What SelfStorageAuction.com does

SelfStorageAuction.com was a Phoenix-based, private online auction marketplace that connected self-storage facility operators with individual bidders seeking to purchase the contents of abandoned, defaulted, or operator-resold storage units. Founded in 2017, the company operated across all 50 U.S. states, organizing localized auctions by state to match geographically dispersed sellers with interested buyers. The platform functioned as a two-sided marketplace: facility operators listed units with photos and descriptions, and bidders competed in time-bound online auctions.

The underlying technology was a custom-built auction website developed in partnership with Thinkbound. The platform was organized around state-level landing pages optimized for local SEO, allowing facility operators and bidders to discover auctions by geography. Listings were searchable, and auctions followed a standard online bidding format. There is no evidence of proprietary technology beyond the marketplace itself — no AI/ML capabilities, no differentiated data assets, and no proprietary auction mechanism beyond standard timed online bidding.

The business model was transaction-based, with the company earning fees on completed auctions (a percentage of the winning bid). The platform served a long tail of individual bidders and a distributed base of self-storage operators rather than enterprise customers. No funding rounds, revenue figures, or investor information are disclosed. The company is currently winding down operations: active auctions have been migrated to StorageTreasures.com, indicating the platform is being sunset as an independent marketplace.

Name

SelfStorageAuction.com

Legal name

SelfStorageAuction

Website

https://selfstorageauction.com

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

11–50 employees

Short description

SelfStorageAuction.com operated an online marketplace for self-storage unit auctions across all 50 U.S. states, serving self-storage facility operators and individual bidders via a transaction-fee model. The platform is now being sunset, with active auctions migrated to StorageTreasures.com.

Ownership category

akta.pro rank

Product category

Online Auction Marketplace

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Online storage auctions
• Self-storage bidding
• Storage unit auctions
• Abandoned unit auctions
• Auction marketplace platform

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Auction Transaction Fees: Platform likely generates revenue through transaction fees on completed storage unit auctions. The platform facilitated online bidding on storage units across the United States before transitioning operations to StorageTreasures.com.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SelfStorageAuction.com operated an online auction marketplace enabling individuals to bid on self-storage unit auctions across all 50 US states and the District of Columbia. The platform allowed users to register, browse state-by-state auction listings, place bids on abandoned or foreclosed storage units, and access historical auction data. All active auctions have been migrated to the successor platform StorageTreasures.com.

Product overview

SelfStorageAuction.com operated as a unified online auction platform for self-storage units, providing a single core product for bidding on storage units across all US states. The platform included an authenticated user portal with login/registration functionality and a historical data download feature for users to retain their auction records. The service has since been sunset, redirecting active auctions to StorageTreasures.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Storage Unit Auction Platform A web-based online marketplace enabling individual users to register, browse, and bid on self-storage unit auctions across all 50 US states and the District of Columbia, featuring state-by-state auction listings and authenticated user account management. All active auctions have since been migrated to the successor platform StorageTreasures.com.
• Historical Auction Data Service Allows logged-in users to download their auction history and bidding records before the site retires, preserving historical participation data for users transitioning to StorageTreasures.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• StorageTreasures.comcoreOthersStorageTreasures.com is the successor platform where all active auctions have been migrated. SelfStorageAuction.com is transitioning operations to StorageTreasures.com, with all current auction listings and bidding functionality now hosted there. The transition includes detailed UTM parameter tracking for attribution across platforms.
• ThinkboundminorImplementation/ SI/ Consulting PartnerThinkbound is identified as the website developer/builder for SelfStorageAuction.com, providing the web platform infrastructure for the auction marketplace.

Scale indicators1 record

Recent moves4 records

Direct peers

• StorageTreasures.com: Direct competitor and now successor platform for online self-storage auctions. Operates the same core model (bidders bidding on abandoned storage unit contents) and has absorbed all active auctions from SelfStorageAuction.com, making it the most direct comparable on product, customer, and transaction model.
• StorageAuctions.com: Online marketplace specifically for self-storage unit auctions, serving the same bidder persona and competing for the same supply of defaulted storage units. Closely aligned on product category and end-customer use case.
• iBid4Storage: Self-storage auction platform that connects storage operators with bidders. Highly comparable on product offering and target customer base (storage facility operators and individual bidders).

Broad incumbents

• LiveAuctioneers: Large online auction marketplace covering many categories beyond self-storage. Comparable on the online auction marketplace business model and bidder-side UX, but operates as a broad incumbent across collectibles, art, and estate auctions rather than specializing in self-storage.
• Proxibid: Established online auction platform spanning heavy equipment, real estate, and general merchandise. Comparable marketplace model and transaction-fee revenue structure, though its category breadth and B2B focus make it a broader incumbent rather than a direct self-storage specialist.
• Auction.com: Large online auction platform with significant presence in real estate and asset disposition. Comparable marketplace structure and self-serve online bidding model, though its core focus on real estate distinguishes it from a self-storage specialist.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/slf_strg_actn
• Facebookfacebook.com/SelfStorageAuction

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelfStorageAuction.com