Asbury Health Center

Name

Asbury Health Center

Legal name

Asbury Heights Senior Living

Website

https://asburyheights.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior living services
• Assisted living care
• Memory care programs
• Skilled nursing facility
• Continuing care retirement

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Service Fees: Residents pay monthly service fees for housing, meals, utilities, housekeeping, transportation, and access to amenities and activities. Additional care-level fees apply based on level of assistance needed (Personal Care, Memory Care, or Skilled Nursing).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asbury Heights operates a single-campus senior living community providing a continuum of care across four levels: Independent Living (apartments and carriage homes), Personal Care / Assisted Living (Asbury Villas, Laurel Lane, and Asbury Place), Memory Support, and Skilled Nursing and Rehabilitation. Residents pay monthly service fees or daily care rates for housing, meals, housekeeping, transportation, activities, and access to on-site healthcare and rehabilitation services.

Product overview

Asbury Heights operates as a senior living community offering a continuum of care across multiple distinct living options and service lines. The core portfolio includes Independent Living (maintenance-free apartments and carriage homes), Personal Care (assisted living across three sub-brands: Asbury Villas, Laurel Lane, and Asbury Place), Skilled Nursing and Rehabilitation, and Memory Support. Residents can also access The Embassy for off-campus independence. The community supplements its care offerings with The Happiness Project wellness program covering eight dimensions of wellbeing, along with comprehensive daily activities, dining services, transportation, and on-site healthcare coordination. The product architecture functions as a unified campus environment with flexible care transitions as residents' needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living offering suites, studios, and one- or two-bedroom apartments with restaurant-style dining, daily activities, van transportation, and 24/7 security. Priced from $2,983/month and designed for active older adults who can live independently but want convenience, community, and freedom from home maintenance.
• Personal Care (Assisted Living) Assisted living services providing assistance with activities of daily living including dressing, bathing, toileting, and medication management, delivered across three distinct sub-communities: Asbury Villas, Laurel Lane, and Asbury Place. Priced at $212/day billed monthly.
• Memory Support Specialized care program within the Personal Care communities (particularly Asbury Place) designed for residents with cognitive impairments such as Alzheimer's disease or other dementias, featuring staff trained in dementia care and secure environments. Priced at $246/day billed monthly.
• Skilled Nursing and Rehabilitation Nursing and Rehabilitation Center offering both short-term stays and long-term care with comprehensive rehabilitation services including physical, occupational, and speech therapy. Priced at $423/day billed monthly.
• Carriage Homes Single-family homes on the Asbury Heights campus offering two- and three-bedroom floor plans with sunroom, patio, and one-car garage, providing maintenance-free living with lawn care and snow removal included.
• The Embassy of Asbury Heights Off-campus residential care option that maintains independence while providing access to Asbury Heights amenities and support services.
• The Happiness Project Signature wellness initiative focusing on eight dimensions of wellbeing (occupational, physical, financial, emotional, intellectual, environmental, social, and spiritual) with personalized wellness plans and community engagement activities for residents.
• Community Activities and Amenities Comprehensive resident activity programming including fitness classes, bingo, trivia, Wii bowling, live music, book club, crafts, movie nights, spiritual enrichment, scheduled outings to local attractions, restaurant-style dining, beauty salon, post office, and chapel.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Oakdale Seniors AlliancecoreOthersParent management organization overseeing Asbury Heights and other senior living communities. Provides operational infrastructure, sales/marketing support, and organizational leadership. Cyndi Matheny serves as President. Located in Chattanooga, TN.
• Boncrest Resource GroupminorOthersRelated senior living resource organization; Boncrest Resource Group, 4062 Peachtree Rd NE, Brookhaven, GA 30319. Part of the Oakdale Seniors Alliance network.
• Media King GroupminorOthersWebsite development vendor responsible for the Asbury Heights website design and maintenance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Friendship Village of South Hills: Continuing care retirement community located in Pittsburgh's South Hills suburbs. Operates a similar continuum-of-care model (independent living through skilled nursing) on a single campus, directly competing for the same regional move-in pool as Asbury Heights.
• Providence Point Healthcare & Rehabilitation Center: Pittsburgh-area senior living community offering independent living, personal care, and skilled nursing on a single campus. Direct geographic and product-line competitor to Asbury Heights within the same metropolitan market.
• St. Barnabas Health System (The Village at St. Barnabas): Nonprofit senior living and skilled nursing operator in the greater Pittsburgh market with a multi-care-level campus. Closely comparable in mission (nonprofit, faith-rooted), product breadth, and regional positioning.
• Vincentian Collaborative System: Pittsburgh-based Catholic nonprofit operating independent living, personal care, and skilled nursing communities. Comparable in continuum-of-care structure, nonprofit status, and Pittsburgh market overlap with Asbury Heights.

Regional players

• Masonic Village at Sewickley: Western Pennsylvania nonprofit CCRC operated by Masonic Villages. Comparable product mix (independent living through skilled nursing) but broader geographic footprint across multiple PA campuses.
• Presbyterian Senior Living: Nonprofit faith-affiliated senior living operator with multiple campuses across Pennsylvania and adjoining states. Comparable in mission, product breadth, and nonprofit operating model, though operates at greater geographic scale.

Broad incumbents

• Brookdale Senior Living: National for-profit senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing. Comparable product set but at vastly greater scale and with a different (for-profit) capital structure.
• Atria Senior Living: Large national for-profit operator of independent living, assisted living, and memory care communities. Competes for the same consumer demographic in the broader senior living market, though focused on for-rent assisted living rather than full CCRC campuses.
• Sunrise Senior Living: National operator specializing in assisted living and memory care with established brand recognition. Comparable in personal-care and memory-care service lines; broader geographic scope but more limited skilled nursing presence.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and skilled nursing communities across the U.S. Comparable multi-tier care offering and serves as a national scale benchmark for community-level operations of the type Asbury Heights runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AsburyHeights
• Facebookfacebook.com/AsburyHeights

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Health Center