Cforth
Cforth is a Florida-based, privately held online wellness marketplace and multi-level marketing platform (operated by StoplightGO, LLC) that sells proprietary supplements, kinesiology tape, and fuel-saving tablets directly to US/Canadian consumers through a 3x10 Matrix affiliate compensation plan.
- Company typePrivate
- Founded2022
- HeadquartersFlorida, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cforth does
Cforth, operating through Florida-based parent entity StoplightGO, LLC, is a privately held e-commerce and multi-level marketing platform founded in 2022 and headquartered in Port Saint Lucie, Florida. Its storefront at cforth.com markets four flagship SKUs — PFPB (a 10-in-1 nutritional meal replacement), ACAI+ (a full-spectrum antioxidant drink with UNIVESTIN joint-health ingredient), Thrive Tape (Far Infrared kinesiology tape, Informed Choice/WADA certified), and Blaze EcoTech (patented, EPA-Registered fuel-saving tablets manufactured by Rennsli Corporation) — alongside sub-stores for CBD topicals, skincare, and travel services (Voyager, Travology).
The platform combines a direct-to-consumer e-commerce catalog with a 3x10 Matrix affiliate compensation structure, two membership tiers (Affiliate and Premier), Executive Bonus Pools, and a Product Partner royalty program. Distribution relies on enrolled members rather than traditional B2B channels, with fulfillment currently limited to USA and Canada via USPS. Marketing is content- and testimonial-driven across Facebook, email, and multilingual content (English, Spanish, French), reflecting a stated "Global Marketplace" vision that geographic execution has not yet matched.
Revenue mechanics blend retail product margins (premium priced at $29.99–$388 per SKU), recurring monthly membership subscriptions, optional $10/month Business Maintenance Fees, and affiliate commissions. Cforth reports "100+ Quality Products" across its marketplace but does not publicly disclose revenue, headcount, distributor counts, or external fundraising, and no institutional investors are named in the source materials.
Cforth firmographics
Firmographics- Name
- Cforth
- Legal name
- StoplightGO, LLC
- Website
- https://cforth.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cforth is a Florida-based, privately held online wellness marketplace and multi-level marketing platform (operated by StoplightGO, LLC) that sells proprietary supplements, kinesiology tape, and fuel-saving tablets directly to US/Canadian consumers through a 3x10 Matrix affiliate compensation plan.
- Ownership category
- akta.pro rank
Cforth industry classification
Industry- Product category
- Multi-Level Marketing Wellness Products
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Where Cforth is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cforth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of wellness supplements (PFPB, ACAI+), kinesiology tapes (Thrive Tape), and fuel catalysts (Blaze) through e-commerce. Products sold in multiple pack sizes with tiered pricing. Subscription model available for members with recurring monthly orders.
- Membership Subscriptions: Members pay monthly subscription fees. Premier Members pay for monthly product packages. Affiliate Members have matrix position and access to $200 Hotel Credits/Year. Business Maintenance Fee of up to $10/month may apply.
- MLM Commission Structure: Commission-based revenue through 3x10 Matrix and Executive Bonus Pools. Commissions paid based on product sales through member downline organization. Processing and deposits between 1st and 28th of month; paid on 5th of following month.
- Product Partner Royalties: Members can become Product Partners to refer products and earn royalties on sales. Refer Products, Earn Royalties program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PFPB (Perfect Food for the Perfect Body) - 10-in-1 Wellness Meal, 20 servings per tub |
| Unit Pricing | Pay-as-you-go | ACAI+ Full Spectrum Whole Body Health Drink - 30 sticks per pouch |
| Unit Pricing | Pay-as-you-go | Thrive Tape Far Infrared Kinesiology Tape - 2 in. x 9 ft. 10 in. (3M) |
| Unit Pricing | Pay-as-you-go | Blaze Fuel Saving Tablets - Patented & EPA Registered, Ferox branded |
| Subscription | Monthly | Affiliate Member |
| Subscription | Monthly | Premier Member |
| Subscription | Monthly | Business Maintenance Fee (optional) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cforth product offering
Product offeringCore offering
Cforth (operated by StoplightGO, LLC) sells proprietary wellness supplements (PFPB and ACAI+), Far Infrared kinesiology tape (Thrive Tape), and EPA-registered fuel-saving tablets (Blaze EcoTech) through a direct-to-consumer e-commerce marketplace. Distribution is driven by an integrated multi-level marketing (MLM) compensation plan in which Affiliate and Premier members earn commissions via a 3x10 Matrix and Product Partner royalties, with operations currently shipping to USA and Canada.
Product overview
Cforth operates as a multi-level marketing (MLM) wellness and e-commerce marketplace platform powered by StoplightGO, LLC. The product portfolio centers on four core wellness products: PFPB (a comprehensive 10-in-1 nutritional meal replacement), ACAI+ (a full-spectrum superfood health drink with enhanced joint health benefits), Thrive Tape (far infrared kinesiology tape for pain relief), and Blaze EcoTech (EPA-registered fuel efficiency tablets). The platform extends through multiple integrated stores offering supplements (Wellness Within, NutraGrove), skincare (Evernova), and travel services (Voyager, Travology). Members can participate in affiliate marketing through a commission-based compensation plan while accessing discounted products across these categories.
Differentiator
Problem solved
Functional benefit
Products and services
- PFPB (Perfect Food for the Perfect Body) A 10-in-1 Weight and Wellness Meal sold in 20-serving tubs covering 100% of daily needs for 21 Essential Minerals, Vitamins, and Natural Compounds. Includes proprietary blends for fat/weight loss, cardio health, muscle strength, endurance, gut health, cholesterol/blood sugar, cognitive health, mood/stress, immune health, and skin/hair. Available in 1-pack, 2-pack, and 4-pack sizes.
- ACAI+
- Thrive Tape
- Blaze EcoTech Fuel Saving Tablets
- Wellness Within
- NutraGrove
- Evernova / Checkpoint
- Voyager
- Travology
- Digital Wellness Suite
Quantifiable outcome
- Up to 48% fuel mileage improvement reported by customers (16.6 to 24.6 mpg in GMC Acadia)
- +5 more outcomes
Companies that use Cforth
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Cforth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cforth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StoplightGO, LLCcoreStoplightGO, LLC is the parent legal entity operating as CFORTH. The company states 'CFORTH is powered by StoplightGO, LLC.' All contracts, agreements, and legal matters reference StoplightGO, LLC / dba CFORTH. The platform is built on StoplightGO technology for MLM operations.
- Rennsli CorporationcoreRennsli Corporation based in Utah, USA is the manufacturer of Ferox branded Fuel Saving Tablets (Blaze products). They produce patented and EPA Registered fuel catalyst tablets that treat fuel for improved combustion efficiency, reduced emissions, and better mileage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cforth competitors and assessment
Company assessmentDirect peers
- Jeunesse Global: MLM wellness and anti-aging supplement company with a strong emphasis on distributor-driven growth and lifestyle marketing, directly paralleling Cforth's Premier/Affiliate Member compensation tiers.
- LifeVantage: MLM seller of dietary supplements built around patented ingredients (e.g., Protandim Nrf2 activator). Highly comparable to Cforth's strategy of leaning on patented/clinical proprietary ingredients (UNIVESTIN, MYTOGEVITY, Far Infrared) for differentiation.
- Plexus Worldwide: MLM seller of health and wellness supplements (including "pink drink" weight management) through independent ambassadors. Mirrors Cforth's combination of weight-loss positioning, branded supplements, and ambassador-style compensation.
- Shaklee Corporation: Established MLM wellness company offering nutritional supplements, personal care, and home care through independent distributors. Comparable on multi-category marketplace structure and member-based selling model.
- Herbalife: Global MLM nutrition and weight-management company using a distributor compensation model and proprietary supplement formulations, the most direct analog to Cforth's MLM wellness marketplace and PFPB/ACAI+ positioning.
- Nu Skin Enterprises: MLM seller of nutritional supplements and personal care products via independent distributors. Directly comparable on proprietary branded ingredients, anti-aging/wellness positioning, and global affiliate compensation plans.
- Amway: Long-running MLM platform selling nutrition, wellness, and home products through independent distributors. Comparable to Cforth in combining branded supplements (Nutrilite), a multi-category marketplace, and a member fee structure.
- USANA Health Sciences: MLM nutritional supplement company with science-backed formulations and a multi-level distributor model; mirrors Cforth's clinical-claim marketing approach and proprietary-blend product strategy.
- Mannatech: MLM company selling glyconutrient and botanical-based wellness supplements; comparable to Cforth's positioning of MYTOMUNE superfood powder and S7 blend around fruit/vegetable extracts.
- doTERRA: MLM wellness company distributing essential oils and natural health products through a global distributor network; shares Cforth's reliance on wellness positioning, distributor recruitment, and education-driven marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cforth social profiles
Digital presenceCforth compliance and trust
Trust signalCompliance2 records
Cforth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cforth leadership team
Management profileNumber of profiles
Profiles1 record
Cforth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cforth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cforth
What does Cforth do?
Cforth (operated by StoplightGO, LLC) sells proprietary wellness supplements (PFPB and ACAI+), Far Infrared kinesiology tape (Thrive Tape), and EPA-registered fuel-saving tablets (Blaze EcoTech) through a direct-to-consumer e-commerce marketplace. Distribution is driven by an integrated multi-level marketing (MLM) compensation plan in which Affiliate and Premier members earn commissions via a 3x10 Matrix and Product Partner royalties, with operations currently shipping to USA and Canada.
Is Cforth a public or private company?
Cforth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cforth founded?
Cforth was founded in 2022. It employs 11 to 50 people.
Where is Cforth based?
Cforth is headquartered in Florida, United States, in the North America region.
How does Cforth make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are membership Subscriptions, MLM Commission Structure and product Partner Royalties.
Who are Cforth's main competitors?
Direct peers on record are Jeunesse Global, LifeVantage, Plexus Worldwide, Shaklee Corporation, Herbalife, Nu Skin Enterprises, Amway, USANA Health Sciences, Mannatech and doTERRA.
Does Cforth have an API?
No public API is recorded for Cforth.
What industry is Cforth in?
Cforth's product category is Multi-Level Marketing Wellness Products. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC. Its SIC code is 2834.