Rebelle Rally
- Company typePrivate
- Founded2016
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Rebelle Rally firmographics
Firmographics- Name
- Rebelle Rally
- Legal name
- Rebelle Rally
- Website
- https://rebellerally.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rebelle Rally industry classification
Industry- Product category
- Off-Road Motorsport Events and Training
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)
- akta.pro secondary industry
- Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)
Keywords
Where Rebelle Rally is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rebelle Rally business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Competition Entry Fees: Primary revenue from team registration fees. $8,200 per person ($16,400 per team) for rally participation. Includes installment payment options and early-bird discounts for returning competitors.
- Training Courses (Rebelle U): Revenue from driving and navigation training courses ranging from 2-4 days. Prices from $475/person to $2,800/vehicle. Includes online course materials and in-person instruction.
- Merchandise & Gift Certificates: E-commerce sales through Rebelle shop including gift certificates and merchandise.
- Corporate Sponsorship: Multi-tiered sponsorship packages (Gold, Silver) offering brand visibility, product testing opportunities, stage naming rights, and marketing integration with the rally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Team Entry - Standard |
| Subscription | Monthly | Team Entry - Rookie with Installment |
| One time/ perpetual license | Multi-year contract | Team Entry - Return Rebelle Discount |
| One time/ perpetual license | Multi-year contract | Team Entry - 2025 Class Winners |
| Unit Pricing | Pay-as-you-go | 4-Day Driving & Navigation Intensive |
| Unit Pricing | Pay-as-you-go | 2-Day Navigation Course |
| Unit Pricing | Pay-as-you-go | 3-Day Navigation with Rebelle Trials |
| Unit Pricing | Pay-as-you-go | 2-Day Driving Course |
| Unit Pricing | Pay-as-you-go | Rebelle Trials (1-Day) |
| Unit Pricing | Pay-as-you-go | 2-Day Dunes Driving Intensive |
| Unit Pricing | Pay-as-you-go | Additional Costs - Tracking Equipment |
| Unit Pricing | Pay-as-you-go | Additional Costs - Fuel |
| Unit Pricing | Pay-as-you-go | Optional - Photo/Media Package |
| Unit Pricing | Pay-as-you-go | Optional - Gala Guest Ticket |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Rebelle Rally product offering
Product offeringCore offering
Rebelle Rally organizes the first women's off-road navigation rally raid in the United States — an 11-day, 2,500+ kilometer precision navigation competition across Nevada and California desert terrain using traditional maps, compass, roadbooks and paper-based checkpoints (no GPS permitted). The company also runs the Rebelle U training division, which delivers in-person 2- to 4-day driving and navigation courses plus online instruction for competitors and adventure enthusiasts.
Product overview
Rebelle Rally operates as an event and training company offering the premier women's off-road navigation rally competition alongside a comprehensive training division. The core offering is the 11-day Rebelle Rally competitive event spanning 2,500+ kilometers across Nevada and California, where women compete using traditional navigation (maps, compass, roadbooks) in precision driving challenges across two vehicle classes (4×4 and X-Cross). Supporting the competition is Rebelle U, the training arm offering in-person courses (2-4 day formats covering driving, navigation, and sand dune skills) at locations like Ocotillo Wells, Ridgecrest, and Glamis, plus online instruction through Rebelle U Online. Additional offerings include the Electrified Designation Program for EV/PHEV vehicles, gift certificates, and specialty challenges like the Pirelli Scorpion Tire Challenge and Pennzoil Challenge for privateer teams.
Differentiator
Problem solved
Functional benefit
Brands
- Rebelle U: Training arm of Rebelle Rally offering courses in driving, navigation and supporting education that prepares participants for a life of adventure and rally.
- Rebelle Trials
- Trinite Road Rally
Products and services
- Rebelle Rally Competition Flagship 11-day competitive off-road navigation rally event spanning 2,500+ kilometers across Nevada and California desert terrain. Women-only teams (driver + navigator) compete using traditional navigation (maps, compass, roadbooks) in a precision driving competition, not a speed race. Two vehicle classes: 4x4 and X-Cross (2WD/AWD without low-range transfer cases).
- Rebelle U Training Division Training division offering driving, navigation, and preparation courses for rally competitors and adventure enthusiasts. Includes in-person multi-day courses at locations including Ocotillo Wells, Ridgecrest, Glamis (Imperial Sand Dunes), and XOverland Ranch, MT, plus online instruction modules via Rebelle U Online.
- Rebelle U 4-Day Driving and Navigation Intensive
Quantifiable outcome
- First EV win in 2023 (Rivian R1T)
- +2 more outcomes
Companies that use Rebelle Rally
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Rebelle Rally technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Rebelle Rally partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered gold partner, official partner, silver partner, presenting partner, vehicle partner, impact partner, environmental partner and supplier partner.
- Stryten Energygold partnerGold partner for 2026 rally. Battery technology company testing Enhanced Flooded Battery (EFB) technology under high-heat and demanding conditions. Two employee teams will compete in 2026 with teams in training for 2027.
- Pennzoilgold partnerAll-encompassing Gold partner, mechanics supporter, and Presenting partner of Rebelle U. Committed to Rebelle mission and vision, sharing core values. Produces high-quality lubricants keeping vehicles running stronger and longer.
- Iridiumofficial partnerProvides satellite communications network for competitor and staff safety on course. 66 crosslinked LEO satellites keep communications connected 100% of the journey.
- Pirelliofficial partnerPartner since 2021. Scorpion line tires proven and trusted. Rebelle Rally serves as proving ground for Scorpion ATR and Scorpion All Terrain Plus tires designed for SUVs, pickups, and crossovers.
- Ford Racingsilver partnerSilver partner for fourth consecutive year. Ford Raptor Route program provides financial assistance and gear to privateer teams competing in Ford vehicles in the 4x4 class.
- Toyotapresenting partnerPresenting partner for Rebelle Rally LIVE daily broadcasts.
- YB Trackingofficial partnerCritical component of safety and success since day one. Provides tracking devices for competitor monitoring and checkpoint signaling.
- Renewable Innovationsofficial partnerProvides green power and challenging remote powering solutions. Solar powered base camps and off-grid electric vehicle charging. In 2023, transported and charged EVs with 800kg of 100% green hydrogen.
- YETIofficial partnerSponsor providing durable gear for rally participants and daily stage sponsorship.
- Total Chaos Fabricationofficial partnerSponsor providing fabrication support and daily stage sponsorship.
- Baja Designsofficial partnerSponsor providing lighting equipment and solutions for rally.
- Bilsteinofficial partnerSponsor providing suspension solutions and daily stage sponsorship.
- Shellofficial partnerOfficial partner providing fuel and lubricant support.
- Warner INEOS Grenadiervehicle partnerDealer supporting multiple teams with vehicle prep, logistics, and on-course support. Helped bring first INEOS Grenadier to podium.
- Kivaimpact partnerRebelle Impact partnership supporting women's businesses and initiatives through financial loans, mentoring, and education. Given 31 business loans to women in 12 countries.
- Tread Lightly!environmental partnerOutdoor ethics partner promoting responsible recreation through stewardship, education, and communication. Rally encourages T.R.E.A.D. principles to all competitors.
- Milwaukee Toolofficial partnerProvides professional tools for competitor use in mechanics pit.
- Mapboxofficial partnerMapping services partner providing technology for public-facing maps and private data visualization for engineers and product developers.
- Mountain Housesupplier partnerProvides freeze-dried meals for competitors during rally.
- Synchronyofficial partnerFinancial services partner supporting rally operations.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Rebelle Rally competitors and assessment
Company assessmentOthers
- Tread Lightly!: Nonprofit promoting responsible off-road recreation through stewardship and education. A partner of Rebelle Rally (environmental partner) and comparable as an adjacent ecosystem participant in the off-road recreation and training/advocacy space.
Emerging players
- DirtFish Rally School: Global rally driving school with locations in the US, UK, and Finland offering car-control and rally courses. Adjacent comparable to Rebelle U on the training/education axis, though its core curriculum is stage rally rather than off-road navigation.
- Overland Expo: Series of overlanding and adventure-travel events plus training programs. Comparable as a US off-road adventure platform with training components (Christopher Walker bridges Rebelle U and Overland Expo), shared audience, and overlapping sponsor ecosystem.
- Team O'Neil Rally School: Specialist rally driving school in New Hampshire offering car control, stage rally, and adventure driving courses. Comparable to Rebelle U as a paid off-road/rally training business, though focused on car-control rather than long-distance navigation.
Broad incumbents
- Score International - Baja 1000: The most famous off-road race in North America, a peninsula-long point-to-point endurance race across Baja California. A broad incumbent in off-road motorsport with deep OEM relationships that compete for the same sponsor and media attention as Rebelle Rally.
- Dakar Rally: The world's most prestigious multi-day off-road rally raid, formerly in Africa and now in Saudi Arabia. A global benchmark that Rebelle Rally is benchmarked against in earned media; competes for elite-level OEM sponsorship attention at the upper tier.
Direct peers
- NORRA Mexican 1000: Off-road point-to-point rally across the Baja peninsula using traditional navigation. Comparable as a multi-day off-road rally raid with similar vehicle class structure and emphasis on navigation skill, though co-ed and longer heritage.
- Rallye Aïcha des Gazelles: The iconic women-only off-road navigation rally held annually in Morocco. The closest direct peer to Rebelle Rally: same format (precision navigation over speed, no GPS, maps/compass/roadbook), all-women teams, multi-day desert competition. Founder Emily Miller has competed in the Gazelles, reinforcing the comparable.
- The Mint 400: Premier desert off-road race held annually in Nevada. Comparable as a multi-day US off-road event with similar geographic footprint, OEM sponsorship model, and traditional race-week format — directly competes for sponsor dollars and media attention.
- King of the Hammers: Week-long off-road competition in Johnson Valley, CA combining desert racing with rock crawling. Comparable in US off-road event scale, multi-day format, and strong OEM sponsorship ecosystem (tires, suspension, lighting).
Market position
Strengths2 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebelle Rally social profiles
Digital presenceRebelle Rally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebelle Rally leadership team
Management profileNumber of profiles
Profiles10 records
Rebelle Rally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebelle Rally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebelle Rally
What does Rebelle Rally do?
Rebelle Rally organizes the first women's off-road navigation rally raid in the United States — an 11-day, 2,500+ kilometer precision navigation competition across Nevada and California desert terrain using traditional maps, compass, roadbooks and paper-based checkpoints (no GPS permitted). The company also runs the Rebelle U training division, which delivers in-person 2- to 4-day driving and navigation courses plus online instruction for competitors and adventure enthusiasts.
Is Rebelle Rally a public or private company?
Rebelle Rally is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebelle Rally founded?
Rebelle Rally was founded in 2016. It employs 11 to 50 people.
Where is Rebelle Rally based?
Rebelle Rally is headquartered in Reno, United States, in the North America region.
How does Rebelle Rally make money?
Four revenue lines are on record. Competition Entry Fees are the primary driver. The others are training Courses (Rebelle U), merchandise & Gift Certificates and corporate Sponsorship.
Who are Rebelle Rally's main competitors?
Tread Lightly! is listed as an others. Emerging players are DirtFish Rally School, Overland Expo and Team O'Neil Rally School. Broad incumbents are Score International - Baja 1000 and Dakar Rally. Direct peers are NORRA Mexican 1000, Rallye Aïcha des Gazelles, The Mint 400 and King of the Hammers.
Does Rebelle Rally have an API?
No public API is recorded for Rebelle Rally.
What industry is Rebelle Rally in?
Rebelle Rally's product category is Off-Road Motorsport Events and Training. Its primary akta.pro industry code is MPAKAIAG, Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges), with a secondary code of THAGAOAG, Adventure Base Camps (Trek/Climb/Expedition Camps). Its NAICS code is 721214 and its SIC code is 7948.