Oakdale Seniors Alliance

What Oakdale Seniors Alliance does

Oakdale Seniors Alliance is a Chattanooga, Tennessee-based senior living support services company founded in June 2022 that provides integrated operational, clinical, and administrative support to operators of senior living communities. The company's customer base comprises 12 named communities across Indiana, Missouri, Texas, Pennsylvania, and Illinois — including Robin Run Village (Indianapolis), Foxwood Springs (Kansas City area), Christian Care Mesquite and Allen (Texas), and a cluster of seven communities in the greater Pittsburgh area plus Norwood Crossing in Chicago — covering the full continuum of care from independent living through assisted living, memory care, skilled nursing, and home health/hospice, across both entrance-fee/life-plan and rental residency structures.

Oakdale's core offering is a cross-functional team of community support experts deployed into each operator's facility. Functional coverage includes clinical care, marketing, regulatory compliance, human resources, finance, accounting, and construction/renovation oversight. The company supplements these operator-level services with branded programs (notably "The Happiness Project," a wellness framework spanning eight dimensions), a content/resource center for families, and a marketing partnership with Roobrik to provide third-party decision-support assessments. Oakdale does not develop proprietary technology products; its value is delivered through people, processes, and operator-level operational depth rather than software.

The business model is managed services: Oakdale is compensated via professional service fees paid by supported communities in exchange for embedded operational support. Go-to-market is direct, enterprise sales-led engagement with senior living operators, supplemented by SEO, content marketing, and organic social (Instagram, TikTok, Facebook) to drive family inquiries into the supported communities. Leadership is concentrated among senior living veterans — President Cyndi Matheny (former COO/President of a large SNF management firm), regional VP Finance leads, a VP Clinical & Regulatory, VP HR & Compliance, and VP Engineering — reflecting an operating-expertise-led positioning rather than a technology or capital-led model.

Name

Oakdale Seniors Alliance

Legal name

Oakdale Seniors Alliance

Website

https://oakdaleseniorsalliance.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakdale Seniors Alliance is a Chattanooga, Tennessee-based senior living support services company founded in 2022 that provides embedded operational, clinical, and administrative expertise to 12 senior living communities across five U.S. states, covering the full continuum of care from independent living through skilled nursing.

Ownership category

akta.pro rank

Product category

Senior Living Support Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

akta.pro secondary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Senior living support
• Assisted living services
• Memory care management
• Skilled nursing facilities
• Continuing care communities

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management and Support Services: Oakdale provides a team of community support experts to senior living operators, offering expertise in clinical care, marketing, regulatory compliance, HR, finance, accounting, and construction/renovation oversight. Revenue is generated through professional service fees paid by supported communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Oakdale Seniors Alliance is a non-profit senior living support services company that provides operational, clinical, and administrative support to operators of senior living communities. The company delivers expertise in clinical care, marketing, regulatory compliance, HR, finance, accounting, and construction/renovation oversight to a network of 12 communities offering independent living, assisted living, memory care, skilled nursing, and home health/hospice services across multiple states.

Product overview

Oakdale Seniors Alliance is a senior living support services company that provides operational support, clinical expertise, and management services to 12 senior living communities across multiple states. The portfolio includes communities offering independent living, assisted living, memory care, skilled nursing, and home health/hospice services. Supported communities include Robin Run Village (Indianapolis, IN), Foxwood Springs (Raymore, MO), Christian Care Mesquite and Allen (Texas), Asbury Heights (Pittsburgh, PA), Lighthouse Pointe Village, Seneca Senior Living, Vanadium Woods, Cranberry Place, Canterbury Place, The Embassy, and Norwood Crossing (Chicago, IL). The company also operates The Happiness Project wellness initiative across all communities, focusing on 8 dimensions of wellness.

Differentiator

Problem solved

Functional benefit

Brands

• The Happiness Project: A signature initiative designed to create meaningful engagement and purposeful living for residents and teammates, focusing on 8 dimensions of wellness.

Products and services

• Senior Living Operational Support Services Comprehensive managed services delivering expertise in clinical care, marketing, regulatory compliance, HR, finance, accounting, and construction/renovation oversight to operators of senior living communities across the full continuum of care.
• The Happiness Project A signature wellness initiative designed to create meaningful engagement and purposeful living for residents and teammates across all supported communities, focusing on eight dimensions of wellness including occupational, physical, financial, emotional, intellectual, environmental, social, and spiritual wellness.

Quantifiable outcome

• Supported community named one of the Top 250 CCRC's in the United States

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• RoobriksupportingGTM or Marketing PartnerOakdale Seniors Alliance has partnered with Roobrik to help families learn more about their needs and options for senior living. Roobrik's assessment tools help older adults and their families think through care and living decisions with compassion, insight, and personalized recommendations for next steps. The partnership provides assessment tools addressing questions about timing for senior living, downsizing, memory care needs, and affordability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator and also provides management services to third-party owners. As a broad incumbent, it competes with Oakdale for outsourced management mandates but across a much larger footprint.
• Atria Senior Living: Atria is a national senior living operator with a continuum-of-care portfolio and management services capabilities. It operates at significantly larger scale than Oakdale and competes for the same class of operator clients.

Direct peers

• Pegasus Senior Living: Pegasus provides third-party management and operational support for assisted living and memory care communities. Its service-platform approach is closely aligned with Oakdale's role as a support services partner to operators.
• Sonata Senior Living: Sonata operates and supports assisted living and memory care communities with a wellness-driven programming model that overlaps with Oakdale's Happiness Project approach.
• The Arbor Company: Arbor operates and manages independent living, assisted living, and memory care communities across the U.S. with a similar full-service support offering, making it a strong direct comparator for Oakdale's multi-state platform.
• Life Care Services: The largest senior living management company in the U.S. Life Care Services provides full operational, clinical, and corporate support to a national portfolio of CCRCs and rental communities—the closest direct peer to Oakdale's managed-services model.
• Affinity Living Group: Affinity Living Group manages a portfolio of assisted living and memory care communities, providing full operational support to owners in a structure analogous to Oakdale's managed services.
• Discovery Senior Living: Discovery Senior Living manages and operates senior living communities nationwide with a continuum-of-care model, comparable in scope and operator-only focus to Oakdale.
• Solvere Living: Solvere Living is a senior living management and consulting firm providing operational, clinical, and financial support to communities on a managed-services basis, directly comparable to Oakdale's offering.
• Enlivant: Enlivant is a senior living management company operating assisted living and memory care communities across multiple states, with a similar multi-state, operator-side business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oakdaleseniorsalliance
• Instagraminstagram.com/oakdaleseniorsalliance
• TikToktiktok.com/@oakdaleseniorsalliance
• LinkedInlinkedin.com/company/oakdale-seniors-alliance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakdale Seniors Alliance