade physically remove bugs, dirt and road grime before a second blade wipes the windshield clean. The portfolio spans five blade models (Black Edition, Platinum, ShadeBlade, Heavy Duty, Rear Wiper) plus adapters, glass cleaner, washer fluid tablets, and branded apparel, sold direct-to-consumer online, through national retailers (Walmart, AutoZone), specialty truck retailers, fleet suppliers, and a dealer/wholesale program, with a 2025 BFGoodrich-licensed line.

Product overview

Scrubblade is a wiper blade and automotive accessory company offering a portfolio of premium windshield wiper products and related accessories. The core product line consists of five distinct wiper blade models: Black Edition (premium silicone with ceramic coating), Platinum (winter-optimized with rubber-covered frame), ShadeBlade (colorful silicone variants in six colors), Heavy Duty (steel frame for commercial vehicles and trucks), and Rear Wiper Blade (exclusively for rear wiper arms). All blades feature the company's patented dual-blade scrubbing technology where the first blade's nano-textured scrubbers clear debris before the second blade wipes everything away. Supporting accessories include H.D. Pin Adapters for specialized applications, Premium Foaming Glass Cleaner, Apple Scented Washer Fluid Tablets, and branded apparel. In June 2025, Scrubblade announced a licensing partnership to produce wiper blades under the BFGoodrich brand. The company operates primarily as an e-commerce business selling direct-to-consumer with distribution through retailers including Walmart, AutoZone, and various truck/off-road specialty retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Edition Wiper Blade Premium wiper blade featuring advanced silicone technology with ceramic coating for quiet, seamless wiping. Designed for all-weather performance (rain, sleet, snow) and offers optimal windshield contact without leaving water-repellent residue. Sold at $25.99 per blade across 12 length variants.
• Platinum Wiper Blade Top-tier wiper blade with a sleek rubber-covered frame for maximum effectiveness and low wind-lift profile, plus graphite-coated blades for silent operation. Includes extra adapters for broad vehicle compatibility and is optimized for winter conditions. Priced at $22.99-$23.99 per blade depending on variant.
• ShadeBlade Wiper Blade Colorful silicone wiper blade line available in six colors (Blazin Blue, Gnarly Green, Oohlala Orange, Punk Pink, Rad Red, Wild White) with ceramic coating for quiet operation and extended life in harsh conditions. Includes adapters to fit most vehicles. Priced at $22.99 per blade.
• Heavy Duty Wiper Blade Heavy-duty wiper blade with robust steel frame, reinforced rivets, graphite-coated blades, and patented dual-blade scrubbing technology. Best suited for commercial vehicles, Toyota Tacoma/4Runner, Jeep, and pre-2011 Ford F-Series applications. Sizes 11"-28" priced from $14.99 to $23.99.
• Rear Wiper Blade Wiper blade crafted exclusively for rear wiper arms, featuring an innovative slim single-blade design with patented scrubbing edge that minimizes smudging. Comes with adapters for effortless installation. Priced at $19.99 per blade in 10"-14" sizes.
• H.D. Pin Adapters Specialized adapters required for H.D. split-window, saddle/pin-type wiper arm applications. Designed for front loaders such as Waste Management vehicles with reinforced metal brackets; snaps onto Scrubblade Heavy Duty and Platinum wipers with a locking nut to guard against loss. Priced at $10.99 per set.
• 19oz Premium Foaming Glass Cleaner 19oz foaming glass cleaner with apple scent for windshields, mirrors, and other glass surfaces. Heavy-duty foam clings to vertical surfaces and dissolves dirt, bugs, grease, grit, and grime; ammonia-free and leaves no film. Priced at $9.99 per bottle.
• Apple Scented Washer Fluid Tablets Concentrated eco-friendly washer fluid tablets that make 5 gallons when dissolved. Apple-scented, dissolve in minutes, and work down to 28°F. Saves up to 75% per gallon compared to pre-mixed fluid. Priced at $6.99 per pack.
• Military Green Scrubblade T-Shirt Poly/cotton blend t-shirt in military green with Scrubblade branding. Soft, comfortable fit designed to maintain shape wash after wash; suitable for on- or off-trail wear.
• Limited Edition Trucker Hat (Scrubblade Classic Snapback) Scrubblade District mesh-style snapback hat in black featuring the Scrubblade icon in grey that depicts elements the wipers can remove. One comfy size fits all.
• BFGoodrich Wiper Blades (Licensed Line) High-performance wiper blades produced under a licensing agreement with BFGoodrich. Engineered to combine Scrubblade's dual-blade scrubbing technology with BFGoodrich's heritage of automotive performance products, targeting superior visibility in all conditions.

Quantifiable outcome

• Cleans up to 50% better than standard wiper blades (ARDL testing, 2013)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship, major and minor.

• BFGoodrichcoreOEM/ Whitelabel/ Licensing Partner · 23 June 2025Scrubblade Inc. named official licensee for BFGoodrich wiper blades. Under this licensing agreement, Scrubblade designs, produces, and markets a new line of high-performance wiper blades under the renowned BFGoodrich brand. Partnership merges Scrubblade's dual-blade scrubbing technology with BFGoodrich's century-long heritage in automotive performance products.
• Rebelle RallyflagshipStrategic or Co-development Partner · 4 May 2021Official partner of Rebelle Rally, an off-road rally competition. Scrubblade provides visibility solutions for participants navigating challenging terrain and weather conditions. Aligns brand with female off-road enthusiasts and automotive community.
• Jankowski MotorsportscoreGTM or Marketing Partner · 22 October 2020Extended long-term partnership with Jankowski Motorsports NASCAR team. Scrubblade provides wiper technology for motorsports applications, leveraging racing credibility for brand positioning in automotive enthusiast market.
• WalmartmajorChannel Partner/ Reseller/ DistributorMajor national retail partner offering Scrubblade products in stores and online. Part of diversified retail distribution strategy targeting mainstream consumer market.
• AutoZonemajorChannel Partner/ Reseller/ DistributorAuto parts retail chain partner providing in-store and online distribution through AutoZone's extensive retail network.
• Pilot Flying J / TA/PetrocoreChannel Partner/ Reseller/ DistributorTravel center and fleet supplier partners serving commercial trucking industry. Enables distribution to Heavy Duty product line's target market of commercial fleet operators.
• Raney's Truck Parts / American Trucks / QuadrateccoreChannel Partner/ Reseller/ DistributorSpecialty truck parts retailers serving off-road and truck enthusiast community. Supports brand positioning in performance aftermarket and aligns with sponsored vehicle build content.
• Avantlink Affiliate NetworkminorGTM or Marketing PartnerAffiliate marketing network for publisher referrals. Publishers can sign up through avantlink.com to earn commissions driving sales to scrubblade.com.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bosch (Automotive Aftermarket): Bosch manufactures wiper blades (including Aerotwin and traditional lines) as part of a massive global automotive aftermarket portfolio. Comparable as a direct substitute on retail shelves (Walmart, AutoZone) and a benchmark for premium wiper positioning.
• Hella (Forvia) Wiper Blades: Hella/Forvia manufactures automotive wiper blades and systems as part of a broader lighting and electronics portfolio. Comparable as a European-headquartered automotive wiper competitor with both OEM and aftermarket presence.
• Michelin Wiper Blades: Michelin licenses wiper blades under its tire brand through third-party manufacturers. Comparable as a brand-licensed wiper line competing in the same retail channels as Scrubblade.
• Valeo Service (Wiper Systems): Valeo is a global Tier-1 automotive supplier with significant wiper system manufacturing (OEM and aftermarket). Comparable as both an aftermarket competitor and a benchmark for premium wiper technology.
• Goodyear Wiper Blades: Goodyear licenses wiper blades under its performance brand (mirroring Scrubblade's BFGoodrich arrangement). Useful comparable for the brand-licensing business model and mass-retail positioning strategy.

Emerging players

• PIAA Corporation: PIAA sells premium, high-performance wiper blades positioned for enthusiast and adverse-weather use, overlapping with Scrubblade's premium and specialty positioning. Comparable as a smaller performance-focused wiper brand.
• Beam Wipers (HWB) / Aero Premium Wipers: Beam-style frameless wiper brands like HWB and Pylon compete in the premium wiper aftermarket segment. Comparable as smaller specialty wiper brands targeting enthusiasts and direct-to-consumer buyers.

Direct peers

• Rain-X (Illinois Tool Works): Rain-X is a leading premium wiper blade brand owned by ITW, sold through the same mass and auto-parts retail channels as Scrubblade. Direct competitor on performance wipers with strong consumer brand recognition.
• Trico Products (Anco): Trico/Anco is a long-established wiper blade manufacturer selling to both OES and aftermarket channels. Highly comparable as a competing branded wiper blade supplier with similar retail distribution depth.

Others

• WEXCO Industries (Trico aftermarket parent): WEXCO Industries owns Trico and serves as a private wiper blade consolidator with multiple brands. Relevant as an example of the strategic-acquirer archetype Scrubblade could be a candidate for in a future roll-up scenario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/scrubbladewiper
• YouTubeyoutube.com/user/Scrublade
• Facebookfacebook.com/scrubbladewipers
• Instagraminstagram.com/scrubbladewipers
• LinkedInlinkedin.com/company/scrublade-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrubblade